Professional Documents
Culture Documents
Marketing-Technical
Dictionary
usage example:
According the AIDA sales model,
Jims Fabulous Fried Chicken is in the
desire stage. Time for me to seal
the deal!
usage example:
The brand reinforcement police will
arrest you if you change the colors of
our logo and add that energy-saving
talking fish.
usage example:
Since I know nothing about flat plate
heat exchangers, I will be doing some
concept mining today lest we look
foolish in the Wonderful World of Flat
Plate Heat Exchangers white paper.
usage example:
I need help with content generation
for the next trade ally newsletter or
else it will be all about my cat and
her hobbies.
usage example:
Since most of our trade allies have
small marketing budgets, the
co-op marketing plan will be a great
resource and will help them advertise.
usage example:
Twitter is a great tool for customer
engagement. Offer energy saving tips
though, not photos of your meals.
usage example:
Love it!!
Lets move
this here.
Can we see it
with more blue?
Do we even
Hate it. need this
project at all?
infographic
Machinery
e to the work space, reducing the
in
sensors and centralized controls,
5 to 25 percent annually.
The average machinery The machinery industry in More than half of the Approximately 2
facility can save Iowa could save $7.6 eligible machinery facilities machinery facili
approximately 16 percent million in annual energy in MidAmerican Energys have committed
of their annual energy costs costs by reducing energy territory have participated in multiple energy
by implementing leading use by 5 percent. EnergyAdvantage programs. measures.
energy efficiency measure
recommendations.
www.midamericanenergy.com/ee
usage example:
With our integrated marketing
campaign, they are sure to learn
about our new promotion. If they
dont see the bill insert, they will
certainly see the email.
usage example:
This is the citys first energy efficiency
program. Education and market
engagement will be key to the
programs success.
usage example:
Since I suspect not every local
business has an electric-injection
molding machine, we should
probably do market segmentation
for the plastics manufacturing energy
efficiency program.
usage example:
Lets promote the program through a
mass media campaign rather than
having Bob go door to door.
usage example:
We need to hone our messaging on
this campaign and decide what is
most important the energy savings,
the environmental benefits or the free
snuggie?
usage example:
The high participation metrics for the
eblast campaign brings me immense joy!
usage example:
Oh no, we only had a nine percent
open rate for the email! Could it be
that our subject line Metal Halides
and You was just not enticing
enough?
usage example:
Tom is heading out to visit some
small businesses. Load him up with
program collateral!
usage example:
By utilizing social media, you can
educate and engage customers (as
well as find a date for Friday night).
Alternative approach:
Make sure when you replace
fluorescent bulbs also known as
CFLs (compact fluorescent lamps)
that they are disposed of properly
or recycled.
Alternative approach:
Get a clear picture of what your
utility bills are paying for and how
your facility uses energy by signing up
for an energy assessment today.
Alternative approach:
Mrs. Business-Owner, you can save
thousands of dollars off the energy
bills for your warehouse when you
take advantage of the opportunities
available to you in ACME Utilitys
Lighting Rebate Program!
Alternative approach:
Rebates are available for
weatherization improvements, such
as insulation, vent sealing and the
replacement of inefficient windows
with high-efficiency windows.
Alternative approach:
Energy efficiency improvements made
to your business can bring you many
advantages, including greater employee
and customer comfort, increased
productivity, more efficient operating
systems, and lower utility bills.
Alternative approach:
Remember to advise retail business
owners about how new, efficient LED
lighting may actually improve the
color reproduction of their inventory
compared to how it looks under older,
inefficient lighting.
Alternative approach:
ACME Utilitys energy advisors will
complete a free energy assessment and
install free energy-saving products so
you can start saving right away!
Alternative approach:
The Happy Customer Company is now
saving more than 9,500 kilowatt hours
a year and enjoying more than $1,000
savings on their annual utility bill.
Alternative approach:
ACME utilitys energy advisors will
install free low-flow adaptors to your
faucets when they perform the energy
assessment of your home.
Alternative approach:
ACME Utility is offering rebates for
a variety of energy-efficient measures
improvements for your home or
business.
Alternative approach:
Youll see a reduction in your
operations and maintenance costs by
taking advantage of ACME Utilitys
HVAC Tune-up program.
Alternative approach:
Introducing a new equipment
rebate program from ACME Utility,
designed to make it easy for you
to save money and energy while
enjoying a more comfortable home.
Alternative approach:
With ACME Utilitys retro-
commissioning service, well verify and
document that your key building systems
are performing in accordance with their
defined operational needs to help you
reduce both energy consumption and
operating costs.
Suggestion:
When making simple payback
estimates, be sure to clarify that
they are only estimates, else risk
disappointing a customer if the
savings dont meet expectations.
Alternative approach:
ACME Utility has a number of
savings opportunities available for
our customers, regardless of whom
or where they are. Learn how we
can help you save money and energy
in your home, office, factory, even
shower!
Alternative approach:
The total resource cost for ACME
Utilitys Commercial Rebate program
was minimal, as compared to the
positive effects it had on the local
business community.
Alternative approach:
When you sign up for an energy
assessment, ACME Utilitys
energy advisor will evaluate your
homes energy efficiency and make
recommendations for improvements
to help you save energy and money.
They will also explain how you may
qualify for other rebate programs.