CERTIFICATE

This is to certify that the Summer Project report has been carried out by
MEET CHANGELA at HS AGRO INDUSTRIES as a partial fulfillment
of the requirement of the degree of Bachelor of Business Administration (BBA)
as Prescribed by the VNSGU during the academic year 2014 2015.They have
worked under my guidance from 2-05-2015 to 2 -07- 2015.

MS. SVETLANA PATEL Mr. P.R.PATEL

FACULTY GUIDE I/C PRINCIPAL

i
 DECLARATION

I hereby declare that this summer project report submitted to SHREE

SWAMI ATMANAND SARASWATI COLLEGE OF MANAGEMENT &
INFORMATION SCIENCES, SURAT, in the fulfillment of BBA (Bachelor of
Business Administration) degree. The project is my work carried out during
June-July 2015

This project report is entirely an outcome of my own efforts and has not
been previously submitted to any other university or institute for any other
examination and for any other purpose by any other person.

Date: Mr. MEET CHANGELA

Place: Surat 13BBA009

ii
 ACKNOWLEDGEMENTS

The satisfaction and euphoria that accompany the successful completion

of any task would be incomplete without the mention of the Leaders, whose
consistent guidance and encouragement crown all the efforts with success.

I highly obliged to the Veer Narmad South Gujarat University for arranging
the program of practical training in bachelor of business administration
(BBA) in such a manner.

I would like to extend our gratitude to mall the staff and especially to of
Mr. Hiten Changela head of HS AGRO INDUSTRIES, who provided me a
useful information and data regarding the subject with their cent percent
participation and supported in making this project report a successful
task. It was a memorable experience to work with them and complete our
summer training.

It is my privilege to express our deep sense of gratitude to Ms. Svetlana

patel for her efforts, guidance, valuable comments and suggestions for
making this project report. She helped us to complete our report. She
helped us to complete our report on the practical study and gave
contribution to improve and expand my practical Knowledge.

Finally, I express my intense gratitude to my parents whose blessings has

helped me to translate my efforts into fruitful achievement.

iii
 EXECUTIVE SUMMARY

This training has expanded my horizon of knowledge. The theoretical

Knowledge as well as practical Knowledge is a prime important for the
student of the management only the basic understanding of principal of
the management is not sufficient but their application is equally
important. So serve this dual purpose practical knowledge has been made
compulsory for the student of B.B.A It prompts students to develop their
potential and the inner qualities. This has indeed proved to be very useful
to me.

In the following report we have tried best to include the maximum

information as much as we received from the stakeholder of this company.

For the detailed study of finance department, marketing department,

production department and human resource department, I have selected
HS AGRO INDUSTRIES

In production department the whole process being done here is in a

systematic way. We have also come to know about the material handling
equipment used in the production process. In this industry they use FIFO
method for inventory control.

Companys marketing strategies is powerful and perfect with this sales

team and execute person. The marketing environment plays an important
role for increase in moral sales. For the sales of products channel of
distribution is also more helpful.

iv
I have also studied the finance department of the company HS AGRO
INDUSTRIES Do not prepare revenue and capital budget. It prepares a
fund flow statement.

Human resource department includes organization chart, Human

resource planning, and recruitment & selection process. Also includes
Induction, promotion, transfer, development and compensation
management, welfare of employee and social responsibility etc.

The manager of the company is fully developed and will progress and
expand his skills more and more and will provide an effective and efficient
contribution which every company needs.

v
 TABLE OF CONTENT

SERIAL CONTENT. PAGE NO.

NO.

INTRODUCTION 1
1.

INDUSTRY PROFILE 2
2.

COMPANY PROFILE 4
3.

PRODUCTION DEPARTMENT 9
4.

MARKETING DEPARTMENT 19
5.

FINANCE DEPARTMENT 26
6.

HUMAN RESOURCE DEPARTMENT 30

7.
CONCLUSION 34
8.

BIBLIPGRAPHY 35
9.

