CORPORATE SOCIAL

RESPONSIBILITY

SUBMITTED BY:
NAME: ARNAB KUMAR DEB
SECTION: F1 (BETA)
ROLL NO.: 71
BATCH: PGDM 2016-2018
NEW DELHI INSTITUTE OF MANAGEMENT

CONTENTS
Sl. Topics Page number
No.
1 JOINING REPORT 1
2 CERTIFICATE 2
3 INDIVIDUAL INTERNSHIP EVALUATION FORM 3
4 EXECUTIVE SUMMARY 5
5 INTRODUCTION OF THE ORGANIZATION 6
6 PROFILE OF THE ORGANIZATION 6
REVENUE MODEL- SOURCES
7 OF REVENUE GENERATION FOR THE 7
LAST FIVE YEARS
8 STRENGTH OF HUMAN CAPITAL 7
( STAFF STRENGTH )
9 HEAD OFFICE AND BRANCHES 7
10 LIST OF VARIOUS CSR INITIATIVES 7
11 DESCRIPTION OF THE PROJECT 8
12 RESEARCH TOOLS USED 8
13 FINDINGS 9
15 CHALLENGES/LIMITATIONS 9
16 LEARNING/CONTRIBUTION 10
17 SUGGESTIONS/RECOMMENDATIONS 10
18 CONCLUSION 10
19 PHOTOGRAPHS 11
JOINING REPORT

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CERTIFICATE

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INDIVIDUAL INTERNSHIP EVALUATION FORM

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 EXECUTIVE SUMMARY

DIKSHA (Discovering Inner

Knowledge & Sexual Health

Awareness) is a
rights-based NGO for adolescents living in difficult situations. DIKSHAs mission
is to create safe spaces for children and adolescents through building up their inner
strength and integrating individual development with
community needs. DIKSHA has always worked with both boys and girls
together to promote gender justice and held coed sessions through
real-life involvement as equal partners in change.
DIKSHA also works
with community adults and bodies of power (local councilors, police,
school teachers, employers of child labour) to develop support
groups for the young peoples work against all forms of child
abuse. This strategic approach has allowed DIKSHA to have a strong
community rooting and emerge as a collective where all operational
decisions are taken by a nine-member Work Group (seven females and two males), with only the
founder-coordinator and the admin manager being outsiders; the remaining seven are youth from
the communities we work with. The CBRT members (seven among whom are in the Work
Group, i.e. receiving salary/stipend from DIKSHA) have direct links with the local bodies of
power in all our work areas without needing any outsider intervention for access for support.

INTRODUCTION OF THE ORGANIZATION

DIKSHA is a Rights Skills Building organization where marginalized youth help other
peers to know their rights; identify violations; and prevent, challenge, protest, resist and
prosecute violations and violators. Guided by the vision of a world where all young people can
access and exercise their rights DIKSHAs mission is to create safe spaces for children and

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adolescents through building up their inner strength and integrating individual development with
community needs. As a psycho-social intervention programmed base particularly on the right to
protection through participation, DIKSHA works towards creating Community-based Resource
Teams of adolescents to facilitate the process of their evolution as community leaders, who make
informed choices regarding their development options and mechanisms, as also act as interveners
for ensuring the safety and security of children and adolescents of their communities.
DIKSHA works with youth and adults towards generating
community-based systems of protection for children facing multiple marginalizations. Working
from a rights-based approach with a focus on the right to protection through direct participation
of community members DIKSHA informs children in two red light areas and five slums
adjacent to one of these areas in Kolkata about their rights through regular sessions and build up
their skills and confidence for preventing, questioning and challenging situations of rights
violations. Session participants elect their own representatives as Community-based Resource
Team (CBRT) members, who act as 24X7 watchdogs and first contact points for immediate
intervention in case of any violation of child rights. CBRT members receive additional skills
building support towards leadership development.
Guided by the vision of a world where all young people can access
and exercise their rights DIKSHAs mission is to create safe spaces for children and
adolescents through building up their inner strength and integrating individual development with
community needs.

PROFILE OF THE ORGANIZATION

DIKSHA has always worked with girls and boys together to promote gender justice
through real-life involvement as equal partners in change. DIKSHA also works with community

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adults and bodies of power (local councillors, police, school teachers, employers of child labour)
to develop support groups for the young peoples work against all forms of child abuse (with
special focus on child sexual abuse).

This strategic approach has allowed DIKSHA to have a strong

community rooting and emerge as a collective where all operational decisions are taken by a
nine-member Work Group (seven females and two males), with only the founder-coordinator and
the admin manager being outsiders; the remaining seven are youth from the communities we
work with. The CBRT members (seven among whom are in the Work Group, i.e. receiving
salary/stipend from DIKSHA) have direct links with the local bodies of power in all our work
areas without needing any outsider intervention for access for support.

