UNITED COLORS OF BENETTON - KIDS

BHAVYA SINGH | CHARU DWAKAR | DIVYA SHRESHTHA | GUNEET KAUR | PRIYANSHU KHOSLA | PRABHOT KAUR
BENETTON GROUP
Founded in 1965 by Luciano Benetton.

Headquartered in Italy.

Network of about 5,000 stores in the main international markets.

Brands: United Colors of Benetton, Undercolors of Benetton and Sisley.

Offers clothing primarily knitwear, sportswear and accessories for men,

women and children
UCB KIDS
Initially introduced as a part of the UCB stores in India.
Growth of the kids wear segment in India led to the opening of UCB
Kids stores.
Products in the UCB Kids stores are categorized as follows:
Tricot wool
Jackets
Knits
Denims
Shirts
Footwear
Accessories
TARGET MARKET
Targets men, women and kids

Middle class strivers and global class

Age group: 0 to 45 years

Fanatics residing in metro cities.

POSITIONING
o Entry level premium brand
o Unique campaigns and advertising leading to distinct
position in the market
o Known for its colors and knit-wear
STORE located in an upscale mall Select City Walk
Competitors nearby are Adidas Kids, Tommy Hilfiger Kids
COMPETITOR BRANDS SELECT CITY WALK LAYOUT
PERCEPTUAL MAPPING
UCB Kids considers H&M Kids, Zara Kids and Gap Kids as its major competitors.
Perceptual mapping helps analyze the gap between the brands expected
positioning and its actual perception.
Perceptual mapping has been done with respect to the following attributes:
Comfort vs Price, Fit vs Price, Design vs Price and Quality vs Price.
Market size of the brands is based on a survey conducted on 100 customers. Market
size of H&M Kids is 18%, Zara Kids is 10%, Gap Kids is 9% and UCB Kids is 5%.
 UCB Kids pricing is perceived to be at par

UCB Kids Zara Kids Gap Kids with Zara Kids and Gap Kids. However,
the comfort level is perceived to be
lower.
Comfort
H&M Kids
H&M Kids is considered to be the most
comfortable brand.

Price

Fit level of UCB Kids is better than Gap

Kids and H&M Kids while Zara Kids is

Gap Kids UCB Kids Zara Kids considered to be offering the best fit
among the four brands.

UCB Kids sizing is different for every 10

Fit

H&M Kids
cm, this ensures the perfect fit for kids.
The size guide is displayed clearly in the
store making it even more convenient
Price
for the customers.
 UCB Kids Zara Kids Gap Kids
UCB Kids design is perceived badly
over its competitors.
UCB Kids has its strengths in colour.
However, it needs to focus on
Design
H&M Kids
designs to be at par with its
competitors.

Price

Zara Kids
Gap Kids UCB Kids UCB Kids quality is perceived to
be decent.
Gap Kids quality scaled lowest
Quality

H&M Kids whereas H&M Kids quality is

perceived to be very good.

Price
VM TEAM OF UCB
The head office of United Colors of Benetton in India is located in
Gurgaon.
The head VM team sits there itself consisting of 3 people.
Also have an office in Saket where the subordinate VM team sits and
oversees the functioning of VM activities of Delhi stores.
VM team from Saket office coordinates with the UCB Kids store team
for the VM activities and makes visits too to the store for the same as
per the requirements.
The VM team and the store staff also have a WhatsApp group for the
coordination of work.
COLOR COORDINATION
UCB is one of those fashion labels known for a signature color palette
(yellow, blue, red, green) with a lively and dynamic line of clothing
and accessories.
The brand always carries an extensive range of bold colours and
beautiful designs.
Kids summer 2017 collection : Colors for the season - warm earth
tones as well as olive, pink, indigo and turquoise.
The VM of all the UCB stores are color coordinated with their
signature color palette/theme.
Color coordination of VM for stores is also done on the basis of
festivals.
STORE EXTERIOR
STORE EXTERIORS

Brightly lit store, can be

located from a distance
Centrally located in the mall
Clean and simple glass door
for entrance
Brightly lit LED Marquee
Displays are changed
frequently to keep the look
of the store fresh
Appropriate subtle lighting
Space used interestingly
WINDOW DISPLAY
Clean, Open back glass window
Assortment of products displayed
Price tags of products were hidden
Ticketing/price sign was missing
Appropriate Chest lighting Spot light
Slight glaring
Vinyl lettering on glass
Semi realistic, well accessorized
mannequins in color coordinated and
correct size products.
Mannequins at varying heights
RULE OF THREE applied
UNBOX the Future campaign props
used accordingly
STORE INTERIOR
STORE LAYOUT
CIRCULATION PLAN
Racetrack/Loop Layout
The customer starts from the entrance and finishes at the cash
counter which is near the entrance
Good exposure of customer to each merchandise encouraging
browsing and cross selling
Space Planning
Visual division of the store into four categories
Helps in easy allocation of merchandise
Effective replenishment of stocks and decreases stock-outs.
FIXTURES

