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Submitted to
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Ahmedabad
PIN NO.-380009
Submitted by
Sunil kumawat
CLASS-BBA Sem 2
ROLL NO.-1031
A project report on havmor ice cream 2
ACKNOWLEDGEMENT
CERTIFICATE
{Principal}
Nirav shah
{ Prof in charge}
Bhaumik nayak
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{Stamp of College }
INDEX
INTRODUCTION
THE ICE CREAM INDUSTRY
HAVMOR ICE CREAM
BRIFE HISTORY
FOUNDER
HISTORY OF ORGANISATION
MISSION
GENARAL INFORMATION
GROTH &DEVLOPMENT
CURENT POSITION
PRODUCTION DEPARTMENT
WHAT IS PRODUCTION
RAW MATIRIAL
PRODUCTION PROCESS
PRODUCT RANG
HUMAN RESOURCES
CAPITAL RESERVE
LONE&ADVANCES
NEED TO FINICE
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HUMAN MANAGEMENT
FACILITIES PROVIDED TO THE
WORKER
EMPLOYEES BENEFIT AND
SERVICES
MARCKETING MANAGEMENT
INTODUCTION TO MARCKETING
ORGANISATION
PRICING
FINANCIAL INFORMATION
CAPITAL RESERVE
LONE&ADVANCES
NEED TO FINICE
SOCIAL RESPOSIBILITY
WHAT IS CSR
ROLE OF CSR
RAIN WATER HARVESTING
CONCLUSION
BIBIOGRAPHY
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INTRODUCTION
HAVMOR ICE CREAM:
This industry was established before our
independence. HAVMOR is established in Karachi in
1944. HAVMOR is very popular in Gujarat. It started
70 yrs. Ago. The word HAVMOR is derived from two
English words - Have More means have it more. It is a
partnership form of organization. It may be described
as an experiment successfully running from last 70
yrs. It represents the co-operation of four groups
interlined with each other.
Milk producers
Process of milk in factory for ice cream
Marketers
Consumers
BRIEF HISTORY
FOUNDER:
SATISHSCNDRA CHONA
HISTORY
Small Beginning, Big Vision;
Great Ambitions
MISSION
Good, Truthful, Clean Enterprising Ethos
GENERAL INFORMATION
Name of the unit:
Form of organisatoin:
PRIVATE LIMITED
Year of establishment:
17octomber1944.
Location:
MODERN
INDUSTRIAL ESTATE;
NARODA ROAD;
AHMEDABAD.
Registered Office:
RELIFE ROAD;
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AHMEDABAD.
Product_Range:
Ice Creams (Candies, Topo Cones, Ready-to-eat-cups
-- 110 Flavours), Barfi, Kulfi, Take-away Packs (Snacks /
+ Ice Cream), Food Items (Punjabi, Mughlai, South
Indian, Chinese, Continental).
Diversification:
Activities:
Chain of Parlours & Restaurants spread out in
Ahmedabad and Vadodara.
Main Outlets:
Dealer Network :
Ice cream
Family pack
Cones
Candies
Seasonal flavors
What is production?
RAW MATERIAL
The raw material procurement system is as follows
PRODUCTION PROCESS:
The Process for manufacturing ice-cream passed through
various stages the chart given bellows shows the ways in
which ice cream reaches us after manufacturing stages.
Ice cream filling
Marketing Channel
Marketing channel
cold storage
Transportation by A.C. isolated vehicles
Distributors
Dealers& custemer
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Pasteurization:
The word Pasteurization has been named of the
name of the eminent French Scientist, Louis Parture,
who studied that heating of liquid, to a high
temperature considerably improves their keeping
qualities. This process is widely employed in almost
all the dairy operations, in general the word
pasteurization can not the heating of milk & milk
products to a temperature which destroys almost all
the micro organization present and that too without
significantly affection the properties of these products.
SPECIAL FEATURES :
Mode from continues. Ice cream-making machine
marketing India since 4 decades.
