A

REPORT ON
IMPROOVING RURAL INTERNET USES THROUGH BSNL
BROADBAND AND HCL PC BNDLING SCHEME

BY
SUBHASMITA PATRA
09KB059 (BATCH-09-11)
SEC-A

HCL INFOSYSTEM LTD

 A
REPORT ON
IMPROOVING RURAL INTERNET USES THROUGH BSNL
BROADBAND AND HCL PC BNDLING SCHEME

BY
SUBHASMITA PATRA
PGDM 2009-11

A report submitted in partial fulfillment of the requirements of

PGDM Program
KRUPAJAL BUSSINESS SCHOOL
Submitted to the
Faculty guide: Prof. Abhijit Dutta
Company guide: Mr. Debasis Dash

2
DECLARATION

I hereby declare that I have carried out Summer Internship Project on

the topic entitled “Improving rural internet uses through BSNL
broadband and HCL PC bundling scheme” Submitted for the PGDM
Degree at KRUPAJAL BUSINESS SCHOOL of Business
Management department of PGDM.
I further declare that this project work is based on my original work
and no part of this project has been published or submitted by
anybody.

Subhasmita Patra
Rollno.-09kb059

3
 Table of content
Page no.
Chapter 1
Introduction…………………………………......11
Scope of the study………………………….….....12
Research Objective.........................................…...13
Research methodology……………………….…..14
Sources of data collection…………………….…..15
Limitation of the study……………………….…..18

Chapter 2
Company profile…………………………….……..20

Chapter 3
Review of literature…………………………….....35

Chapter 4
Data Analysis & Interpretation…………….…....37

Chapter 5
Findings…………………………………………...51
Suggestion and recommendation…………..........52
Conclusion……………………………………..….53

Chapter 6
Bibliography……………………………………...56

Chapter 7
Annexure………………………………………...58

4
ACKNOWLEDGEMENT

Industrial training is an integral part of any PGDM program and for

that purposes I had joined a company what else can be as good as
HCL Infosystems Ltd, India's premier information enabling company.
I take the opportunity to express my gratitude to all of them who in
some or other way helped me to accomplish this challenging project
in HCL Infosystems Ltd. No amount of written expression is
sufficient to show my deepest sense of gratitude to them.
I take this opportunity to express my deep sense of gratitude to my
mentor (guide), Prof. Abhijit Dutta. He has always been of great help
for me, be it regarding suggestions for questionnaire, report making or
any other problem. He has always helped me in every way he could.
He proved to be an excellent project mentor. I am highly thankful to
him, for being the way he was to me. I am very grateful to him in all
regards.
I would like to thanks Mr. Debasis Dash (Corporate guide) for his
valuable suggestion, necessary guidance, and cooperation for helping
of this project. Without his help compilation of this type of project
would not have not been possible.
I am also thankful to our other Faculty member for his support and
vital guidance. I sincerely acknowledge every individual who has
helped me in preparation, of this project.

Subhasmita Patra
PGDM
ID-09kb059

5
 ABBREVIATIONS:-

OJT – On-the-job training

IT – Information Technologies
PROJECT-HCL Infosystem
Improving rural internet uses through BSNL broadband
and HCL PC bundling scheme

6
ABSTRACT:-

I am into an OJT program with HCL INFOSYSTEM

Ltd from Krupajal Business School as a part of our
course curriculum which is coined as SIP.
BHUBANESWAR as provide by my college
KRUPAJAL Business School. And I am working in
my native BHADRAK. And my profile is aware of
about this project and sales the HCL pc and analysis for
the company, find out the opportunity, and gives them
better suggestion.

7
EXECUTIVE SUMMARY

HCL Infosystems, India's premier information enabling and

integration company, has received the ISO 9001:2000 certification
specifies requirements for a quality management system where an
organization needs to demonstrate its ability to consistently provide
product and services that meets customer and applicable regulatory
requirements. ISO 9001:2000 also aims to enhance customer
satisfaction through the effective application of the system, including
processes for continual improvement of the system and the assurance
of conformity to customer and applicable regulatory requirement.

We are happy that HCL Infosystem has been able to provide services
of international standard to customers across India. This Certification
will enable us to further excel on the stiff service targets that we have
set for ourselves to achieve. HCL Infosystem completed acquisition
of FEC Singapore Pvt. Ltd.

The Company’s acquisition strategy, too, maps into building a long-

term and sustainable growth path based on the high- margin, high
value-add IT services sector. In fiscal 2000, the company’s focus was
on organic growth as well as acquisitions. The next step was
expanding its reach globally. For this, HCL Infosystem has set up five
overseas subsidiaries- in the US, the UK, Singapore, Australia and
Malaysia.

The menu of HCL Infosystem global services broadly covers IT

consulting and professional services in the area of vertical
applications, technology integration, ERP implementation and
software development. This also includes a complete portfolio of
systems and network services for development. This also includes a
complete portfolio of systems and network services for Facilities
Management, Helpdesks, Systems Supports and network and Internet
Implementation.

HCL Infosystem’s global customers include Samsung, Government of

Singapore, and AMAL insurance Jurong Port in Singapore and

8
Malaysian’s BSN commercial bank, SIA, DBS bank, Maybank life
assurance charted semiconductors.
HCL Infosystem chosen platform of total technology integration lends
itself to some very significant alliances with the global leaders.
Among its partner are HP for high end AISCE/UNIX services and
workstation and HP Open view network management solution; Intel
for PC and PC server building blocks; Microsoft,novell and SCO AG
solutions; Red hat ;Linux; Samsung; Pivota for CRM solution and
ORACLE Sybase and Informix for RDBMS platform.