Hooks for Accessories Nesting Tables Display Racks

Wall Fixture Glass Top Display Table

Each fixture is strategically place for maximum merchandise display and easy customer browsing
LIGHTING
o The objectives of lighting are explained as:
To attract the customers attention
To create an appropriate mood for the merchandise
To contribute to a positive visual image of the merchandise
To allow careful inspection of the merchandise
o The store uses spot light for highlighting all merchandise
o White LED lights are used to give a bright day-like appearance to the store
o Helps in great visibility of merchandise and since it is a kids store a well-lit
environment is always appreciated
SIGNAGES
DIRECTIONAL SIGNAGE
FITTING ROOM direction
information

Appropriate font and font size

Metal material sign board

Appropriate size of the signage

DEPARTMENT SIGNAGE

Department
categorization
information

Appropriate
font and font
size

LED material
signage

Appropriate
size of the
signage
POINT OF SALE SIGNAGE

Promotional
offer info.

Appropriate font
and font size

Hard-board
material signage

Appropriate size
of the signage
PRICE TICKETING SIGNAGE

Appropriate font
and font size

paper/base
signage

Appropriate size
of the signage
THEME RELATED GRAPHICS
GRAPHICS
Effective communicating agent between retailer/brand and customers.
- Lifestyle Graphics
- Promotional Graphics
- Floor Graphics
- Point-of-sale Graphics
- Window Graphics
An opportunity to refresh the look in a frequent manner without much
investment.
Overuse should be avoided as it can give a cluttered look to the store.
 STANDEE

DISPLAY SCREEN

Themes are based on colors.

Collection highlights showcased using LED screens and
standees.
CAMPAIGN RELATED GRAPHICS
 A long-term, Benetton Group sustainability initiative aimed
at supporting the empowerment of women worldwide.
Five key priorities in sync with the UN agenda: sustainable
livelihood, non-discrimination and equal opportunities,
quality education, healthcare and violence against women.

#UnitedByHalf
Launched gender equality campaign through
India on Valentines Day
Target of the campaign: Men
Global visibility of the campaign on
International Womens Day (March 8, 2017)
LED screen displays video in UCB Kids store.
PROJECT NANHI KALI #UnitedByHalf
Associated with Project Nanhi Kali, supporting education of underprivileged girl children.
Posters at the cash counter and LED screens used to make awareness about the
campaign.
PROMOTIONAL GRAPHICS
 SIGNAGES

Posters, Standees and LED

screens display promotional
offers.
INTERNATIONAL DAY OF THE GIRL CHILD

GRAPHICS FOR
SPECIAL
MOTHERS DAY
OCCASSIONS
Throughout the year,
festivals and special
days are celebrated
using well designed
graphics displayed on
small standees, posters
at the cash counter and
NEW YEAR CHRISTMAS LED screens.
 CHILDRENS DAY

DIWALI
GRAPHICS
DUSSEHRA
FOR SPECIAL
OCCASSIONS

DIWALI
 IMAGE MIX

Employee matching the image needs of the store, presentable, well spoken

Merchandise - in an orderly, understandable, easy to shop format

Fixtures well placed and customer friendly

Sound peppy pop music in background

Odor pleasant odor

Visual well lit store , proper signages, a digital screen showing quirky UCB kids ads
PLANOGRAM
 Focus lighting

Poster

Accessories

Impulse Buying

Special Offer Signage

in bright color
 Quick Purchase
Items

Customer Feedback Book

Clean Signage
Display

Focal
Points

Total Number of SKUs : 400

Products: T-shirts, Shorts, Skirts and Dresses each with
5 color ways in 4 sizes and 5 styles
Central placement
of racks for display
of garments
Total number of
SKUs: 76
Products: Dresses
and skirts
15 styles of
dresses in 4 sizes
and 4 styles of skirt
in 4 sizes
 Total Number of SKUs: 248 and 20 pairs of shoes

