COMPANY

PROFILE

11
INTRODUCTION

Timeframe Productions and

Media Ventures, Inc. is a full-
service below-the-line powerhouse
agency that is composed of three
(3) small companies that act as a
separate department under the
same roof. Timeframe handles the
whole functions and financing of the firm, Movado handles sales, marketing activations,
and operations, while Spark handles designing and digital productions. Having the said
expertise on different fields, the combined force of the three companies enabled the firm
to offer an end-to-end below-the-line creative services specializing in crafting effective
marketing activation programs, leading edge events, graphic designing, digital works,
and audio and video productions. The company has been providing assured quality
services for over 10 years, staying ahead of the curve and continues to innovate in the
fast-paced industry living to its mantra: Future made better. From concept generation
to implementation, Timeframe provides exceptional service, WHATEVER IT TAKES!

COMPANY LOGO

Timeframe has been symbolized by the triangle that saw various

positions and forms through the years. The triangle initially was a play
button to describe the core service of the first Timeframe which is video
production. In 2005, it changed to reflect a forward moving agency. It
has changed its form again in 2012 to symbolize its incorporation. This
2016, the triangle evolved into what we call the Tri-Triangle, a symbol
that communicated upward success in its three core services and
departments.

MISSION

To provide excellence in ideation, creation, and execution to our trusted clients,

WHATEVER IT TAKES.

VISION

To be the leading below-the-line agency providing innovative and excellent services for
our trusted partners in the Philippines and Asia.

12
SHORT HISTORY

The dream started in October 2002, Mr. Ray Josef Samson, a Business Management
graduate from Ateneo de Manila University dove head first into the enormous field of
growing audio and video production industry. He formed the triangle known as
Timeframe Media Company that pioneered same-day graphics and AVPs editing
created from bulky desktop systems brought around during events.

Timeframe Media began to upgrade its skills to produce stunning designs on print media
in 2005. Also in this year, the company officially began as a full-pledged below-the-line
service agency where they started to independently execute massive events and
projects for big companies such as Universal Robina Corporation, San Miguel
Corporation, and Smart Communications. Soon after, it has acquired several partners
such as Kraft Foods Philippines now known as Mondelez, Mead Johnson, Maersk,
Bayer, Boehringer Ingelheim Philippines, Samsung, Luxasia, Philips, Nutriasia and
Fonterra Brands Philippines. It continues to progress and organize massive events from
product launches, conferences, team building seminars, concerts, exhibits, parties and
mall events and activations.

Employing thirty-five (35) people in 2013, the company has again evolved into
Timeframe Productions and Media Ventures, Incorporated, armed with the vision of
being the leading below-the-line agency that provides innovative and excellent services
in audio-video productions, events, marketing activations, and digital services for their
trusted partners in Philippines and Asia. It has changed its face but at the core, it is still
the agency that delivers quality service beyond the clients expectations, WHATEVER
IT TAKES!

CLIENTS AND PARTNERS

San Miguel Corporation, Inc. Ace Saatchi & Saatchi

Fonterra Brands Philippines Big E Food Corporation
Universal Robina Corporation Hewlett-Packard Philippines Corp.
Del Monte Philippines, Inc. Sykes Asia, Inc.
Luxasia Philippines Johnson & Johnson
Maersk Bayer Vismay International Corporation
Petron Corporation Great Minds Integrated Consultancy, Inc.
Boehringer Ingelheim Philippines Kimberly-Clark Philippines, Inc.
United Laboratories, Inc. OMD Philippines, Inc.
Philips Electronics and Lightings, Inc. Otto Shoes
Samsung Philippines Philippine Leading Infinite Logistics, Inc.
Mondelez Mead Johnson
TNS Thailand and Singapore Unilever Thai Trading
Mers Logistics Nutriasia

