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SHAYNA ETCHES

1111 Main Street Gaithersburg, MD 20878 301-525-8278 Shay.Etches@gmail.com

Education & Honors


University of Maryland College Park, MD
Robert H. Smith School of Business Expected: May 2018
Bachelor of Science: Marketing Cumulative GPA: 3.94
Minor: Technology Entrepreneurship

Montgomery College Germantown, MD


Associate of Science: Business Administration Cumulative GPA: 3.94

Honors: Hillman Entrepreneurs Program, Business Excellence Award, Entrepreneurship Academic Excellence Award, Student
Leadership Excellence Award, Deans List, Phi Theta Kappa, 1st Place in Raptors for Change, Selected for Tau Sigma Honor
Society
Professional Experience
InsightM8 Digital Marketing Gaithersburg, MD
Marketing and Project Management Intern June 2016 August 2016
Led digital engagement initiatives for clients, resulted in launching new digital interfaces designed to increase
customer acquisition and retention
Created 20+ proposals for promotional content and advertisements for clients, resulted in an increase of customers
targeted by a student campaign
Trained in digital engagement development and implementation, consisting of collaborating with overseas team of 5+
employees in Bangladesh
Launch Workplaces Gaithersburg, MD
Marketing Intern June 2016 August 2016
Coordinated event planning efforts aimed at gaining new client relationships and raising funds for a non-profit
organization, Artivate; the event raised over $200 in one night
Designed and launched a new digital engagement, including a new website interface, multiple landing pages, and
promotional materials
Collaborated with fellow interns to strategize promotional efforts to increase client base, requiring critical thinking
ability
Hillman Entrepreneurs Program
Germantown, MD Marketing and Social Media Intern August 2015 May 2016
Facilitated an initiative to support program recruitment efforts and established a social media presence that was
previously nonexistent
Generated/edited visual content for programs website, producing over 15 promotional videos
Managed social media platforms and directed recruitment strategies
Transwestern Real Estate Bethesda, MD
Marketing and Event Planning Intern January 2015, June 2015
Managed content creation for 10+ internal newsletters aimed at encouraging community involvement, health, and
fitness
Implemented marketing strategies to grow brand awareness through coordination of internationally-recognized
industry event, hosting over 2,000 professionals
Produced and distributed marketing material throughout internal aspects of the organization
Leadership Experience
Provisional Patent Owner 2015 Present
Start-Up Maryland Business Pitch Competition, Participant 2015
Global Non-Profit, Enactus, Member 2014-2015
Non-Profit Entrepreneurship Competition, Team Leader/Fundraising Coordinator 2014, 2015
Business Student Buddy Program, Mentor 2015
Montgomery College Soccer Club, Vice President 2014
Hillman Entrepreneurs Programs Marketing Competition, Finalist 2017
Skills
Social Media and Software Platforms: Facebook, Instagram, Microsoft Word, PowerPoint, Excel, ACT! Database

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