Professional Documents
Culture Documents
- 4 hours exam
- Basis for the exam: lecture slides, textbook and additional literature
- The lecture slides guide you through the textbook and additional literature.
- Focus: not the cases (even if you can use these as examples), but the body of
theoretical/ conceptual knowledge you gained during the lectures
- Questions are provided by all lecturers
- 2 pages are provided for answering the questions (provide guidance regarding the
extent of your answer)
- Please be clear and precise!
- 3 different types of questions: discussion, knowledge, consulting (the following
examples are examples from former exams)
Chapter 1
Management control includes all the devices or systems managers use to ensure
that the behaviors and decisions of their employees are consistent with the
organizations objectives and strategies. These systems are referred to as
Management Control Systems.
Objective settings
Knowledge of objectives is a prerequisite for the design of any MCS and, indeed,
forany purposeful activities.
Strategy formation
Having set the fi rms strategic intentions or objectives, strategies then defi ne how
organizations should use their resources to meet these objectives.
All the planning in areas as diverse as marketing, branding, fi nancing and training,
is designed around [our] objective as are [our] incentive [systems]. We have a
detailed road map, but it starts with a simple vision that everyone can understand
and buy into. Everything else we do comes on the back of those goals. In effect, we
can reverse engineer the business to those objectives.
The formal strategic statements make it easier for management both to identify the
feasible management control alternatives and to implement them effectively. The
management controls can be targeted to the organizations critical success factors,
such as
- Developing new products
- Keeping costs down, or growing market share, rather than aiming more generally
at improving profitability in otherwise largely unspecified ways.
Management control involves managers taking steps to help ensure that the
employees do what is best for the organization. This is an important purpose
because it is people in the organization who make things happen. Management
controls are necessary to guard against the possibilities that people will do
something the organization does not want them to do, or fail to do something they
should do.
The causes of the needs for control can be classified into three main categories:
- Lack of direction
- Motivational problems
- Personal limitations
Lack of direction
Some employees perform inadequately simply because they do not know what the
organization wants from them. When this lack of direction occurs, the likelihood of
the desired behaviors occurring will be haphazard. Thus, one function of
management control involves informing employees as to how they can direct their
contributions to the fulfillment of organizational objectives.
Motivational problems
Even when employees understand what is expected of them, some do not perform
as the organization expects because of motivational problems. Motivational
problems are common because individual and organizational objectives do not
naturally coincide individuals are self-interested.
Personal limitations
The final behavioral problem that MCSs must address occurs where employees who
know what is expected of them, and who may be highly motivated to perform well,
are simply unable to perform well because of any of a number of other limitations.
Some of these limitations are person-specific. They may be caused by a lack of
aptitude, training, experience, stamina, or knowledge for the tasks at hand. An
example is the too-common situation where employees are promoted above their
level of competence. When employees are over their heads, problems are nearly
inevitable. Sometimes jobs just are not designed properly, causing even the most
physically fit and apt employees to get tired or stressed leading to on-the-job
accidents and decision errors.
Control loss
The cost of not having a perfect control system can be called a control loss. It is the
difference between the performance that is theoretically possible given the strategy
selected and the performance that can be reasonably expected with the MCSs in
place.
Optimal control
Optimal control can be said to have been achieved if the control losses are
expected to be smaller than the cost of imple menting more con trols. Because of
control costs, perfect control is rarely the optimal outcome; what is optimal is
control that is good enough at a reasonable cost. The benchmark therefore is
adequate control rather than perfect control.
Avoidance means eliminating the possibility that the control problems will occur.
Activity elimination
Managers can sometimes avoid the control problems associated with a particular
entity or activity by turning over the potential risks, and the associated profits, to a
third party through such mechanisms as subcontracts, licensing agreements, or
divestment. This form of avoidance is called activity elimination.
When decisions are decentralized, results controls need to be in place to hold the
managers who enjoy the decision authority accountable for the results of their
decisions.
