Connecting Vehicle, OEM and Component manufacturers to

technology providers, helping optimize efficiency, quality and

costs

July 7-9, 2015 at CTC,

Chennai INDIA
Agenda
Introduction to Messe Frankfurt Group and its interest in the Automotive
Engineering Show

Automotive Industry in India

Chennai The automotive city

Brief facts about the Automotive Engineering Show

Marketing Plans

Who you can expect to meet

Past shows

Presentation theme DD.MM.YYYY 2

 Introduction of
Messe Frankfurt Group
Frankfurt, city of trade fairs
from a medieval market place to a global trade fair player

City of Frankfurt
(Franconoford)
CIRCA 794
Automotive Engineering Show 4
 Oldest description about trade fair
Frankfurt, city of trade fairs

Held in Frankfurt
from a medieval market place to a global trade fair player

11th century

1150 establishment of the Autumn Fair as Crop Fair

1240 Emperor Friedrich II granted a privilege to the Autumn Fair and
declared Frankfurt as the first trade fair city during the siege of
the Italian city of ASCOLI

13th century

1330: Emperor Ludwig IV granted a privilege to the Spring Fair (wine and wool)
and from then onwards, the spring and autumn fairs has become the basic
structure of our consumer trade fairs upto the present

Automotive Engineering Show 5

 15th to late 19th century
With its imperial privileges Frankfurt finally becomes Trade fair at Frankfurt around A.D.1500
a centre of international trade
Back then, merchants and businessmen met at the Rmer
a medieval building in the heart of the city that served as a
market place

THEN NOW

20th century
In 1907, the cornerstone of todays Messe Frankfurt GmbH
was founded with the investments of the City of Frankfurt and
the State of Hessen

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The Present

Leading trade fair generating around 550

million in sales

Welcomed more than 78,550 exhibitors

and 3.57 million visitors at our 120 fairs
in 30 locations worldwide in 2014

In Germany, 36 exhibitions were held in

2013 with more than 38,000 exhibitors
and 2.1 million visitors

Automotive Engineering Show 7

The present (contd)
With 10 exhibition halls and a conference
centre the Frankfurt exhibition grounds
cover 578,000 square metres

With 28 subsidiaries, 5 branch offices, over

2200 staff worldwide

50 Intl Sales Partners around the globe

Shareholders:
-City of Frankfurt am Main (60%)
-State of Hesse (40%)

Automotive Engineering Show 8

 Messe Frankfurt: Success through Concentration on Core
Competencies

Consumer Goods & Leisure

Ambiente, Paperworld, Beautyworld, Christmasworld

Textiles & Textile Technologies

Heimtextil, Interstoff, Texworld, Intertextile, Techtextil

Technology & Production

ISH, Light+Building, IFFA, Texcare

Mobility & Infrasturcture

Automechanika

Entertainment , Media & Creation

Prolight & Sound & Musikmesse

Automotive Engineering Show 9

Globalization of Messe Frankfurt
First foreign Founding of subsidiaries
trade show

Paris,
Moscow,
Dubai,
Shanghai, Guangzhou,
Tokyo Hong Kong Milan Beijing Georgia

1987 1990 91 94 98 99 01 02 03 06 09
Interstoff Atlanta So Paulo, Istanbul, Buenos Aires MFNE
Asia Mumbai Seoul, Taiwan
Hong Kong Mexico
City

Automotive Engineering Show 10

Board of Management

Wolfgang Marzin
(Chairman of the Board of Management - Apr 2010)

Detlef Braun
(Member of the Board of Management since Oct 2004)

Uwe Behm
(Member of the Board of Management - since Nov 2006)

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Extended Board of Management Messe Frankfurt

Stephan Buurma
(Member of the
Extended Board of Management
- since Jul 2010)

Kalus Munster-Muller
(Member of the
Extended Board of Management
since Jul 2010)

