Professional Documents
Culture Documents
Shikha Saroj (2008)7, she observed that more than even before
the Indian consumer is lining up to buy branded jewellery that
makes a fashion statement or expresses her individuality.
Jewellery has become a passion. People yearn for the
contemporary designs at great prices. The concept of branded
jewellery has therefore taken a full swing in India. The competition
of innovating something new keeps on, flooding the marketplace
with fine and fresh designs. Here there are a few Premium
lifestyle brands that promise to offer high quality at great prices.
Osjags (2009)8,concluded in his research that consumers a
certain degree of confidence that theyre buying a genuine
product, Branded jewellery has arrived and earned its place on
World jewellery retail shelves. Indeed the question is ,To brand or
not to brand? but more simply, Which brand?
The four brands Asmi, Nakshatra, DDamas and Gili are unique
with structured positioning and branding that endows each with a
unique brand persona and character. Gemstonesand Jewellery in
Jaipur.
Objectives