APPENDIX 36
10.

vi
 1. INTRODUCTION

H.S. AGRO Industries was established in year 2015. As we are a prominent

Manufacturer, Exported and Supplier of Unfired frumps, Rice frumps and
Acrylic Sheet. We have constructed a capacious and sound warehousing
unit which is located in Chennai. This unit plays an eminent role in safe
and secured storage of the procured assortment. The unit acts as the
strongest pillar of our organization that delivers the orders placed by the
clients within the stipulated time period.

We have set up a well-integrated production facility. The unit is installed

with all the requisite processing machinery and bulk order in the minimum
lead time. We have our own team of quality analysts, who are trained to
keep a vigil eye on the product, which are offered by us. Furthermore, our
extensive domain knowledge, wide distribution network and quality
assured products help the customers to trust us with their health.

1
 2. INDUSTRY PROFILE

India is one of the worlds largest producer for a number of FMCG products
but its FMCG exports are languishing at around Rs 1,000 crore only. There is
significant potential for increasing exports but there are certain factors
inhibiting this. Small-scale sector reservations limit ability to invest in
technology and quality up gradation to achieve economies of scale. Moreover,
lower volume of higher value added products reduce scope for export to
developing countries.

Strengths:

Well-established distribution network extending to rural areas.

Strong brands in the FMCG sector.
Low cost operations

Weaknesses:

Low export levels.

Small scale sector reservations limit ability to invest in technology and achieve
economies of scale.
Several "me-too products.

Opportunities:

Large domestic market.

Export potential
Increasing income levels will result in faster revenue growth.

2
 Threats:

Imports
Tax and regulatory structure
Slowdown in rural demand

3
 3. COMPANY PROFILES

The name HS AGRO INDUSTRIES is synonymous with perfection in mad

angles bingo and Teda Meda. Since its inception, the endeavors of the
company have been focused on providing the finest quality of mad angles,
teda meda and corn rings allied foodstuffs worldwide at highly competitive
prices and strict adherence to delivery schedule.

HS AGRO INDUSTRIES is one of the biggest mad angle bingo manufacturer

and exporter from Surat, Gujarat, India. It provide best quality and its
products has high nutritional value and low fat. It produces tones of
cornchips,tedameda and corn rings every day these products are highly used
at snack time and can be added to various dishes like bhel, mixtures , chats
etc. like this way it is added into various namkeens for adding nutritional
value and taste to them.

The company has founded on a commitment to quality and value. It remains

dedicated to forgoing even stronger ties with its existing markets and
expanding its global network.

They have achieved unique distinction among the other wholesalers n the field
through their customers centric services. And as a result of which, HS AGRO
INDUSTRIES is distinguished from other suppliers or manufacturers in India.

The main objective of HS AGRO INDUSTRIES is to maintain very high quality

standard and increase productivity.

4
 COMPANY PROFILE:

NAME OF COMPANY: HS AGRO INDUSTRIES

YEAR OF ESTABLISHMENT: 2015

FORM OF ORGANIZATION: PRIVATE COMPANY

SIZE OF UNIT: SMALL SCALE

FACTORY ADDRESS: 9, UDHYOGNAGAR KAMREJ

CHARRASTA, DIST SURAT, 394185

CHAIR PERSON: Mr.NARENDRA BHAI CHANGELA

PRODUCTION MANAGER: Mr.HITEN CHANGELA

FINANCE MANAGER: Mr.JITESH CHANGELA

HUMAN RESOURCE MANAGER: Mr.SHREY CHANGELA

MARKETING MANAGER: Mr.MEET CHANGELA

SUPERVISOR: Mr.SANDIP CHOTALIYA

PLOT AREA OF COMPANY: 2600 SQUARE FEET

INVESTMENT: 1 TO 1.75 CRORE

WORKING HOURS: 24 HOURS

NO OF EMPLOYEES: 18

ACCOUNTING YEAR: 1ST APRIL TO 31ST MARCH.

