Final Major

Project
Planning and
Production

Name: Max Woolfenden

Production Title:

Apple iPhone 7 Advert

Date Submission of Production:

9th June

Length of production:

30 Seconds

Crew names/ contact details:

Name Contact

Max Woolfenden 07786 ******

Actors names / contact details:

Name Contact

N/A
No actors used

Production roles for crew

Name Role Date needed Deadline for work

Max Woolfenden Motion Designer and 18/05/17 09/06/17

Editor
 Name Role Date needed Deadline for work

Production roles for actors

Name Role Date needed Needed for

N/A

No actors used

Locations used (please attach recces to this document with photographs of

locations)

Location Address of location Permission needed Date at location

Y/N

Design Studio ************** N 22nd May 17 9th

June 17

Props required

Props Scene Actor using Date needed

N/A
Props not used in
Production


Agreed content / amended brief (please insert a copy)

I will be creating an Apple iPhone Advert based on the art style established by already existing Apple
adverts, I am doing this because for an ad campaign keeping the same art style will make it
recognisable. I will be using the instrumental version of Lil Uzi Verts song XO Tour Lif3.

I chose this due to the mainstream music that is listened to today and would hit well with a younger
audience yet still be stylized to get appreciated by the older generation. I will show sweeping close-
ups of the lit-up iPhone with many match cuts to show off the operating system and applications.

Everything will be synced to the beat of the song and will be slightly designed around it.

Risk Assessments

1. Attach photos of risks

2. Attach risk assessment sheets for each location

Team meetings, meetings with actors and crew

Date Attendees Meeting agenda Outcome

26/05/17 Max Woolfenden Progress meeting and Improved direction

Chris Woolfenden criticism session of advert
02/06/17 Max Woolfenden Update on progress Touch ups
Chris Woolfenden and deciding what established and can
still needs to be done sorted.
 Date Attendees Meeting agenda Outcome

Contingency / back up plans

I am going to put a contingency plan in place, to ensure my production does run
as smoothly as possible, even if problems do arise. I am going to have a backup
machine if I have hardware failures and will back up multiple versions of my
work. One thing I will do is make a full low render sequence mock-up of the ad
before designing to ensure there is as little redesigns as possible.

Detail how you solved problems

Problem Solved

Editing software corrupt Fixed by reinstalling

Light room reflections not correct Added more hard lighting in conjunction
with soft boxes
iPhone textures missing Relink textures

Modifications (Why did you modify your work and what was changed during post-
production)

Modified How Why

IPhone advert too long Made content more concise Not enjoyable, Beats were
too long
Content changed Less waffling More flowing

Additional information


 1 2 3

Apple logo Establishing shot iPhone Reveal Light overview

4 5 6

Screen and video playing Speaker Info iPhone 7 and Pricing

Attach any pre-production a material you may need

Storyboard

Script

Rough drafts of work / designs

Original Brief

Final mood board

Location Recce
Please produce a location recce for EVERY location used
Type of room/area:
Design Studio
Location Address:
Cookham Sl6
Nearest Train Station:
Cookham Train Station
Nearest Bus stop:
Cookham Train Station

Lighting Information: Solutions:

Not needed but can be used. N/a

Sound Information: Solutions:

Quiet and indoors Anything can be used

Power Information Solutions:

Outlets are prominent Beware of running wires

Hazards Solutions:
Wires need to be taped down Be careful.
Tape to be used