STAR FARM PAKISTAN (PVT) LTD.

Vision: Sustainable Traceable Pakistan - Food for All

Mission: Adding value to the Food Supply Chain

Company Profile:

Star Farm (Metro Group owned Company) is a consultancy firm providing consultancy for;

Agriculture Stakeholders like Growers, Processors, Traders/Brokers, logistic bodies and

involved in the on-site training, capacity building and implementation of the respective
standards i.e. Global GAP (Good Agricultural Practices), IFS (International Featured
Standards) Food, Broker, Logistics, ISO 22000, BRC, HACCP, Halal and etc.
Productivity Enhancement
Traceability of Food Supply Chain
Market linkages to the Global Market.

Enabling the Food Supply Chain to be directed towards Global High End Markets

Star Farm established its head office in China in 2007, Star Farm China has trained over 7000
enterprise employees, provided consultation to more than 700 agro/food companies and more than
2000 high quality products with Star Farm logo and traceability barcodes are available on all over
hypermarkets in China.

Star Farm Pakistan (Pvt.) Ltd. started operations in Pakistan on 1st April, 2011, the name and business
strength that has been earned by our organization today, is due to the professionally equipped staff,
who have been trained from China. The Company has trained over 150 government employees (100
Agri / 50 Livestock) and 260 private employees, provided consultation to more than 55 agro/food
Suppliers, more than 21 high quality product categories under Star Farm Traceability System, after
getting training from Star Farm Pakistan, 14 Farm Bases have achieved Global GAP Certifications
and 08 companies have achieved IFS Certifications.
 International Agriculture & Food Standards;
Agriculture is developed to be standardized, in this regard World has a renown standard
named Global GAP (Good Agricultural Practices). This is the standard ensuring food safety,
best crop management and productivity enhancement techniques at the farm level.

The safety of food is ensured at the processing level by the IFS (International Featured
Standard. This is a unique standard in the world which covers the management system along
with product safety through the whole supply chain, like involved processing brokerage and
logistics.

BRC (British Retail Consortium) is the parallel standard to the IFS. Both include HACCP.
(Hazard Analysis and Critical Control Point). All above standards are GFSI (Global Food
Safety initiative) recognized.

Productivity Enhancement;
Star Farm is also recognized for the productivity enhancement of agri commodities, like
crops, fruits, vegetables, livestock, diary and the integrated. A successful value added project
has been working with Bayer Crop Sciences, reducing the post-harvest losses up to 45%.

Traceability of Food Supply Chain;

Food traceability is the ability to trace and follow a food, feed, food-producing animal or
substance intended to be, or expected to be incorporated into a food or feed, through all stages
of production, processing and distribution till the end consumer. Star Farm has developed its
own traceability system (accessible through barcode via mobile, website kiosk machines etc.)
showing all the above mentioned details.

Market linkages to the Global Market;

Considering that the most important link of the Food Supply Chain is the market, Star Farm
strives for Farmers/Suppliers to reach the global high end markets using the traditional and
modern marketing techniques and tools.
 Star Farm Pakistan: Team Strength

10 Agriculture and Livestock Experts in

International standards (IFS, BRC, Global GAP, ISO 22000

3 IFS Auditors

4 BRC Food, Storage & Distribution Auditors

3 ISO 22000 Auditors

2 IT/Data Bank Specialists

2 Marketing/Sales Experts

1 Halal Lead Auditor

2 Global GAP Livestock Lead Auditors

 Star Farm China Projects

On-going top projects: National/International

Product Platform in all the key cities of China

METRO Product Requirement Profiles system establishment
Lenovo Agriculture Division cooperation and consulting service
COFCO training on GLOBAL GAP and Farm Base Management
DEG Vietnam project on Sustainability Management.
DEG project on Environment, Heath & Social practice in China
TS project promotion to all of China.
Traceable China project involving all the key players of food and agriculture.
RABO Bank Cooperation
GIZ Food Safety & Consumer Protection Project

Projects completed successfully: National/International

METRO 300 suppliers training and traceable products launched

METRO 800 suppliers audit
IFS Asian office and integrity program
Carrefour supplier consulting and audit service
Bayer Crops Science staff training
GGE rabbit suppliers audit and management for German customer
DEG Chinese suppliers screening audit and consulting
Desai Farm consulting in India
GLOBAL GAP and IFS consulting and training for Chinese food/agriculture suppliers
 Star Farm Pakistan Projects

IGW 2012 (International Green Week), Berlin Project (2011 - 2012):