Today the company has aligned its operations into five entities that
offer seamless linkages for the customers seeking entry into the wired
world through total the. ‘Integration solution and services’.

HCL Infosystems focuses on the ever-growing segment in Imaging,

Telecom and Communication products solutions and services. Now it
has an exclusive sale and support partnership with Toshiba
Corporation, Japan, for sales and servicing of its imaging and
photocopier products. HCL Infosystems product portfolio covers a
range of other office automation and communication products through
alliances with world leaders.
The Managed Network Service offerings for corporates include
VPNs, ASP offerings, Co Location/ hosting, CDNs, security,
corporate internet telephony solutions, technical and consumer help
desks, 24/7 Network Operations Centre monitoring and a host of
value added networking services.

9
CHAPTER-1

 Introduction
 Scope of the study
 Research objectives
 Research methodology
 Sources of data collection
 Limitation of the study

10
 1.1 INTRODUCTION
Information is what the world pivots on today. For many
organization , computer organization systems are now at the heart of
daily activities and a major consideration in corporate decision
makings .Without computerized assistance organizations will grind to
a halt, for the sheer volume of activities would overwhelm workers
and manager .The development of information systems have played a
dominant role in the evolution of information economy.
We have selected BSNL as a partner because it has grown to be a tool
of choice for most of the programmers when compared to any other
programming language and has been strategically placed by Microsoft
to be the corner stone of windows programming. As part of the
National Broadband Penetration Program (NBPP), HCL Infosystems
and BSNL will provide personal computers (PCs) to the rural masses
for a down payment of Rs 2,250, followed by Rs 300-455 per month
for a period of 3-5 years for the PC and subsidized monthly
broadband package at Rs 99 or Rs 150.

The main objective of our project is to make reliable and

efficient transaction management system i.e., “IMPROOVING
RURAL INTERNET USES THROUGH BSNL BROADBAND AND
HCL PC BUNDLING SCHEME”. The project was carried out at
HCL INFOSYSTEM under the guidance of Mr. Debasis Dash. The
selection of the topic was to know how the company generates
business through them.

11
 1.2 SCOPE OF THE STUDY

"Scope" defines the parameters of this can be an object, or a theory

process, activity, describing either future, current or past knowledge
or statements of descriptive activity, experience etc. Scope always
unless of the unlimited nature (specific) will define specific
boundaries. As learning is a human activity and is as natural, as
breathing. Despite of the fact that learning is all pervasive in our lives,
psychologists do not agree on how learning takes place. How
individuals learn is a matter of interest to marketers. They want to
teach consumers in their roles as their roles as consumers. They want
consumers to learn about their products, product attributes, potential
consumers benefit, how to use, maintain or even dispose of the
product and new ways of behaving that will satisfy not only the
consumer’s needs, but the marketer’s objectives.

The study attempts to identify the reach of consumer buying behavior

towards hcl computer in rural areas which would help the company in
formulating suitable strategies. The study also identifies the attitudes
and preference of the consumers. The study also focused on Media
through which the product reaches the consumers.

12
1.3 RESEARCH OBJECTIVES

Object of the work

Use of computers has increased tremendously in India. Every age of

group like it, now days it become a household necessary item. In field
of marketing many kind of surveys are conducted by HCL team time
to time. This is end & last feedback for any kind of organization.
 By the specific survey, want to know about the right picture of
market in rural areas.
 This work study provides extensive information about the
position of company’s brand and preference in rural market.
 Increase buying behaviour among the people of rural areas.
 To understand the perception of people towards Hcl computer.

Management Objective

To fuel initiative and foster activity by allowing individuals of action

and Innovation in attaining defined objectives.

People Objective

To Help HCL Infosystem people share in the company’s success,

which they make possible; to provide job security based on their
performance; to recognize their individual achievements and to help
them gain of satisfaction and accomplishment from their work.

13
1.4 RESEARCH METHODOLOGY
Title of Study
The title of the study is “Improving rural internet uses through BSNL
broadband and HCL PC bundling scheme”

Research Design
The Research Design adopted in the study was descriptive in nature
because the study aims at describing the situation as it exists at
present. It shows the consumers satisfaction for HCL computer with
BSNL broad band connection. It also shows consumers preference
and buying behaviors towards Hcl computer.

Developing the research plan

This included deciding upon various aspects for the project on
which the entire research is based. The data for this research project
has been collected through self Administration. Due to time limitation
and other constraints direct personal interview method is used. A
structured questionnaire was framed as it is less time consuming,
generates specific and to the point information, easier to tabulate and
interpret. Moreover respondents prefer to give direct answers. In
questionnaires open ended and closed ended, both
the types of questions has been used.

14
1.5 SOURCES OF DATA COLLECTION
The relevant data was collected from both primary sources and
secondary Sources. The starting point of my information gathering
has been the secondary Sources such as internet, books, and journals
and so on. Mainly the sources of data are classified in to two types.

 The Primary Data.

 The Secondary Data.

