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Proceedings of SOM 2014

December 12-14, 2014


Department of Management Studies, IIT Roorkee
pp.532-537

Passenger Demand Forecasting of


Indian Aviation Industry
Mukesh Kumar Barua1, Somesh Mohapatra2
1
Department of Management Studies, Indian Institute of Technology, Roorkee
2
Department of Metallurgical and Materials Engineering, Indian Institute of Technology, Roorkee
1
barua71@gmail.com

Abstract: Aviation industry in India has gone through lots of changes in the last few years, with air companies going out of
services, new companies coming in, stiff competition from the low-cost airlines and much more. With such a situation, factors
like economic growth, GDP and all play a major factor in the number of passengers preferring to travel by the airlines.
Hence, it has become a necessity to predict the passenger footfall in the upcoming years, to help the airlines cater to the
changes in passenger numbers.

This paper aims at forecasting the passenger demand in the Indian scheduled aviation industry in the upcoming years. We
study two significant factors that could affect the forecasting, namely, Passenger Seat Kilometres and Gross Domestic
Product rates. Passenger Seat Kilometres, on a monthly basis for about four years, shall give us an idea of the number of
passengers who travelled by the airlines in the said period, and GDP rates shall be synonymous with the improvements in the
economic status of the people. This study has been carried out with data obtained from dbie.rbi.in (GDP monthly data), and
indiastat.com (Month-wise Performance of Civil Aviation). We use the time series method, especially the Winters model,
using the monthly data from July, 2010 to May, 2014 to obtain the results, with comparable estimation errors. We hope that
finding of this study shall aid airlines to prepare themselves to the utmost levels to accommodate the changes in the passenger
demands in the years to come.

Keywords: Forecasting, Aviation Industry, Passenger Seat Kilometres, Time Series, Gross Domestic Product.

1. INTRODUCTION Section 3 enlists the objectives, Section 4 provides the


methodology to be followed in forecasting, Section 5 gives the
Analysis of the aviation industry and forecasting of the analysis of the data, Section 6 concentrates on the Forecasting
demand has become an utter necessity in the rise of of the Passenger Seat Kilometres, Section 7 deals with
unpredictability. With regard to the airport development, limitations of this study, and Section 8 deals with the
airline expansions, increment of existing facilities, and so on, it conclusion drawn from the entire process.
is necessary to analyse and forecast the passenger demand in
the future, taking into consideration the seasonal and cyclical 2. LITERATURE REVIEW
patterns.
The growth of aviation sector and the change of economy
The air-travel demand can be affected by two factors, internal influenced by the change in Government, inclusion of Foreign
and external; airfare, et al as the internal factors, and Gross Direct Investments and so on have attracted numerous
Domestic Product (GDP) and population as external factors researchers and academicians to analyze the situation. Thus,
(Lyneis, 2000). GDP gives us a fair idea of the economy of the various studies have emerged in forecasting of the passenger
nation, and the use of it in the forecasting shall be statistically demand, correlating several factors of economy like GDP, et
significant (Karlaftis, 2008). al.

This paper focuses on the co-relationship between GDP and Rothlauf, Grosche and Heinzl (2007) studied the effects of
Passenger Seat Kilometres, and has been divided into five several variables on the changes in the demands of aviation
primary sections, Section 2 provides the Literary Review,

XVIII Annual International Conference of the Society of Operations Management (SOM 2014) 532
Passenger Demand Forecasting of Indian Aviation Industry

sector, and used the GDP as the variable representing the level A static method of forecasting is being used in the following
of economic activity. forecast. It works with the assumption that the estimates of
level, trend, and seasonality do not vary as the new demand is
Suryani, Chou and Chen (2010) relate the air passenger observed. It depends on the historical data, and follows the
demand forecasting with several variables, and then propose a trend as such to forecast the systematic component, here
GDP sub-model for the variation in GDP to be accounted for. Passenger demand, from that data.