13
ORGANIZATIONAL STRUCTURE
 Ray Josef Samson
Ray Josef Samson
Chief Executive
Chief Executive
Officer
Officer

Che
Che Magabo
Magabo
Executive
Executive
Assistant
Assistant

HR
HR FINANCE
FINANCE TIMEFRAME
TIMEFRAME SPARK
SPARK

Ray Josef
Ray Josef
Heidi Samson
Heidi Samson Heidi Samson
Heidi Samson Alvin Karganilla
Alvin Karganilla
General
General
Samson
Samson
Managing
Managing General
General
General General
Manager Manager
Manager Director
Director Manager
Manager
Manager
Tala Ocampo
Tala Ocampo Jaybee Navarra
Jaybee Navarra Allen Sazon
Allen Sazon
HR
HR Disbursement/Finance Pete Laguitao
Pete Laguitao Manila
Manila Animo
Animo Ernan Muoz
Ernan Muoz
Disbursement/Finance Senior 3D
3D Director
Director
Consultant
Consultant Officer
Officer Senior Account
Account Social Media
Social Media Production
Production
Manager
Manager Officer
Officer Director
Director

Miki Inoue
Miki Inoue JM
JM Sosing
Sosing Jason Ventura
Jason Ventura
Project Accounting Von Hernandez
Von Hernandez Motion
Motion
Communications
Communications Project Accounting Account
Officer Officer Account Graphics
Graphics
Officer Officer Executive
Executive
Jonathan Lugto
Jonathan Lugto Boom Faustino
Boom Faustino
Collection Print
Print
Collection
Assistant Graphics
Graphics
Assistant

Rey Baldono
Rey Baldono
Fabrication
Fabrication

LOCATION

Timeframe is located at Unit 202, #3 Brixton St., Kapitolyo, Pasig City where lots of
big time companies such as San Miguel Corporation, Unilab, Universal Robina
Corporation, and Globe Telecoms are nearby. With that kind of location, Timeframe
makes itself very accessible when those companies are in need of a specialized agency
to handle big events and marketing programs for themselves.

15
MANDATE

A. Mantra

WHATEVER IT TAKES
This powerful and ambitious statement has been Timeframes purpose for everything
they do as a team. Ever since it began in 2002, Timeframe adopted this nothing is
impossible way of thinking and means of acting.

B. Manifesto

16
We are the Timeframe Group: a decade old of multitasking activation agency that is
big on experience, ideas, execution and most importantly, results. We are independent
powerhouse team composed of us, you, and our agency partners. We are unwavering
in our commitment to deliver outstanding work and satisfying results the right way.

We are brand experts, so we treat each brief as our own and seize every opportunity
to extract challenges from it. We think forward with our ideas and turn them into
integrated campaigns across various sales and media platforms. We are experienced
masters of our craft but never old in seeing new and creative methods.

We believe in good and healthy working relationships with everyone, and that is
something that wakes us up with a smile everyday in order for our commitment doesnt
end when a campaign does. We are always in it for the long haul. Our clients approach
us of our innovative ideas, brilliant plans, systematic methods, and undeniable
dedication. They stay because we get results the right way.

C. Core Values

FORWARD COMPETENT

Always one step ahead in Produces the right results in

service and innovation the most honest and
righteous way

PASSIONATE CARING

Overflowing with inspiration, Generous and understanding

never tired of seeking for new listeners who are people-
and better ways oriented, not profit-driven

SERVICES OFFERED

The following are some of the services being offered by the Timeframe Productions and
Media Ventures, Inc.:

o Brand and Product Launches

MARKETING o In-Store Promotions
ACTIVATIONS o House-to-House Selling
o Nationwide Sampling Activities
o Consumer Engagement Activities
o Raffle Draws

o Trade Shows / Launches

EVENT
MANAGEMENT
17
 o Brand and Product Launches
o Corporate Seminars and Conferences
o Teambuilding Activities
o Concerts and Fashion Shows

o Advertisements
o Promotional Materials
GRAPHIC o Merchandising Materials
DESIGNING o Point-of-sale Materials
o Stage Design, Conference Collaterals
o Exhibit Booth Design

o Mobile Application Development DIGITAL

o Detailer Design
o Social Media Marketing
SERVICES

o Corporate Videos
o Music Videos
AUDIO & VIDEO o Visual Loops for Events
PRODUCTIONS o 2D/3D Animations
o Radio Advertisements
o Corporate Hymns and Jingles

COMPANY WORKFLOW

A. Tri-Group Structure

CREATIVE SERVICES ACTIVATION SERVICES SHARED SERVICES

Client service
Bids and presentations Nationwide sampling and sales operations Finance
Digital tools Shopper marketing events Human resources
Web designing and production
Consumer events Manpower
Graphic designing Logistics
Audio-Video production

