Professional Documents
Culture Documents
What is Consulting?
What are the different types of Consulting?
Questions asked in interview
Things to keep in mind
Frameworks
What is Consulting?
Consulting is the business of giving
expert/professional advice to other professionals
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ConSIG | SJMSOM | Case Interview Frameworks
Consulting Interview
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ConSIG | SJMSOM | Case Interview Frameworks
Make a note
Take
Notes
No Vague
Ask
Assumpti
Questions
ons
Problem
Solving
Take Your
Time
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ConSIG | SJMSOM | Case Interview Frameworks
Frameworks
Structured thinking and synthesis of all possible facets of problem
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ConSIG | SJMSOM | Case Interview Frameworks
Agenda
Case Interviews
Commonly used frameworks
How to apply particular framework to solve business
problem?
How to combine and customize various framework?
Summarize Your
Conclusions
Business Situation/Client
Objective
Synthesis
Fact
Fact Finding
Conclusion Recommendation
Hypothesis Fact
Issue Finding
Hypothesis Fact
Conclusion Recommendation
Fact Finding
Fact
Supply and Demand (Best for cases of market research, market entry,
price setting)
Supply:
o What is the quantity of a product or service desired by buyers?
o Is supply increasing, decreasing, or unchanged?
o How do you segment suppliers?
Demand:
o What is the quantity of a product or service that people are willing to buy?
o Is demand increasing, decreasing, or unchanged?
o How do you segment buyers?
Note: The above framework is just a typical value chain for general cases. For
each actual case, the value chain can vary a lot depending on each specific
industry. For example, value chain of the cement industry would be: Limestone
Clinker Cement Concrete Construction.
Profitability
Growth Revenue
Cost Cutting
Company turnaround
A Hypothetical Case:
Our client is a major retailer in clothing and household products.
Our client has been experiencing sluggish growth and declining
profits. Our client has 15 stores in malls in metros and suburbs.
What do you do?
Profitability
REVENUE COST
Cost Analysis
Fixed Cost
Variable Cost
Cost Analysis
COSTS
NO OF UNITS
COST PER UNIT (SALES PROD
MISMATCH)
Revenue Model
Revenue
Industry Company
Basket size Pricing
wide specific
Company
Revenue
External Internal
revenue revenue
External
Competition Supply Demand
conditions
Competitive
POP POD ABC model
pricing
MECE
Mutually Exclusive, Collectively Exhaustive - Diving
problem in distinct, non-overlapping issues
Porters 5 Forces
PESTEL Analysis
Revenue Cost
Books:
The Mckinsey Mind
The Mckinsey Way
Case Interview Secrets: A Former McKinsey
Interviewer Reveals How to Get Multiple Job
Offers in Consulting
Internet: www.caseinterviewscracked.com
Acquisitions
Probably the easiest to identify: Firm X is thinking of acquiring Firm Y
Start looking for synergies
Understand potential acquirers business: does this fit?
Assess rationale
Increase resources: capacity, distribution reach, broaden product line, etc.
Decrease costs: Economies of scope, economies of scale, learning curve, etc.
Consider competitor response and possible organizational issues
NPV analysis compare costs vs benefits
Alternatives to the acquisition
Market Entry
Recognizable by cases with firms seeking to expand into a new region, business or customer segment
Recommended approach:
Consider the industry and the size (estimate) of the market Assess market attractiveness
Understand the competition
Analyse customer needs to identify potential gaps
Determine if these gaps can be met satisfactorily
Evaluate methods of entry and barriers and duly consider the risks involved
Decide on the best way to become a player start from scratch, acquire an existing player or
strategic alliance with another player
ConSIG | SJMSOM | Case Interview Frameworks
Frameworks..
Profitability Framework (Best for profit related cases)
Profit is defined as Revenue Costs, we have profitability framework as follows:
Profit
Cost Revenue
Variable Fixed
Cost Cost
There can be various ways to break revenue and costs into smaller pieces :
Revenue can be broken down based on demographic, location, or product line, etc.
Costs can be split into components such as overhead, salary, rental, etc.
Keep drilling down until you isolate the problem the name of the game is problem isolation
Verify if it is an industry-wide or company specific issue
ConSIG | SJMSOM | Case Interview Frameworks
Case types..
Profitability
Another easily recognized case listen for indication on profit decline
Profit, = [(P-VC) * Q] FC
Use this extended formula so that you do not miss distinction between FC and VC
Breakeven quantity = FC/(P-VC)
Focus on factors which impact each of these variables, listening carefully with clues
E.g. Firm X experienced difficulty in labour relations last year . This is probably indicating a
recent increase in VC due to wage increases
Watch out for cost allocation in firms with multiple products/divisions
Materials Distribution
Customers: Competition:
Price sensitivity Pricing
Segmentation Capacity
Cost Reduction
Labour Production Finance
Invest in technology
Cross training of Make customers pay
Consolidate production space to gain
workers sooner faster payment
scale
Cut overtime terms
Reduce inventories
Downsizing? Refinance your debt
Outsourcing activities
Temporary Sell non-essential assets
Renegotiate with suppliers
employee hiring Hedge currency rates
Strategic sourcing
Cost Reduction
Labour Production Finance
Invest in technology
Cross training of Make customers pay
Consolidate production space to gain
workers sooner faster payment
scale
Cut overtime terms
Reduce inventories
Downsizing? Refinance your debt
Outsourcing activities
Temporary Sell non-essential assets
Renegotiate with suppliers
employee hiring Hedge currency rates
Strategic sourcing