Questionnaire

Respected respondent,

We (Mamta Panwala & Bhatt Krupa) are student of MBA (SEM-4) of Narmada College of
Management undergoing a Project on A Study on investors Perception & Preferences
towards Investment in Life Insurance with reference to Bharuch City". Your response will
be dealt with strict confidentiality and it will be used only for
academic purpose. We are really obliged to you for spending your valuable time to fill this
questionnaire.

1. Do you have life Insurance Policy?

Yes No
2. Do you have all details of your policy, which you have taken?
Yes No
3. Are your agents or Insurance Company Employee Accessible?
Yes No
4. Do Your Insurance Company has Grievance Redressal Mechanism?
Yes No
5. Do your agent provide you correct Details about Policies?
Yes No
6. Which kind of Life insurance Policies do you prefer? (You can choose only one option)
Short Term Long Term Both
7. In What Intervals you are paying Premium?
Monthly Half Yearly Quarterly Yearly
8. Which plan do you have taken? (You can choose more than one)
Term Plan Whole Life Plan Endowment Plan
Child Plan Retirement Plan Money Back Plan
ULIP Plan Health Plan If, other Specify
9.What is your coverage Sum insured?
Below 1 Lakh 5-10 Lakh
1-5 Lakh above 10 Lakh
10. Do you think Coverage Sum insured is enough for you?
Yes No
11. What Factor influenced you to select a Life insurance for Investment?( you can choose
only one)
Personal Interest Friends Family
Advertisement Agents others
12. Which Insurance Company Policy you opted for? ( you can choose more than one)

Company Company
LIC Birla Sun life
SBI Tata AIG Life
ICICI Kotak Mahindra
HDFC Max Life
Bajaj Allianz If other ,Specify

13. Rank these various investment alternatives according to your preference.

(1= Most Important & 10 = Least Important)

Sr. no. Investment alternatives Rank

1 Bonds & Debentures
2 Equity share
3 Mutual fund
4 Insurance
5 Bank Deposit
6 Real estate
7 Gold & silver
8 Other, Specify.

14. According to the given Parameters, state your expectation on Investment in Life
Insurance after considering its Importance.

Expectation Most Important Neutral Least Not

important important important
Safety
Capital Growth
Liquidity
High Return
Tax Benefit
Retirement Benefit

Company Reputation

15. Choose Best option according to you.

Factors Strongly Disagree Neither Agree Strongly

Disagree agree nor Agree
Disagree
Premium Charges are very
High
Policy Term is too long

Rider Benefits are very

helpful to the Investor
Bonus & Interest paid are
very High
Services offered by Insurance
Companies are very Good
Accessibility of agents when
needed
Company Image is not that
much important

16.How likely your objectives are fit for investment in life insurance?(Tick)

Statements Strongly Disagree Neither Agree Strongly

Disagree agree nor Agree
Disagree
Life Insurance is a Good for
Wealth Creation
Investment in Life
Insurance is good for
protection of family in
financial Difficulty
I prefer long term investment
in life insurance
There is a high rate of return
in life insurance compared to
other saving instruments
Penalty charged for late
premium payment is
reasonable
Companies should have
Agents and employees
who have the proper
knowledge of insurance
products
Companies should have
Agents and employees who
have the competence to
answer customer queries

17. Are you satisfied with the services offered by the Insurance Companies?
Excellent Good Neutral Average Poor

18. What is your Overall perception towards Life Insurance as an Investment?

Positive Negative
19. Suggestions If Any.

Personal Details:
20. Gender: Male Female
21. Age Group:
Below 30 41-50 above 60 31
31-40 51-60
22. Occupation:
Student Businessmen Professionals
Govt Employee Private Employee If other, Specify
23. Educational Qualification:
Undergraduate Post Graduate
 Graduate If, other Specify
24. Marital Status
Married Unmarried
25. Annual Income level:
2.5 to 5 Lakh 7.5 - 10 Lakh
5 - 7.5 Lakh above 10 Lakh
26. What Percent of salary do you save for Investment in Life Insurance?
Less than 15% 20-25%
15-20 % Greater than 25%

THANK YOU