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BetseyMerkel

BetseyMerkel,PlatformDeveloperandDigitalDesignStrategist/InteractiveMediaSpecialist

7305WestClintonAve#2
Cleveland,OH44102
(216)246-2447
betseymerkel@gmail.com

SUMMARY


Passionate designer and innovative strategist. Experienced consultant to businesses who want to
amplifypurpose,repositionvalueforsocialmarkets,andaccelerateenterprise.

Skills: project manager, team collaborator and talent coordinator, technology architectures, social
brand identity, data managementandpublishing,e-commerceandStoreconstruction,interviewerand
story archivist, creative digital media production, digital asset management, content marketing, SEO,
metrics&analytics,programdevelopmentandmediarelations,coach,mentorandtrainer.

EXPERIENCE
CreativeBusinessInternetProject,Cleveland,OHManager,Producer,Collaborator
JANUARY2017-JUNE2017
Manager, producer, and collaborator ofacreativebusinesssoleproprietorInternetprojectfromlaunch
to completion. Architect of Internet accounts to support a digital media brand presence, multimedia
content producer and editor, constructed public and private media libraries, integrated collaborate
technologies to expedite business operations, SEO tools, e-commerce, digital and print marketing
materials strategy, project financialoversight,andclienttraining,coachingandmentoringinaccounts
usability.

ViewBruceBuchananDesignat:http://www.brucebuchanandesign.com/

LAKEERIELEGENDS,Cleveland,OHDirectorandProducer
MARCH2017-APRIL2017
[LAKE ERIE LEGENDS is a part of theWesternCuyahogaAuduboncampaign,'WATERSPIRITS'-The
Magic and Science of Freshwater Lakes, linking citizens, scientists and conservation activists from
Lake Erie to Finland thru stories + film launched in conjunction withtheClevelandInternationalFilm
Festival(CIFF)Mar29-Apr9,2017.]

LAKEERIELEGENDS,isa12-partmini-seriesthatoffersabirds-eyeviewintothelivesofcitizen
scientists,ecologists,artists,andmunicipalandgovernmentofficialsdedicatedtoLakeErie
environmentalconservation.LAKEERIELEGENDSisabouthowLakeEriehasbeenalteredbyhumans
andsimilartothewaterspiritsthattookcareofthewaterfolkinTALEOFALAKE1,thisstory
collectionexploreshowthoselivingalongLakeEriearethewaterstewardsandcaretakersoftheLake.
NativeAmericanIndianlegends,traditionalmusic,andphotographyofLakeEriesiconicshoreline,
waterways,landscapesandanimalscombinetocompletethestoryoftodaysGreatLakeErie.

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TALEOFALAKE,afilmco-sponsoredbyCIFF41CommunityPartner,WesternCuyahogaAudubon.
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View'WATERSPIRITS'-TheMagicandScienceofFreshwaterLakesat:https://goo.gl/LH7K7E
ViewLAKEERIELEGENDSbycreatinganewaccountat:https://goo.gl/aIHfk4

BETABlightSurvey2016v1.4,Cleveland,OHDesignStrategist
NOVEMBER2016
TheBlightSurveyisaNearWestClevelandneighborhoodsocialutilitycommissionedbythelate
HonorableJudgeRaymondPianka.Blightisdefinedbyincidentsofunsightlinessandpublichazard
thatmaybedetrimentaltothehealthandwellbeingofnear-westCleveland,Ohioresidents.This
onlinemappingtoolincreasestransparencyandfacilitatesresidentandvisitorblightreporting.Project
phasestwoandthreelaunchacollaborative,socialprocesstoscalepublic,governmentandutility
solutionstourbanblight.

ViewtheBETABlightSurveyGuide2016v1.4at:https://goo.gl/5Gm0EB
ExploretheNearWestClevelandOHBlightSurvey2016mapat:https://goo.gl/8LPsQG

WesternCuyahogaAudubon,Cleveland,OHPlatformArchitectandDigital
Strategist
JULY2015-PRESENT
Orchestrated technology upgrade and digitization of organization materials, creation of cloud based
workspace, led the design of a new social brand identity, refreshed copywriting, integrated
e-commerce tools and created a portfolio ofinformationproductstopopulateanonlineStore,produce
popular multimedia content, built expansivemedialibraries,initiatedpublishing,protocolsandlaunch
of a content marketing schedule to grow public awareness and increase citizen science research
transparency,andcontinuouslycoaches,mentors&trainstechnologyadoptionandbestpractices.