PRODUCT RANGE
HAVMOR Company produces various types of
products. Their ice cream is delicious and different
varieties of flavors. The various products and their use
are as below:
CANDIES:
Lollypop
.Orangebar
Kacchi keri
Double Hit
Mini Chocobar
Kaju Candy
Classic Chocobar
3-D Bar
Raspberry Dolly
Mango Dolly
Chowpaty Fulfi
Zulu Bar
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Royal Gulab
Vanilla Strawberry
Chocolate Bonanza
Butter Scotch
Kaju Anjir
Kesar Pista
Raj Bhog
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CONES :120ml
Ringo Bings
Choco Vanilla
Strawberry
Chocolate
Butter cotch
Kesar Pista
Raja Rani
NOVELTIES:
MalaiKulfi
Roll cut
Cassata cut
Royal Gulab
Butter Scotch
Chocolate Chips
Fresh Strawberry
Bonanza Bonanza
Swish Cake
Kaju Anjir
Kesar Pista
Lonavali
Almond Carnival
Roasted-Badam-Anjir
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HUMAN
MANEGEMENT
The over all responsibility of manufacturing are interested to
vice president who is supported by different functional health
leaking after oral solids, quality control production planning and
control and utilities. Personal department is the main part of the
each and every company without the person company can do
nothing and can not earn profit.
1) NUMBER OF EMPLOYEES:-
FACILITIES PROVIDED TO
THE WORKERS
1. 150 workers
2. 50 workers
Provident Fund: -
Gratuity: -
Management Division: -
Special Benefits: -
Introduction to Marketing
Havmor food has established a new strategy, Business unit
called micro Marketing division the rural markets of India.
To make all the work smoother the group has created division
has its own special identity in the market and it tops products.
MARKETING DEPARTMENT
ADVERTISING
PACKAGING
SELLING
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General Manager
[Mr.Pradip Chona]
Marketing Manager
[Mr. Kamal Desai]
REGIONAL
REGIONAL REGIONAL
MANAGER MANAGER
MANAGER
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(A BAD) (SURAT)
(RAGKOT)
Distributors Distributors
Distributors
Retailers Retailers
Retailers
Consumers Consumers
Consumers
Pricing
First we know that what is price? Price is the amount or services
or the same of the values that consumers exchange for the
benefits of having or using the product or services.
Cost:-
Havmor has estimate the cost set the floor for the price
that the company can charge for its products. The both
cover all lots costs for producing, distributing, and
selling the products and delivers a fair rate of return for
its efforts and risk.
Organization Consideration:-
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Pure Competition:-
A market in which buyer and seller trade in a uniform
commodity no signal buyer or seller has much effect on
the going market price.
Monopoly Competition:-
A market in which many buyer and sellers trade over a
range of pricing rate than a simple market prices.
Competitor:-
Havmor Ice-cream has selecting price of the product
economic factors are affecting in such as boom or
recession. In flatirons and in terse rate affect both the
producing a product and consumer perception of the
product and consumer perception of the products price
and value.
PRICING LIST:
CANDIES
15 ml. 5.00
Lolly pop
Kala Khatta pop 35 ml. 10.00
Orangebar 60 ml. 5.00
Kacchi Keri 60 ml. 7.00
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SMALL CUPS:
BIG CUPS:
Royal Gulab 100 ml. 9.00
Vanilla 100 ml. 10.00
Strawberry 100 ml. 12.00
Chocolate Chips 100 ml. 13.00
Bonanza 100 ml. 13.00
Kaju Draksh 100 ml. 15.00
Butter Scotch 100 ml. 15.00
Kaju Anjir 100 ml. 15.00
Kesar Pista 100 ml. 22.00
Raj Bhog 100 ml. 25.00
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CONES:
Ringo Bings 120 ml. 20.00
Choco Vanilla 120 ml. 15.00
Strawberry 120 ml. 18.00
Chocolate 120 ml. 25.00
Butter Scotch 120 ml. 25.00
Kesar Pista 120 ml. 25.00
Raja Rani 120 ml. 25.00
NOVELTIES:
MalaiKulfi Roll cut 80 ml. 20.00
Badam pista Kulfi 80 ml. 25.00
Sandwich Ice Cream 100 ml. 25.00
Raja Rani Roll cut 100 ml. 30.00
Fifty Fifty Roll cut 100 ml. 30.00
Cassata cut 120 ml. 40.00
Super Sunda 125 ml. 40.00
Bon-Bon 15 ml. 5.00
FAMILY PACKS:
What is Finance?
FINANCIAL HIGHLIGHTS
Cash Credit:
Unsecured Loans:
1. Insurance:
2. Accounting Concepts:
NEED OF FINANCE
In a business unit need of finance arise due to the
following reasons.
MEANING:
Conclusion
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Oncemor
Havmor
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Bibliography
Books:
News Paper:
Website:
www.Havmor.com
www.Now-India.com
www.economictimes.com
www.timesofindia.com
www.wikipedia.com
www.scribd.com