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HCL & Nokia – Long Term Distribution Strategy
Implementation Plan :
State wise allocation of territories
Either Nokia or HCL to be present in each state
To ensure complete efficiency of Logistics & Distribution process
Implementation started with pilot in two cities, Mumbai & Bangalore
Country wide bifurcation to be decided between implementation
teams in due course
Indian Cellular Market – Looking Ahead…
Mobility on Upward trend
4.00
3.52
GSM NET ADDS
3.50 3.18
CDMA NET ADDS
3.00 2.33
3.17
2.50 2.03 2.11
1.95
2.00
1.50
1.96 1.18 1.26
1.57
0.78
1.00
0.53 0.69 1.17 1.17
0.43
0.50
0.51
0.00
SEPT'04
OCT'04
AUG'04
NOV'04
Dec'04
Jan'05
Feb'05
Mar'05
May'05
Jun'05
Jul'05
Oct'05
Nov'05
Dec'05
Jan'06
Feb'06
Sept'05
Apr'05
Aug'05
-0.50
-1.00
500
China (Dec 31st) 383
400 335
India (Mar 31) 269
300 210
200 145
85
100 75
6 13 34
0 0.34 0.88 1.2 1.88 4
1997 1998 1999 2000 2001 2002 2003 2004 2005
(Dec)
GSM & CDMA have together taken mobile net adds to 4 Mn + close to China.
At 4.3 Mn mobile adds (3.16Mn – GSM, and 1.17Mn – CDMA) in Feb’06, now
on par with the monthly additions in China (avg 4.8 Mn in Jan – Oct)