18
B. General Workflow

CLIENT NEEDS

CLIENT SERVICE

CREATIVE SERVICES ACTIVATION SERVICES

Marketing Driven Sales & Operations Driven

SHARED SERVICES

DEPARTMENTS ASSIGNED

A. Movado and Sales Activation / Operations Department

o Supervisor: Mr. Mark P. Patatag
o Position: Project Planning and Execution Head

B. Finance Department
o Supervisor: Mrs. Jaybee F. Navarra
o Position: Finance and Disbursement Officer

19
20
 DUTIES
AND
RESPONSIBILITIES

DUTIES AND RESPONSIBILITIES UNDER

MOVADO SALES AND ACTIVATION /

OPERATIONS DEPARTMENT

Assist in the theme planning or

conceptualization of event executionDEPARTMENT
FINANCE
plans or event proposals.
File monitoring and management of
Research and maintainNon-VAT and VAT expenses for the
communication withyear the 2016
clients,
(vouchers, receipts, and
suppliers, caterers, slips)
and events
place admins.
Assist in the preparation of financial
Assist Project Coordinators or employees payroll
reports and
Account Managers in creating
presentations, documents, files,
spreadsheets and databases.

21
ACCOMPLISHMENTS
AND
CONTRIBUTIONS

ACCOMPLISHMENTS AND CONTRIBUTIONS

22
The following are my most pivotal accomplishments and contributions to the Timeframe
Productions and Media Ventures, Inc. as an intern under the Finance and Operations
Department:

Preparing the data regarding Non-VATable and VATable receipts, vouchers, and
employees deposit slips for the year 2016 that is intended for the analysis and
creation of companys financial year end report.

Provide assistance to the Finance Supervisor in the creation of Employees

Payroll.

Become a part of the Planning and Execution team in the theme

conceptualization of event proposal for Universal Robina Corporations National
Conference for the year 2017.

Assisting the Project Planning and Execution Head regarding information

searching about the most populated elementary schools in Metro Manila, and
about the Philippine regions, towns, cities, and municipalities for the creation of
execution scheme for NutriAsia Philippines Inventory Move-out Plan.

Contribute in the theme conceptualization about the promotional techniques and

event activities for the companys summer event entitled: Splash Out!

Assisting the operations department about the conceptualization of marketing

activation proposal for NutriAsia Philippines Project Impact: Fiesta Saya for the
year 2017.

Preparation of data (compost of quotations regarding event places, catering

services, and performers) for cost-estimation of project in the creation of event
proposal intended for the grandiose Christmas Party event of Maersk Logistics

23
 PERSONAL &
TRAINING
EXPERIENCES

PERSONAL AND TRAINING EXPERIENCES

24
The following are the essential things that I have experienced during my internship at
Timeframe Productions and Media Ventures, Inc. under the Finance and Operations
Department:

During my first day at the office, I was already exposed immediately about the
companys operation regarding the conceptualization of event proposals and
execution plans, logistics operations, project coordinating, and management of
companys expenses through document controlling of receipts, vouchers, and
slips. I am also asked, together with my intern colleagues to participate in the
theme conceptualization for Universal Robina Corporations National Conference
for the year 2017. During that time, I have discovered that big time companies
such as URC, San Miguel Corporation, Del Monte, and NutriAsia Philippines are
patrons of the companys creative and dynamic service.

I and my colleagues have experienced a same day planning and presentation

activity at the front of supervisors and managers. During that time, we also
learned additional information on how to properly create a marketing or
promotional strategy proposal. Lastly, the father of the companys CEO, Mr. Ray
Samson, discussed to us the real essence of every businesses, which is to
satisfy customers not just only about generating income or profit.

As a Finance Assistant, I have experienced how to manage and create

employees payroll, analyze Non-VATable and VATable receipts, vouchers, and
deposit slips intended for the financial year-end report.

In becoming a part of the Planning and Execution Team, I have experienced

communicating different clients, agencies, reputable persons/performers, event
place admins, and catering services. This kind of exposure enables me to
understand how the companys operation works, and boost my confidence in
communicating with professional people.