PRODUCT RANGE: CORNCHIPS, TEDAMEDA, CORNRINGS

5
 MISSION & VISION

Mission

Our mission is to provide consumers around the world with delicious,

affordable, convenient and complementary foods and from wholesome
breakfasts to healthy and fun daytime snacks and beverages to evening treats.
We are committed to investing in our people, our company and the
communities where we operate to help position the company for long-term,
sustainable growth.

Vision

We're committed to achieving business and financial success while leaving a

positive imprint on society delivering what we call Performance with
Purpose. Wherever we do business, Performance with Purpose is our guide.
We believe that delivering for our consumers and customers, protecting the
environment, sourcing with integrity and investing in our employees are not
simply good things to do, but that these actions fuel our returns and positions
HS AGRO for long-term, sustainable growth.

6
Organizational Chart

FUTURE PLANS

Most products can be offered with varying features that supplement their
basic function. A company can identify and select appropriate new features
by surveying recent buyers and then calculating customer value various
company cost for each potential features.
Developing the new products and Launching them in the market is biggest
challenge faced by the organizations. Main objective of the company is a new
product and strategy launch in the market.

7
 STRENGTH AND WEAKNES ANALYSIS OF THE COMPANY:

Strength

1. Using the best technology and machine available in the industry.

2. Huge production capacity about 200kg per hour
3. Huge distribution network all over the country
4. Sound workforce
5. Financially strong enough to update the technology
6. Good Reputation in market

Weakness

1. Frequent change in workforce working at workstation

2. High cost in manufacturing
3. More wastages

Status of the company

HS AGRO INDUSTRIES is well known reputed company in Western part of

India. Company is well known for the quality and fast services. Company is
financially strong and eligible to enjoy the benefits to raise the capital easily
from bank like taking CC and LOANS from bank. Due to companys strong
reputation it can raise small capital easily informally from family and friends.

HS AGRO INDUSTRIES is known as a VISHVASHNIYA BRAND in Mumbai.

Company covers all three railway lines area wise that is western railway,
harbor railway and Central railway.

8
4. PRODUCTION DEPARTMENT

9
Production Manager: - Hiten Changela

Production is the functional area responsible for turning inputs into finished
outputs through a series of production processes. The Production Manager is
responsible for making sure that raw materials are provided and made into
finished goods effectively.

In a manufacturing company the production function may be split into five

sub-functions:

The production and planning department will set standards and targets for
each section of the production process. The quantity and quality of products
coming off a production line will be closely monitored. In businesses focusing
on lean production, quality will be monitored by all employees at every stage
of production, rather than at the end as is the case for businesses using a
quality control approach.

The purchasing department will be responsible for providing the materials,

components and equipment required to keep the production process running
smoothly. A vital aspect of this role is ensuring stocks arrive on time and to
the right quality.

The stores department will be responsible for stocking all the necessary tools,
spares, raw materials and equipment required to service the manufacturing
process. Where sourcing is unreliable, buffer stocks will need to be kept and
the use of computerized stock control systems helps keep stocks at a minimal
but necessary level for production to continue unhindered.

10
The design and technical support department will be responsible for
researching new products or modifications to existing ones, estimating costs
for producing in different quantities and by using different methods. It will
also be responsible for the design and testing of new product processes and
product types, together with the development of prototypes through to the
final product. The technical support department may also be responsible for
work study and suggestions as to how working practices can be improved.

The works department will be concerned with the manufacture of products.

This will include the maintenance of the production line and other necessary
repairs. The works department may also have responsibility for quality control
and inspection.

11
PRODUCTION PROCESS OF CORN CHIPS:

PREPARING RECIPIE

MIXING IN MIXTURE

FLAKING IN FLAKKER

SHAPING IN SHAPER

HEATING IN DRYER

PACKING AND DISPATCHING

12
RECIPIE BUCKET

It includes corn flour and rice flour as a main raw material with mix of
besan and haldi to bring colour.

