Professional Documents
Culture Documents
Products:
COCA-COLA
SPRITE
FRESCA
With a unique citrus taste, Fresca is a caffeine-free soft
drink for discriminating adults. Fresca was introduced in
the United States in 1966 as a calorie-free grapefruit-
flavored drink. Its bubbly, crisp, light taste provides a
flavorful beverage to consumers who want great citrus
taste in a calorie-free soft drink. Fresca is sweetened with
sugar in some parts of the world.
FANTA
Introduced in 1940, Fanta is the second oldest brand of
The Coca-Cola Company and our second largest brand
outside the US. Fanta Orange is the leading flavor but
almost every fruit grown is available as a Fanta flavor
somewhere. Consumed more than 130 million times
every day around the world, consumers love Fanta for
its great, fruity taste.
DIET COKE
COCA-COLA ZERO
COCA-COLA LIFE
Coca-Cola Life is a reduced-calorie cola sweetened with cane sugar and stevia
leaf extract.
At 60 calories per 8-oz. glass bottle, Coca-Cola Life
has 35 percent fewer calories than other leading
colas*.
POWERADE
POWERADE combines carbohydrates,
electrolytes with fluids for energy and hydration. It
quenches thirst and replenishes minerals and
carbohydrates lost during sports or other intense
activities. In most markets, POWERADE is
scientifically formulated with the ION4 Advanced
Electrolyte System, which helps replenish 4 key
electrolytes lost in sweat: Sodium, Potassium,
Calcium, & Magnesium.
CIEL
Price:
Price is a very important part of the marketing mix as it can affect both the
supply and demand for Coca Cola. The price of Coca Colas products is one of
the most important factors in a customers decision to buy. Price will often be
the difference that will push a customer to buy
Our product over another, as long as most things are fairly similar. For this
reason pricing policies need to be designed with consumers and external
influences in mind, in order to effectively achieve a stable balance between
sales and covering the production costs. Price strategies are important to Coca
Cola because the price determines the amount of sales and profit per unit sold.
Businesses have to set a price that is attractive to their customers and provides
the business with a good level of profit. Long before a sale was ever made
Coca Cola had developed a forecast of consumer demand at different prices
which inevitably determined whether or not the product came on the market, as
well as the allocation of adequate money and resources to produce promote
and distribute the product.
The basis for Coca Colas pricing strategy is pre-existing industry benchmarks.
This would entail glass bottles retailing for 20rs with the condition of return upon
use. As far as targeting of green consumers is concerned, there would be a
10rs markup on the 500ml bottle as production of environmentally friendly
plastic bottles incurs value-added costs
Undoubtedly, inflated prices are a detriment to the overall sales volume of Coca
cola; however, through an intense and carefully channeled marketing message,
the price of the bottle will be compensate
Place:
There are four types of distribution strategies that Coca Cola could have chosen
from, these are: intensive, selective, exclusive and direct distribution. It is
apparent from the popularity of the
Coca Colas product on the market that the business in the past used the
method of intensive distribution as the product is available at every possible
outlet. From supermarkets to service stations to your local corner shop,
anywhere you go you will find the Coca Cola products
Promotion:
In todays competitive environment, having the right product at the right place in
the right place at the right time may still not be enough to be successful.
Effective communication with the target market is essential for the success of
the product and business. Promotion is the p of the marketing mix designed to
inform the marketplace about who you are, how good your product is and where
they can buy it. Promotion is also used to persuade the customers to try a new
product, or buy more of an old product