Primary data
It is collected through questionnaire, search and research through
place where today’s computer has been mostly used. . Data was
collected through an interview schedule, consisting of both open
ended and closed ended questions. The schedule covered parameters
like reasons for consumers’ brand preference; recollection of earlier
tagline and advertisement. The data was collected through telephone
contacts and one-to-one personal interviews.

Secondary data
It is being search sites like magazines, newspapers, journals websites
and the data has been collected through other approaches.

15
Sampling Procedure
Sampling is that part of statistical practice concerned with the
selection of an unbiased or random subset of individual observations
within a population of individuals intended to yield some knowledge
about the population of concern, especially for the purposes of
making predictions based on statistical inference. Sampling is an
important aspect of data collection.

A statistical survey in which a sample is made use of is known

as sample survey. The three main advantages of sampling are that the
cost is lower, data collection is faster, and since the data set is smaller
it is possible to ensure homogeneity and to improve the accuracy and
quality of the data.
The important methods of sampling procedure are:

 Random sampling.
 Judgment sampling.
 Quota sampling

Random Sampling
In random sampling, each item or element of the population has an
equal chance of being chosen at each draw. The actual composition of
the sample itself does not determine whether or not it was a random
sample.

Judgment sampling
Judgment sampling involves the choice of subjects who are most
advantageously placed or in the best position to provide the
information required

16
Quota sampling
In quota sampling, the population is first segmented into mutually
exclusive sub-groups, just as in stratified sampling. Then judgment is
used to select the subjects or units from each segment based on a
specified proportion Quota sampling is useful when time is limited,
sampling frame is not available, when detailed accuracy is not
important.

Data collection method

The data has been collected through a personal survey

Sampling method
The study involves area sampling method. Area sampling method
involves selecting a probability sample of geographic areas and
selecting units or individuals within the selected areas for the sample

Instrument Used
I have prepared a Questionnaire cum Schedule for market research
for both the segments horizontal and vertical. The Questionnaire was
prepared by me and Schedule was provided by the company in
which the researcher did its research report.

Sample size
The Sample Size of this study is 60.

Population
The Population of this study is indefinite.

17
1.6 LIMMITATION OF THE STUDY

Number of limitations was faced by the researcher when the study

was conducted:
1. The geographical scope of the study is limited to small area.
2. The sample size is confined to 60.
3. The consumer’s attitude may change in future due to change in
their standard of living.
4. The Respondents were sometimes unable to spend much time for
filling up the, questionnaire. So, the chances for bias in the
Respondents’ answers were on the higher side
5. Perception and mind set of the people towards Hcl computer
is not very positive in rural areas.
6. Time period allotted for this study is not sufficient.

18
CHAPTER-2

 Company profile

19
  COMPANY PROFILE
Company History

Evolution in India a reality. Shiv nadir and five of his colleagues got
together and 1975 set up a new company MICROCOMP to start with;
they started to capitalize on their marketing skills. Micro comp
marketed calculators and within a few month of starting operation, the
company was out selling its major competitors. On 11th August, 1976
HINDUSTAN COMPUTERS LIMITED was incorporated as joint
venture between the entrepreneurs and UPSCE, wit an initial equity of
Rs.1.83 Lakhs. Despite HCL’s rapid success, the company faced
many challenges in growing and expanding its business. Before long,
the company was able to secure a better financial position for itself
and opened two additional offices in Calcutta and Mumbai. The
highlights of the HCL Infosystem ltd are summarized below:-

1986
The Company was established on 17th April. The object of the
company is manufacturing of and leading in complete range of Mini
Computers Micro processor based systems, Electronic Instruments,
Micrographic and reprographic equipment and manufacturing and
marketing of electronic EPABX systems and electronics Teleprinters.

1989
The company entered into an agreement with Hewlett Packard of US
for the sale and leaving of the Super Mini and Mainframe computers
to be manufactured by Hewlett in India.

1991
HCL Technologies Limited was originally incorporated on 12th
November, as HCL Overseas Limited. The certificate of
commencement Of business was received on 10th February, 1992.
On July 14, 1994, the name of the Company was changed to HCL
Consulting Limited.

20
The Company changed its name to HCL Technologies Limited on 6th
October1999 to better reflect the line of activities of the Company.

1996
The performance was adversely affected due to rise in dollar
exchange rate, tight liquidity position in the market, political
uncertainty coupled with deferment of capital expenditure by the
Government Departments.

1997
The Company commissioned its second state-of-the-art
manufacturing facility at Sedarpet near Pondicherry. The Company
has the largest network of spare-stocking locations, supported by Test
and Repair Centers which reduces the inventory level and increases
the spares availability at any time. To meet critical requirements
within 4-5 hours, the company has tied-up with Indian Airlines to
deliver spares in major metro cities.

1998
The Company started addressing the markets in Europe and Asia
Pacific. The company has a rich heritage in technologies like the
Internet and e-Commerce, networking and internetworking, Internet
telephony, telecom, embedded software, ASIC/VLSI design and
testing, satellite communication, wireless communication and
component based object technologies like COM, DCOM and
CORBA.
The Company has the capability to work with a wide variety of
computing platforms ranging from Open Client Server systems
comprising all flavors of UNIX, Microsoft platforms, AS/400 to
enterprise servers like IBM Mainframes.
The Company also offers strategic methodology consulting led
Services through its wholly owned subsidiary Intelicent Inc. to global
Organizations.

