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proposalcreatedfor:

corinnemiller
1022 3rd Place SE, Washington, DC 20003
CONTENTS:

The Rob & Brent Group


Meet the Team
Performance Highlights
Client Testimonials
Selling Process
Market Feedback
Sales Contract
redefiningrealestateinnavyyard

NAVY YARD HOMES SOLD BY THE ROB & BRENT GROUP

311 Virginia Avenue SE Represented the buyer & seller


907 4th Street SE Represented the seller
1019 4th Street SE Represented the buyer & seller
1025 1st Street SE #712 Represented the seller
1000 New Jersey Ave SE #1109 Represented the seller
412 L Street SE Represented the seller
406 L Street SE Represented the seller
906 3rd Place SE Represented the seller
800 3rd Place SE Represented the buyer & seller
328 K Street SE Represented the buyer & seller
922 3rd Place SE Represented the buyer & seller
redefiningrealestateinnavyyard

Micro Analysis

Status Address Bed/Bath Close Price Original Price Paid Parking DOM Sq ft $ sq ft Date
Sold 800 3rd 4.4.1 $950,000.00 $871,880.00 8% y 19 1868 $508.57 4/17/15
Sold 1113 4th st 4.4.1 $1,095,000.00 $933,865.00 15% y 4 1868 $586.19 5/27/15
Sold 917 3rd st 4.3.1 $960,000.00 y 60 1686 $569.40 7/2/15
Sold 401 L st 4.3.1 $1,075,000.00 $798,795.00 26% Y 7 1868 $575.48 4/30/15
Sold 306 k st 4.3.1 $979,100.00 $790,050.00 19% y 25 1692 $578.66 5/29/15
Sold 311 virginia ave 4.3.1 $1,032,500.00 $841,180.00 19% y 0 1868 $552.73 4/23/15
Sold 906 3rd St SE 3.2.1 $795,000.00 $638,680.00 20% y 24 1596 $498.12 9/4/15
Sold 919 4th St SE 4.3.1 $965,000.00 $778,760.00 19% y 47 1686 $572.36 9/30/15
Sold 418 L St SE 4.4.1 $1,199,000.00 $913,855.00 24% Y 10 1868 $641.86 9/23/15
Sold 906 3rd Place Se 4.3.1 $1,115,000.00 $970,480.00 13% Y 0 1868 $596.90 11/3/15
Sold 412 L Street Se 3.3.1 $930,000.00 $567,554.00 39% Y 2 1692 $549.65 11/13/15
Sold 406 L St Se 3.2.1 $868,000.00 Y 4 1550 $560.00 10/23/15
Sold 328 K St Se 4.3.1 $1,140,000.00 $879,587.00 23% Y 0 1868 $610.28 12/16/15
Contract 922 3rd Place Se 4.3.1 $950,000.00 $760,405.00 20% y 3 1632 $582.11

Average PSF 1632 14.64 $570.16


Highest $641.00 $1,046,112.00
Low $498.00 $812,736.00
Median $569.00 $928,608.00
Mean $570.16 $930,507.60

$802,885.00
39% $1,116,010.15
8% $867,115.80
23% $987,548.55
25% $1,003,606.25
OVER $50 MILLION SOLD IN 2015

Vice Presidents
$50,000,000+ annual sales
80+ transactions a year
32 years combined experience
The Washingtonian magazine Best Agents
The Washington Post Top Producers
clienttestimonials

Hard to imagine a more committed and hard-working team.


Brent and Rob are totally committed to helping their clients
achieve their acquisition and sales goals. Having worked with
them for almost a year I am confident in their ability to deliver
results. Local knowledge, process expertise, responsiveness,


and negotiation skills are all at a five-star level.
martinditto ceoofdittoresidential

Rob and Brent handled both our daughters starter purchase


on 14th and our downsizing from a larger home into a
modernist penthouse condo in Logan Circle. They are both
great at sizing up what their clients are really looking for as
well as incredibly knowledgeable about the range of options
available to them. Beyond that, theyre both really nice guys


no pressure, but high responsiveness.