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Messe Frankfurt worldwide

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Our Subsidiaries
GERMANY AMERICA
Mesago Messe Frankfurt GmbH, Stuttgart Messe Frankfurt Inc., Atlanta
EPOC Messe Frankfurt GmbH, Frankfurt Messe Frankfurt Mexico, S. de R.L. de C.V.,
Accente Gastronomie Service GmbH Mexico City
Messe Frankfurt Medien und Service GmbH Indexport Messe Frankfurt S.A., Buenos
Aires
EUROPE
Messe Frankfurt Italia, Milano AFRICA
Messe Frankfurt France, Paris South African Shows Messe Frankfurt (Pty)
Messe Frankfurt RUS O.O.O., Moscow Ltd.
Messe Frankfurt Istanbul L.S., Istanbul

ASIA
Messe Frankfurt (H. K.) Ltd., Hongkong
Messe Frankfurt (Shanghai) Co. Ltd., Shanghai
Guangzhou Guangya Messe Frankfurt Co Ltd
Messe Frankfurt New Era Business Media Ltd, Taiwan Branch
Messe Frankfurt New Era Advertising (Shenzhen) Co. Ltd.
Messe Frankfurt Trade Fairs India Pvt. Ltd., Mumbai
Mesago Messe Frankfurt Corp., Tokyo
Messe Frankfurt Korea Ltd., Seoul

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Messe Frankfurt We make markets. Worldwide

15
Automotive Industry in India
Major Automotive hubs in India
NORTH: Delhi NCR
Bajaj Auto (Delhi, Gurgaon,
Eicher Motors Pantnagar, Pithampur)
Harley Davidson
Honda Cars, Honda Siel
Hero Motocorp
Maruti Suzuki
WEST: Maharashtra and Gujarat Yamaha
Bajaj Auto
Fiat India
Force Motors
General Motors
JCB
Jaguar Land Rover
Piaggio Vehicles
Kinetic Engineering
Mahindra & Mahindra Automotive
Mercedes Benz
Premier Automobiles
Skoda India Auto SOUTH: Chennai, Bangalore
Tata Motors Ashok Leyland
Volkswagen India BMW India
Caterpillar
Royal Enfield (Chennai, Bangalore,
(Mumbai, Pune, Nashik, Ford India Hosur)
Aurangabad) Hyundai Motors
Mitsubishi
Toyota Kirloskar
TVS Motors
Tafe Tractors At DD.MM.YYYY
Renault Nissan Automotive

Automotive Engineering Show 17

The automotive hub of Chennai

Chennai is Indias 2nd largest industrial city

and a hub of ancillary engineering units. It
is one of the most heavily concentrated
centers of Auto Vehicle and Component
manufacturing facilities in this part of the
world and fondly referred to as the Detroit
of Asia
CHENNAI
Bangalore

30% of Indias 4-wheeler

and 35% of automobile
components are
manufactured in Chennai.

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Major Automotive Manufacturers in Chennai
Vehicle Manufacturers Auto component manufactures
Ashok Leyland Mando India Limited Naza
Ashok Leyland - Nissan JV Tube Products of India BorgWarner Thermal
BMW Bharat Forge ZDPLYAPP Automotive
Daimler The TVS Group (TVS) Bavina Industries
Ford TI Cycles of India Avalon Technologies
Hindustan Motors Visteon Iochpe Maxion
Hyundai Caterpillar Wabco-TVS
Mitsubishi India Pistons Delphi-TVS
Nissan Wheels India Hidromas
Peugeot - Citroen Federal-Mogul
Renault Sundaram Clayton
Royal Enfield Brakes India
TAFE Tractors Rane Madras Major Tyre Manufacturers
Yamaha Takata Apollo Tyres
SEW Eurodrive India Bridgestone
Machino Dunlop / Falcon Tyres
JKM Daerim JK Tyres
Ennore Foundries Michelin
MRF
Automotive Engineering Show
The Automotive Engineering Show
Show objective - Creating the platform for interaction

Connecting sellers and users of Manufacturing Technology in the

Automotive domain.