REVENUE MODEL - SOURCESOF REVENUE GENERATION

FOR THE LAST FIVE YEARS

Looking from the funding and finance perspective, the entire source of revenue from the
past five years has been generated by conducting various sessions, workshops and from various
other schemes assigned by the Government of West Bengal. Apart from this, the entire financing
is taken care by the renowned NGO CRY (Child Rights And You), Kolkata.

STRENGTH OF HUMAN CAPITAL

DIKSHA is led by Mr. Bipuljit Basu under the supervision of Mrs. Paramita Banerjee
and coordinated by Mrs. Lopamudra Pal. It is a seven-member Work Group with only the
founder-coordinator and the administration manager being outsiders; the remaining seven are
youth from the communities we work with. All of them working together effectively to achieve
their desired goals and uplift the society from all the evils.

HEAD OFFICE AND BRANCHES

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 DIKSHA does not have any branch, it has only one city office located in 7/3, K P Roy
Lane, Dhakuria Kolkata, India. It conducts its sessions at various locations like Kalighat Area,
Khidderpore Area and Munshiganj Area in Kolkata.

LIST OF VARIOUS CSR INITIATIVES

The CSR initiatives undertaken by DIKSHA are mentioned below:

KUCHINA

DESCRIPTION OF THE PROJECT

The project was entirely focused on the study of the children who are born and brought
up in the red light area of Kalighat, located in Kolkata. The project included:

Importance of society and the well being of people living in the Red Light Area
The way the children of the women involved in sex trade were brought up
Interaction with the children of women involved in the sex trade
The way the children are leading their life at present
The issues and turmoil that they have faced so far
Case studies based on incidents that have taken place in the area that were very impactful
in the lives of the children
Future scenario of the area regarding whether the trade will be put an end to or not

RESEARCH TOOLS USED

Site / Field visit in Kalighat Area, Kolkata

Interaction with the children of sex workers
Interaction with DIKSHA members as well as with their coordinator, accountant and
supervisor

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 Digitalization

FINDINGS

Sessions, Workshops conducted by the organization

What are benefits the kids are receiving from the sessions, workshops being conducted?
Whether the kids are being able to realize the value of their life and importance of
education
Whether the kids have realized the importance in building an identity of their own
Environment prevailing currently , circumstances the people living in the Red Light
Area are facing
What are the probabilities that the trade would discontinue in the near future, child
marriage would be stopped and child labor would be abolished?

CHALLENGES / LIMITATIONS

Liberty of going to the site at any time of the day was not allowed

Every information regarding the life led by sex traders couldnt be disclosed

Taking photographs or recording any video was strictly prohibited by the organisation

Every word spoken during interaction was measured and kept limited cause the case
being extremely sensitive

LEARNING & CONTRIBUTION

Learning

Got a deep insight regarding the lifestyle of sex traders and their children

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 Under what circumstances the children were brought up

At present, how well they are conducting their sessions

At present how well they are being treated by the society

Contribution

My contribution towards the project was to create a free website for the organization and
upload pictures and update the website with information related to the good work that
DIKSHA is performing with utmost diligence. Apart from creation of website, I have also
created a Twitter Account and updated their Facebook Account on both the social networking
websites respectively.

SUGGESTION & RECOMMENDATION

More focus should be put on advertisement of the organization be it on any medium so

that people should be well aware of its existence and its work..
Authorities of the organization should be financing more for the overall development of
the organization.
The organization should frequently be doing campaigns to send the society a message
about the work they are doing and with whom they are doing.
The organization should try and make situations be at ease a lot more when interacting
with outsiders.

CONCLUSION

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 Diksha, as an organisation is doing their best to provide knowledge based education to
the underprivileged children belonging to the women involved in sex trade. Diksha is also
involved in different campaigns that they conduct a couple of times annually. With a staff
strength of 7, Diksha assures that every single child stays safe and the children especially the
girls(aged between 4 to 18) among them be well acquainted regarding their safety, treatment they
are receiving from the society, elderly men having negative intentions towards them to ruin their
life. Working with Diksha gave me immense pleasure in knowing them, the members who work
tremendously hard daily for the betterment of the children, the area they live from letting any
mishap occur. The children-who are beautiful souls each of them if nurtured properly can turn
into gems in future cause of their unique talent that each one of them possess.

PHOTOGRAPHS

DIKSHA A change from within

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We are working and discussing ways to promote DIKSHA

DIKSHA conducting their sessions

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 Students of NDIM visiting DIKSHA Paramita Banerjee conducting sessions
with the students of NDIM

Bicky, DIKSHA working member is During a session regarding child

teaching them art and crafts. trafficking

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