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Prepared by the
Customer Marketing Department
Version: 1.3 Updated 1 October 2004
1.0 INTRODUCTION

This document is published for your sole reference on

how to implement the HELP University College
Signature. In line with HELP University Colleges
branding exercise, the Signature must be applied and
adhered to consistently throughout the institution. The
application must be in observation of the guidelines
outlined within the next few pages.
2.0 LOGO RATIONALE

Red and white signify courage and simplicity

The hands symbolise the aid that our institution is

ready to bestow

H.E.L.P is an acronym for Higher Education Learning

Programme
3.0 HELP UNIVERSITY COLLEGE SIGNATURE

HELP Logo, together with name HELP University

College, forms the HELP Signature.

Note: Under no circumstances may the words HELP

UNIVERSITY COLLEGE be separated from the Logo.

3.1 Design

English Version

Chinese Version

3.2 Font

Helvetica Bold
4.0 HELP UNIVERSITY COLLEGE SIGNATURE IN
RELATIVE SIZE

X 2.37 X

0.70 X
X

0.25 X

1.3 X X

3.5 X

X X X X X

X
5.0 HELP UNIVERSITY COLLEGE LOGO
CONSTRUCTION GRID

The grid below describes the relative position of each

angle of the HELP University College Logo.
6.0 HELP UNIVERSITY COLLEGE SIGNATURE
COLOURS

The HELP University College Signature should

preferably appear in spot colour red. However, with
the wide variety of printing methods and materials
available, this may not always be possible.

6.1 One Spot Colour Red

Pantone Colour Code Requirement
032C (Coated Stock)
032U (Uncoated Stock)

Process Colour Code Requirement

100Y 100M

6.1.1 Spot Colour on White

6.1.2 Spot Colour on Black

6.2 Black & White

6.2.1 Line Art

6.2.2 Grey Tone

6.2.3 Reverse White

7.0 APPLICATIONS

7.1 Letters & Envelopes (Sample)

Top Corner
7.2 Below the Line : Banners & Posters (Sample)

Banner
Bottom
7.3 Websites & Online Publications (Sample)

Top Corner
8.0 CHECKLIST OF MARKETING MATERIALS
CONTAINING THE HELP UNIVERSITY
COLLEGE SIGNATURE
8.1 Advertisements

8.2 Website & CD-ROM

8.3 Banners, Buntings & Posters

8.4 Letterheads & Envelopes

8.5 Memorandums & Forms

8.6 Name Cards

8.7 Certificates & Seals

8.8 Study Materials

8.9 Programme Handbooks & Departmental Folders

8.10 Displays for Exhibition, Event & Function

8.11 T-shirts & Caps

8.12 Signages

8.13 Event Programme Booklets

8.14 Newsletters & Magazines

8.15 Souvenirs