21
1999
The Board of Directors unanimously appointed Mr. Ajai Chowdhry as
Chairman and Chief Executive Officer with effect from 5th
November.
The company announced its public issue on November 10th, of Rs. 1,
42, 00,000 new equity shares of Rs. 4/- each. The issue includes a
Book Built Portion of 1, 27, 80,000 equity shares and Fixed Price
Portion of 14, 20,000 equity shares.
HCL Technologies has created wholly-owned subsidiaries to cater to
specific geographic regions. Its major subsidiary is HCL
Technologies America, 100 per cent owned by the company.

2000
HCL has launched a new range of PCs (Ultima and Elite models)
under its Beanstalk range of PC's at its Pondicherry plant. The
Company entered into an agreement with US-based In focus for
distribution and technological support of the latter's data and video
projection products in the country.
HCL Infosystems Ltd. has launched the Nokia professional Centre
(NPC) in Chennai as part of the expansion program to open Nokia
centers in India which will enable customers to choose the right
model and accessories suiting their life style. HCL Infinet, the
Internet start-up of HCL Infosystems, and media group, Asian Age,
have set up a joint venture called Asian Age Infinet. HCL Infosystems
Ltd has launched in India the Swedish major Ericsson's Generation X
Business communication too, "Next Call Centre". HCL Infinet Ltd.,
the Internet services subsidiary of HCL Infosystems, has tied up with
UBS Publishers' Distributors Ltd., one of the largest distributors of
books in the country, to sell books online through its soon-to-be-
launched portal. - HCL Infosystems has entered into a tie-up with
Broad Vision for providing personalized e-business applications to is
clients.

22
2001
HCL Infosystems and Intel have jointly launched an e- business
solutions program, targeting new market opportunities in segments
such as Internet service providers, application service providers,
banking and finance. HCL InfiNet Ld., the Internet services
subsidiary of HCL Infosystems, has launched an authenticated
payment gateway for its portal, www.hclinfinet.com, in association
with Citibank to enable customers to carry out secure transactions
online including buying Internet access. HCL Infosystems is setting
up a managed off-shore development centre at its NOKIA software
development facility for Stretch Systems -- the Singapore-based IT
systems and technology developer.
2002
HCL Infosystem joins hands with Sun Microsystems India to provide
end-to-end solutions to business. HCL Infosystem says it is the No.1
PC Co in India in 2001.

2003
HCL Infosystem receives the project to completely automate the
Value Added Services (VAT) of Andhra Pradesh.

2004
Hcl has formally announced that it has bought out the 49.5 per cent
equity shares of erstwhile HCL Perot Systems (HPS) from their joint
venture known as Aircom HPS Wireless Services (AHWS). Hcl
Technologies Ltd has informed that the shares of the Company
have been delisted from Delhi Stock Exchange (DSE) wef January
23,2004. HCL Tech arm ties up with Cicada

2005
HCL Launches Micro Balanced Technology Extended (BTX) Form
Factor for desktops in India on February 10, 2005. HCL Infosystem
unveils PC for Rs.12, 99.
SEBI ties up with HCL Technologies for market surveillance
solutions

23
2006
HCL Technologies & Qumas signs distribution agreement
HCL Tech joins hand with Wavesat
HCL Technologies Launches RoHS Compliance Management System
for Medical Device Users
HCL enters m outsourcing deal with Teradyne of US
HCL Launches Trusted ICT Infrastructure Platforms for BPO-ITeS
Segment.
HCL appoints Karan Puri Sr. Vice President of Retail, Media &
Entertainment in North America.
HCL Technologies & Sage sign Alliance to develop Private Wealth
Management Solutions

2007
HCL Technologies forms strategic alliance with Eckler to strengthen
Insurance Domain expertise
HCL Technologies Ltd and Advanced Electronics Company (AEC),a
Riyadh-based Economic Offset Program Company, have signed an
agreement to implement IT (Information Technology) projects in
Saudi Arabia.
HCL Technologies has forayed into an alliance with 0 million
Saudi Arabian company Advanced Electronics Company (AEC) to
implement
IT projects in West Asia.
HCL Technologies Ltd on June 18, 2007 announced a US million
contract with Alenia Aeronautica, to provide engineering services
that will support the improvement of the C-27J Spartan production
line.
HCL Technologies Ltd has announced that Vineet Nayar, President
of
the Company will assume the CEO chair with effect from October
16,
2007. Shiv Nadar will be the Chairman and Chief Strategy Officer of
the Company. The Company has issued Bonus Shares in the Ratio of
1:1.

24
2008
HCL to acquire British BPO firm
HCL BPO to adopt non-linear growth strategy
HCL completes acquisition of UK's Axon
HCL wins over Axon board for takeover bid
HCL Technologies Launches First-of-its-Kind on-Demand Software
Testing Lab

2009
HCL Technologies has entered into a five-year transformational IT
Infrastructure management engagement with the Energy Future
Holdings
Corporation (EFHC), a Texas-based, privately-held energy company.
HCL signs a Rs 393 crore, 7 year end-to-end IT Services engagement
with National Insurance Company
HCL Tech gets outsourcing contract from MTV Networks
HCL Signs a five year engagement with Energy Future Holdings for
IT
Infrastructure Management Services
HCL Technologies opens Global Development Center in Brazil to
service growing client base in Latin America, North America and
HCL Technologies opens Global Development Center in Brazil to
service growing client base in Latin America, North America