25
 PICTURES

OFFICE (DESIGNS AND WORKPLACE)

26
 Companys Tagline

Office Reception / Sala

Executive Assistants Desk / Workstation

Creatives Department

Finance Department

27
Movado Sales & Activation / Operations Department

Board Room / Conference Room

EMPLOYEES (Managers, Project Coordinators, and Others)

*With Mr. Mark P. Patatag (Project Planning & Execution Head) and Ms. Sarah
Barreno (Activation Manager)

28
* With Ms. Jaybee Navarra (Disbursement/Finance Officer)

*With Ms. Che Magabo (Executive Assistant)

29
*From left to right With Ms. Myleen Reonisto (Project Coordinator), Ms. Angelika
Maglonzo (Former Account Officer), Ms. Yujiro Bernaldez (Project Coordinator), and
Mr. Erick Dacanay (Project Coordinator).

*With Mr. JM Sosing (Project Accounting Officer)

30
*From left to right With Mr. Von Hernandez (Account Executive), Ms. Manila Animo
(Social Media Officer), and Ms. Jeremy Pajulas (Project Execution Head)

*With Mr. Peter Paul Laguitao (Senior Account Manager)

31
*With Ms. Nimfa Paynante (Purchasing Officer)

ON DUTY AND OTHER ACTIVITIES

32
33
34
 DAILY TIME
RECORD

DECEMBER 2016

35
*Signed by the following persons:

Ms. Myleen Reonisto

Mr. Peter Paul Laguitao
Ms. Jaybee Navarra
Mr. Mark Patatag

JANUARY 2017

36
*Signed by the following persons:

Mr. Mark Patatag

Ms. Myleen Reonisto
Ms. Jaybee Navarra
Mr. Peter Paul Laguitao

FEBRUARY 2017

37
*Signed by:

Ms. Angelika Maglonzo

38
 OJT
CERTIFICATION

39
PERFORMANCE
EVALUATION
SHEET

42
TRAINEES
PROFILE

1
 LETTER
OF
RECOMMENDATION

6
NOTARIZED
WAIVER

8
 Republic of the Philippines

Polytechnic University of the Philippines

Don Fabian St., Brgy. Commonwealth, Quezon City

TIMEFRAME PRODUCTIONS
AND MEDIA VENTURES, INC.
(Business Practicum II)

_____________

A Practicum Portfolio Presented to

The College of Business Administration
Polytechnic University of the Philippines

_____________

In Partial Fulfillment of the

Requirement for the Degree
Bachelor in Marketing Management

_____________

By

Lowie Jim D. Palisoc

BSBA MM 4-1

March 2017
 TABLE OF CONTENTS

PAGE
TITLE
NO.
TRAINEES PROFILE -------------------------------- 1
LETTER OF RECOMMENDATION -------------------------------- 6
NOTARIZED WAIVER WITH PHOTOCOPY OF -----------------
8
PARENTS / GUARDIANS ID -
COMPANY PROFILE
INTRODUCTION -------------------------------- 12
COMPANY LOGO -------------------------------- 12
MISSION & VISION -------------------------------- 12
SHORT HISTORY -------------------------------- 13
CLIENTS AND PARTNERS -------------------------------- 13
ORGANIZATIONAL STRUCTURE -------------------------------- 14
LOCATION -------------------------------- 15
MANDATE -------------------------------- 16
SERVICES OFFERED -------------------------------- 17
COMPANY WORKFLOW -------------------------------- 18
DEPARTMENTS ASSIGNED -------------------------------- 19
DUTIES AND RESPONSIBILITIES -------------------------------- 20
ACCOMPLISHMENTS AND CONTRIBUTIONS ----------------------------- 22
PERSONAL AND TRAINING EXPERIENCES -------------------------------- 24
PICTURES
OFFICE (DESIGN & WORKPLACE) -------------------------------- 27
EMPLOYEES -------------------------------- 29
ON DUTY AND OTHER ACTIVITIES -------------------------------- 33
DAILY TIME RECORD
DECEMBER 2016 -------------------------------- 37
JANUARY 2017 -------------------------------- 38
FEBRUARY 2017 -------------------------------- 39
OJT CERTIFICATION -------------------------------- 40
PERFORMANCE EVALUATION SHEET -------------------------------- 42