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BUSINESS PLAN OF AN ENTREPRENEUR STARTING ITS BUSINESS

This workbook is ment for persons who are planning to start their own business. Its purpose is
to help organise business systematically. YT1 Planning Business guides topics are
considered in theory, and after that the workbook can be filled. The workbook points to theory
part in question, which helps to use the workbook. With the help of business plan

o entrepreneurs personal abilities to be an enterpreneur are

estimated
o goals and methods in business are defined
o business environment is described
o risks are found and ways to avoid those are thought
o incomes and costs are forecasted
o finance, personal and other needs of resources are estimated

The contest of business plan:

CONTEX DONE
1. Personal files of an entrepreneurs and goals as an entrepreneur
2. Business environment and analyses of competitors
3. Visio and main goals
4. Mission and Business idea
5. Marketing and sales strategy
6. Production strategy (how products/ services are made up?)
7. Personnel plan
8. Product development strategy (how products/services are kept competitive?)
9. Economical plan and monitoring
10. Risk evaluation

BASIC INFORMATION OF THE COMPANY

Company name Y-code Foundation day

Street address Post code Post office

Name of the contact person Phone and email

Names of the owners Position in the company Share of ownership

1. PERSONAL FILES OF AN ENTREPRENEURS AND GOALS AS AN

ENTREPRENEUR (Fill before continueing to point 2. Pages are in the end of this sheet )

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2. BUSINESS ENVIRONMENT ANALYSIS (look YT 1, point 2.2)

The branch of the business planned, a product or a service, which business environment and competitors are
observed

The location of the business and market area

2.1 Customers types, customer rates and criterias of purchase decision.

Define customer types in the branch and their valuations when making the purchasing decision.
Nro Customer type/group Amount Criterias of purchasing decision
1.
2.
3.
4.
5.

2.2 Why, from where and how customers groups in point 2.1, purchase products and services? (look
YT 1, point 2.2)
Nro Why? From where and how?
1.
2.
3.
4.
5.

2.3 Are the customer types in point 2.1. loyal when buying and who makes the decision
(which member of families, organisations, administrating, or such). The quantity of
purchasing decisions in a year, week? (look YT 1, point 2.2)
Nro Who makes the decision and how often? Purchasing loyalty of the customer type?
1.
2.
3.
4.
5.

2.4 Is the purchasing behaviour changing? (YT 1, point 2.2.)

Nro Foreseeable changing in purchasing behaviour and attractions
1.
2.
3.
4.
5.

2.5 COMPETITOR ANALYSIS (look YT 1, point 2.2)

Describe competition situation of the business idea in its branch (quantity of competitors, prce level, ways of
marketing,the use of advertising)

Next the competition situation is estimated. In the point Other to consider estimate other issues
which affects to business of the competitor like changing of the owner, needs to invest, changing of
personnel, guarantee risks, changes in the traffic environment (retail), duration of the lease
agreement and so on. Estimate also competitors economical position after purchasing first possible
annual account information from National Board for Patents and Registration or from Suomen
Asiakastieto Oy.

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1. COMPETITOR
Competitors name and region Sale Market share

Strong aspects of the company Weak aspects of the company

Other to consider

2. COMPETITOR
Competitors name and region Sale Market share

Strong aspects of the company Weak aspects of the company

Other to consider

3. COMPETITOR
Competitors name and region Sale Market share

Strong aspects of the company Weak aspects of the company

Other to consider

Estimate your own better causes on the ground of the competitor analysis mentioned above
compared to competitors. What are the characteristics of your products / services which gives you
the possibilities to succeed considering customer analysis.

Characteristic / better causes Advantage to a customer

3. VISIO AND MAIN GOALS (look YT 1, point 2.3)

3.1 Visio in a five years time
Think a vision in a five years time from this day on. What kind of state of the market the company has
and what is amount of sales? How much personnel you have? Define these verbally and numerically.

3.2 Main goals in a five years time

Main goals considering companys finance

Main goals considering manufacturing

Main goals considering customers

Main goals considering personnel

4. MISSION AND BUSINESS IDEA

Companys mission (look YT 1, point 2.4)

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Companys business idea (look YT 1, point 2.4)

Need / benefit to a customer Image

Customer groups Products

Mode of action

RESOURCES
Physical Economica Emotional

5. MARKETING AND SALES STRATEGY (look YT 1, point 2.5)

Marketing the opening a new business must be done impressive, remember take a advantage of local
newspapers
Which different medias you are going to invite to get to know to your company? How are you going keep up
relationships in the future?

Which members of interest groups are you going to invite to get to know to your company and how are going
to keep up relationships in the future?

If you need an opening marketing, how are you going to do it?

