Professional Documents
Culture Documents
Email:
Faculty Availability:
Program
Coordinator: Cheryl Mitchell
Prerequisite for:
Restrictions:
In this course students will integrate and refine concepts, approaches and plans developed in
previous and concurrent courses in the development of a comprehensive business plan for their
proposed new enterprise. Plan requirements include: assessments of market attractiveness,
internal capabilities and external risks; an evaluation of available business strategies, including
alternative start-up methods; development of appropriate mission, vision, goals and business
objectives; and detailed strategies and tactics for the major functional areas of any business -
marketing, operations, finance, human resources and leadership.
Learning Outcomes
1. Develop an appropriate vision, mission, goals, objectives and organizational culture for
their new enterprise.
2. Analyze and assess the external environment of their new enterprise.
3. Analyze and assess the internal resources required for their new enterprise.
4. Use S.W.O.T., P.E.S.T, Porters Five Forces and other models to establish the
foundation of a robust business strategy and competitive posture.
5. Develop practical and effective marketing, operations, human resources, leadership and
financial strategic plans and tactics for their new business.
6. Apply appropriate models and techniques gained from previous and concurrent courses
to develop plans to monitor and evaluate the performance of their new enterprise.
7. Develop a comprehensive business plan for a new business enterprise, written in clear,
concise and plain English using proper grammar and spelling, and appropriate
spreadsheets and graphics, to obtain financial backing.
Essential Employability Skills are transferable skills that provide the foundation for a students
academic, vocational, and personal success.
Learning Resources
Required Resources:
None
Copyright is the exclusive legal right given to a creator to reproduce, publish, sell or distribute
his/her work. All members of the Humber community are required to comply with Canadian
copyright law which governs the reproduction, use and distribution of copyrighted materials.
This means that the copying, use and distribution of copyright- protected materials, regardless
of format, is subject to certain limits and restrictions. For example, photocopying or scanning an
entire textbook is not allowed, nor is distributing a scanned book.
See the Humber Libraries website (http://library.humber.ca) for additional information regarding
copyright and for details on allowable limits.
Classes will take the form of lectures, discussions, and in-class assignments.
Course Content
Student Evaluations
Type of Assessment %
Business Plan 25
Business Pitch 20
Self-Evaluation Reflection 15
100%
Students must achieve a minimum weighted average of 50% on the midterm and final exams to
pass this course.
All sections of the course must be completed by due dates to achieve a final grade. There is a
strong emphasis on independent learning and group work. If in-class assignments/work is
missed there will be no make-up tests allowed.
Degree Students
In addition to meeting all program specific course and credit requirements, students must have
a Cumulative Program Grade Point Average (CPGPA) of 65 in order to be eligible for
graduation.
Diploma/Post-Graduate Students
In addition to meeting all program specific course and credit requirements, students must have
a Cumulative Program Grade Point Average (CPGPA) of 60 in order to be eligible for
graduation.
It is the students responsibility to be aware of the College Academic Regulations which can be
found on the following website: http://www.humber.ca/admissions/how-apply/academic-
regulations
Academic Integrity
Research Activity
Research activity carried out in this course is only for professional skills development as defined
by the Tri-Council Policy Statement: Ethical Conduct for Research Involving Humans (TCPS).
This activity includes gathering information from humans by means of observation, surveys,
and/or interviews only as these activities relate to professional practice. The results or findings
of these activities will not be disseminated beyond the classroom.
Academic Concern/Appeals
If a student has questions or concerns regarding a grade on an assignment or test, the student
should discuss the matter with the faculty member. The Program Co-ordinator and/or the
Associate Dean may be asked to assist if the faculty member and student are unable to resolve
issues. For additional information please refer to Section 13 of Colleges Academic Complaint
and Appeal Policy at the web site identified above.
Course credits may be granted in recognition of prior learning, and that Application for
Consideration is made through the Office of the Registrar at http://www.humber.ca/transfer
options
Humber strives to create a welcoming environment for all students where equity, diversity and
inclusion are paramount. Accessible Learning Services facilitates equal access for students with
disabilities by coordinating academic accommodations and services. Staff in Accessible
Learning Services are available by appointment to assess specific needs, provide referrals and
arrange appropriate accommodations. If you require academic accommodations, contact:
Disclaimer
While every effort is made by the professor/faculty to cover all material listed in the outline, the
order, content, and/or evaluation may change in the event of special circumstances (e.g. time
constraints due to inclement weather, sickness, college closure, technology/equipment
problems or changes, etc.).
It is the students responsibility to retain course outlines for possible future use in support of
applications for transfer credit to other educational institutions.