Promoting Investment in Technology

Helping Indian OEM and Tier companies identify, choose and deploy
appropriate technology in their plants to optimize costs, increase productivity
and enhance quality.

Bringing the best to use in Indian plants

Helping technology companies showcase their solutions to the right profile of
users.

Automotive Engineering Show 21

The need for a show like this

Today Manufacturers face

challenges:

Cost Pressure
Consumer Expectation
Safety Concerns
Increasing Competition
Quality Concerns &
Sustainability

To remain competitive, they An automotive plant is a highly collaborative

need to AUTOMATE, place where different subsystems work in
INTEGRATE, MODERNIZE perfect tandem. AES has allowed
manufacturing technology players to display
relevant solutions.
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Basic facts of the fair
Fair Dates 7 9 July, 2015
Opening Hours 10:00 18:00 hrs
Location Chennai Trade Centre, Nandanbakkam, Chennai INDIA
Exhibition Space 6,160 sqm gross
Exhibitors 150 (estimated)
Visitors 5,500 (estimated)
Visitor Profile Original equipment manufacturers (vehicle manufacturers)
Third-party manufacturers
Component manufacturers from tier 1, tier 2 and tier 3 manufacturers
Managers from planning, quality, design, production and capital procurement
New projects heads
Maintenance / R&D department heads
Engineers from the assembly line
Technology managers
Admission Fee: Only for trade visitors (Entry free)

Automotive Engineering Show 23

Product Groups on display

Production Equipment - Press Shop equipment / Sheet metal cutting and forming machine tools,
Welding equipment, Jigs and Fixtures etc.

Assembly Line Equipment - In-plant handling systems / Floor and overhead conveyors / Cranes
and monorails / Robotic Gantries, Paintshop equipment etc.

Manufacturing Automation - PLC, inverters, Switching devices, SCADA, HMI, Process control
systems, Monitoring equipment, Sensors, Machine vision equipment etc.

IT solutions in Automotive design, development, planning and manufacturing - Digital

Manufacturing, CAD / CAM / Design, PLM etc.

Testing & Measurement - Precision measuring machines, Coordinate measuring machines /

Precision gauging, Quality inspection systems, Test Chambers, Software etc.

Motion Control - Linear Drives / Motion guides / Gears, Motors & Mechanical Transmission
Systems / Servo motors / Pulleys etc.

Other functional elements in the Production Process - Adhesives and sealants, Coding and
Marking Equipment, Casting and Forging etc.

Automotive Engineering Show 24

Typical profile of visitors

Thousands of users from the rich Automotive district of Chennai (including Oragadom,
Sriperumbudur, Ennore, Chengulpet) Hosur as well as Bangalore etc. will visit the show.

Middle level Production executives are in focus. Typically Plant Managers, Design
Engineers, QC, Maintenance Engineers, R & D, Planning, Procurement, Manufacturing
Engineering, Capital purchase, Equipment Specifiers / consultants for New projects etc.

You can expect Original equipment manufacturers (OEMs), Third-party (outsourced

processes) manufacturers, Component manufacturers from tier 1, tier 2 and tier 3,
Machine builders and System Integrators will form the major chunk of all attendees.

Large section of small / medium enterprises and job-work / third party machining units.