Element of
Excitement

Focal
Point
Footwear
Display
Products: T-shirt, shorts and dresses
5 styles of t-shirt in 4 sizes and 5 color ways, 5 styles of dresses in 4
sizes and 5 color ways and 3 styles of shorts in 4 sizes and 4 color
ways
 Accessories Display
Age Poster
Signage

Focal
Point

Total Number of SKUs: 400 Products: T-

shirts, Shorts, Skirts and Dresses each with
5 color ways in 4 sizes and 5 styles Rack with 20 SKUs
on display
Products: Dresses in 5 styles and 4 sizes
 Posters

Caps used to create

a high points

Each Style
visible

Storing and
Neat Stacking

Total Number of SKUs: 204

Products: T-shirt, Shirts, Shorts and Jackets
Shirts in 10 style in 4 sizes
T-shirts in 10 styles in 4 sizes and 2 color ways
Jacket in 1 style and 4 sizes
Shorts in 10 styles in 4 sizes and 2 color ways
 Use of Spot-light
lightening

LED TV playing UCB

kids campaign ads

Rack with 32 SKUs

on display

Products: Shirt and Denim

Shirt in 4 styles in 4 sizes

Denims in 1 style in 4 sizes
and 4 color ways
Focal
Points

Additional
Display

Total Number of SKUs: 400 (excluding additional display and racks)

Products: T-shirts, Shorts, Shirts and Jackets each with 5 color ways in 4 sizes and 5 styles
Rack with
32 SKUs on
display

Products: Shirts and Shorts Additional display

Shirts in 1 style in 4 sizes and 5 color ways 60 SKUs of t-shirt in 15 styles in 4 sizes
Shorts in 3 styles in 4 sizes 6 pairs of shoes to create visibility of products
 Poster Age
Signage

Focal
Point

Creative
Display

Total Number of SKUs: 400

Products:
T-shirts, Shorts, Shirts and Rack with 40 SKUs on display
Jackets each with 5 color
ways in 4 sizes and 5 style
 Pricing Tickets
Nesting tables
place strategically Total Number of SKUs: 80
Products : Polo t-shirt in 3 styles in 4 sizes in 20 color ways (7 for one style, 9 and 4 for the others)
VM CALENDAR - 2018
COLLECTIONS
Until 2003, the production was based on two seasonal collections
(Spring/Summer and Autumn/Winter) that were designed much in
advance of the selling season.

The products designed during the selling seasons flashes were a

very small part of the production and were made just to refresh
the shop windows.

This organization did not permit taking advantage of the market

opportunities, and was not encouraging consumers to pay more
visits to the shops in search of the last fashion trends.
COLLECTIONS
Following the success of Zara, which was able to offer constantly updated products in its
stores, Benetton changed its collections timetable in 2005.
The traditional seasonal collection was split taking the names of Contemporary1
Contemporary2 and Contemporary3. Each one of these collections is articulated in 2
launches: Spring/Summer and Autumn/Winter.
So, Benetton now launches 4 collections per season ( 1 continuative line + 3 fashion lines)
Benetton will not adopt fast fashion in the future. Different color and print concepts
changing throughout the season will give the consumer the feeling of finding a new piece
with every shop visit.
Traditionally..

Base Spring/ Summer

Autumn/ Winter
Flash

Reassortments

Contemporary I Spring/ Summer

Autumn/ Winter
Contemporary II Spring/ Summer COLLECTIONS
Today..

Autumn/ Winter
Contemporary III Spring/ Summer
Autumn/ Winter
Continuative Items
 COLLECTION DISPLAY SCHEDULE
Collection Display Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
S/S Contemporary I 8th
S/S Contemporary II 24th
S/S Contemporary III 18th

A/W Contemporary I 28th

Festive capsule 1st

A/W Contemporary II
14th

A/W Contemporary III

22nd
 INSTITUTIONAL
CAMPAIGNS

S/S CAMPAIGN

FABRICA ART PROJECT

CAMPAIGN
MARKETING
F/W CAMPAIGN CAMPAIGNS 2018

BRAND CAMPAIGNS
 Jan-18

Mon Tue Wed Thu Fri Sat Sun

Clearance sale signage
New Year VM continues

1 2 3 4 5 6 7
Update apparel

8 9 10 11 12 13 14
Republic Day VM

15 16 17 18 19 20 21
Republic Day VM

22 23 24 25 26 27 28
Republic Day VM

29 30 31
January 2018

Hangover of Christmas +
New Year

Holiday dressing can be

seen in windows

Christmas tree vinyl in

silver

Gift boxes but, in bright

colours
January 2018

Sale starting from Jan

5th upto the E.O.Month

Basic signage for sale is

put up in the window

19th Jan the sale is

extended to a Republic
day sale with higher
discounts.

