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Artsy Pansy

TABLE OF CONTENTS

Section 1 Executive Summary 3


Section 2 Personal Details
I. Proponents 5
II. Adviser 6
Section 3 Overview of the Business 7
I. Name of the Business
II. Nature of the Business
III. Location of the Business
Section 4 Business Plan Proper
I. The Needs 8
II. Statement of the Mission, Vision, Values
A. Mission
B. Vision
C. Values
III. Marketing Plan 9
A. Research and Analysis
B. Marketing Strategies
IV. Production and Technical Plan 10
A. Production Plan
B. Operational Plan
V. Organizational or Management Plan 11
A. Organization Chart
B. Contribution in the Business

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Artsy Pansy

Section 5 Sustainability
I. Financial Plan 12
A. Capitalization
B. Pre-Operational Expenses
C. Monthly Expenses 13
D. Projected Revenue 15
II. Social Impact 16
A. To the Community
B. To the Business Itself
C. To the Employees
Section 6 Addendum
A. Logo 17
B. Flyers
C. Survey Questionnaire 18
D. Location Map 19
E. Lay-out/Floor Plan 20

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Artsy Pansy

SECTION 1
EXECUTIVE SUMMARY

Starting up with the name of the business. Artsy Pansy, originated from the word Fancy
Arts. We come up with this name because of the creative minds of the group. We chose the phone
case design business because cellphones are commonly used by all of us. Kids, teenagers and even
adults are using cellphones.

The group planned that the business will be located at the Starmall Alabang, near the
cellphone selling branch outlets. We chose to place our business near the cellphone branches to
attract customers mostly the new buyers. Ages 13-30 and above, students and workers are the
target customers in the residence of Muntinlupa Area.

The improvement of protection and the art of uniqueness is the vision of this business. And
the affordability, time interval, and durability are the values indicated on the business. The
workflow or the operational plan is to the collection of raw materials, production, selling of
products, and inventory. The owner of the business is Ms. Polyannah Jean B. Marquez, the
production manager is Ms. Angel Meriel Nanas, the supervisor is Ms. Yvonne G. Abarca, the
treasurer and auditor are Ms. Jacques Nikolai Pereyra and Ms. Rica Mae Delos Reyes.

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The financial plans capital for all included pre-operational expenses costs Php 8,970.00.
The business has ten members, the manager, supervisor, and secretarys share is 10%, the sales
shall share 20%, the production manager and staffs share is 30%, and the auditor and treasurers
share is 20%, and a total of 100%. The total fixed cost for monthly expenses is Php 5,800.00, and
the total variable lost costs Php 3,170.00. Our daily projected volume is 150 pcs for the phone case
designs. So our daily projected revenue for cost is Php 3,000.00, and for selling price is Php
3,750.00. Our monthly projected volume is 4, 500 pcs so our monthly projected revenue for cost is
Php 90,000.00 and for selling price, Php 112,500.00. Our yearly projected revenue for cost is Php
1,080,000.00 and the selling price is Php 1,350,000.00.

In our business, there will be a working place for the customers which they can create their
own designs. And also there will be five (5) stalls wherein the available phone case designs are
displayed. The processing site of the designs will be located at the working area. There will be
having a seminar program for the people with disabilities who are good in arts and also a training
center for the youth to improve their designing skills. And also, the Artsy Pansy business will be
having a team building activities and livelihood program for the employees and staffs.

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Artsy Pansy

SECTION 2
PERSONAL DETAILS

I. THE PROPONENTS

Proponent #1
Polyannah Jean Brillantes Marquez She is 14 yrs. old. She is the fourth daughter of Jean and
Carlito. She was born on 30th of June year 2002. She is studying at Muntinlupa Business High
School Main. She graduated at Soldiers Hills Christian Day School. She wants to be a doctor.

Proponent #2
Angel Meriel Esmale Nanas She is 15 yrs. old. She is the middle daughter of Marivic and
Angelo. She was born on 16th of October year 2001. She is studying at Muntinlupa Business
High School Main. She graduated at Bagong Silang Elementary School. She wants to be a
fashion designer someday.