Subject of control:
Result control
Identification of what is a good result (= crucial)
Action control
Sets constraints for beneficial/ against harmful behavior
Personnel control
Support of self-monitoring | Clarify expectations
Cultural control
Functions of organizational cultures
From an organizational point of view:
- Coordinating effect on behavior, substitute for other coordination and control
mechanism
- Motivation/ demotivation
- Building of team-spirit, employee retention, also for prospective employees
From an employee point of view:
- Orientation though reduction of complexity and insecurity for the single employee
- Stability, identification, sense making
Chapter 16
The effects of environmental uncertainty, organizational strategy and
multinationality on management control systems
Situational factors
Because the range of organizational settings is large, many relevant situational
factors exist. Examples of factors that affect one or more MCS choices include
differences in aspects of national culture; differences in the structure, stability, size,
growth, competition, and regulation of the industry or market; differences in aspects
of the ownership, size, strategy, and culture of the organization; differences in
production or service process complexity, technology, interdependence, or
routineness; and differences in management and employee experience, skills, and
training.
Environmental uncertainty refers to the broad set of factors that, individually and
collectively, make it difficult or impossible to predict the future in a given area.
Uncertainty can stem from changes (or potential changes) in natural conditions (e.g.
weather), the political and economic climate, or the actions of competitors,
customers, suppliers (including labor), and regulators. Uncertainty is higher where
the pace of technological change is higher. Uncertainty is also generally higher the
farther one tries to look into the future. Thus, uncertainty is higher in organizations
where the natural business cycle the lag between investment and the payoff from
that investment is longer.
Business strategy, also sometimes called competitive strategy, defines how a firm
or entity within the firm (often called a strategic business unit) chooses to compete
in its industry and tries to achieve a competitive advantage relative to its
competitors. The strategy literature distinguishes two primary competitive
strategies: cost leadership and differentiation.9 A cost leadership strategy involves
offerings of relatively standardized, undifferentiated products; vigorous pursuit of
cost reductions; generation of volume to exploit economies of scale and to move
down the learning curve; acquisition of process engineering skills; and, as much as
possible, establishment of a routinized task environment. A differentiation strategy
involves the creation of a product or service that customers perceive as uniquely
differentiated from competitors offerings.
Multinational organizations (MNOs), those that operate in more than one country,
must understand how they must adapt their management practices, including
management control practices, to make them work in each of their international
locations. MNOs have many similarities with large domestic organizations in that
they are usually characterized by a high degree of decentralized decision making
and by management control through financial results controls. That said, controlling
MNOs is often more difficult than is controlling domestic organizations because
MNOs face a multidimensional organizational problem: they are organized not
only by function and/or product line, but also by geography.
Lecture 2
Chapters 2, 3, 4, 5, 6
Results control
Pay-for-performance is a prominent example of Result Control because it involves
rewarding employees for generating good results.
Identifying what are good results, as we will see, is crucial. The recent financial
crisis has thrown pay-for-performance, especially in banks, into sharp relief, where
rather than producing good results, pay-for-performance systems were said to have
bred bonus cultures of greed and short-termism.
Results controls create meritocracies. In meritocracies, the rewards are given to the
most talented and hardest working employees, rather than those with the longest
tenure or the right social connections. The combinations of rewards linked to results
inform or remind employees as to what result areas are important and motivate
them to produce the results the organization rewards.
The organization does not dictate to employees what actions or decisions they
should take;
instead employees are empowered to take those actions or decisions they
believe will best produce the desired results.
Results controls also encourage employees to discover and develop their talents
and to get placed into jobs in which they will be able to perform well.
Performance targets are another important results control element because they
affect behavior in two ways. First, they improve motiva tion by providing clear goals
for employees to strive for.
Rewards or incentives are the final element of a results control system. The rewards
included in incentive contracts can be in the form of anything employees value,
such as salary increases, bonuses, promotions, job security, job assignments,
training opportunities, freedom, recognition, and power. Punishments are the
opposite of rewards. They are things employees dislike, such as demotions,
supervisor disapproval, failure to earn rewards that colleagues manage to earn or,
at the extreme, the threat of dismissal.
Finally, measures should be cost efficient. A measure might have all of the above
qualities yet be too expensive to develop or use (e.g. when it involves third-party
surveys of customers, say, to collect the data), meaning that the costs exceed the
benefits.
Chapter 3
Action, personnel and cultural controls
Action controls involves ensuring that employees per form (do not perform)
certain actions known to be beneficial (harmful) to the organization.