The events collaborative nature enables participants to learn from one another. Visitors
return home:
inspired with new ideas for optimizing their plant operations
with ideas for potential upgrading of their equipment
with a valuable network on a managerial level

Automotive Engineering Show 25

Marketing Plan

Online Press Releases Chennai,

An extensive campaign of promotions Coimbatore, Bangalore
ensures the Automotive Engineering Active publicity during companys
Show attracts the RIGHT profile, RIGHT other shows-
number and RIGHT level of buyers to SPS-Motek-Control
the show. ACMA-Automechanika
30000 General invitations All India
12000 Show Preview to South
6000 Direct invitation cards to specific
audience in Chennai
Outdoor Hoardings
Bangalore
Mumbai - Pune Expressway
Hosur - Bangalore Highway
Coimbatore
.Contd

Automotive Engineering Show 26

Marketing Plan
Contd
An extensive campaign of promotions
ensures the Automotive Engineering
Show attracts the RIGHT profile, RIGHT
number and RIGHT level of buyers to
the show.
Automotive Engineering Show
Promotion through Exhibitors:
Invitation Cards
VIP Invitations
Personalized Signatures for
exhibitors
Associations invitations
SMS Reminders
FM Radio
Third-party web registrations
Linkedin Advertisements
Concentrated Social Media Activity
Newspaper advertisements
Over 300 K Mass E-mailers
Press meeting
Trade journal ads, write-ups and
mailing activity
27
Past show glimpses
Past show glimpses

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Past show glimpses

Automotive Engineering Show 30

Past show glimpses

Automotive Engineering Show 31

Past visitors attended by every OEM and Tier vendor:
perceived an automotive community event
OEM who have visited the event (Vehicle Manufacturers)
Ashok Leyland, Bajaj Auto, BMW, Fiat India, Force Motors, Ford Motors,
General Motors India, Mahindra & Mahindra, Maruti Suzuki, Hyundai Motors,
Piaggio Vehicles, Renault-Nissan, Tata Motors, Volkswagen India

Tier 1/2 vendors who have visited the event (Component Manufacturers)
Amalgamations group, Automotive Stampings, BEHR India, Bharat Forge,
Bosch Chassis, Caterpillar, Eaton, Endurance Technologies, Gabriel, Federal
Mogul, Harita Seating, Indo Schottle, Johnson Controls, Kirloskar Oil Engines,
Lear Corporation, Minda Valeo, Rinder, Rane group, RSB Transmissions,
Setco Automotive, Stokota, Sundaram Clayton, Tata Autocomp, Varroc,
Visteon, TVS Group, Wheels India, ZF group,

Practically every major manufacturer attends the event

Automotive Engineering Show 32

Visitors to the Automotive Engineering Show have
included some of the largest companies by revenue
2 & 3 Wheelers companies like Hero MotoCorp Ltd.,(23943.6 Cr.), TVS Motor Company
Ltd.,(7434.24 Cr.) and Bajaj Auto Ltd.,(20201.26 Cr.)

Cars & Jeeps companies like Mahindra & Mahindra Ltd.,(59853.22 Cr.) and Maruti Suzuki
India Ltd.,(36934.2 Cr.)

LCVs/HCVs companies like Ashok Leyland Ltd.,(13359.55 Cr.), Tata Motors

Ltd.,(166316.27 Cr.) and Force Motors Ltd.,(3070.31 Cr.)

Batteries companies like Exide Industries Ltd.,(5360.13 Cr.)

Drive Transmission - Wheels companies like Wheels India Ltd.,(2079.83 Cr.)

Electrical companies like Motherson Sumi Systems Ltd.,(14921.1 Cr.)

Engine Parts companies like Sundram Fasteners Ltd.,(2801.04 Cr.) and Bosch
Ltd.,(8479.65 Cr.)
Susp. & Braking companies like Amtek Auto Ltd.,(2454.3 Cr.) and Sundaram Clayton
Ltd.,(8343.55 Cr.)

