Internal Environment of Ncell

1. Employee: There are around 550 employees (including expats). There is a cultural diversity
among employees. Promotion based on yearly performance review and management
decision is compulsory upon immediate manager approval. Bonus is paid as per Bonus Act
of Nepal. Three month of Statutory Bonus and 10% of net Profit will be allocated to
employee as welfare fund. This all will be applicable only when company runs in profit.
Apart from financial benefits Ncell also runs various motivational and development
programs; one of the key is training to develop employee competencies. Promotion of online
courses, training, and Ncell academy. Ncell also organizes exertion plans as annual family
fun day, holi party and teej party to avoid employee tiredness. Other benefits as accidental
insurance, hospital insurance and life insurances of both employee and family are major
drivers.

2. Financial Position: Ncell, the countrys first private GSM operator, announced that it would
be spending US $ 100 million (Rs 7.15 billion) in 2011.

Company is in profit and Ncell is largest tax payer in Nepal since last 3 FYs. As per NTA
data (Mangsir, 2073) GSM user of Ncell occupies 49% whereas NTC occupies 46% and
Smart Telecom occupies 5%.

3. Competencies: Ncell is leading telecommunication operator of Nepal and it provides best

services and products to customer with best price. Ncell provides services of international
quality with a local touch and is constantly working towards goals of connecting everyone
in Nepal through the Ncell network, providing high quality, modern and cost effective
services and creating value for customers and partners. 24*7 Customer Service is best of
value addition to the customer.

4. Resources:

Tangible assets: They are the physical and financial means a company uses to provide to its
customers.

Physical Resources

Size, location, technical sophistication, land and building

 Financial Resources

Internal fund generation

Firms borrowing capacity
Capacity for Investment

Intangible assets: Assets that you cannot touch or see but that are very often critical in
creating competitive advantage.

Technological Resources

Revenue from licensing, patents and copyright

Technical and scientific employees

Reputation

Brand recognition
Brand Equity
Reputation of company with suppliers, with government , government agencies and
with community.

5. Structure: Ncell have Hierarchical organizational structure. Its Managing Director(Simon

Perkins) directs Chief Human Resource Officer, Corporate Communication Manager,
Deputy Chief Technology Officer, Information Communication Technology Director,
Marketing Communication Manager, Mobile Financial Service Manager and these Directors
and Officer directs their subordinates.
6. Policies: There is a system of revising the policy in annual basis. Changes may take place if
required. While reviewing policies, company main objectives are considered with high
priority.

7. Services: Ncell is making people life easy in both acquiring new SIM and enjoying
unlimited services of international quality with economical cost. Customer Service that
Ncell provides is world class services and always add value to customer. Twitter, in
respecting right to expression of customer in free. Wikipedia, respecting right of customer
to study unlimited things free. Not to be forgotten free Facebook which Ncell has introduced
one month ago. Ncell is always pioneer in giving such value to the customers.

8. Organizational Capabilities: Skills that a company uses to transform inputs into outputs.
Ncells customer service
Multimarket offerings
Understanding the local customer needs and conditions.
Trained human resources
Ongoing training or recruiting programs
Innovative promotional campaigns