Professional Documents
Culture Documents
Isabella Campos
My research project question is What influences follower gain on Instagram for those in the
14-18-year-old demographic? This topic is of interest to me due to my love for social media, and the fact
that many often ask me how to gain followers, and I am unable to give an answer. Originally I began with
the topic of social media and later delved deeper into the subtopic of follower gain, from the use of a lotus
diagram and mindmap.To obtain primary source information I constructed a survey, from which I gained
qualitative and quantitative information. A survey with a well known Instagram user was also undertaken
to gain more extensive information. Comparing this data with secondary sources, I was then able to come
to multiple conclusions. My outcome was originally going to be in a magazine article format, however due
to running out of time, it took the form of an essay displaying my key findings instead. It was found that
follower gain is mostly driven by the common interests of the age category, however, there are particular
measures that can be taken in order to influence follower gain within the age demographic.