Automotive Engineering Show 33

Visitor Analysis

About Product
About new variants
developments 20%
Analysis from visitor 32%
interviews taken over the
past shows:
Initiate new
To know
What are you here to market
business
relations
situation
see? 3%
14%

Conduct
purchases
3%
Prepare
purchasing
decisions Expand
Exchange
4% Compare specialist Maintain
experience
competitors knowlwdge business
4%
6% 7% relations
7%
34
Automotive Engineering Show
Visitor Analysis

Analysis from visitor 3rd Party manufacturer 4.88%

interviews taken over
the past shows System Integrator 7.11%

Technology provider 10.26%

What is the nature of Machine builder 12.40%

your business? Component Supplier 13.01%

Other 13.31%

Tier Vendor 14.94%

OEM 24.09%

35
Automotive Engineering Show
Visitor Analysis

Analysis from visitor

interviews taken over the past
shows

What is your position in your

organisation?

Source: Arial Regular 8 pt, set flush right

Automotive Engineering Show 36

Visitor Analysis

Analysis from visitor

interviews taken over the past
shows

Which department do you

work in?

Source: Arial Regular 8 pt, set flush right

Automotive Engineering Show 37

Vision

Automotive Engineering Show will become the preferred platform for all
technology companies to meet the automotive community.

International participation
2015 will see 20% exhibitors in the International pavilion. Foreign technology
companies coming to tap Indian OEMs and Tier companies.

Taking the show overseas

2016 will see the Automotive Engineering Show being held in Mexico and
South Africa fastest growing automotive hubs in the world.

Captive audience
2017 will see the Indian edition alongside with the ACMA-Automechanika at
New Delhi, thus opening a new world of opportunity for participating
exhibitors.

Automotive Engineering Show 38

Past exhibitors

The event has attracted the biggest names in Technologies used in Vehicle and
Component plants:

Siemens Ltd, Demag Cranes & Components (I) P. Ltd., Bosch Ltd., GW Precision
Tool India Pvt. Ltd., Henkel, Honeywell, Eural Gnutti spa., Barco Electronics Systems
(P) Ltd., Rockwell Automation, Gudel India , Jyoti CNC and Automation, Messung
Systems Mitsubishi Electric, ABB Ltd., GE Fanuc, Tektronix, Taikisha, Tata
Consultancy Services, Mitutoyo South Asia, Yaskawa Motoman Robotics, Fraunhofer
Institutes, Germany, Sick India, Cummins India Limited, B & R Industrial Automation,
SAP India / KPIT Cummins, Mahindra Composites, , Diab Group, Pepperl & Fuchs ,
Larsen & Toubro, Anest Iwata Motherson, SHUNK Intec, Difacto Robotics, KUKA
Robotics, Honeywell Automation Trumpf India, Godrej Material Handling, Steinbichler
Vision Systems Pvt. Ltd. and many more.

Automotive Engineering Show 39

Messe Frankfurts Acquisition
Messe Frankfurt Aims to consolidate its position as the
leader in Automotive Shows Worldwide

Since 1972

Other Automotive Shows by Messe Frankfurt:-

Automotive Engineering Show (Chennai, Pune) Since 2008
More acquisitions
Capas (Chengdu) and new shows
being announced
Johannesburg International Motor Show (Joburg)
Automotive Engineering Show 41
What the acquisition brings to the show

The acquisition has brought with it a fresh perspective, organizing

structure, promotional budgets and changes the course of the shows
future.

New processes, new methodology.

A distinct change in the way the show is perceived.
Expectations of the visiting industry have increased.
Tremendous Reach at an International level.
More investment in Marketing, On-site arrangements etc. to make the show
be better known and look better.

Automotive Engineering Show 42

Vision
Automotive Engineering Show is set to become the preferred platform for
all technology companies to meet the automotive community.

International participation
2015 will see 20% exhibitors in the International pavilion. Foreign technology
companies coming to tap Indian OEMs and Tier companies.

