Jofre Ruck (u0967996) Tong Guo (u0905666)

College Football Ticket Sales

Capstone Project

OIS 3440
Explanation: The following paper will be an analysis of College Football Ticket Sales were

dependent or independent of gender? This will be examined by using chapter 13 concepts of

Contingency Analysis and with a Chi-Square Test Statistic. We will then use our

information to answer the following four questions. 1.) Does gender affect ticket sales for

College Football Games? 2.) Based on the data, what should colleges do regarding their

advertising budget? 3.) What other conclusions could people draw from the following graph? 4.)

How will this information affect colleges in the future.

Does Gender Affect Ticket Sales? We first started by gathering information from different

sources this included websites of Sports Reference and university websites that included the

demographic breakdown. We then looked further into each of the athletic websites to find how

many seats were sold for each football stadium. After that we calculated what percentage of men

and women who attended the university, and multiplied that by the amount of seats sold during

football games. We then then put the values into the Chi-Square Analysis Formula once we

did that we received the critical value of 15,237 and the test statistic of 42,557. We concluded

that we would not reject the null and find that the ticket sales were independent of gender. We

also conducted the test using the Contingency Analysis where we had our expected and

observed variables. We divided the two tables by putting name of the university at the top, and

the gender of both male and female to the side. We then compared both of the variables and

concluded that we would Not Reject our Null and that the values are not dependent on each

other. Meaning that they are two independent variables that do not affect the sale of tickets for

football games.
What should colleges do with their advertising budget as a result? They should not worry

about a certain gender to attract, because if gender is not a factor than the advertising should be

open to everyone. As indicated by the yearly budget for the athletic department at the University

of Utah, we spend on average of $4,184,379, which accounts to 6% of their total expenses. With

the information we found, we conclude that in their efforts to attract more customers they

shouldnt focus on a specific gender, and instead expand to all. They have an opportunity of

growth within their athletic industry.

What Other Conclusions Could People Draw from the Graph? I feel that different

conclusions people could draw from the information is the demographic breakdown of different

colleges. They do not just need to look at the advertising budget, instead they could focus on

how they could allocate their budget to other things that could help students, like investing more

time in the school. If business investors notice this then they would want to put their money into

the school, and that would bring us how many students area accepted into the universities. I feel

that this information could be also used for colleges to determine how gender affects other

activities within their university. Maybe to teachers it can show that certain classes that are

meant for one gender shouldnt be exclusive, and instead should invite other genders to be part of

it. As a result of doing this they will attract many other people, and have high class participation.

The other conclusion is the more people know about gender than people will find that people are

not different at all, and instead are all the same because both genders do things that would be

considered exclusive. The information will open up peoples perspectives, and the analysis we

conducted will be useful.

How will the information affect colleges in the future? I feel that when they look at the results

we found they will use it for their own benefit. Because gender doesnt affect the amount of
tickets are sold for college football games I feel they will then try and put efforts to bring In all

type of genders in their advertisements. Schools could also be affected in the future in the ways

of how their enrollment is shifted. Universities could use the information to make sure their

demographic breakdown is more even. As a result of this than the reputation of the college will

seem more accepting and this can leak into affecting other areas.

College Fottball Ticket Sales By Gender

Men Women
Demographic Breakdown of
Men/Women: 30 Schools
University Annual Spending on
Athletics

Contingency Table/Chi-Square Table

Final Conclusion/Critical Value, Chi-
Square Test Statistic