mrandmrsrobertq multipletransactionclientsince2011
Peter Lane is an exceptionally capable and quite professional

realtor. He is simply excellent. In that Mr. Lane was


Rob is one of the best realtors in the area. His energy, representing me as the seller of my home, he was
knowledge and enthusiasm are incredible. I could not have appropriately understanding my goals. However, he went out
asked for a better team to sell my property and find a new one. of his way to explain to me the big picture of DC R.E. as well
georgev multipletransactionclientssince1990
as the microscopic picture of the went out of his way to
explain to me the big picture of DC R.E. as well as the

microscopic picture of the local market in my


We worked with Brent. He advised us on timing the market and neighborhood. In summary, he is stellar.
convinced us to list our home even though we were doubtful it ronr multipletransactionclient
would sell. We had two offers above our asking price for a home


that hadnt sold a year earlier.
mrandmrsrobertq logancircleseller

Peter helped me buy my first home. He was incredibly


helpful, flexible, knowledgeable of the process and local
housing market, and supremely professional. I strongly


recommend him and would return to him in the future.
andrewvance firsttimehomebuyer
sellingprocess

1. comparativemarketanalysis 4. marketingcampaign
Comprehensive analysis on your resident, the Execute the Marketing Plan
current real estate market, and market trends Publish listing online to promote property across the
Determine the property value and best listing price Sothebys International Realtys network of sites
Discover the sellers goals for selling Launch advertising campaign/s
Host open houses
Provide weekly updates and reporting
2. propertyreview&preparation
In-depth review of the sales process, outlining the
necessary steps involved in a sales transaction 5. offers&negiotations
Property assessment and recommendations on Prepare and present offers
how to best market your resident Manage negotiations between parties
Prepares property for resale by facilitating all Thoroughly review all legal documents related to sales
services and managing projects with third party transaction and secure signatures
vendors; ex: hires contractors, painters, Oversee contingency deadlines and coordinate home
landscapers, cleaners, etc. inspections, appraisals, etc.
Review marketing calendar and approved timelines Point person for all communication between parties

3. creatingthelisting 6. theclosing
Gather property data, both public and private Ensure all legal documents are signed by appropriate
records and disclosures parties
Develop strategic marketing plan to promote new Check all legal documents for accuracy
listing across multiple media channels, on and Help coordinate settlement date and delivery of closing
offline documentation
Book necessary appointments to coincide with Facilitate key exchange and monitor post-closing
approved marketing calendar activities to ensure smooth transition
Determine showing arrangements and date/s of
open house

Strategic placement and unique positioning of your homes best features are critical in securing the right
audience to not only preview your home, but to take the next step in their home search.
marketingcalendar
marketfeedback
whattheyarereallysaying

No showings! No offers!
The REALTORS and the potential purchasers are not even
interested because they can buy so much more for the dollar
elsewhere. They have passed you by, based on price. Showings, second showings and offers in the
first 2 weeks! Congratulations! We are at the
Excitement Level not the giveaway level for
Either: 10-12 showings and no offers, or just a
the current market.
few showings, slowed down traffic since the When we are at this level, we should be able to hold within
first few weeks when the listing went live, or just a few percent from where the home is currently listed.
on the market for 2-4 weeks and no offers! The potential purchasers obviously feel that your home is
The potential purchasers feel that they can still get more one of the nicest on the market, at this time for the dollar.
home for the dollar. Theyre looking for the best buy based
on current market conditions. They saw yours and are still
not interested.

Remember the current market conditions, and being the biggest and the best for the least dollar
create value!

Value does not equal what Aunt Harriet and Uncle George feel you should get, what your past builder
or neighbors feel you should get, what you have invested in your home, what you paid for it
unfortunately, none of the factors create value.

I am on your teambut I do not have the power to change the market!


marketfeedback
thepurposeofrealtorfeedback
The reasons we email the agents who showed your house are:
To jog the Agents memory about the house to encourage a second showing.
To answer any questions or concerns the Buyer expressed so the house will be included in the
consideration set.
To get the impression of the Buyers or Agents that might help us better market your home.

NOTE: Agents not always provide a full critique of the home. If they showed 15 homes, they honestly
may not remember in detail. Also, if an agent doesnt respond, it means the Buyers are not interested.

interpretingfeedback

Price objections are


always clothed in
different terms.

Sellers Goal: To Be the


Nicest House Within
Their Price Range.

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