Tricolour pompoms and

origami flowers are put
in the window display

R Day decorations taken

off by 30th Jan

Sale stays till 7th Feb

 JANUARY
Estimated Price Total amount
Source of Expense Consumption
Basic SALE Poster for window 20*17 4 18/poster 72

PP Rope 10 m 100/m 1000

% printed sunboard for window- 20*20 1 70/sq. ft. 190

Discount posters inside the store-7*7 5 10/poster 50

Sheet for Pompoms and Origami flowers- 20*16 300 sheets 30 per sheet 9000

0.4mm Fish string for flowers and hanging 230 for 70 m 230

Provision for damage to displayed merchandise 200

Provision for depreciation on retail fixtures (5% pa) 2085

Provision for depreciation on electrical equipment (10% pa) 1250

Total Estimated Expense 14,077

 Feb-18

Mon Tue Wed Thu Fri Sat Sun

1 2 3 4
S/S 1
Remove signage
#Unitedbyhalf
5 6 7 8 9 10 11
Update apparel

12 13 14 15 16 17 18
Holi VM

19 20 21 22 23 24 25
Holi VM

26 27 28

Lighter clothing, lighter jackets
February 2018
8th Feb change for
Valentines day
Campaign posters are
added to the store
#unitedbyhalf
Mannequins are added
back to the window
dressed up with the new
collection S/S
contemporary 1
16th Feb update apparel
on display
24th Feb- Holi VMHoli
Display Posters + change
in VM with splatter of
colour vinyl on the
window; update display
apparel bright colours
 FEBRUARY
Estimated Price Total
Consumption Amount
Source of Expense
Campaign posters inside the store- 10*10 3 12/poster 36
133
Provision for damage to displayed merchandise
2085
Provision for depreciation on retail fixtures (5% pa)
Provision for depreciation on electrical equipment 1250
(10% pa)
Total Estimated Expense 3504
 Mar-18

Mon Tue Wed Thu Fri Sat Sun

Holi VM
Womens Day
campaign
1 2 3 4
Update apparel

5 6 7 8 9 10 11

12 13 14 15 16 17 18
Spring VM
Announce S/S 2

19 20 21 22 23 24 25

26 27 28 29 30 31
March 2018

2nd March Holi VM

removed ,add womens
day posters

LED screen displayed

the campaign video in
UCB Kids store.

9th March- Displayed

apparel updated
March 2018

23rd March Introduce

the new range with
collective 2

Spring theme VM added

to the windows Hot
Air Balloons using
colourful balls

Banners updated inside

the store with the new
collection
MARCH
Estimated Consumption Price Total Amount

Source of Expense
Women's Day Posters- 10*10 3 12/poster 36

Holi Poster for window- 10*10 1 15/poster 15

Holi Poster for interiors-7*7 3 10/poster 30

Vinyl color splatter on window 10*10 5/inch 500

Hot air balloon with woven reed basket:

Balloon Diameter 3.5" 6 1200/piece 7200

Balloon Diameter 2.75" 12 1100/piece 13200

0.4mm Fish string for flowers and hanging 230 for 70 m 230

In store banners for collective 2- 30*30 3 25/banner 75

Glow boards- 25*30 2 200/sq.ft. 2080

206

Provision for damage to displayed merchandise

2085

Provision for depreciation on retail fixtures (5% pa)

1250

Provision for depreciation on electrical equipment (10% pa)

Total Estimated Expense 27027
 Apr-18

Mon Tue Wed Thu Fri Sat Sun

1
Update apparel

2 3 4 5 6 7 8
#UnboxtheFuture

9 10 11 12 13 14 15
Update apparel

16 17 18 19 20 21 22

23 24 25 26 27 28 29

30
April 2018

3rd April update

apparel on display

12th April campaign

#unboxthefuture

Add posters in the store

Play ads on the LED
display

20th April update

apparel on display
APRIL
Estimated Price Total Amount
Source of Expense Consumption
3 12/poster 36
Campaign posters inside the store (10"*10")
Provision for damage to displayed 200
merchandise
Provision for depreciation on retail fixtures 2085
(5% pa)
Provision for depreciation on electrical 1250
equipment (10% pa)
3571
Total Estimated Expense
 May-18