Boeing (2012) and Airbus (2011) respectively predicted about After a rigorous analysis of the data at hand we found out that
the requirement in the Indian aviation sector to be about 1600 the seasonality and the trend being prominent features in the
and 1290 aircraft by 2030. data table. The variations could be observed within
approximate ranges, and the increasing trend, with seasonal
National Transport Development Policy Committee (2012) variations remained pre-dominant.
associated several variables, regulatory framework, and other
factors coming up with changes in investment policy, clear This led us to use the previous demand as a basis for the
delineation between authorities et al. anticipated demand. Hence, we used the Time Series
Forecasting Method, with an assumption that the trend and
Rao and Parikh (1996) used the Time Series model to forecast other factors in the data remain same over the time.
and analyse the demand of petroleum products in India. Their
study indicated of high demand of the products in the future Amongst the Time Series Forecasting Methods, we found out
and commented on the need of investment to augment the that Winters Model which is Trend-and Seasonality Corrected
demand. Exponential Smoothing, as the one for the forecast.
4.1 Details of Winters Model
Segura and Vercher (2000) speak on the usage of Holt-
Winters model in the forecasting of demands in the short- This model uses both multiplicative and additive factors to
term, and the ability to measure the forecast errors using the forecast the demand. Mathematically

< = ( R + `} )<


spreadsheet modelling approach.

< = Forecast of demand for period t+n


3. OBJECTIVES

R = Estimate of level at end of period t


} = Estimate of trend at end of period t
The main objectives set by this study are listed

) = Actual demand for the observed period


< = Estimate of seasonal factor at end of period t+n
i. To study the data of Passenger demand in the Indian
aviation industry, and estimate the pattern

ii. To relate the Passenger demand with economy of India, For the estimate of the level at the end of period t, we use the
by taking GDP as the demarcation for the economy, and De-seasonalised demand, which can be found out using the
studying the relation thereof actual demand in the previous and next time periods varying at
half the periodicity factor, and then taking the sum of all of
iii. To forecast the Passenger demand in the aviation them and dividing by twice the periodicity observed. The
industry in the upcoming years

mathematical representation for this is
)> + )< +
!<<
2 )
&

ZZZ =
!<>
)
& & &
4. METHODOLOGY
The objective of every forecasting method is to estimate the 2$

In the current forecasting, $ = 2 has been used.


systematic component of demand, within appropriate random
component based errors. The systematic component in its basic
form consists of level, trend, and seasonal factor to aid the The estimates for level, trend and seasonal factor have been

R< = ()< < ) + (1 )( R + } )


forecasting. done in the following manner

}< = &(R< R ) + (1 &)}


<< = g()< R< ) + (1 g)<
The form of forecasting being used is Mixed, with a
composition of Additive as well as Multiplicative form, with
the basic equation being

ba_\aZ] +^$^`_`a =
As of the constants, = 0.1, and =0.1, have been used in the

(R_@_ + }2_`D) _\b^`\ \]a^2


calculations. has been the varying factor calculated by the
data in the spreadsheet.

XVIII Annual International Conference of the Society of Operations Management (SOM 2014) 533
Passenger Demand Forecasting of Indian Aviation Industry

4.2 Use of Spreadsheet Modelling Approach Index (CPI), Inflation Rates, and Gross Domestic Product
(GDP) has been taken into account. Their respective
The spreadsheet modelling approach takes the ongoing trend correlation have been calculated, and tabulated in the
of the data, and the seasonal factors into account and tabulates following table, Fig 1. It is observed that GDP and PSK have
the data for the upcoming time period. The forecast made is the best correlation with a value of 0.595.
purely based on the previous trend, and takes into account the
undulations in the data of the past. In this manner, it fairly Hence, the monthly data of Passenger Seat Kilometres and
forecasts the changes in the data that might occur in the future. Gross Domestic Product rates from July, 2010 to May, 2014
Thus, using the Winters model as the base-model, and the have been analyzed further for details of trend, seasonal factor
Spreadsheet Modelling Approach as the procedure, we forecast or any other dependence.
the Passenger Seat Kilometres in the upcoming years.
5.1 Analysis of Passenger Seat Kilometres
5. DATA ANALYSIS
The Passenger Seat Kilometres are mostly on a rise with very
The relation between Passenger Seat Kilometres (PSK), and few significant falls, indicating an overall increasing trend
various other independent variables, namely Consumer Price throughout the time space.

