Professional Documents
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KEYWORD SEARCHES
empirically investigated the dynamics of how these applications contribute to the development and
continuity of virtual communities by enhancing the knowledge sharing intentions of community
members.
The purpose of this paper is to investigate factors affecting knowledge sharing among
academic staff in universities. Utilizing the theory of reasoned action (TRA) as the underlying research
framework, the main objective of this study was threefold. First, was to examine the relationship
between attitude, subjective norm, and trust with knowledge sharing intention. Second, was to
examine the relationship among factors, i.e., self-efficacy, social networks and extrinsic rewards with
attitude toward knowledge sharing intention and the third objective was to find out the relationship
between organizational support and subjective norm.
aims to introduce the factors that support or hinder ones knowledge sharing behavior (KSB) in the virtual communities of b
this paper examines the relationships between the internet selfefficacy, attitude towards knowledge sharing, subjective norm
sharing behavior.
DESIGN/
METHODOLOGY/
APPROACH
A theoretical model was developed to explain and predict the
knowledge sharing intentions of virtual community members. Survey data collected from 232 wiki
community members were examined using structural equation modelling to verify the theoretical
model.
The research results confirm the positive influence of the use of wiki applications on
knowledge sharing intention through the mediating effects of member interactions, community
participation, and community promotion. However it was found that community trust and community
identification had no significant effect on knowledge sharing intention.
The results indicated that of the two components of the TRA, only attitude was positively and significantly
related to knowledge sharing intention. The findings also show that social network and self-efficacy
significantly affect attitude and organizational support showed a strong influence on subjective norms
toward knowledge sharing intention.
LIMITATIONS/ IMPLICATIONS
Very few studies have empirically investigated the relationships among the
characteristics of wiki applications, virtual community outcomes (participation, promotion, trust, and
identification), and the knowledge sharing intentions of virtual community members. The research
findings can enrich our understanding of how wiki or other similar technologies affect the sharing of
knowledge within virtual communities. This can, in turn, provide both virtual community
administrators and managers of organisations with guidelines for creating successful knowledge
sharing practices.