Script: Evaluation 5- How do you attract and address your audiences?

Im going to start by talking about how I attracted and addressed my audience through my cover
page. I think that my magazine cover attracts my audience on the basis that it has a moderately
minimal layout, with a quirky, colourful image, which connotes the aura that my target audience
has. My artist (Pria Downing) is located in the centre of the page, acting as the centre of visual
interest, dressed in a very simple way (with very minimal clothing and makeup) however the filter
that i applied over the image, makes it appear colourful and cool, which connotes the features that
other pop magazines feature, such as Clash. I believe that colour is a vital component used to
attract my audience on the basis that it is something new and quirky, so their eyes will instantly be
drawn to it. My target audience, as mentioned previously, is a younger creative, stylish
demographic that love modern things, which is why it is so vital that i add i spin to my cover, so that
it attracts this audience. Despite there being a new spin to my cover as a whole, i decided to keep
my artist very minimalistic as i believed that this style is used on a lot of magazines, which would
further attract my audience as they will be familiar with this style, an will instantly have a sense of
recognition with my artist (despite her being an entirely new artist, on the basis that she looks like
other pop/ electro pop artists). The bold white masthead used on my cover follows the conventions
of other magazines such as Clash, who similarly used a simple white, bold mast head, simply
located at the top the page. The masthead also has the same prominence on the page as a
trademark or a brand name, acting as the centre of visual interest so that the masthead is the
memorable feature evident on every issue, and on every page in the magazine. This attracts the
audience, as it almost becomes memorable. The specific font used for the masthead, is used to
mirror a real neon light, with interconnecting lettering. I felt that this was necessary as whilst the
font replicated a neon light, which was the idea behind not only the font but the name of the
magazine, but it is also a very contemporary typeface, befitting a magazine on contemporary
popular music culture. The design of the typeface fills the entirety of the masthead area, due to the
use of all uppercase letters. The lack of ascending and descending lettering means that the
masthead appears clean, filling all of the space. Whilst the font is bold and strong, it is similar to
other music magazines such as Clash and Vibe which both leave sufficient space for creative
photography behind the masthead, enabling the audience to see the entire image. I think that this
attracts the audience on the basis that it is an unusual font, not commonly used on magazines, as
it doesn't conform to the simple bold blocky lettering used on the majority of the magazines on the
market, which further attracts my audience (a demographic striving for new, modern things). With
the cover lines descending in importance, this means that my audience can easily pick out the
important information ad move directly to it, meaning that they will have an instant attraction as to
the other stories inside that match the interests associated with the genre. I decided to make my
first cover line my artist name, on the basis that it answers the initial questions running through the
audience's mind as to 'who's that on the cover'. This makes the cover more appealing as they
dont have to question anything on the page, its all there decided to also have Pria's name in white
on the basis that i wanted the text to stand out on top of the darker background, acting as a
contrast to the image. However, it was my intention to make the majority of the text the same
colour so that the overall aesthetics were pleasing to both sexes and attracted my audience which
mainly is interested in stylistic value. Despite my masthead being located at the top centre of the
page, i purposely made sure that the image was the centre if visual interest as i think that the
image portrayed the theme as a whole, the use of colours further attracted the audiences eye, in
contrast to the white masthead that didnt stand out as much. Because of the statement image and
the descending cover lines, it meant that the audience looked over the entirety of the page going
from the centre, to the top and down the page subconsciously. I also attracted and addressed my
audience through my mid shot, i made sure that my artist was looking directly into the lens of the
camera so hat the audience felt that she was looking personally to them , breaking the barrier
between the reader and herself, this therefore creates a closer relationship between the two and
causing the audience to be attracted easier due to the iconography. My magazine isn't heavily
influenced b any particular magazine however the layout of my cover is influenced by Clash
magazine, as it is a popular magazine in the music industry (despite it not being a magazine that
caters to my genre) and by following the conventions of the page, my magazine is guaranteed to
be a success.
The next way in which I attracted and addressed my audience was through my contents page. I did
a variety of things on my double contents page, which attracted my target audience. The first being
the detailed descriptions of what features in my magazine, by being concise the audience was able
to personalise their reading as they can pick what interests them, as all of the information needed
is located on the page. Also with the synchronicity of featuring the masthead NEON at the bottom
of both of the contents pages, the reader had the ability to because more familiar with the new
magazine, meaning that they become attracted to it at a quicker rate, increasing and guaranteeing
success through word of mouth. Not only this but the initial bright colour palette is repeated on both
the cover and the contents. Its evident that a 3D effect has been used, where i have layered a red
image on top of a different blue image, this effect not only attracts the audiences eye, due to the
bright colours. But this also shows a high level of professionalism and experience as it shows that
the magazine is cool and quirky, highlighting the smart style of the magazine. This would attract a
larger audience as the quirkiness would cater to a younger, modern demographic however the
evident professionalism would cater to an older audience that enjoy conventional magazines. My
cover page wasn't particularly influenced by a specific magazine, as the look that i wanted to
portray wasnt evident in any other magazine contents. I decided upon a double contents page as i
thought that it looked more pleasing to the eye as the text didnt have to be squished onto one
page, and could be evenly spread across two, by having two pages it also meant that my image
could bleed across an entire page. Not only did bleeding the image to the edge of the page look
aesthetically pleasing, (due to the page looking less space than say cropping the image into a
box)- but it is also a feature evident in quite a lot of magazine contents such as VIBE. This adds
familiarity to the magazine, making it more likely to be purchased, on the basis that todays
generation likes to be able to predict what somethings going to look like. Despite V magazine being
a lifestyle magazine and not a music magazine, i decided to use their use of statement bold
colours, as i loved the quirky feeling the magazine creates. This similarly attracts the audiences
eye as the bold colours stand out and guides the readers eyes to the images and the key words
highlighted in the same red colour used on the image. Not only does this make the key words
stand out, enabling the reader to find the key information even easier, but the perfect colour match
between the red tones is also aesthetically pleasing, attracting the readers eyes directly as it has
the stylistic value that most people enjoy. I decided to duplicate the text to create a red shadow to
reinforce this 3D effect, this took the readers eye across the page, so the entire contents work
almost as an image instead of separate text boxes, as all of the features worked together, making it
nice to look at. To further portray this i decided to make the numbers and the contents text appear
like its glitching, as i thought it would make the page look quirkier, it also gave me a reason to
include this perfectly matched red colour, that is aesthetically pleasing to the audience. Another
way of attracting the audience was through the disordered page numbers on the contents page,
this was a quirky way to attract the readers attention on the basis that the numbers are one of the
largest things on the page, therefore they're one of the first things that the reader sees, and
because its expected that numbers are ordered chronologically on a contents, it will attract the
readers attention.