Taking the show overseas

2016 & 2017 will have the Automotive Engineering Show being held in
Mexico and South Africa respectively growing automotive hubs in the world.
This is set to be a historical 1st export of an Indian tradeshow

Captive audience
AES will now be held alongside with the Automechanika fairs, starting in
Mexico and then at New Delhi in 2017 onward, thus opening a new world of
captive opportunity for participating exhibitors.
Automotive Engineering Show 43
Next Plans Expanded Profile
New Plastics and Composites
Automotive Design and R&D - Safer,

AES Cleaner & efficient future vehicles Technology of Connected vehicles

Technologies for Automated / Electric / Hydrogen vehicles

AES in its current form

Automotive Plant Equipment and
Systems - Helping lower costs; Technologies in the vehicle and component manufacturing

increase productivity and improve plants

quality "Manufacturing Excellence Showcase" from a prominent OEM

or Tier 1 supplier

Digital Factory
Manufacturing IT - Software &
Design tools CAD / CAM / CAE
systems in automotive
Integrated business functions
manufacturing
Product Lifecycle Management

Manufacturing Execution System

Automotive Surface & Coatings Technology in Surface Preparation, Coating and Painting

Automotive Engineering Show 44

How it will shape up

International More inclusive Budgets for Co-location with

promotion through Exhibit Profile promotion another
EFFECTIVE
MF subsidiaries More exhibitors Better reach in the
Industry leading
SHOW THAT
Larger Geographical Well represented Robust Internal industry show
THE INDUSTRY
coverage show systems (Automechanika)
LOOKS
Special VIP
FORWARD TO
invitations

Automotive Engineering Show 45

Space participation options

Option 1: Standard shell scheme (constructed stall):

Rs. 10,500 / 140 per sqM
Deliverables: Stand area (min. 9 sqm.)
Back walls & side walls (white)
Carpeting
Fascia board, counter table, chairs, electric socket
(5/15 amp), spot lights, waste basket
-x-
Option 2: Bare Space (space only):
Rs. 9,500 / 130 - per sqm
Deliverables: Stand area (min. 24 sqm.)
Only Chalk-marked Bare area.
Exhibitor have to construct their own designed
stall.
All requirements such as Carpet, Electrical
connection and furniture are to be requisitioned.
-x-
Rs. 2000 / 40 Compulsory Directory Listing
Security Deposit (Refundable) - 10% of Space Rent

Automotive Engineering Show

Booth dimensions

Shell scheme booth:

Booths are constructed using standard

white polychem panels made of plywood
as per dimensions shown alongside.

Please note nailing / screwing or in any

way damaging this material may lead to a
penalty from the official stand contractor,
which will be borne by the exhibitor.

Posters and product information can be

pasted using double-sided tape or hung on
a picture clamp available with the
organizers.

Automotive Engineering Show 47

Testimonials

Mr. M. M. Singh, Managing Executive

Officer Production, Maruti Suzuki India
I am glad to be here. These type of events where
auto manufacturers & equipment manufacturers
get an opportunity to see each other & really have
a cluster where you can come and see things that
are going on. I think it is a great opportunity for
OEMs like us.

Mr Mukund Mavalankar, Director-

Technical, Bharat Forge
Keep going. Such meetings help generate ideas to
keep accelerating by using less and less resources
and efforts to make the automotive industry lean
and Progressive.

Automotive Engineering Show 48

The Exhibition Centre Chennai Trade Centre

Chennai Trade Centre is a state-of-

the-art Exhibition Complex, with Air
Conditioned halls and
located at a prime location
Nandanbakkam in an area of 25 acres
of land with all required support
services and parking. A premium
Exhibition complex, it acts as a
magnet for buyers from the
automotive
region. It is located just 3 km from the
International / domestic airport and
close to several star hotels.

Automotive Engineering Show

Conclusion

If technology solutions are directed to help manufacturers achieve

manufacturing goals;

If latest processes are understood and adopted by automotive plant

engineers;

We have the vision; the ability and the will to make India the
manufacturing superpower of tomorrow

Automotive Engineering Show.

Connecting, Inspiring and Recognising the people behind this industry,

IMPACTING THE FUTURE OF AUTO MANUFACTURING IN INDIA!

Automotive Engineering Show

Thank you
for your
attention!