2010
HCL Technologies has announced a partnership with nMatric of the
U.S. for providing intelligent shop floor solutions to automotive
manufacturers.
HCL Tech - HCL AXON Launches, iControl, a Utility Web
Enablement
Solution for Customer Billing and AMI

Products or services provides by HCL Infosystem Ltd

HCL Technologies is a global IT Services company headquartered in

Noida, a suburb of Delhi, India led by Mr. Vineet Nayar, HCL
Technologies, along with its subsidiaries.HCL offers services
including software-led IT solutions, remote infrastructure
25
management, Engineering and R&D Services and BPO. The company
provides services across industries including Financial Services,
Retail & Consumer, Life Sciences & Healthcare, Aerospace &
Defense, Automotive, Telecom and Media, Publishing and
Entertainment, amongst others. HCL’s key services include:
 Custom Application Services
 Enterprise Application Services
 Enterprise Transformation Services
 Engineering and R&D Services
 Infrastructure Management
 Business Processing Outsourcing
In addition to this, HCL AXON, formed after the acquisition of Axon
Group plc in December 2008, offers SAP services including:
 Business Consulting
 Solutions Implementation
 Application Management
 Blue ocean upgrades
 Integration Services.
HCL serves industries such as Financial Services, Education, Hi-tech
& Manufacturing, Aerospace & Defense, Telecom, Retail & CPG,
Life Sciences, Healthcare, Media & Entertainment, Travel,
Transportation & Logistics, Automotive, Government, Energy &
Utilities.

Milestones
1976 - HCL (Hindustan Computers Limited) is created.
1977 - Forms distribution alliance with Toshiba for copiers and
note books.
1978 - Developed the first indigenous Microcomputer
1988 - Development of fine-grained multiprocessor Unix operating
system.
1986 - HCL becomes the largest IT company in India

26
1989 - HCL America is created with Sanmina SCI as its
manufacturing partner.

1991 - Entered into a partnership with HP to form HCL HP Limited

Developed a custom Multiprocessor Unix for HP.

1994 - Tied up with Nokia for mobile phone distribution and Ericsson
for telephone switch distribution. Awarded the ISO 9001
certification by BVQI.
1996 - Partnership with HP ends.
1997 - HCL's R&D division is spun off as HCL Technologies [4]
2001 - HCL BPO is created.
2002- Assessed at Level 5 of SEI CMM by KPMG
Incorporated MBT Software Technologies Pte. Limited,
Singapore
2003- Re-certified to ISO 9001:2000 by RWTUV
2005- Certified to BS 7799-2:2002 (Information Security
Management Framework) by RWTUV now known as TUV
Nord.
Acquired Axes Technologies (India) Private Limited, including
its US and Singapore subsidiaries.
Assessed at Level 5 of SEI CMMI by KPMG.
2007- Acquired iPolicy Networks Private Limited
Launched the Tech Mahindra Foundation to address the needs
of the underprivileged in our society, especially children
2008- HCL wins over Axon board for takeover bid
2009- HCL receives the International Investor of the Year Prize.
With Satyam acquisition, Tech Mahindra is well positioned to
be a leader in the broader IT services space, serving a wide
array of industry verticals like banking and financial services,
manufacturing, energy and utilities in addition to telecom
Competitor of the company
NOVATIUM SOLUTIONS

HCL GROUP
27
HCL Group has eight companies under them they are as given below:
1) HCL axon
2) HCL Technologies
3) HCL Infosystems
4) HCL Security
5) HCL ISD
6) HCL InfiNet Ltd
7) HCL BPO
8) HCL Online Store
Out of these eight companies only two of them has been listed in
BSE & NSE they are:

1) HCL technologies
2) HCL Infosystem

28
Organization structure
Shiv Nadar is the founder as well as the chairman of HCL.

Leadership Team

VINEET NAYAR
CEO, HCL Technologies

RANJIT NARASIMHAN
President & CEO - BPO Services, HCL Technologies Ltd

ANIL CHANANA
Executive Vice President - Finance, HCL Technologies

ANANT GUPTA
President - Infrastructure Services Division, HCL
Technologies

J V RAMA MURTHY
President and Chief Operating Officer

SANDEEP KANWAR
Chief Financial Officer

Board of Directors

SHIV NADAR
Founder - HCL
Chairman & Chief Strategy Officer - HCL Technologies

VINEET NAYAR
CEO, HCL Technologies

29
ROBIN ABRAMS
Director

AJAI CHOWDHRY
Founder - HCL
Chairman and CEO - HCL Infosystems

T S R SUBRAMANIAN
Director

SUBROTO BHATTACHARYA
Director

D S PURI
Director

AMAL GANGULI
Director

PROBIR CHANDRA SEN

Director
Dividends paid

Alliance and Partnerships of HCL Infosystems Ltd.

HCL Infosystems Ltd has the capability of providing rich world-class
solutions and services to all its customers and that have been all the
more possible with alliances and partnerships with leading global IT
companies

30
Alliance Partners of HCL Infosystems Ltd.

 Intel
 AMD
 Microsoft
 IBM
 Bull
 Toshiba
 Nokia
 Sun Microsystems
 Ericsson
 NVIDIA
 SAP
 Scansoft
 SCO
 EMC
 Veritas
 Citrix
 CISCO
 Oracle
 Computer Associates
 RedHat
 Infocus
 Duplo
 Samsung
 Novell

31
SWOT Analysis of HCL Infosystem Ltd

1. STRENGTHS

A. Wide Range of Products and Services like Bpo’s, Software

Services, and Infrastructure Management which cater into both
large and medium size companies.
B. Global Coverage in countries like U.S, Europe, Japan etc
C. Strong employee’s base of up to 50000Pax.
D. Support sales activities by understanding the customer business
better.
E. Keep up-to-date on what competition is doing.
F. Its revenue has increased from 60.7bn in 2007 from 114bn
In 2009 which shows its increasing trend.