Mon Tue Wed Thu Fri Sat Sun

Announce S/S 3

1 2 3 4 5 6
Mothers day VM

7 8 9 10 11 12 13
Mothers day VM Update apparel

14 15 16 17 18 19 20

21 22 23 24 25 26 27

28 29 30 31
May 2018

3rd May update

apparel on display with
the new collective 3
collection

9th May update

posters for mothers day

Play ads on the LED

display

Have mother and kids

competitions in store

17th May - Remove

mothers day VM.
Update apparel on
display
MAY
Estimated Price Total Amount
Source of Expense Consumption

Printed sunboard for mother's day 1 70/ sq. ft. 48

(Window-10*10)
Posters for mother's day (in-store-7*7) 2 10/poster 20

Provision for damage to displayed

merchandise
Provision for depreciation on retail fixtures 2085
(5% pa)
Provision for depreciation on electrical 1250
equipment (10% pa)
Total Estimated Expense 3403
 Jun-18

Mon Tue Wed Thu Fri Sat Sun

Update apparel
Summer VM

1 2 3

4 5 6 7 8 9 10
Update apparel

11 12 13 14 15 16 17

18 19 20 21 22 23 24

25 26 27 28 29 30
June 2018

1st June update VM for

Summer Holidays

VM swimming pool
and ice lollies

Change apparel on
display

15th June update the

apparel
JUNE
Estimated Price Total Amount
Source of Epense Consumption
12 sheets 20/sheet 240
Background Cover
3 40/ball 120
Balls (coloured)
3 3000/ lolly 9000
Plastic Ice cream lollies-30
200
Provision for damage to displayed merchandise
1000
Miscellaneous
Provision for depreciation on retail fixtures (5% 2085
pa)
Provision for depreciation on electrical 1250
equipment (10% pa)
13895
Total Estimated Expense
 Jul-18

Mon Tue Wed Thu Fri Sat Sun

Summer VM
continued
1
Update apparel

2 3 4 5 6 7 8

9 10 11 12 13 14 15
Update apparel
A/W Campaign

16 17 18 19 20 21 22
Clearance sale signage

23 24 25 26 27 28 29

30 31
July 2018
Summer VM Continued

6th July Update the

apparel on display

21st July F/W

campaign is launched
with a repeat of the
campaign
#ClothesForHumans
Campaign shown on LED
Posters put up in store
Change of apparel on
display

24th July - Minor

discounts begin ;
posters put up in store
JULY
Estimated Price Total Amount
Source of Expense Consumption
Discount posters (in-store-7"*7") 4 10/poster 40
Discount poster (Window-10"*10") 1 15/poster 15
Printed Campaign sunboard (20"*20") 1 70/sq, ft. 190
Campaign Posters (in-store) 4 15/ poster 60
206
Provision for damage to displayed merchandise
Provision for depreciation on retail fixtures (5% 2085
pa)
Provision for depreciation on electrical 1250
equipment (10% pa)
Total Estimated Expense 3846
 Aug-18

Mon Tue Wed Thu Fri Sat Sun

1 2 3 4 5
Independence Day VM

6 7 8 9 10 11 12
Independence Day VM

13 14 15 16 17 18 19
A/W 1 announced
VM Change

20 21 22 23 24 25 26
Remove

27 28 29 30 31
August 2018

10th August update

VM for independence
Day

Tricolour origami
flowers are put in the
window display
Blue Chakra is used as
hangings in store

12th August Major

Sales begin with 50%
discount

Posters in store ; ads in

newspapers

Independence Day
decorations taken off by
17th August
August 2018

24th August launch

A/W collective 1

Change VM

Nautical Theme
- Boats (background)
- Waves (background)
- Origami
- Sand
- Shells

31st August- Sale

Signage removed
 AUGUST
Estimated Price Total Amount
Source of Expense Consumption
Kite paper for flowers 100 30/sheet 3000
Discount posters (in-store-7"*7") 4 10/poster 40
Discount poster (window-10"*10") 1 12/poster 12
Flex standee for discount-2ft*5ft 1 650
Sheets for background:
Printed 30 30/sheet 900
Plain 30 20/sheet 600
Kite Paper for Origami 30 40/sheet 1200
Miscellaneous 500
Provision for damage to displayed merchandise 206
Provision for depreciation on retail fixtures (5% pa) 2085
Provision for depreciation on electrical equipment (10% pa) 1250
Total Estimated Expense 10443
 Sep-18