They are feasible only when managers know what actions are (un)desirable and
have the ability to ensure that the (un)desirable actions (do not) occur.
Personnel controls are designed to make it more likely that employees will
perform the desired tasks satisfactorily on their own because the employees are
experienced, honest, and hard working, and derive a sense of self-realization and
satisfaction from performing tasks well.
Action controls are the most direct form of management control because they
involve taking steps to ensure that employees act in the organizations best interest
by making their actions themselves the focus of control. Action controls take any of
four basic forms:
- Behavioral constraints
- Preaction reviews
- Action account ability
- Redundancy.
Preaction reviews involve the scrutiny of the action plans of the employees being
controlled. Reviewers can approve or disapprove the proposed actions, ask for
modifications, or ask for a more carefully considered plan before granting final
approval.
Action accountability involves holding employees accountable for the actions they
take. The implementation of action accountability controls requires: (1) defining
what actions are acceptable or un acceptable; (2) communicating those definitions
to employees; (3) observing or otherwise tracking what happens; and (4) rewarding
good actions or punishing actions that deviate from the acceptable.
Action controls work because, like the other types of controls, they address one
or more of the three basic control problems.
Personnel controls
Personnel controls build on employees natural tendencies to control or motivate
themselves.
First, some personnel controls help clarify expectations. They help ensure that each
employee understands what the organization wants.
Some personnel controls help ensure that each employee is able to do a good job;
that they have all the capabilities (e.g. experience, intelligence) and resources (e.g.
information and time) needed to do the job.
Personnel controls increase the likelihood that each employee will engage in self-
monitoring. Self-monitoring is an innate force that pushes most employees to want
to do a good job, to be naturally committed.
Training can provide useful information about what actions or results are
expected and how the assigned tasks can be best performed. Training can also have
positive motivational effects because employees can be given a greater sense of
professionalism, and they are often more interested in performing well in jobs they
understand better.
Cultural Controls
Cultural controls are designed to encourage mutual monitoring; a powerful form of
group pressure on individuals who deviate from group norms and values. Cultural
controls are most effective where members of a group have social or emotional ties
to one another.
- Codes of conduct
- Group rewards
The concept of tight control can certainly be applied to results controls. Tight results
controls might involve detailed (often line-by-line) and frequent (monthly or even
weekly) budget reviews of performance as well as lucrative incentives.
Diagnostic Control Systems
Purpose: Direction to achieve goals
Goal: No surprises
Fixed targets
Strategy as: Target
Preaction reviews Tight preaction reviews of this kind involve formal scrutiny of
business plans and requests for capital by experts in staff positions, such as in the
Finance Division, and multiple levels of management, including top management.
Actions to avoid the problem
Tight-loose control
- Tight on objectives but loose on procedures (result control)
- Tight controls for some, few key actions or results
- Successful innovating companies have a mix of tight and loose controls
Lecture 3
Centralized organization
- The decision making and the direction of the company is concentrated at a high
level in a management hierarchy.
- A centralized structure can ensure a lower risk of leakage of confidential
information.
- Allows a faster, easier to undertake organizationwide activities.
- Extremely efficient regarding business decisions, but suffer from the negative
effects of bureaucracy.
Decentralized organization
- Rely on a team environment at different levels in the business.
- Decision making authority in lower-level managers or other employees.
- Autonomy to make decisions by different individuals with a variety of expertise
and knowledge.
- Struggle when multiple individuals have different opinions on a particular business
decision.
Pros
- Flexibility and rapid response to change
- Management development
- Initiative
- Decisions close to facts
- Simplicity
Cons
- Coordination problems
- Unused competence
- Excess administration
- Lack of management competence
Revenue centers
Responsibility for generating revenue (financial measure of the output) Example:
Sales managers.
Profit centers
Responsibility for some measure of profits (Revenues Costs).
Cost centers
Responsibility for some elements of costs (financial measure of the input).
Investment centers
Responsibility for Return on Investment (ROI) (ROE, ROCE, RONA, ROTC) in a unit.
Transfer pricing
- Sourcing decision: Should the good/ service be purchased outside or inside the
company?
- Transfer price decision: If inside, for what price should it be purchased?
