ANINDA MUKHOPADHAY

1/21 Harbourne Road, Kingsford.

2032NSW , 0411818533
anindawithu@gmail.com

Summary Statement:
Award winning graduate with significant experiences in sales, marketing and branding and innovation. With my
experience across marketing, consulting, product development, advertising, garnered through numerous internships
whilst studying full time, I am well positioned to offer out of the box thinking and innovative solutions. I thrive by
bringing together my diverse skill set in challenging, stimulating and rewarding environments and working with people
who are sharp, creative and similarly passionate about creating meaningful and sustainable impact.

Specialties:
Marketing and Management Consulting
Brand Management and product Development
Market Research and Insight
Digital and Service design

Achievements:

Winner 2015Univative Case Study Competition sponsored by NSW government.

Winner of Millward Brown case competition on OVI HYDRATION
Winner of Unilever case competition on V05 held at UNSW
Winner of the most innovative student award at UNSW that incorporates How
a brand can create innovation using Design Thinking Model
Winner of the best marketing LinkedIn Profile for Unilever
Winner of the mobile app development pitch competition.
Winner of the best employee of the month at Delaware North
Winner 2015 Cisco Pitch challenge

CAREER EXPERIENCE
Stone and Chalk
Stone & Chalk is an independent, not-for-profit Fintech hub whose overarching objective is to help foster and accelerate the development of
world-leading Fintech start-ups. It is a physical center of gravity for the local Fintech eco-system.

August 2016-Dec 2016

Innovation Strategist
Had been selected as the youngest person straight from UNSW to lead the stone and chalk management team
create engagement strategies with startups and its corporates namely Westpac and IBM using service design
Responsible to create design thinking frameworks aligned with the process followed by IDEO and Frog Design
 The Strategy Group
Innovation management consulting firm that aims to bring change in organization through
design thinking, lean startup model and Integrative thinking.

Strategy Intern
April 2016-May 2016

Assisted with brand strategy workshop for Harris farm using design thinking and lean start
up model.
Created persona map, interview scripts, ideation framework, and storyboard and scenario
maps.

Landor

A global leader in brand consulting and design, Landor helps clients build agile brands that thrive in today's dynamic,
disruptive marketplace

January 2016-March2016

Brand Management Intern

Worked for clients such as Nestle, Phillip Morris, Procter and gamble
Created brand planning including positioning map, creative strategy
workshops for Procter and gamble and Arnotts.
Worked with North and South Innovation agency in developing innovation
for Pernod Ricard using outcome driven strategy, agile process.

CHE PROXIMITY
CHE proximity is a part of a Clemenger BBDO group that aims to make people more valuable to
brands by combing data, technology, customer experience and disruptive content.

April 2016 - June 2016

Customer experience strategy Intern
Assisted with the data and customer experience journey with clients including Virgin
Australia, Telstra and Cochlear.
Assisted in research and creation of marketing PowerPoint decks.

Fusion Co innovation labs

A rapid innovation factory within fish burners that helps to build new corporate products and
ventures
November2016 - Date
Freelance
Project on digital adoption among consumer bankers and personal bankers for Westpac
Responsible to create business model canvas and product sprints.

TIE Sydney
TIE is a global nonprofit, that aims to fosters entrepreneurship all over the world
April 2016- Date
Digital Strategist (Part Time)
Responsible to create digital campaign for TiE Sydney events
TAGDEP (Tanzania)
Tagdep is a non- governmental organization that deals with women empowerment, education of students, career guidance and
self-employment Enterprise.
December 2012 February2013
Volunteer
Selected from amongst 50 leaders from AIESEC to lead a team of 20 members to teach English language to
local children and to fundraise for the NGO
Won the Appreciation award for the best intern

Extra-Curricular Achievements

Inside Enterprise UNSW

Inside Enterprise is a student-run business publication seeking to inform and inspire future business leaders Aug
2014-May2016
Marketing Director
Signed up CBA, CPA Australia and UBER to partner with Inside Enterprise by
clearly communicating our value proposition and understanding emotional
intelligence.
Wrote an article, selected out of 400 other articles, to be published in the
magazine.
Signed up 1000 students for our magazine within a span of 2 months.

ENACTUS UNSW

ENACTUS is a non-profit international organization that aims to inspire the students to improve the world
through entrepreneurial action.

March 2015- December2015

Marketing Director
Helped the non-profit organization Promise and Pay to get 400 likes on Facebook by recommending
strategies and by identifying the target segments.
Promoted to team leader within 2 month based on my performance
Represented ENACTUS in Melbourne national conference and was the semi- finalist

ACADEMIC QUALIFICATIONS
Master of Marketing and Entrepreneurship
University of New South Wales August 2014 to Dec2016

Bachelor Electronics &Communications

West Bengal Institute of T e c h n o l o g y June 2010 to2014

Exchange Law &Economics

London School of Economics August to September2013

Stanford University April 2015

Selected as the first international student and out of 1000 applicants from all over the world to

represent UNSW at Stanford University Silicon valley design thinking summit for 4 weeks