He “4 Collin» fo Te | Marking Guidelines - Marks | Grade | + Excellent understanding of the chosen designer [17-20 [A | + Excellent investigation and analysis of roles | involved in Fashion Week + Excellent use of resources and research methods + Excellent presentation of editorial and very appropricte for the given task | i + Good understanding of the chosen designer = 13-16 (B * Good investigation and analysis of roles involved in Fashion Week is. + Good use of resources and research methods * Good presentation of editorial and appropriate for the given task + Satisfactory understanding of the chosen désigner | 9-12 + Satisfactory investigation &/or analysis of roles involved in Fashion Week | + Satisfactory use of resources and research methods tesou ce Vist? Satisfactory presentation of editorial, displaying | some relevance to the given task eee [ + Elementary understanding of the chosen designer | 5-8 D + Elementary investigation of roles involved in Fashion Week | + Elementary use of resources and research methods | + Elementary presentation of editorial with little relevance to the given task * Unable to demonstrate the required understanding, | + Task not submitted/ incomplete 14 é skills and knowledge required for this task \ { EEE cP ae eon reer ae gore ere A Nayout sucry os mn a proper” serene luertel have bet greol! MARK 75° Grade:_& » Teacher: AEH pate: fsfinfie « / Qin wale -~ ae wah cut 6 pont.Feswan Mogazere - Ti Me? History of Australian Fashion Weel, The inaugural Australian Fashion Week was established in 1995 by PR and marketing consultant Simon Lock and his business Australian Fashion Innovators with the ambitious plan of placing Sydney on the global fashion map. The event aimed to attract the cream of local and international fashion buyers and media to view the catwalk presentations of Australian designers’ spring/summer collections. Australian Fashion Week quickly became a mainstay of the fashion calendar. Today the event has an expanded focus on the Asia Pacific region and is reaching audiences beyond the industry through the Rosemount Sydney Fashion Festival. Australian designers are experiencing unprecedented interest in their work - both at home and abroad ~ which would be inconceivable without the platform of Fashion Week. Here are some clothes that have caught the attention of media, buyers and the public over the last 15 years of fashion Week.GINGER @ SMART je GINGER & SMART designs"for women who embrace the chic, modern and effortless and appreciate that fashion is an expression of individuality. This sense of cool confidence and discovery underpins the design aesthetic of the label and its product mix. Founded in 2002 by Sydney- based sisters, Alexandra and Genevieve Smart, the inspiration to establish the business came from the desire to combine family talent to build a strong fashion-lifestyle brand. With Alexandra's creative business background as an Editor and Publisher for luxury lifestyle magazines, books and the internet combined with Genevieve's years spent at the helm of some of Australia’s most successful fashion businesses, their united industry knowledge covered every possibility for a successful and exciting fashion business.AUSTRALIAN FASHION WEEK TECHNICAL DIRECTOR - BARRY WAFER The role of the Technical Director is to report to IMG on the underground running of how lighting, sound and staging works. They start to work on sets 4-5 months before the Fashion Week shows begin and have 200 people helping to build them. IMG brings to them designs, concepts and ideas for fashion week and then they work together on developing these plans into reality. Each designer has their own ideas and wants to have the parade that stands out and is different, so they help them to do that by creating backdrops, lighting, ect. PHOTOGRAPHER ~ ROBERT ROSEN ‘The only thing to change in photography over the past 15 years for Robert has been the transition from film to digital. Robert still uses smaller cameras, which he has become known for. He does this as it helps him to get the instantaneous shot before the people backstage know he has taken the photo and that creates the best effect. He loves photography as you become totally involved in the whole thing. With the designer, the model and the makeup people. Hayley Gollan