Fig. 1. Table for Correlation between Different Independent Variables and Passenger Seat Kilometres

CPI CPI (Rural + Inflation Petrol GDP Rates


Correlations PSK
(Transport) Urban) Rates Inflation Rates (Monthly)
PSK 1 0.1204481 -0.251700988 -0.21808316 0.004583935 0.595110532
CPI (Transport) 0.120448097 1 -0.049321926 -0.08037772 0.688600454 0.599228308
CPI (Rural + Urban) -0.251700988 -0.0493219 1 0.91289801 -0.278074273 -0.2752109
Inflation Rates -0.218083158 -0.0803777 0.912898013 1 -0.484578346 -0.30224627
Petrol Inflation Rates 0.004583935 0.68860045 -0.278074273 -0.48457835 1 0.57209634
GDP Rates (Monthly) 0.595110532 0.59922831 -0.275210901 -0.30224627 0.57209634 1

7000000 11

10
6000000
9

Gross Domestic Product (%)


Passenger Seat Kilometres

5000000
8

4000000 7

3000000 6

5
2000000
4
1000000
3

0 2
40400

40600

40800

41000

41200

41400

41600

41800

Time Period
Passenger Seat Kilometres Gross Domestic Product

Fig. 2. Passenger Seat Kilometres v/s GDP

XVIII Annual International Conference of the Society of Operations Management (SOM 2014) 534
Passenger Demand Forecasting of Indian Aviation Industry

The seasonal factor is quite notable in the data collected. There the data, we apply the Spreadsheet Modelling Approach to
is an increase in the Passenger Seat Kilometres in the months forecast the Passenger Seat Kilometres in the upcoming years.
of March, May and October, which is appropriately explained The forecast has been graphically represented in Fig.3.
by the holidays, summer vacations et al that fall at the
particular times of the year. The fall in the data is in the 6.1 Spreadsheet Modelling Approach to Forecast Passenger
months of February, September and December, which can be Seat Kilometres
related to as the prime months in the Corporate and
Government sector, with the Financial Year at its peak. Using the Spreadsheet Modelling Approach, we forecast the
Passenger Seat Kilometres in the upcoming years. Upon
5.2 Analysis of Gross Domestic Product plotting the forecasted data, the linear regression equation
turns out to be
The month over month data of Gross Domestic Product in
percentage does not follow a regular trend in the time space. y = 5191695.739 + 12194.667 x,
Though, there is a significant fall in the GDP rate after June, where y is the Passenger Seat Kilometres, x is the number of
2011, and the fall continues except a sharp rise in July, 2012, months
till February, 2013. There have been small rises during May,
2013 and November, 2013 that appear as hillocks in the graph. In this equation, the y-intercept, or the forecast for the first
There is a rise in the GDP from April, 2014 onwards but it month is 5191696 approximately, and the slope is positive,
shall be too primitive to judge the trend. All these data can be being 12195 approximately.
correlated with the state of the Indian Government at those
times, and the dramatic rise or fall explained by the The slope of the equation, being positive, agrees to the trend of
implementation of the budget in the following months. The the increasing values of the Passenger Seat Kilometres in the
change of the Government towards the end describes the previous years, and as forecasted, it is expected to follow the
undulations in the graph. same trend in the due course of time. Quantitatively, the value
of the slope is a staggering 12195 Passenger Seat Kilometres /
5.3 Relation between Passenger Seat Kilometres and Gross month, which needs to be handled in an effective manner.
Domestic Product
Now, coming to the various other information given by the
The month over month percentage change in the Gross forecast by the Spreadsheet, we observe that the mean
Domestic Product gives an idea of the instantaneous effects of Passenger Seat Kilometres shall be about 5.55 million over the
the changes in the economy of India, and the Passenger Seat next five years. This is also a huge number, and the facilities,
Kilometres denotes the usage of the air transport in the handling capacities of the airport, terminal, et al need to be
particular month. Thus, it is imperative that the both must be modelled, or renovated keeping this in mind.
linked to one another.
Relation between the Forecasted Passenger Seat
As expected, the Passenger Seat Kilometres and the GDP are
Kilometres and the changes in GDP
correlated with each other by a lagging factor of about 2
months. Every rise or fall in the GDP is manifested in the
With a fair forecast of the Passenger Seat Kilometres for the
Passenger Seat Kilometres. This trend of correlation is
upcoming years, we now relate it to the changes in the GDP
observable throughout the time space, and has significant
that may take place in the forthcoming years.
instances in the times when there has been a major change in
the GDP. This correlation, along with the lagging factor can be
The change in the Government, the new policies attracting the
explained as the economy of the nation affecting the usage of
Foreign Direct Investments in various sectors, especially
the aviation sector, and that the effect of the changes in the
aviation industry, has brought new hopes for the much
economy denoted by the GDP is reflected in the Passenger
anticipated positive changes in the GDP of the nation.
Seat Kilometres as the policy takes effect in the due course of
time.
The Passenger Seat Kilometres would be affected strongly by
such increments in the GDP, and shall go on increasing, as has
The corresponding graph, Fig. 2 explains the situation in an
been forecasted before. Thus, the possibility of error in judging
affirmative manner as explained in the above lines.
the economy, and forecasting the Passenger Seat Kilometres as
much higher than what it may turn out to be seems less.
6. FORECASTING OF PASSENGER SEAT Moreover, there might be very less variations in the Actual
KILOMETRES Demand from the Forecasted Demand, owing to the following
of the trend by the Spreadsheet Modelling Approach used in
Using the data available from July, 2010 to May, 2014, and the
the Forecast.
Winters model, owing to the trend and the seasonal factor in