Western Cuyahoga Audubon is a chapter of the National Audubon Society based in Cuyahoga County,
Ohio,USAthatconnectsandeducatesthepublicaboutbirdspeciesandhabitatconservation.

ReadMore:http://www.wcaudubon.org

The Institute for Open Economic Networks (I-Open), Cleveland, OH Co-Founder,


DirectorandPlatformArchitect
JUNE2005-MARCH2017
Design and development of www.i-open.org, an online educational resource platform that connects
andservesaglobalsocialentrepreneurnetwork.

Architect of digital strategy and content syntax, copywriting, installation of SEO, metrics andanalytic
tools, construction of metadata libraries, brand identity integration, established publishing protocols
and standards, produced evergreen and multimedia content, design of information products,
e-commerce and construction of an online store, mediarelationsandonlinecommunitydevelopment.
Producerofcivicentrepreneurmultimediastorylibraries.

BetseyservedasCo-FounderandaDirectorofTheInstituteforOpenEconomicNetworks(I-Open),a
501(c)(3)economicdevelopmentorganizationestablishedtodevelopanddeploynewpracticesand
toolsinOpenSourceEconomicDevelopment.
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COINS-Collaborative Innovation Networks Conference, Savannah, GA Global


MediaStrategistandOnlineCommunityManager
MAY2010-OCTOBER2010
Betsey was unanimously cited by colleagues for performance excellence across multiple roles
positioned to influence and grow global research-industry social networks. During this five month
project Betsey represented the Institute for Open Economic Networks, a conference co-sponsor, and
served asamemberoftheOrganizingCommitteeforthe2ndInternationalConferenceonCollaborative
Innovation Networks COINs 2010 hosted by the Savannah College of Art & Design (SCAD) in
collaboration with Massachusetts Institute for Technologys (MIT) Center for Collective Intelligence,
Wayne State University College of Engineering - Department of Industrial and Systems Engineering,
and Savannah College of Art and Design (SCAD). She authored/presented the peer-reviewed paper,
COINS: An economic development tool for education, economic andworkforcedevelopmentinOpen
SourceEconomicDevelopmentandservedasconferencedigitalarchitectandsocialmediastrategist.

ReadMore:COINs-CollaborativeInnovationNetworks2010ConferenceSteeringCommittee
Recommendationhttp://www.betseymerkel.com/recommendation.html
ReadMore:COINS:Aneconomicdevelopmenttoolforeducation,economicandworkforce
developmentinOpenSourceEconomicDevelopmentatScienceDirect/Elsevier
https://goo.gl/L6Hkde

The Center for Regional EconomicIssues(REI)atCaseWesternReserveUniversity,


Cleveland,OHMarketingandNetworkStrategy
MAY2002-JUNE2005
Successfullyestablishedinnovationandentrepreneurialnetworksacrossacademia,business,civicand
governmentleadershipwithUniversityconstituentsandoff-campusorganizationsasaCenterteam
memberattheWeatherheadSchoolofManagement,CaseWesternReserveUniversity(CWRU)in
Cleveland,Ohio.

During this time, Betsey also created a civic forum process that engaged 3,000 social entrepreneurs
over 17 months (pre social media) accelerating collaborative enterprise for regional economic
development.

Especially notable was her marketing and public engagement efforts for NationalDeliberationDay,an
initiative of MacNeil/Lehrer Productions, the Public Broadcasting System (PBS), and By the People:
America and the World for the 2004 U.S. Vice Presidential Debate hosted in partnership with 90.3
WCPN ideastream and CWRU. Betseys creativity andfollowthroughhadadirectimpactontheevents
distinction of engaging a 5.74 times greater attendance than any other seventeen national convening
sites, which led to the producer attending the full-day event and featured national television
documentarycoverage.

ReadMore:CoolClevelandCommentary-DeliberationDay:ThePowerofCivicEngagement
byEricLutzohttps://goo.gl/oKJ7zi


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EDUCATION

ClevelandInstituteofMusic,Cleveland,OHBachelorofMusic;MasterofMusicin
HarpPerformance
SEPT1977-MAY1983

TECHNOLOGY SKILLS

Socialmediaplatforms:Facebook,Twitter,Google+,LinkedIn,andmore
Presentationsoftware:MicrosoftOfficeprograms,Omnigraffle;GoogleApps,andmore
GoogleApps;SocialmedialibraryplatformssuchasSoundCloud,Picasa,Flickr,Vimeo,
YouTube;Multimediacurationtools,iMovie,iSkysoft,iPhoto,andmore
Other:Weebly,Joomla,WordPress,MailChimp,SumoMe,AddThis,Paper.li,HelloBar,and
more

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