20170315

2017 03 15


2017 2 17 22 15-64
1,016 comScore
/

2017 03 15


()

86.2%

() 69.5%

63.5%

36.5%

22.4%

14.4%

2.5%

0% 20%
40% 60% 80% 100%
BaseN=1,016
Feb. 2017

86.2% (69.5%) /(63.5%)

2017 03 15


-(/) -(/)

41.4% 42.8%
59.5% 58.4% 55.0%
67.6%
74.5%
84.8% 83.7% 83.2% 87.7% 82.7%
16.2% 10.7%
6.5%
17.1% 20.9% 21.0%
42.4% 5.5% 6.0%
8.9% 40.0%
10.4% 8.6% 8.1% 22.4% 20.7% 21.9%
12.2% 17.7% 15.2%
4.8% 7.7% 8.3% 7.9%

3-4
1-2
Feb. 2017

/ (/)

2017 03 15


78.7%
41.7%

39.0% *
32.9%
26.6%
25.1%
14.5% (41.7%)
12.7%
(39%)
10.9%
8.6% *
PTT 7.7%
7.7%
5.6%
5.4%
4.1%
2.8%
0% 20% 40% 60% 80%
BASEN=990
Feb. 2017

2017 03 15


comScore 2017 1
/

2017 03 15


comScore MMX 2017 1 PC (News/Information)

56.3%
(96.3%) 1 83.9% PC

* 15
*

()
Asia Pacific 487,244 56.3% 5.9 63 10.3
China 287,023 54.2% 4.9 53 8.3
India 46,017 56.3% 5.8 52 8.8
Japan 42,787 73.1% 10.3 119 20.4
Vietnam 16,699 86.8% 8.7 126 19.1
Australia 11,846 72.5% 8.8 90 16.5
Taiwan 9,880 83.9% (No.3) 11.0 (No.1) 112 (No.3) 21.7 (No.1)
Indonesia 8,620 52.0% 5.3 68 8.9
Philippines 6,559 60.7% 4.4 23 6.4
Malaysia 5,391 46.5% 5.1 39 7.8
Hong Kong 3,408 74.6% 9.1 93 16.7
Singapore 3,112 96.3% 6.4 52 10.6

2017 03 15 DesktopcomScore MMXARO2017 01



/

/ PC

(U) Yahoo (U) (U) SETN.COM (U)

(U) yam (U) (U) TVBS (U)

PChome (U) ETtoday

(U) MSN (U) (U) EBC

(U)

(U)

(U) NOWnews

2017 03 15 DesktopcomScore MMXARO2017 01



2017 1 PC
47.0% 40.1% 40.4% /
53.0% 59.9%

59.6%
25-34
25-44
10.1% 48%
16.1% 18.5%

18.6%

55
27.5%
45 - 54
29.2%
22.5%
35 - 44
25 -34 21.4% 45-54
20.2%
15 - 24 25.5%
6 - 14
21.0%
PC
19.6%

19.9%
12.2% 10.7%
3.4% 1.8% 1.8%

2017 03 15 DesktopcomScore MMXARO2017 01



/PC (U)
(U)
(U) (U) NOWnews

()

10,305 36.3 1.3 142.4 6.7 5.2

1 (U) 4,462 35.5 1.3 26.0 4.0 3.0

2 (U) 4,379 37.5 1.6 34.5 6.1 3.9

3 (U) ETtoday 3,744 33.7 1.6 26.6 4.3 2.7

4 (U) 3,224 36.7 1.3 16.9 3.6 2.8

5 (U) 2,132 38.0 1.7 25.6 6.2 3.6

6 (U) 1,284 36.3 1.5 5.1 2.0 1.4

7 (U) NOWnews 1,232 36.8 2.0 10.3 4.2 2.1

2017 03 15 DesktopcomScore MMXARO2017 01



18 (U) Ettoday
(PC+mobile)

PC
1,206
1,200
1,090
1,075

1,000 908

800 71.8% 61.0% 706

62.0% CrossDevice

66.9%
600 PC-Only
451
72.0%
364 Mobile-Only
400 8.0%
11.4%
3.6% 75.0%
11.3% 67.3%
200 31.1%
24.6% 26.6% 14.8%
21.8% 15.7% 22.3%
13.2% 9.3% 10.4%
0
ETtoday NOWnews
()
Multi-Platform Media Metrix Video Metrix Mobile Metrix 18
Mobile Metrix SDK App
App
2017 03 15 comScore Media Metrix Multi-PlatformARO 2017 01


97.5%(86.2%)
(69.5%) / (63.5%)

/

/

(41.7%) (39%) 60

2017 03 15


/ PC 25-
34 45-54
45-54 PC

/PC (U) (U)

(U) Ettoday(U) (U)

2017 03 15


508 50.0%

(IX Survey) 508 50.0%
15-19 84 8.3%
20-24 94 9.3%
CyberPanel 25-29 94 9.3%
15-64 30-34 105 10.3%
35-39 119 11.7%

40-44 108 10.6%
2017/02/172017/02/22
45-49 107 10.5%
50-54 110 10.8%
N=1,016
55-59 103 10.1%
95%,3.07%
201612 60-64 91 9.0%
465 45.8%
266 26.2%
285 28.0%
2017 03 15


Methodology
comScoreUnified Digital MeasurementTM(UDM)
6IAB
International Spiders and Bots List

Global Global
Media Metrix Multi-Platform PERSON Measurement MACHINE Measurement

Media Metrix Multi-Platform Media Metrix Panel Census
Video Metrix Mobile Metrix


comScore App
comScore SDK
Unified Digital MeasurementTM (UDM)
* comScore(UDM)
unified(U)(u)

2017 03 15


m marcom@insightxplorer.com