XVIII Annual International Conference of the Society of Operations Management (SOM 2014) 535
Passenger Demand Forecasting of Indian Aviation Industry

Fig. 3 Forecasted Passenger Seat Kilometres


7000000

6500000
Passenger Seat Kilometres

6000000

5500000

5000000

4500000

4000000

3500000

3000000
Jun/14

Feb/15

Jun/15

Feb/16

Jun/16

Feb/17

Jun/17

Feb/18

Jun/18

Feb/19
Aug/14
Oct/14
Dec/14

Apr/15

Aug/15
Oct/15
Dec/15

Apr/16

Aug/16
Oct/16
Dec/16

Apr/17

Aug/17
Oct/17
Dec/17

Apr/18

Aug/18
Oct/18
Dec/18

Apr/19
Time Period
Forecasted Passenger Seat Kilometres

7. LIMITATIONS OF THE STUDY cost airlines coming into the competition fray, or other such
unanticipated changes in the aviation industry.
This study undertakes the relationship of GDP, and Passenger
Seat Kilometres, and forecasts the Passenger Seat Kilometres 8. CONCLUSION
on the basis of the increasing trend that has been depicted by
the data collected over the past few years. These data might not This paper forecasts the passenger demand in the upcoming
be the only ones to reflect the changes that might occur in the years, using the Passenger Seat Kilometres, for the passenger
future. There might be several other independent variables, demand, and the GDP, as a factor reflecting the economy.
which must be clearly studied to have a comprehensive There are several other factors linked with the increase in the
forecast. Passenger Seat Kilometres which range from the aircraft
handling capacity of the airport, passenger handling capacity
The method used is Winters Model and Spreadsheet of the terminal to the entertainment, food and other amenities
Modelling Approach which uses the past trends, seasonal that are essential to the infrastructure of the airport for the
factor et al to forecast. This might not be appropriate with convenience of the passenger. These factors need to be
changing trends. Moreover, the approach uses a static method increased along with the increase in the Passenger Seat
which doesnt undertake the changes at every step but treats Kilometres. This forecast aims to aid the organizations
the trend of the data as a whole. So, a dynamic approach might involved in the aviation industry to renovate, or develop
give a better forecast, or concur with the forecast given by this accordingly to cater to the rising demands in the number of
study. passengers as forecasted.

Apart from the above mentioned limitations, the major The data of the previous years for the Passenger Seat
unforeseen changes in the data that might occur in the future, Kilometres was observed, and upon analysis, it was found to
for instance, with a new and promising government at the be following an increasing trend, and seasonality.
centre, GDP of India might receive a boost and increase more
than forecasted. This abrupt change in the GDP might have Apart from this, we studied and summarized the correlation
serious impact on the Passenger Seat Kilometres. Even the between the GDP of a nation and the effect that it may have on
changes in Foreign Direct Investment policies, and the policies the aviation sector. This realization is amply supported by the
to increase the ease of doing business in India might have data collected. The concept of a lagging factor, which comes
serious implications in the Passenger demand with new low- into action due to the change in the economic conditions and

XVIII Annual International Conference of the Society of Operations Management (SOM 2014) 536
Passenger Demand Forecasting of Indian Aviation Industry

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