UAL 90 Credit Diploma in Creative Media Production & Technology

Assignment Brief Template:

Assignment Title Final Major Project: 500 Word Project Proposal

Unit No & Title Unit 8 Final Major Project

STUDENT NAME Jessica McClenan

This unit requires you to produce a written project proposal of about 500 words.
The proposal should address the following:

Provide a brief review of your progress and achievement to date, prior to starting
UNIT 8. Consider skills acquired, working methods, achievements and
general / specific progress in aspects of theory and practical.

Ihavebeencameraoperator/D.O.Ponafewpreviousprojects,soIhavegainedbasicphotography
skills,suchashowtoframeashot.Ialsoknowhowtoachievetheeffectoflongexposuredueto
experimentingwithagroupoffriendsforUnit5,6&7.

Iwanttobeabletomakemycommunicationskillsbetterwithotherpeople,suchasmodelsandpeers
andIwouldalsoliketoimproveonmyorganizationskillsasitisimportanttobeorganisedforaphoto
shoot,especiallybecausethisisapossiblecareerpathIwouldliketodoandprofessionalsfashion
photographerswouldplanouttheirphotoshootsandwouldbeveryorganised.

What is your project concept and rationale?

My idea for my final major project is that I could post images (around 6 photos) on
my Instagram account that is associated with beauty standards for both females
and males, and how the media can affect young people's idea of beauty.

MyreasonforthisisbecauseIwaspersonallyinfluencedbythefashionindustryandthemediaabout
bodystandardsandIthinkitisanimportanttimetoexposethefashionindustryandthemediaeven
thoughIwanttobeafashionphotographerasacareerpathbecauseI personally think it has the
opportunity to show diversity and different forms of beauty and how it isn't about
physical beauty overall.

How will your project be evaluated and reviewed?

Myprojectwouldbeevaluatedandreviewedbyproducingproductiondiaries,evaluatingmyresearch
anddoingafinalevaluationaftermyfinalmajorprojecthasbeenhandedin.

Productiondiariesaredailyupdatesofwhatyouhavedonethatday,whatwentright,whatwentwrong
andevaluateitanddiscusswhatyouaregoingtodonext.

Evaluatingyourresearchisimportantasyoudiscusswhyyouresearchedthatsubjectandwhatyouare
goingtodonext.

Byproducingproductiondiaries,evaluatingmyresearchandbydoingafinalevaluation,itwillgiveme
anideaofhowfarIhavecomeandtheimprovementsIhavemadeandhowmyskillshavebeen
developed.
In addition provide: A timetabled action plan

In addition provide:A bibliography detailing all research sources.

Berne, B. (2003). Studio: Cindy Sherman. Available:

google.co.uk/webhp?sourceid=chrome-
instant&ion=1&espv=2&ie=UTF-8. Last accessed 13th Mar 2017.

Friedman, V. (2009). 50 Incredible Photography Techniques and

Photo Tutorials . Available:
https://www.smashingmagazine.com/2009/04/the-ultimate-
photography-round-up/. Last accessed 8th Marc 2017.
Hildebrandt, D. (2013). 6 Portrait Lighting Patterns Every
Photographer Should Know. Available: https://digital-photography-
school.com/6-portrait-lighting-patterns-every-photographer-should-
know/. Last accessed 23rd Mar 2017.

Kasher, S. (2015). Miles Aldridge - Artists - Steven Kasher

Gallery. Available: http://www.stevenkasher.com/artists/miles-
aldridge. Last accessed 20th Mar 2017.
N/A. (2015). 4 Great Fashion Photography Camera. Available:
http://www.adorama.com/alc/0014523/article/four-great-fashion-
photography-cameras. Last accessed 20th Mar 2017.
N/A. (2016). David LaChapelle - 115 Artworks, Bio & Shows on
Artsy. Available: https://www.artsy.net/artist/david-lachapelle. Last
accessed 27th Mar 2017.

N/A. (2012). Double Exposure . Available:

http://www.dictionary.com/browse/double-exposure?s=t. Last
accessed 22nd Mar 2017.

N/A. (N/A). Cindy Sherman. Available:

http://www.theartstory.org/artist-sherman-cindy.htm. Last accessed
13th Mar 2017.