Government of Punjab took an initiative of participating in International Green Week (IGW), Berlin
2012, for first time with traceable products. Star Farm provided the overall consultation services
including; training of international standards (Global GAP, IFS), Traceability and branding,
Star Farm supported in overall branding for IGW 2012, the products in IGW were of the main interest
in Pakistan stall in IGW which was a consequence of extraordinary branding, starting from the Brand
Traceable Pakistan including Stall design, Packaging (All Packaging was with Traceable Pakistan,
Transparency and Sustainability (Star Farms TS) logo, and Barcode), and Marketing Techniques.
Star Farm also used its global market links with the help of Metro Germany to conduct a prolific
marketing activity, by forming 3 teams which visited European markets, stores, warehouses and etc.,
during these surveys, samples of Pakistans basmati rice were also compared with Metro C&C own
brands, where Pakistans basmati rice overall scored higher than the rice used by own brand Metro
C&C, Moreover, this whole activity also resulted in on-spot sales of the Pakistani products.
After witnessing Pakistans agriculture potential in IGW 2012, Mr. Frans Muller, C.E.O, Metro,
offered an office in Metro Head Quarters in Dsseldorf, Germany to any association representing
Pakistans Traceable Food Products, he said that Pakistan must form an association which can operate
from Metro Head Office, so after IGW, Traceable Pakistan Farmers & Suppliers Association was
formed to supply certified and traceable products from Pakistan.

Supply Chain Improvement Program of Government of Punjab (2012 - 2015):

Star Farm Pakistan (Pvt.) Ltd. is nominated as the capacity building firm for the Supply Chain
Improvement Program, in which Star Farm Pakistan is providing the overall consultation services to
maximize the compliance level of Agriculture food supply chain with the International standards, in
addition to this Star Farm Pakistan will also provide support for Packaging aesthetics/material and
Traceability.

Metro Services Assessment/Training Program (2012 - Onwards):

Star Farm is engaged for MAS assessment/training which leads to safety, high quality and traceability
of food products, Research and Development of Advanced Technology, and International Advanced
Management Concepts enabling the Metro C&C suppliers to produce high quality food products.
Agribusiness Support Fund - USAID Exports Certifications Project (2012):
Star Farm is providing the consultancy to the selected candidates of ASF Capacity Building Project;
these farmers are trained for the maximization of the compliance with Global GAP Standards.

Translation of Global GAP Standards in Urdu:

Being the official member of Global GAP Star Farm has successfully completed the translation of
Global GAP standards in Urdu language for better interpretation and adoptability of the Farmers.

Agha Khan Rural Support Program AKRSP (2012 - Onwards):

AKRSP is jointly engaged with Star Farm Pakistan to provide training to the farmers in northern areas
of Pakistan, Gilgit, to reach global high end markets, they have identified the products they are
interested to enhance capacity of, which are; Apple, Apricot, and Nuts. This project will be of the time
span of 6 years. Star Farm has completed training of farm cluster growing apples; the training was
conducted in October 2012, as a result for the first time, high quality apples from Star Farm trained
farmers in that area are supplying apples to Metro CCPK and are registered suppliers of Metro CCPK.
The training will continue in March 2013, as from November to end of February the extreme weather
conditions for training and agriculture practices are not favorable in Gilgit, Baltistan.
 TS Brand, symbol of Transparency and Traceability Logo of products from
Sustainability Pakistan

IGW (International Green Week) is one of the largest exhibitions of food, held since 1926, at the same time, IGW is the
point of origin for the Global Forum for Food and Agriculture (GFFA) with more than 60 departmental ministers. Pakistan
participated in IGW for the first time with a vision TRACEABLE PAKISTAN, with 25 traceable product categories, with total
70 fully traceable and certified products, About 420,000 Visitors came to IGW in 2012. This was a result of mutual
contributions and restless efforts by Government of Punjab and Star Farm Pakistan. Miss Gudrun Kopp State Minister of
Economic Affairs, Berlin, also specially visited Pakistans Pavilion in IGW 2012, and witnessed the potential of Agri Products
of Pakistan which are not only certified with most recognized standards, but also fully traceable till the consumer level.
 Training at Hydroponic Farm, Pakistan. Training at Vegetables Farm.

Training of Govt. Officials at PIAM Office,

Training at Citrus Farm
Lahore

st th
IFS Exam Held at Marriot Islamabad with IFS-6 Training 21 -24 May, 2012 by Star Farm
collaboration of IFS and Star Farm. Pakistan
 Food Safety and Quality: Metro Training at KG Gurmani Agri Farm
Suppliers, Training workshop, 2012 selected by ASF-USAID Project 2012

First Aid Training at KG Gurmani Agri Farm

MAS Assessment at Metro nominated
selected by ASF-USAID Project 2012
Supplier 2012

Meeting with AKRSP farmers at Skardu, Training of Baltistan Farmer Association,

2012 With AKRSP at Skardu, 2012.