2. WEAKNESS

A. One of the key weaknesses of HCL is that it has lost projects in

continuation like recently BFSI cuts projects.
B. HCL has always a weakness in TIER1 sectors.
C. Total asset turnover is one of the weakness of HCL as they has
always failed to materialize its assets in right direction.
D. Lack of innovation and distribution network especially in case
of laptops has reflected HCL’s weakness.

3. OPPORTUNITIES

A. Acquisitions:-HCL has already done 3 major acquisitions like

Liberta. This enables them to expand and create opportunity for
them to wide there spectrum.
B. Key opportunities lies in the countries like Eastern Europe and
APAC (Asia-Pacific Region).
C. Mid Market segment is the opportunity area as against

32
Fortune200 companies.
D. Opportunity of doing better on return on equity from 21.42% by
beating satyam (26.08%)
E. Increasing its market share from 9.8% vs. 19.7 %( HP)

4. THREATS

A. One of key threat for HCL and the industry as a whole is the
ban of outsourcing from India due to new regulations from U.S
B. Dip in quarterly Sales by 5% can lead to loss of market share
and product depreciation.
C. Small Players and manufactures are trying to enter into the
segment where they can provide much cheaper products then
HCL which will be a rising competition for Hcl to stand

MISSION AND VISION OF HCL

Vison statement

"Together we create the enterprises of tomorrow"

Mission statement

"To provide world-class information technology solutions and

services to enable our customers to serve their customers better"

33
CHAPTER-3

 Review of literature

34
REVIEW OF LITERATURE

Doing training was really an opportunity before me when I could

convert my theoretical knowledge into practical and of real world
type. Fortunately, the company I got is a true follower of the various
principles of management and also one of the leading companies in its
segment of the industry. The working environment that I was being
provided was extraordinary and helped me a lot in delivering my
work properly and with full potency of mine. HCL Infosystems Ltd is
one of the renowned names in the Telecom, Software and Hardware
sector of computer industry. The graph of sales of these respective
product lines is the best in the industry as compared to their
competitors. I did my summer training project at HCL Infosystem
Ltd., where I found more opportunity to do my project successfully.
This helped me a lot in getting a good deal of exposure. I get
confidence from my superior’s and guides in the work place, which
make better helpful for completing the project.

35
CHAPTER-4

 Data analysis and graphical

Interpretation

36
DATA ANALYSIS
& GRAPHICAL DATA INTERPRETATIOIN
SAMPLE SIZE : 60
1. Which age group people mainly interested for buying computer?
1. 25-30
2. 30-50
3. 50-60
Sr no. Age group Frequency Percentage
1 25-30 27 45%
2 30-35 21 35%
3 50-60 12 20%
Total 60 100
Table-1

QS -1

50-60
20%

25-30
47%

30-35
33%

37
Interpretation

Most of the surveyed and found the user of computers within the 25-
30 age group. So it can be inferred that the main market is which lies
in the middle age group. This graphical data shows that almost 45%
people in the age group 25-30 use computer.35% people under the
age group 30-35 use computer. Only 20% people under the age group
50-60 purchasing computer.

2. Which is the first and favorite scheme for purchasing computer

from hcl?
1. 3 year warranty
2. 5 year warranty
Sr no. warranty Frequency Percentage
1 3 year 36 60%
2 5 year 24 40%
Total 60 100

Table-2

Sales

5 year
warranty; 40;
40% 3 year
warranty; 60;
60%

Interpretation
Observation showed that 3 year warranty is the favorite scheme for
purchasing computer from hcl. The other scheme also preferred by
38
customer.60% customer prefers 3 year warranty scheme and only
40% customer attract with 5 year warranty.
3. Will you interest for buying computer with broad band connection
as it is compulsory written in agreement form?
1. Yes
2. No
Sr no. Frequency Percentage
1 Yes 42 70%
2 No 18 30%
Total 60 100

Table-3

Sales

NO
30%

YES
70%

Interpretation
A majority of the respondents agree with the scheme for buying
computer with broadband connection. In customer view broad band
connection is an attractive thing in this scheme but some people not
agree in this agreement. Almost 70% customer purchase computer
through this scheme for availability of broad band connection.
39
4. Instead of buying computer from market why you people interested
to buy through this scheme?
1. It is easily available
2. Instalment facility available
3. Broadband connection available through bsnl
Sr no. Frequency Percentage
1 It is easily 12 20%
available

2 Installment 18 30%
facility
available
3 Broadband 30 50%
connection
available
through bsnl
60 100
Table-1.4

Sales

It is easily
available
20%

Instalment
facility available
50% Instalment
facility available
30%

40
Interpretation
From the above data, it is observed that broad band connection
through bsnl more attractive for this scheme .50% customer purchase
computer through this scheme for easy broad band connection.30%
customer impressed for installment facility. Only 20% customer
purchase computer through this scheme for easy availability.
5. Is brand name affecting the scheme for making popularity among
the rural people?
1. Yes
2. No
3. Cannot say
Sr no. Frequency Percentage
1 Yes 42 70%
2 No 12 20%
3 Cannot say 6 10%
Total 60 100
Table-5
Sales

can t say
10%

no
20%

yes
70%

41
Interpretation
It was observed that almost 70% of the people in rural areas prefer hcl
computers for its brand name. Hence can be concluded that more
people want branded products as they are not ready to compromise
with the quality and services being provided. 20% people not attract
with brand name and 10% people not respond the question.

