PHARMACEUTICALS

Turning decline into success through a Challenger culture

THE BUSINESS THE CHALLENGE THE SOLUTION

Global pharmaceutical
company in a period of
decline
Needed to find new ways to
open up additional sources
of revenue
40 Wanted to kick-start growth
Desire to collaborate rather
than compete and so
entered a joint venture with
previous competitors
Challenger Ambition:
taking on a dominant
CULTURE competitor when not as
To develop a challenger culture, and
facilitate widespread adoption through
well resourced
Challenger Culture:
a new organisation which originally
to create a culture about
consisted of two disparate cultures and
remaining ambitious even
values
when already successful
Challenger Champions:
set-up a team of
GROWTH
Prepare leaders and staff for
champions to continually
review the culture to ensure
period of very rapid growth its appropriateness
Team Interventions:
one-to-one and team
coaching to build strong
STAFF RESILIENCE leadership team
Enable staff to remain effective,
Resilience Coaching:
but not burn-out
Webinars and other
methods to teach staff
about resilience

THE RESULTS

100%

Grew from single digit Challenger approach Turnaround from some Full company adoption of Strong relationships
to double digit profit outlined in parent negativity to 100% Challenger Culture within teams
contribution to parent companys corporate support of challenger
company report culture

Teams able to deal with Improved business Teams and staff more Continued development Learnt failure is OK as
conflict and hard processes, e.g. pitching resilient during of culture long as it is quick and
discussions growth period they learn from it

THE QUOTE

To compete, we needed to take on the
larger, established brands and disrupt
the market they operated within. We
recognised that to achieve this we
needed to change the culture of the
organisation which meant developing
a new culture to support our growth
agenda. We needed a challenger spirit.
I wanted to make sure that as a team
we could cope with being in the success
limelight and not become fat and lazy
with success.
This wasnt just about bettering
business performance. We also
wanted to make sure our people got a
tremendous amount out of it personally.
And they did some of them had real
profound moments of change both
at work and in the real world too. Our
people really value the things that
Relume has helped them with weve
gained far more than we invested.

Vice President HR