Professional Documents
Culture Documents
Required texts:
Dess, Lumpkin, and Eisner, Strategic Management: Text & Cases. 4th. (2008) McGraw-
Hill/ Irwin.
Course Prerequisites
MGT 301,309,312,330; MKT 320; FIN 315; ISM 280, 360 plus senior standing and
admission to approved majorNote that these are prerequisites, not co-requisites.
Course Description
Learning Objectives
Grading
Teaching Method
So what is the bottom line? Be prepared! Read the assigned material, whether or not you
are writing on that particular case.
Attendance: You must be in class on the first day. If you are not, your name will be
removed from the roll.
You cannot contribute to class discussion if you are not there. Furthermore, you are out
of the loop as far as classroom information is concerned. In addition, poor attendance
will lower your group participation grade considerably. So show up! Anyone missing
more than 20% of classes (5) will receive a grade of F on class participation.
Honor Code
We will abide by the UNCG Honor Code. Note particularly the section on plagiarism.
Inclement Weather
Follow university guidelines on this. Exercise good judgment. You alone are responsible
for your personal safety.
DETAILS
Tests: There will be a mid-term and final exam, probably multiple-choice and true-false.
Written Case Analysis: You are required to submit 3-5 page written analyses of two of
the case studies you are assigned to read. All those with an asterisk (*) beside them on
your schedule are eligible. The papers are due at the beginning of class on the date we
discuss that particular case. You will be expected to analyze the case in whatever terms
you think appropriate, then draw conclusions and make appropriate, specific
recommendations. The number of students allowed to write on any particular case will
be limited to six. You should choose one case from before Fall Break and one from
those we read afterward.
Group Industry and Company Project: The class will be divided into eight groups to
conduct an industry and company analysis. Each group will be assigned one Fortune 500
company and its industry. You should be able to start this project in mid-September.
The end products will be a 25-30 minute group presentation at the end of the semester
and a group written analysis of 17-20 pages due Monday, November 17th.
Guidelines for Industry/Company Analysis
COMPREHENSIVE EXAMINATION
All 491 students (except for exchange students) will be required to take a comprehensive
examination covering the core elements of business education. The exam counts 10% of
your grade for this course. You cannot complete your major without taking this test
on the date and at the time prescribed. Any questions about this test should be
directed to Ms. Pam Cash, Assistant Dean, in 401 Bryan. The tentative date for the
Comprehensive Exam is Friday, October 24th. A study guide will be posted on
BlackBoard.
Calendar and Requirements
Fall 2008
Oct 6 Case 7*: Sun Life Financial in China; Case 29*: eBay in Asia
Oct 27 Test 2
Nov 3 Case 4: Best-Laid Incentive Plans; Case 2: Edward Marshall Boehm, Inc.
Nov 10 Case 3: Skeleton in the Corporate Closet; Case 25*: The Casino Industry
Dec 1 Presentations:
Dec 3 Presentations:
Dec 8 Presentations: LAST DAY OF CLASS
*indicates a case which you may choose to write about; due in the Digital Drop Box of
BlackBoard before the beginning of class on the day of discussion; pick one from before
Fall Break and one after.