6. Do the people take decision to buy themselves or take help of

others?
1. Dealer
2. Educated person
3. Family members
Sr no. Frequency Percentage
1 Dealer 3 5%

2 Educated 30 50%
person
3 Family 27 45%
members
Total 60 100
Table-6

Sales
Dealer
5%

Family
members
45%   Educated
person
50%

42
Interpretation
From the above data presentation, it is observed that 50% people take
decision with the help of educated persons for purchasing computer.
45% people consult with family members for purchasing computer.
Only 5% people take decision with the help of computer dealer.
7. Computer knowledge among the customer when they buy.
1. Completely ignore
2. Average
3. Average
4. Excellent
Sr no. Frequency Percentage
1 Completely 36 60%
ignore
2 Average 15 25%
3 Good 6 10%
4 Excellent 3 5%
Total 60 100
Table-7
Sales
Exelent
5%
Good
10%

  Average Completely ignore

25% 60%

Interpretation
43
According to the observation almost 60% people were completely
ignore about the computer knowledge. From the above graphical
presentation it is found that only 5% people have complete knowledge
in computer.25% people have average knowledge about computer. As
this scheme only applicable in rural areas more people completely
ignore in computer knowledge.
8. Which model computer you want to buy?
1. CRT model
2. TFT model
Sr no. Frequency Percentage
1 CRT model 42 70%
2 TFT model 18 30%
Total 60 100
Table-8

Sales

CRT Model
30%

TFT Model
70%

44
Interpretation
According to above graphical data interpretation, that is the most of
the customer prefer TFT model than CRT model. it has been
observation and found that 70% people want TFT model ,as it is new
in market. Only 30% people prefer CRT model.

9. What is the purpose of purchasing computer with broadband

connection?
1. Own use
2. Children education
3. Business Purpose
4. Entertainment
5. For social work

Sr no. Frequency Percentage

1 Own use 6 10%
2 Children 18 30%
education
3 Business 18 30%
Purpose
4 Entertainment 12 20%
5 For social 6 10%
work
Total 60 100
Table-9

45
 Sales
  For social work Own use
10% 10%

Entertainment
20% Children
education
30%

Business Purpose
30%

Interpretation
It was observed that almost 30% of the people use computers for their
business purpose. It was also found that 30% people purchas
computer for their children education. Surprisingly only 20% people
use computer for entertainment and 10% customer use computer for
social work and also 10% for own use.

10. What influence your decision to purchase computer from hcl

through this scheme?
1. Brand name
2. Instalment facility
3. Computer with broadband connection
4. Government scheme
5. Advertisement
6. Reliability

46
 Sr no. Frequency Percentage
1 Brand name 9 15%
2 Installment 18 30%
facility
3 Computer with 12 20%
broadband
connection
4 Government 12 20%
scheme
5 Advertisement 6 10%
6 Reliability 3 5%
Total 60 100
Table-10

Sales
Reliability
5% Brand
name
Advertiseme 15%
nt
10%

Government Instalment
scheme facility
20% 30%

Computer
with
broadband
connection
20%

Interpretation
From the above data, it was observed that easy installment facility
make great influence among the customer for purchasing computer.
30% people impressed with the installment facility. 20% people
attracted for broad band connection in this scheme. 20% people belief
that, this scheme is a government scheme and there is no fraud
through this scheme.10% customer attracted in advertisement to

47
purchase computer through this scheme. Only 10% customer purchase
computer through this scheme for its reliability.

11. Which do you think is the most striking media to advertise hcl
computer?
1. News paper
2. Television
3. BSNL broad band connection
Table.11
Frequency Percentage
News paper 18 30%
Television 30 50%
BSNL broad 12 20%
band
connection
60 100
Sales

BSNL broad band

connection
20%
News paper
30%

Television
50%

Interpretation
It was observed that 50% people attracted hcl computer advertise
from television. From the customer view point, first of all they know
from television about the computer. Only 30% people from

48
newspaper. Surprisingly 20% people actually known about the
scheme computer with broad band connection.

12. Have you saw the advertisement of HCL INFOSYSTEM?

1. Yes
2. No
Sr no. Frequency Percentage
1 Yes 24 40%
2 No 36 60%
Total 60 100

Table-12

Sales

YES
43%

NO
57%

Interpretation
According to the observation, found that 60% people saw the
advertisement of hcl Infosystem. 40% people not know about the
advertisement. It was really a surprise thing that almost 40% people
have no knowledge about hcl advertisement.

