Table of Contents.

EXECUTVE SUMMARY............................................................................................. 1

1.1 Business concept

1.2 The financial features
1.3 Financial requirements
1.4 Current business position
1.5 Major achievements

OBJECTIVES
..2

MARKETING
PLAN
..3

FINANCIAL
PLAN
..4
EXECUTVE SUMMARY
Business concept .

I wish to start up a dairy farming business to produce milk and milk products to sell in the
local and regional market. This project is defined to address the problem of the high demand
of milk and the less supply of the product in the locality and the entire Nyandarua region.

The fi nancial features

They include, making daily sales for the milk produced, the cash flows will be coming from
these sales which is the monthly income. The profits will be obtained from the revenues that
exceed the costs incurred. Other sources of financing will also include the returns on
investment.

Financial requirements.

I need a startup capital of kshs 300,000 to start and expand my business. The capital will be
used to purchase the dairy cows as well as fund all the expenses related to the feed that will
be used to feed these dairy cows and the necessary drugs for the good health of the animals.

Current business position.

I have a land, approximately 1.01 hectares, I am rearing two dairy cows where I personally
manage the farm. The title number of the land is NYANDARUA/URUAKI/4520. Under the
ownership of Joseph Ngahu Kiruiru, ID number 1393305[Absolute Ownership].

Major achievements.

With the two dairy cows I manage to sell approximately 20 liters of milk in a day. This gave
me the urge to expand my farming business bearing in mind that agriculture is the backbone
of this countrys economy. Its very clear that food and food products will always be on
demand as long as people will keep on consuming.

OBJECTIVES.
The aim objectives of my operations are
Maintain 100% of the existing customer base by consistent supply of milk
Expand my customer base through increasing my productivity.
Expand my customer feed mill to meet the growing demand of milk.
The key to success will include
Ensuring product freshness
Maintaining a consistent supply to the marketing agency
Constant research of the industry to keep abreast of the changing market needs.
Ensuring that my products are delivered on time and well managing my budget
Constant evaluation of the strengths and weaknesses in this industry making
adjustments as required.

MARKETING PLAN.
Milk and milk products are very valuable to most people due to their high nutritional value.
Hence, its very clear that there will always be a high demand of milk and milk products. My
operation is located at Muruaki in Nyandarua county Registry Map Sheet Number. 2.2. I will
sell my products through Muki Farmers Sacco Society located at my region. I consider this
cooperative society since it offers better buying price as compared to other cooperative
societies in the region.

THE FINANCIAL PLAN.

It will cost me an approximate amount of kshs 300,000 to start up and run the business
operations.
240,0000, to purchase three dairy cows @ 80,000 per cow
60,000, to fund the dairy cows feeds, drugs and vaccines necessary in raising the animals.
Profi t and Loss Projection [monthly].

Average monthly produce 50kgs of milk per day

Cost per kg kshs 30
Total sales in one month [30 days] kshs 45000
Hence Sales kshs 45,000

Animal fodder and feeds kshs 10,000

Drugs and substances kshs 3,000
Total expenses in a month kshs 13000
 Hence Expenses kshs 13000

Profit [Total Sales less Total Expenses] kshs 32,000