The final way in which I attracted and addressed my audience was through my double page
spread, The first thing that I did, in order to attract my audience, is through my chosen images.
Although its evident that both of my images are of the same artist (Pria Downing), i decided to use
two completely different images in the sense of framing and mise en scene (with how she's
dressed and how her makeup is done). One of the images used is a long shot of Pria sitting on a
chair. By using this image this attracts the audience, through her quirky fashion sense, as the
reader may look at her modern, cool outfit and aspire to dress in that way, in order to follow the
typical modern fashion trends (that heavily influence my target audience). Not only does this attract
the audience, but it also addresses my audience in the sense that they can look at a new, famous
artist and will aspire to purchase the pieces of clothing, or find replicas of what she is wearing, due
to fame being such an important thing for a young demographic (its more likely that a younger
demographic would purchase a designer brand if they knew somebody famous has it). Besides the
clothing, i also attracted my audience through the long shot due to her specific makeup, i decided
upon using big, bold statement makeup, that made a point. As I though that this quirky look
instantly attracted the audience, due to acting as one of the statement colours on the page.
Although its less likely that a young demographic would wear big blue, cat eye makeup, it could
similarly act as a trend, attracting my target audience further. Another way in which I attracted my
audience was through following the conventions of the Oh Comely magazine, as this magazine
allocates one of the pages on the double page spread entirely to an image, with the main feature
on the other page. By bleeding the image to the end of an entire page, it adds a smoother and
more modern look, that appears to be more aesthetically pleasing to the readers eyes, which is the
main reason why i chose to use this effect, in order to attract my audience. I also did this as
through the feedback that i got back from my draft (despite the layout being slightly altered) it was
evident that they preferred a more conventional look. The alterations, meant that my double page
spread was less cramped (due to all of the content being spread over 4 pages instead of 2),
meaning that these pages had a more modern, cleaner look, meaning that my audience will be
pleased with the recognisable layout and would be attracted to it. Even though Oh Comely
magazine isn't a music magazine, i still thought that it still had the stylistic value that i wanted to
convey in my magazine, so it was still a valid piece of inspiration. By acting upon feedback that my
target audience had given about the draft, it would also address my audience as not only are they
seeing something that they picked and therefore something that they think looks best, but they will
also recognise that their opinion is important, making them want to purchase the magazine (as
they felt that they had a part of the creation of the magazine). I decided to decrease the amount of
white space by applying the same glitch styled 3D font that i included on the contents, almost
linking both pages together, making the magazine synchronised. This attracted the reader in a
similar way, as not only did the letters spell out Prias name (providing a good visual image of the
artist herself) but the 3D letters were scattered across the entire double page spread which took
the readers eye across the page, so that the entire spread work almost as an image instead of
separate text boxes, as all of the features worked together, making it appealing to the audience.
This effect was similarly done with the 3D effect image effect, that was evident on all of the
magazine pages, as it linked the text with the image, furthermore due to the fact that the image and
the 3D text were the biggest things on the spread, they had a significant effect on the reader as it
was arguably the first thing that they looked at. I repeated both of the effects evident on the first
spread onto the second spread, where i wrote Prias last name (Downing). I chose to do this as i
though that it would further link the pages together. Another way of attracting the readers attention
was through the use of a quote, I decided to have a variety of quotes in my article however i made
the rational decision to make the heading of my article a quote, as i thought that it gave the reader
an inside into what the article would be about. This would instantly attract the audience as not only
would the slightly larger font initially draw their eyes to it, but it would also make them want to read
on and find out more. I made another decision based on the feedback i got back from my drafts,
which put forward the variety of fonts on my spread. I thought that to further make my quote stand
out, i should write it in the same Impact font, that was used on my cover, almost to link all of the
pages together. The layout of my article was adapted after deciding that my feature looked far too
cramped, I felt that the layout replicated a traditional newspaper and that didnt fit the modern aura
that i was trying to portray, and because of this i decided to include a lot of negative space, on the
basis that i felt that it would spread the article out a bit more (making it easier to read) but also
made the page more quirky, as it didnt follow the conventions of a traditional magazine. I decided
to embed a variety of different drop quotes into the article however through questioning my target
audience, i decided that the quotes should all be written in a slightly different size, as it was
apparent that my demographic liked to look at the quotes before reading the entire article, as it
almost refined the article in a couple of phrases. As a way of emphasising my spread, i decided to
highlight the feature and the images in a black box, as i feel that it made the page look more
conventional, however still giving it the modern look that i desires, this instantly attracted the
audience as it almost framed the images and the feature, instantly drawing their eyes to the
specific parts on the spread.