MIXTURE

13
EXTRUDER

Cooking of corn chips takes place in this extruder machine. It cooks 200kg
per hour.

FLAKKER MACHINE

14
SHAPPER MACHINE

CONVEYER BELT

15
DRYER MACHINE

16
PACKING OF CORN CHIPS

17
PRODUCTION PROCESS OF CORN RINGS AND TEDA MEDA:

PREPARATION OF RECIPIE

MIXING IN MIXTURE

COOKING IN EXTRUDER

CUTTING IN SHAPER

Production process of corn rings and teda meda are both same just the
difference is in die of extruder machine.

18
5. MARKETING DEPARTMENT

19
Marketing Manager: Meet Changela

Introduction

A marketing department promotes your business and drives sales of its

products or services. It provides the necessary research to identify your target
customers and other audiences. Depending on the companys hierarchical
organization, a marketing director, manager or vice president of marketing
might be at the helm. In some businesses, a vice president of sales and
marketing oversees both the marketing and sales departments with a strong
manager leading each department. Its important to keep a strong marketing
department intact regardless of the economy so you remain visible and keep
sales strong.

Research
Research is a pillar of all marketing activities. Without demographic research,
product developers dont know what features to design into products that will
appeal to customers. Publicists wont know what publications customers read
or what industry topics journalists are covering. Research is used to measure
buying habits, product use and opinions of your business as well as your
competitors. The better your research, the less money you will waste -- for
example, by buying ads that wont reach your customers or making a product
that no one will buy.

Products
A functional marketing department implements customer relationship
management functions to track and predict what customers want in their
products. It connects the customer to the product with hard data as well as
emotional, qualitative information that can help product designers
differentiate your products from those of a competitor. This information also
helps marketing promotions by highlighting these differences in marketing

20
materials. A marketing department sets prices for products that recoup
development and promotional costs while generating revenue for the
company.

Promotion
Marketing departments carry out promotional strategies for products and
services, and some may also incorporate promotional activities, such as
public relations, for the business as a whole. The promotions staff assists the
sales force with sales promotions; offers public relations support for product
launches, trade shows and other events; purchases advertising that
illustrates product benefits and features; and pitches the product to media
outlets. Promotion activities range from creating awareness of a product to
persuading customers to try and then buy the product.

Business Development
Marketing works closely with sales in generating new business. Employees
entice prospects to engage with your company in some way, even if its just
visiting the website, and then uses incentives to get customers to continue
thinking about the product so that the sales team can convince them to buy
the product. This is called generating leads. Not every lead turns into a paying
customer, so business development is ongoing. It can also include identifying
new markets for existing products or discovering a need that current
customers have for a modified version of an existing product.

21
MARKETING MIX

The marketing mix is a business tool used in marketing and by marketers.

The marketing mix is often crucial when determining a product or brand's
offer, and is often associated with the four P's: price, product, promotion, and
place.

Marketing mix is the term use to described, combination of four input, which
constitute the core of a companys marketing system

The product
The price structure
The promotional activities
The distribution system

The term marketing mix is use to describe four elements of marketing and
those elements of marketing and those elements are known as 4ps is product,
price, place and promotion

22
Product of company:

Corn chips

CORN RINGS

TEDA MEDA

23
PRICE:

Price of all products of HS AGRO INDUSTRIES are discussed as follows:-

Price of corn chips

46 Rs. per kg

15kg loose box

46 Rs. @ 15kg = 690 Rs. only

Price of corn rings

36 Rs. per kg

6kg liner polythene bag

36 Rs. @ 6kg = 216 Rs. only

Price of Teda Meda

36 Rs. per kg

6kg liner polythene bag

36 Rs. @ 6kg = 216 Rs. only

Note:-

Price of all products are excluding transportation tax and other charges.