49
CHAPTER-5
 Findings
 Suggestion and
recommendation
 Conclusion

50
5.1 FINDINGS
Every project has some limitations even the researcher came
across some limitations while working on the project which
made the analysis a little inappropriate at times. Some of the
basic limitations faced during the research are listed below:
Only limited number of respondent found i.e 60 players was
covered in the study.
1. Lack communication between the company and the BSNL job
holder who had provided the broadband service.
2. Less advertisement
3. Service is too late
4. Company not provides necessary things which have many many
important for the project.
5. Lack communication between the BSNL job holder and rural
people.
6. Most of the rural people completely ignore about the scheme.
7. Rural peoples are not listing carefully, what we talk to them!
8. They are not submitted the require documents.
10. The cable are not supported for broadband in many rural areas
11. Many land phones are not running because of the cable
Problem.
12. Many are not submitted there telephone bill .There bill will be
outstanding so they can not eligible for this scheme.
1.

51
5.2 SUGGESTION AND RECOMMENDATION
1. HCL is having large number of channel partners but it is
not supporting & taking care all of them equally which
results in increasing discontentment among new channel
partners because its not possible for company to support all
of them equally. Company should take some positive action
against it.
2. Company executive should pay proper attention towards
checking of various components of PC and telecom before end
user delivery. Otherwise it tends towards defame of brand name in
comparison to rivals.
3. Need to expend customer care center as the consume base of HCL
Infosystems is increasing with tremendously fast pace.
4. Proper attention should be paid for advertisement planning
Otherwise it may lead to problem for dealer and customer as well
as for company.
5. Company should tie up with some event management to company
to organize various promotional activities .
6. Company should take better attention towards communication
between company and customer.
7. As this scheme only applicable for rural people, company gives
better service and take step in this case.

52
5.3 CONCLUSION

Doing training was really an opportunity before me when I could

convert my theoretical knowledge into practical and of real world
type. Fortunately, the company I got is a true follower of the various
principles of management and also one of the leading companies in its
segment of the industry. The working environment that I was being
provided was extraordinary and helped me a lot in delivering my
work properly and with full potency of mine. HCL Infosystems Ltd is
one of the renowned names in the Software and Hardware sector of
computer industry. Marketing is a very crucial activity in every
business organization. Every product produced within an industry has
to be marketed otherwise it will remain as unsold stock, which will be
of no value. I have realized this fact after completion of my summer
training project. Despite of various difficulties and limitations faced
during my summer training project on the topic “IMPROOVING
RURAL INTERNET USES THROUGH BSNL BROADBAND
AND HCL PC BNDLING SCHEME”. I have tried my level best to
find out the most relevant information for the organization to
complete the assignment that was given to me. After completion of
my summer training project I have gained several experiences in the
field or sales marketing. I have got the opportunity to meet various
people, which fluctuate in different situation and time. This summer
training project has given me the opportunity to have first experience
in the corporate world. Theoretical knowledge of a person remains
dormant until it is used and tested in the practical life. The training
has given to me the chance to apply my theoretical knowledge that I
have acquired in my classroom to the real business world.

53
I have completed my summer training project in which are involved
in its successful completion. In spite of few limitations and hindrance
in the summer training project I found that the work was a challenge
and fruitful.
It gives enough knowledge about the computers market and the
distribution process undertaken by an organization. This summer
training project has enabled my capability in order to manage
business effectively and in my career in future. As this project
connects with the rural people, I have got great opportunity to work in
rural areas.

54
CHAPTER-6

 Bibliography

55
 BIBLIOGRAPHY

www.google.co.in

www.wikipedia.com

www.hclinfosystem.in

www.hcl.in

www.scribed .com

56
CHAPTER-7

 Annexure

57
ANNEXEURE

Dear Sir/Madam,
Name:…………………………………………………………………
Address:………………………………………ContactNo:……………
(City:………...............Pin:………………….State:…………………
I am a student of Krupajal Business School, Bhubaneswar and
presently doing a project on “IMPROVING RURAL INTERNET USES
THROUGH BSNL BROADBAND AND HCL PC BNDLING SCHEME”.
I request you to kindly fill the questionnaire below and I assure you
that the data generated shall be kept confidential.

Questionnaires
1. Which age group people mainly interested for buying computer?
1. 25-30
2. 30-50
3. 50-60

2. Which is the first and favourite scheme for purchasing computer

from hcl?
1. 3 year warranty
2. 5 year warranty

3. Will you interest for buying computer with broad band

connection as it is compulsory written in agreement form?
1. Yes
2. No

4. Instead of buying computer from market why you people

interested to buy through this scheme?
58
 1. It is easily available
2. Instalment facility available
3. Broadband connection available through bsnl

5. Is brand name affecting the scheme for making popularity

among the rural people?
1. Yes
2. No
3. Cannot say

6. Do the people take decision to buy themselves or take help of

others?
1. Dealer
2. Educated person
3. Family members

7. Computer knowledge among the customer when they buy.

1. Completely ignore
2. Average
3. Good
4. Excellent

8. Which model computer you want to buy?

1. CRT model
2. TFT model

9. What is the purpose of purchasing computer with broadband

connection?
1. Own use
2. Children education
3. Business Purpose
4. Entertainment
5. For social work
59
10. What influence your decision to purchase computer from hcl
through this scheme?
1. Brand name
2. Instalment facility
3. Computer with broadband connection
4. Government scheme
5. Advertisement
6. Reliability

11. Which do you think is the most striking media to advertise hcl
computer?
1. News paper
2. Television
3. BSNL broad band connection
12. Have you saw the advertisement of HCL INFOSYSTEM?
1. Yes
2. No

60