Professional Documents
Culture Documents
Professor Strickland
English 1010
20 March, 2017
Rhetorical Analysis: President Kennedys Cuban Missile Crisis Address to the Nation
In October of 1962 the world was confronted by the possibility of another world war.
Russia had been in the process of shipping and building medium to long range nuclear missiles
in Cuba to potentially attack the United States. Over the course of 13 days President Kennedy
and the U.S. government successfully negotiated with Russia to remove these missile bases and
ease some of the tensions between the U.S. and Russia. The resolution of the missile crisis in
Cuba came in large part by the speech given by President John F. Kennedy on the 22nd of October
1962. In his address, now known as the Cuban Missile Crisis Address to the Nation, President
Kennedy effectively used the rhetorical techniques of pathos, ethos and logos as he spoke to the
people of the United States, the Soviet Premier Nikita Khrushchev, Fidel Castro, and the people
of Cuba. His address outlined the threat that Russia was placing on surrounding countries with
the creation of nuclear missile bases in Cuba, his concern for the safety of the people, and how
John F. Kennedy was born in Brookline, Massachusetts on May 29th, 1917. His parents
and grandparents were prestigious and wealthy individuals who spent much of their lives
working in politics. This family background helped set the groundwork for JFK going into
politics himself later in life. Before becoming a politician, John F. Kennedy attended both
Princeton and Harvard University graduating with a Bachelors of Arts in government. During
his time in school he traveled extensively through Europe and South America, which included
time with his father serving as a U.S. ambassador for President Roosevelt. In 1941, he joined the
U.S. Navy Reserve where he was awarded both the Purple Heart and the Navy and Marine Corps
Medal for saving two groups of marines on separate occasions. In 1946, JFK finally burst on the
political scene, becoming congressmen in the U.S. House of Representatives. After six years as
congressmen he won a seat on the Senate in 1953. Seven years later he ran for President of the
United States and became President in 1961. Much of his life was surrounded by politics and
adversity, all of whichs contributed to making him a steadfast, firm, and confident leader.
In the Cuban Missile Crisis Address to the Nation, President Kennedy begins his
speech with several appeals to pathos, convincing the American people of the potential threat
these missiles presented in such close proximity. He starts his address by affirming that
American spy plane reconnaissance had discovered that a series of offensive missile sites
was being formed in Cuba. He continued, the purpose of these bases can be none other than
to provide a nuclear strike capability against the Western Hemisphere. He then outlined that the
island of Cuba had been outfitted with medium to long range missile installations, capable of
His writing clearly intends to alarm and elicit urgency and fear in his listeners, as he
continues to refer to these new discoveries in Cuba as an explicit threat to the peace and
security of all the Americas. President Kennedy then draws parallels from the unpleasant
memories of the last century that had seen two world wars to further remind all those within the
sound of his voice of the possible threat posed by Russia and Cubas recent actions. He states,
the 1930's taught us a clear lesson: aggressive conduct, if allowed to go unchecked and
unchallenged, ultimately leads to war. In addition to the unpleasant reminders of lessons from
history, the president continues to use words and phrases like maximum peril, destructive,
threat to peace, and clear and present danger to persuade his listeners across the world that
these actions were unfavorable. At one point in his address he says, finally, I want to say a few
words to the captive people of Cuba... I speak to you as a friend, as one who knows of your deep
attachment to your fatherland These new weapons are not in your interest. They contribute
nothing to your peace and well-being. The president makes it clear that his concern is not only
for the safety of the U.S., but for the entire world.
After convincing Americans and the world of the existing threat, President Kennedy then
moves on to ethos and logos, as he appeals to the public through his confident plan to counter
Russias aggressive moves. The presidents words indicate his knowledge of and power over the
American armed forces as he outlines his seven step proposal to increase military presence in
Cuba and further thwart Russia in their course of world domination. He begins by justifying
his rightful actions as the Commander in Chief, stating he is acting in the defense of our own
security and of the entire Western Hemisphere, and under the authority entrusted to me by the
trust of the general public as he outlines his solutions and approach. The president uses clear and
logical statements to explain his intentions: I have directed the continued and increased close
surveillance of Cuba and its military buildup Should these offensive military preparations
continue, thus increasing the threat to the hemisphere, further action will be justified. His
careful and logical approach instills confidence in his leadership and reassures the public of his
President Kennedy in fact makes good use of both logos throughout his entire address in
simply stating the facts of the situation at hand. His speech is precise and informative making a
complicated political and military situation as clear as possible. He outlines the danger that the
missiles present and states that they have the capability of striking most of the major cities in
the Western Hemisphere, ranging as far north as Hudson Bay, Canada, and as far south as Lima,
Peru. The president convinces listeners of the legitimacy of the threat through his extensive
knowledge, but also asserts his plans to contain the crisis with authority and confidence. He
assures the nation, I have directed the Armed Forces to prepare for any eventualities; and I trust
that in the interest of both the Cuban people and the Soviet technicians at the sites, the hazards to
all concerned of continuing this threat will be recognized. President Kennedy is transparent in
his plans, and has both the authority and experience to legitimize himself.
Throughout the moving speech, President Kennedy uses rhetorical techniques to argue
the danger placed upon the world by Russias aggressive actions, but also maintain a trusting
relationship with his country and their allies. President Kennedy is firm and undaunted in his
statements. His qualifications as President of the United States and bold words help convince
listeners that Russias actions do indeed place a threat to national security. His language
throughout his address is direct and clear, adding to his credibility and logical appeal. His early
life helped to mold him into a president that was bold enough to confront the arduous task of
negotiating with Chairman Khrushchev. The powerful address given by President Kennedy
helped to sway the opinion of Fidel Castro in Cuba to stand up against Russia and helped to
Works Cited
Eidenmuller, Michael E. "American Rhetoric: John F. Kennedy - Cuban Missile Crisis Address
to the Nation." American Rhetoric: John F. Kennedy - Cuban Missile Crisis Address to