Proponent #3
Jacques Nikolai Pergis Pereyra She is 14 yrs. old. She is the eldest daughter of Marianne
Pereyra. She was born on 11th of Jul year 2002. She is studying at Muntinlupa Business High
School Main. She graduated at Buli Elementary School. She wants to achieve her dream which
is to become an accountant.

Proponent #4
Paolo Nicol Orense Esperanza He is 13 yrs. old. He is the eldest son of Ruby and Alfie. He
was born on 1st of June year 2003. He is studying at Muntinlupa Business High School Main.
He graduated at Buli Elementary School. He wants to study multimedia arts as his course.

Proponent #5
Blessyl Arroyo Lagnas She is 15 yrs. old. She is the youngest daughter of Nancy and Ignacio.
She was born on 19th of August year 2001. She is studying at Muntinlupa Business High School
Main. She graduated at Cupang Elementary School Main. She wants to be a stewardess/flight
attendant.

Muntinlupa Business High School, Espeleta St. Buli, Muntinlupa City 2016 - 2017 BP Edition MAJGTD Page 5
Artsy Pansy

Proponent #6
Yvonne Garcia Abarca She is 14 yrs. old. She is the youngest daughter of Merlie and Eriberto.
She was born on 30th of April year 2002. She is studying at Muntinlupa Business High School
Main. She graduated at Liceo de Alabang. She wants to be an architect.

Proponent #7
Precious Monique Soriano Plata She is 15 yrs. old. She is the youngest daughter of Carmen
and Belmer. She was born on 1st of December year 2001. She is studying at Muntinlupa
Business High School Main. She graduated at Alabang Elementary School. She wants to study
accounting as her course.

Proponent #8
Ricamae Bentoy delos Reyes She is 14 yrs. old. She is the third daughter of Marina and Eric.
She was born on 14th of May year 2002. She is studying at Muntinlupa Business High School
Main. She graduated at Elpidio I. de Dios Elementary School. She wants to be a teacher.

Proponent #9
Jhon Joseph Roldan Vizarra He is 15 yrs. old. He is the youngest son of Erlinda and Rosendo.
He was born on 19th of July year 2001. He is studying at Muntinlupa Business High School
Main. He graduated at Cupang Elementary School Annex. He wants to study military course.

Proponent #10
Psyche Aisiah Jefferson Ilao Salazar He is 14 yrs. old. He is the only child of Ronalyn and
Jimboy. He was born on 4th of June year 2002. He is studying at Muntinlupa Business High
School Main. He graduated at Don Enrique Bautista Elementary School. He wants to study
Bachelor of Science major in civil engineering.

II.THE ADVISER
MRS. MARY ANN JOHNLYN GONZAGA TOLENTINO DALIMOT

She is known as Mam Jam. She graduated college at Polytechnic University of the Philippines
(PUP Main Campus). She had the degree of Bachelor in Business Teacher Education Major in
Business Technology in year 2008. She is the former student of Muntinlupa Business High
School (formerly PEDHS Annex). She is now one of the Business Teacher who teaches the
subject of Entrepreneurship (Business Planning).

Muntinlupa Business High School, Espeleta St. Buli, Muntinlupa City 2016 - 2017 BP Edition MAJGTD Page 6
Artsy Pansy

SECTION 3
OVERVIEW OF THE BUSINESS

I. NAME OF THE BUSINESS

The name Artsy Pansy originated from the word Fancy Arts. Meaning the
essence of creativity is present on every wallpapers the company is selling. It can be
fancy in way our business is encouraging our customers to be more creative in their
own way that is why do-it-yourself. We make phonecases designs based on what the
customer wants. The designs couldnt be made without the makers passion on arts.

II. NATURE OF THE BUSINESS

We chose this business because cellphones are very common now a days. Even
a grade school students have cellphones. We want to give a colorful phone case on
them thats why we create this product. It is more like you are creating an image of
what is in your mind and pasting it on your phone case. In our group, many of us
are into arts so that we came up to this product

III. LOCATION OF THE BUSINESS

Our business will be located at cyberzone, Starmall Alabang. We decided to


build our business in that area because there are many brandies and stores selling
gadgets like cellphones and tablets. In addition, the area will be helpful in growing
up our business successfully. So that we chose this location to promote our product
in every individuals. And also, to share our own made designs with the help of our
creative minds.