Which following marketing tools and actions you will accomplish and when?

Business cards in year Logo in year

Own domain code to an email in year web sites in year

Working clothes provided with logo and persons name in year

Taping car with companys ads in year

Purchasing advertising posters/banderole in year

Envelopes printed with logo in yeas Brochure in year

Letter paper printed with logo in year Neon sign in year

Other marketing actions,what?

How will you organise the selling?

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If you do selling yourself, how you think you will handle it? Do you need more education? If you do, how and
from where you will get it anf when?

Name your first actual customer. Name all customer in a six month period.

Define next your customergroups

Most important
The second most Approximate sale
customer or a Other customers
important altogether/ first year
customer group
Most important
product / service,
what?

Second most
important
product/service,
what?

Other products/
services, which?

Approximate sale
altogether/ first year

Define three selling arguments to a product / service, which benefits a customer to buy from you?
Product 1 Product 2 Product 3

1
2
3

Define your companys arguments for pricing and terms of sale

Product Pricing argument / terms of sale

6. PRODUCTION STRATEGY/PURCHASING STRATEGY (look YT 1, point 2.6)

How the production is arranged and from where production equipment are bought?

Where you get raw materials, stock or such? How much you should buy at a time?

From where and how big premises company needs?

How products are delivered to customers?

How office work is done (offers, invoicing, book keeping, orders, paying bills, collecting, wages)?

How the production efficiency, material costs, production and work lost are followed up?

7. PERSONNEL STRATEGY (look YT 1, point 2.7)

What kind of personnel is needed? Where you get it?

How to keep up motivation? Where wages are based on?

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How you develop personnels expertise?

8. PRODUCT DEVELOPMENT STRATEGY (look YT 1, point 2.8)

What kind of policy you are going follow? How the product development is practically done?

Is a product protection needed? If so, what kind and when?

9. ECONOMICAL CALCULATIONS (look YT 1, point 2.9)

Calculations are made by YT4 Economical Calculations program.

10. RISK EVALUATION (look YT 1, point 2.10)

10.1 What property risks there are in your business, and what is the impact to business?
Property The form of damage The impact to business

How the risks are minimized:

10.2 What personal risks there are in your business, and what is the impact to
business?
Persons name and task The form of damage The impact to business

How the risks are minimized:

10.3 What responsible risks of the product there are in your business, and what is the impact to business?
Product liability and a risk causing from there The impact to business

How the risks are minimized:

10.4 What other risks there is In your business, and what is the impact to business?
Description of the risk The impact to business

How the risks are minimized:

10.5 Swot analyses

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Strenghts (own, domestic, now) Weaknesses (own, domestic, now)

Opportunities (external, in the future) Threats (external, in the future)

How to benefit the strenghts? How to avoid weaknesses?

How to ensure realising opportunities? How to remove or ease threats?

1. FILES OF ENTREPRENEURS AND GOALS AS ENTREPRENEURS

ENTREPRENEUR 1
Name Identity code A share of business or a stake

Home address Post code Post office

Education and courses (the last first)

Degree, name of the curse or
School Training period
such

Work experience (the last first)

Employers name Working period Task

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Employers name Working period Task

Estimate the adequacy of your education and occupational experience concerning business. What
sectors need to develop and how you are going achieve it?

Personal goals as an entrepreneur. (What emotional and economical goals you will put to yourself
and what you require from a possible business partner?)

Starting point. (What makes you want to be an entrepreneur right now? What are your personal
qualities, which helps you to success as an entrepreneur?)

ENTREPRENEUR 2
Name Identity code A share of business or a stake

Home address Post code Post office

Education and courses (the last first)

Degree, name of the curse or
School Training period
such

Work experience (the last first)

Employers name Working period Task

Estimate the adequacy of your education and occupational experience concerning business. What
sectors need to develop and how you are going achieve it?

Personal goals as an entrepreneur. (What emotional and economical goals you will put to yourself
and what you require from a possible business partner?)

Starting point. (What makes you want to be an entrepreneur right now? What are your personal
qualities, which helps you to success as an entrepreneur?)

ENTREPRENEUR 3
Name Identity code A share of business or a stake

Home address Post code Post office

Education and courses(the last first)

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School Training period Degree, name of the curse or
such

Work experience (the last first)

Employers name Working period Task

Estimate the adequacy of your education and occupational experience concerning business. What
sectors need to develop and how you are going achieve it?

Personal goals as an entrepreneur. (What emotional and economical goals you will put to yourself
and what you require from a possible business partner?)

Starting point. (What makes you want to be an entrepreneur right now? What are your personal
qualities, which helps you to success as an entrepreneur?)

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