24
PLACE:

Place in the marketing mix refers to the channel, or the route, through
which goods move from the source to the final user. Place could be the
intermediaries, distributors, wholesalers and retailers.

HS AGRO INDUSTRIES has the distributor in many cities like Mumbai,

Raipur, Kolkata, Kanpur, Ahmedabad, Rajkot, Jamnagar etc.

Company sell its products to trader, wholesaler and namkeen manufacturers

directly from the factory premises.

PROMOTION:

Promotion is the business of communicating with customers. It will provide

information that will assist them in making a decision to purchase a product
or service. The razzmatazz, pace and creativity of some promotional activities
are almost alien to normal business activities.
The cost associated with promotion or advertising goods and services often
represents a sizeable proportion of the overall cost of producing an item.
However, successful promotion increases sales so that advertising and other
costs are spread over a larger output. Though increased promotional activity
is often a sign of a response to a problem such as competitive activity, it
enables an organization to develop and build up a succession of messages
and can be extremely cost-effective.

Promotion of HS AGRO INDUSTRIES is done through online sites like INDIA

MART and JUST DIAL.

25
6. FINANCE DEPARTMENT

26
Finance Manager: - Jitesh Changela

The activities expected from a finance department cover a wide range from
basic bookkeeping to providing information to assisting managers in making
strategy decisions. What to expect from your finance department will depend
largely on factors such as how much involvement the owner/manager has in
the organization.

At the base level, your finance department will be responsible for all the day
to day transactional accounting for the business. This will include the
tracking of all transactions and the management of any government reporting.
In very small owner-managed businesses this role is often filled by a family
member with accounting experience. An outside accounting firm is usually
used for annual financial statements and returns. In larger organizations this
role will extend right through to preparing the financial statements with an
external auditor engaged for assurance purposes.

The finance department is also responsible for management of the

organizations cash flow and ensuring there are enough funds available to
meet the day to day payments. This area also encompasses the credit and
collections policies for the companys customers, to ensure the organization
is paid on time, and that there is a payment policy for the companys
suppliers. In most organizations there will be some form of forecast prepared
on a regular basis to systematically calculate the ongoing cash needs.

Where there are cash needs beyond the day to day working capital, the finance
department is responsible for advising and sourcing longer term
financing. Financing may be obtained through bank or private lender debt
or, in applicable firms, share issues to private investors. If the organization

27
is ready to target angel investors or venture capitalists the finance department
will be key in preparing the documents required for these presentations and
may work with outside consultants on a company valuation. In larger firms
considering public share offerings the finance department will assist with the
preparation of the offering documents but will likely also use outside
consultants to advise on this complicated process.

With the must-dos taken care of, the finance department can now start to
contribute to the management and improvement of the operations by
measuring and reporting regularly on key numbers crucial to the success of
the organization. Management accounting information is information that
managers can use to monitor the operations and decide where further
attention may be required. It will likely include some non-financial
information and should be communicated to managers in a way that is easy
to understand. In smaller owner-managed businesses this resource, though
extremely important, is often overlooked or ignored.

Looking forward, the finance department will work with managers to prepare
the organizations budgets and forecasts, and to report back on the progress
against these throughout the year. This information can be used to plan
staffing levels, asset purchases and expansions and cash needs, before they
become necessary. Some organizations often plan by the seat of their pants,
while organizations know it is important to have some idea of where you want
to go before you start going there.

Finally, the finance department should be called upon to provide information

to assist managers in making key strategic decisions, such as which markets

28
or projects to pursue or the payback periods for large capital purchases. The
finance department can often contribute an objective perspective based on
special financial assessment techniques.

In summary, some organizations know the finance department should be

considered a resource to assist managers in the running of the
business. With the growing popularity of outsourced finance departments, it
is possible for even small businesses to have access to all of the benefits of a
full finance department, through part time professionals, at a fraction of the
cost of employing a full time finance department.