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Artsy Pansy

SECTION 4
BUSINESS PLAN PROPER

I. THE NEEDS

Mobile phones are already everywhere. As well as different kinds of phone cases. It becomes
popular because it can protect your phone when you accidentally drop it. It can also add
fashion to your phone and make it more unique and stylish.

II.STATEMENT OF VISION, MISSION AND VALUES

A. VISION
We see the problem of those who loves their phones. We see the expensiveness and the
appearance of your cellphones. Sometimes it may be broken so we are here to save your
problems about your phones. We will not just improve the protection but it also gives art and
uniqueness to your phones.

B. MISSION
We protect and improve the outer shell of your cellphone in quality. Our cellphone case is
not only for protection but also it brings beauty to your cellphone.

C. VALUES
Affordable

Long lasting

Durable

Trustworthy

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Artsy Pansy

II. MARKETING PLAN

A. RESEARCH AND ANALYSIS

Based on our survey conducted among the 100 students we interacted with, the most chosen
category of designs are the Floral and Anime (28) and the least is the Galaxy category which has
(13) tally.

B. MARKETING STRATEGIES

We chose the Paid Advertising through flyers because it is a simple way to inform the
people especially the phone case lovers about the details of our product.

We also chose promotion in public relations because when we are promoting, we are also
talking to the customers at the same time. By giving flyers and others we can promote our product.
During promoting, we are also teaching the readers regarding the procedures on how to make a
phone case design with sticker paper so they can make their own phone case design itself.

On methods, we conduct Double Offers because having double offers can attract more
customers to buy our product. It is also a way to save money but still, we are gaining. We will also
do Buy one take one offer to gain more buyers.

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Artsy Pansy

III. PRODUCTION AND TECHNICAL PLAN

A. PRODUCTION PLAN

Transformation
Process
Inputs Output

FINISHED
*trace the phone case on the
*sticker paper
sticker paper PRODUCTS:
* acrylic paint
*put some designs on the
*paint brush *personalized DIY
sticker paper
*glitters
*using paint put some colors phonecase design
on the designs
*paste it at the back of the
phonecase

B. OPERATIONAL PLAN

1. Gather all the materials needed like


sticker paper, pencil, paint brush,
and coloring materials.

4. Wait until the colored design get dry 3. Sketch first the design wanted by the
and lastly, remove the design from the sticker customers.
paper and stick in the phonecase.

2. After finishing the sketch, start


coloring with watercolor or coloring
pens.

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Artsy Pansy

IV. ORGANIZATIONAL OR MANAGEMENT PLAN

A. ORGANIZATION CHART

Polyannah Jean B.
Marquez
Manager

Paolo "Nicol"
Esperanza
Secretary

Angel Meriel E.
Yvonne Abarca Jacques Nikolai Pereyra,
Nanas Rica Mae delos Reyes
Supervisor Production Manager Auditor and Treasurer

B. CONTRIBUTION IN THE BUSINESS

Positions Duties and Responsibilities


1. Manager Responsible in administrative task and also hiring new employees

2. Secretary Handles the paper works like letters and records of the business

3. Supervisor Oversee the workflow out the facilities/supervising the work of employee

4. Production Manager Planning, organizing production schedules

5. Auditor and Treasurer Managing cash flow and financial budgeting. Record Keepers for
materials.

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Artsy Pansy

SECTION 5
SUSTAINABILITY
I. FINANCIAL PLAN

A. CAPITALIZATION
Artsy Pansy, the initial capital is P8,970 . There will be 10 members. Each of the
members shall share P 897

Partners % share
Manager 10% P897
Supervisor 10% P897
Secretary 10% P897
Sales (2) 20% P1794
Production Manager and staffs (2) 30% P2691
Auditor and Treasurer 20% P1794
Capital P8970

B. PRE OPERATIONAL EXPENSES

Raw Materials For month P 1,500


Materials and Equipment P 300
Rental P 2,500
Water P 150
Transportation Fee P 20
Electricity P 1,000
Miscellaneous Fee P 500
Wages for month P 3,000
Total Capital P 8,970