1) Interdependencies
- Pooled interdependencies
e.g. entities use common resources or resources pools
- Sequential interdependencies
Outputs of one entity are the inputs of another entity (e.g. suppliers, deep vertical
integration)
- Reciprocal interdependencies
Bi-directional sequential interdependencies (e.g. transfer prices)
Lecture 5
Corporate governance, important control-related roles, and ethics
Auditors
- Internal auditors are employees of the company who are auditing. They are known
as the eyes and ears of management.
- Internal auditors report to its audit committee and/or directors. They help to
design the companys organizing systems and help develop specific risk
management policies.
Ethics
Ethics is the field of study that is used to prescribe morally acceptable behavior.
difficult subject for many managers to understand.
- When designing and using MCSs, managers should have a basic understanding of
ethics.
- Ethics is a field that provide methods that help to distinguish between right and
wrong and determine rules and guidance to individuals and groups.
- Ethical behaviors and value-maximizing behavior are not equivalent.
- Utilitarianism: Using this model, the rightness of actions is judged on the basis of
their consequences.
- Rights and duties: Every individual has certain moral entitlements in virtue of their
being human(e.g. rights to dignity, respect and freedom).
- Justice/fairness: People should be treated the same except when they are different
in relevant ways.
- Virtues: Examples of virtues are integrity, loyalty, and courage. They provide
guidance as to what is the right thing to do They are an element of personnel or
cultural control.
- The ethics of managing earnings: Data manipulation problem, any action that
changes reported earnings (income statement or balance sheet item).
Question 1
they are to some extent principle-based rather than merely rule based.
that employee misconduct arises because their companys code of conduct is not
taken seriously.32
The survey also indicates that the three most common drivers for code adoption are
to comply with legal requirements; to create a shared company culture; and to
protect or improve the corporate reputation.
The most commonly cited values embedded in the codes are integrity, teamwork,
respect, innovation, and client focus. The codes are most often directed at
employees; corporate responsibilities to shareholders are discussed in less than half
of the codes. More than 70% of the codes discuss the responsibilities of employees
regarding confidential information, accuracy of reporting (fraud), protection of
corporate property, and dealing with gifts and entertainment. Finally, most codes
contain a combination of principles and rules: 13% of the codes are principle-based,
35% are rule-based; the other 52% are a mix of the two.
Some codes of conduct fail because they are not supported by strong leadership
and proper tone from the top.
Top managers do not always appear committed to them, or worse, set bad
examples themselves through inappropriate conduct.
Question 2
The controllability issue:
A) Describe the controllability principle and the underlying logic
1) Interdependencies
- Pooled interdependencies
e.g. entities use common resources or resources pools
- Sequential interdependencies
Outputs of one entity are the inputs of another entity (e.g. suppliers, deep vertical
integration)
- Reciprocal interdependencies
Bi-directional sequential interdependencies (e.g. transfer prices)
Before the measurement period begins, they can define the results measures to
include only those items that employees can control or at least significantly
influence. Two primary methods can be employed to control for uncontrollables
before the measurement period: purchasing insurance and design of responsibility
structures.
After the measurement period has ended, they can calculate (or estimate) and
adjust for the effects of any remaining uncontrollable factors using techniques such
as variance analysis, flexible budgeting, relative performance evaluations, or
subjective performance assessments.
Question 3
A) Three main purposes why companies implement planning and budgeting
systems?
Planning that is, decision making in advance. Employees tend to become
preoccupied quite naturally with their seemingly urgent, day-to-day exigencies.
Motivation The plans and budgets become targets that affect manager
motivation because the targets are linked to performance evaluations and, in turn,
various organizational rewards.
B) Drawbacks
It is costly
Top management is visually attached to it which can cause employees to be
resistant and generate bad attitudes.
Alternative
Integrate a balance scorecard which will reflect finance, market, operations, and
people and organization.
The plans and budgets become targets that affect manager motivation because the
targets are linked to performance evaluations and, in turn, various organizational
rewards.
Question 3
Finance ROI
A) ROI measures can create a suboptimization problem by encouraging managers to
make investments that make their divisions look good even though those
investments are not in the best interest of the corporation.
Congruence means that the performance of the actions defined in the control
system will indeed lead to the achievement of the true organizational objectives.