Mon Tue Wed Thu Fri Sat Sun

1 2
Teachers Day poster

3 4 5 6 7 8 9
A/W 2 update

10 11 12 13 14 15 16

17 18 19 20 21 22 23
Update apparel

24 25 26 27 28 29 30
September 2018

5th September Posters

for Teachers Day

13th September
Introduce the new
collection A/W
contemporary 2

28th Sept Apparel

Update
SEPTEMBER
Estimated Total
Source of Expense Price
Consumption Amount
3 15/poster 45
Teacher's day posters (in-store-10"*10")
4 25/poster 100
Change of banners with the new collection (30"*30")
200
Provision for damage to displayed merchandise
2085
Provision for depreciation on retail fixtures (5% pa)
1250
Provision for depreciation on electrical equipment (10% pa)
3680
Total Estimated Expense
 Oct-18

Mon Tue Wed Thu Fri Sat Sun

1 2 3 4 5 6 7
International Day Update apparel Dussehra VM
for Girl Child

8 9 10 11 12 13 14
Dussehra VM

15 16 17 18 19 20 21
A/W 3 update

22 23 24 25 26 27 28

29 30 31
 October 2018

11th Oct international

day for girl Child
Put posters
Play ad campaigns on
LED

13th Oct- Update

Apparel

13th Oct Dussehra

update VM accordingly
INTERNATIONAL DAY OF THE GIRL CHILD
Add posters in store
Offers for Dussehra

25th October introduce

collective 3
Update VM :
Colourful ladders
Pics of various looks
Mannequins infront
of that
 OCTOBER
Estimated Price Total Amount
Consumption
Source of Expense
1 15/poster 15
Poster for International Girl Child Day(window-10"*10")
3 15/poster 45
Poster for International Girl Child Day(in-store-10"*10")
Diwali Posters (10"*10") 4 15/poster 60
Candles and Diyas 1000
Colorful plastic ladders 6 350/ladder 2100
Sunboard printed with looks (20"*20") 4 70/sq.ft. 760
Provision for damage to displayed merchandise 206
Provision for depreciation on retail fixtures (5% pa) 2085
1250
Provision for depreciation on electrical equipment (10% pa)
Total Estimated Expense 7521
 Nov-18

Mon Tue Wed Thu Fri Sat Sun

Diwali VM

1 2 3 4
Diwali VM Childrens Day
Update apparel

5 6 7 8 9 10 11

12 13 14 15 16 17 18
Orange Day

19 20 21 22 23 24 25
Update apparel

26 27 28 29 30
CHILDRENS DAY POSTER
November 2018

1st Nov- Diwali VM

posters added

10th Nov update VM

for Childrens Day
Add Posters
Conduct competitions
with gifts in store

22nd Nov - Orange day

Eliminate Violence
Against Women
Posters are put up in
store
Ad campaigns
advertised on TV

29th Nov- Update

Apparel
NOVEMBER
Estimated Price Total Amount
Source of EXpense Consumption
1 20/poster 20
Posters for Children's Day (window-10"*10")
Posters for Children's Day (in-store-7"*17") 4 12/poster 48
Posters for Orange Day (in-store-10"*10") 2 15/poster 30
Provision for damage to displayed 200
merchandise
Provision for depreciation on retail fixtures 2085
(5% pa)
Provision for depreciation on electrical 1250
equipment (10% pa)
Total Estimated Expense 3633
 Dec-18

Mon Tue Wed Thu Fri Sat Sun

1 2

3 4 5 6 7 8 9
Update apparel Clearance sale signage

10 11 12 13 14 15 16
Christmas VM

17 18 19 20 21 22 23
Christmas VM New Years VM

24 25 26 27 28 29 30

31
December 2018
13th Dec- Update
Apparel

14th Dec minor

discounts start 20-30%
discounts
Add posters in store

20th Dec - VM for

Christmas

Holiday dressing can be

seen in windows
Hanging gifts +
ornaments with bright
ribbons

Stacked gift boxes in

bright colours

29th Dec- New Year VM

DECEMBER
Estimated Total
Source of Expense Consumption Price amount
1 15
Discount poster (window-10"*10") 15/poster
2 20
Discount poster (in-store-7"*7") 10/poster
50 1000
Colourful sheets for gift boxes 20/sheet
605
Pack of colorful & printed ribbons
1000
Miscellaneous (for other props)
Provision for damage to displayed merchandise 206
Provision for depreciation on retail fixtures (5% pa) 2085
Provision for depreciation on electrical equipment (10% pa) 1250
Total estimated expense 6181
THANK YOU!