29
7. Human Resource Department

30
Human Resource Manager: - Shrey Changela

A human resources department is a critical component of employee well-

being in any business, no matter how small. HR responsibilities include
payroll, benefits, hiring, firing, and keeping up to date with state and federal
tax laws.

HR departments in larger organizations have employees who are organized

around providing a specific component of Human Resource services including
compensation, training, organization development, and safety. They have
titles such as Training Manager, Organization Development Consultant, and
Safety Coordinator.

Functions of HR Department in HS AGRO INDUSTRIES:-

Recruitment
The success of recruiters and employment specialists generally is measured
by the number of positions they fill and the time it takes to fill those positions.
Recruiters who work in-house -- as opposed to companies that provide
recruiting and staffing services -- play a key role in developing the employer's
workforce. They advertise job postings, source candidates, screen applicants,
conduct preliminary interviews and coordinate hiring efforts with managers
responsible for making the final selection of candidates.

Safety
Workplace safety is an important factor. Under the Occupational Safety and
Health Act of 1970, employers have an obligation to provide a safe working
environment for employees. One of the main functions of HR is to support
workplace safety training and maintain federally mandated logs for workplace
31
injury and fatality reporting. In addition, HR safety and risk specialists often
work closely with HR benefits specialists to manage the company's workers
compensation issues.

Employee Relations
In a unionized work environment, the employee and labor relations functions
of HR may be combined and handled by one specialist or be entirely separate
functions managed by two HR specialists with specific expertise in each area.
Employee relations is the HR discipline concerned with strengthening the
employer-employee relationship through measuring job satisfaction,
employee engagement and resolving workplace conflict. Labor relations
functions may include developing management response to union organizing
campaigns, negotiating collective bargaining agreements and rendering
interpretations of labor union contract issues.

Compensation and Benefits

Like employee and labor relations, the compensation and benefits functions
of HR often can be handled by one HR specialist with dual expertise. On the
compensation side, the HR functions include setting compensation structures
and evaluating competitive pay practices. A comp and benefits specialist also
may negotiate group health coverage rates with insurers and coordinate
activities with the retirement savings fund administrator. Payroll can be a
component of the compensation and benefits section of HR; however, in many
cases, employers outsource such administrative functions as payroll.

Compliance
Compliance with labor and employment laws is a critical HR function.
Noncompliance can result in workplace complaints based on unfair
employment practices, unsafe working conditions and general dissatisfaction
with working conditions that can affect productivity and ultimately,
profitability. HR staff must be aware of federal and state employment laws

32
such as Title VII of the Civil Rights Act, the Fair Labor Standards Act, the
National Labor Relations Act and many other rules and regulations.

Training and Development

Employers must provide employees with the tools necessary for their success
which, in many cases, means giving new employees extensive orientation
training to help them transition into a new organizational culture. Many HR
departments also provide leadership training and professional development.
Leadership training may be required of newly hired and promoted supervisors
and managers on topics such as performance management and how to handle
employee relations matters at the department level. Professional development
opportunities are for employees looking for promotional opportunities or
employees who want to achieve personal goals such as finishing a college
degree. Programs such as tuition assistance and tuition reimbursement
programs often are within the purview of the HR training and development
area.

33
 CONCLUSION

After completing report, I conclude that today there is a cut throat competition
in the market every company of this sector is going through the entire best to
capture the market to maximize its sales.

I conclude that while going through the entire project work at HS AGRO
INDUSTRIES it is found to be most ideal industry in every walk of its
production, administration marketing and management aspects.

34
 BIBLIOGRAPHY

Kottler Philip & Keller Kevin Lane and Koshy Abraham and Jha Mithileshwar
(2010), Marketing Management. New Delhi, Sultan Chand and Sons.

k. Aswathappa, k. Shidehara Bhatt (2010), Production management.

PANDY I.M., Finance Management, Vikas publishing house Pvt.Ltd.

Web Sites:

www.alibaba.com

www.hsagroindustries.com

35
APPENDIX

36