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A STUDY ON DEALERS PERCEPTION TOWARDS CRYSTAL

ALUMINUM PRODUCT PRIVET LIMITED

QUESTIONNAIRE

Name of the Dealer : __________________________

Name of the shop :__________________________

Address : __________________________

1) From how many years have you been dealing with crystal aluminum products?

1-3 3-5 5-10 above 10 years

2) How are the sales of other brand when compared to crystal aluminum
products?

Superior Inferior

Average Cant say

3)Are you satisfied with the availability /supply of crystal aluminum products?

Satisfied Moderate Dissatisfied

4) What are the various payment modes .offered by the company?

Ready cash Credit Cheques

5) What is your monthly target (in number of bundle of aluminum products)

100-500 1500-1000 11000-2000 Above 2000

6) Rank the factors that has motivated you to take up crystal aluminum product
dealership

High margin ( )

Good response rate ( )

Free transport facilities ( )

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 Brand image ( )

Company relationship ( )

7) What type of promotional schemes are being offered by the company?

No Yes

If yes, specify the type of promotional Schemes____________________

8). Are you satisfied with the quality?

(a) Highly satisfied (b) satisfied (c) moderately satisfied

(d) dissatisfied

9)In your opinion what are the factors based on which customers

purchase a particular brand?

(a) Brand image (b) Price (c) Quality (d) Availability

10). Satisfactory levels regarding the credit period given by the

company

(a) Highly satisfied (b) satisfied (c) moderately satisfied

(d) dissatisfied

11) What is your opinion about the dealer margin provided by crystal aluminum
products?

Excellent Good Average Poor Very poor

12) Give the points from 1 to 5 for the following

FACTORS VERYBAD BAD MODERAT E GOOD EXCELENT

PRICE

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QUALITY

TRANSPORT

ALLOWANCES
SALES

CONSISTENCY
PAYMENT

TERMS
ADVERTISING

13). What type of complaints are generally received from the product

you dealing?

(a) lack of quality (b) transversal cracks (c) no problems

14) How do you rate the pricing of crystal aluminum products to compared to

other brand?

Low High

Reasonable Cant say

15) What is your overall opinion about crystal aluminum products?

Excellent Good Average Poor Very Poor

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