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Artsy Pansy

C. MONTHLY EXPENSES
FIXED COST

Rental 2500

Salaries: Production Manager and staffs 700

Sales 400

Auditor and Treasurer 600

Secretary 300

Supervisor 500

Manager 500

Tools and Equipment Rotary paper cutter 300

Machines

(A)TOTAL FIXED COST 5800

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Artsy Pansy

VARIABLE COST (Month)

Raw Materials

Sticker paper 130

Paint 1,000

Pencil 70

Paint brush 50

Glitters 250

Telephone Bill

Electricity 1,000

Water 150

Transportation 20

Miscellaneous 500

(B)TOTAL VARIABLE COST 3,170

(A+B) TOTAL MONTHLY COST 8,970

Packaging should also include in your monthly expenses.

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D. PROJECTED REVENUE
Project
Yearly
ed
Daily Projected Monthly Projected
Volum
Volume Revenue Revenue
e Revenue
Types of
Costing
Product/s ( MRC x
(Cx Monthly ( DRC x
Daily 12 )
PVD ) 30 )
( PVD x
30 ) ( DRSP x ( MRSP x
( SP x
30 ) 12 )
PVD)

C 20 C
C 3,000 C 90,000 1,080,000
M -5
Phonecase
150 4500
Design
SP 25 SP -3,750 SP- 112,500 SP
1,350,000

C C C C

M-

SP SP SP SP

C C C C

M-

SP SP SP SP

C C C
Total 150 4,500
SP SP SP

Legend: Cost C Mark-up - M Selling price SP

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Artsy Pansy

II. SOCIAL IMPACT

A. TO THE COMMUNITY

Activities to the youth who are into arts to improve the designing skills.
Seminar program for the people with disabilities which are good in arts.
Artsy Pansy will be having a training centre for the people who are good in arts to have a
donation for the unfortunate.

B. TO THE BUSINESS ITSELF

We can enlarge the production of business if it became successful.


Many buyers or customers will have an interest with the designs.
The business can have multiple branch outlets.

C. TO THE EMPLOYEES

The employees may attend seminars to improve their designing skills.


Team building and activities for the employees and staffs.
Livelihood program for the staffs and workers.

Muntinlupa Business High School, Espeleta St. Buli, Muntinlupa City 2016 - 2017 BP Edition MAJGTD Page 16
Artsy Pansy

SECTION 6
ADDENDUM

A. LOGO

B. FLYERS
ARTSY PANSY Benefits
Affordable and at
the same time,
How it differs from
colorful and unique
others?
in eye appeal.
Artsy Pansy Phone case
Design is a unique and Materials
creative way to give Sticker Paper
the phone a beautiful Pencil
outer shell appearance. Brush Pens
Coloring Materials

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Artsy Pansy

C. SURVEY QUESTIONAIRE

Name: Name:
Gr.& Sec.: Gr.& Sec.:

Do you use phonecase? Do you use phonecase?


Yes No Yes No

What design of phonecase do you What design of phonecase do you


like? like?
Anime Anime
Galaxy Galaxy
Floral Floral
Quotations Quotations
Cartoons Cartoons

Name: Name:
Gr.& Sec.: Gr.& Sec.:

Do you use phonecase? Do you use phonecase?


Yes No Yes No

What design of phonecase do you What design of phonecase do you


like? like?
Anime Anime
Galaxy Galaxy
Floral Floral
Quotations Quotations
Cartoons Cartoons

Muntinlupa Business High School, Espeleta St. Buli, Muntinlupa City 2016 - 2017 BP Edition MAJGTD Page 18
Artsy Pansy

D. LOCATION MAP

Cellphone Branch Cellphone Branch Cellphone Branch


Outlet Outlet Outlet

Artsy Pansy Phone case


Design Branch

Cellphone Branch
Outlet

STARMALL ALABANG
Near the cyberzone area

Muntinlupa Business High School, Espeleta St. Buli, Muntinlupa City 2016 - 2017 BP Edition MAJGTD Page 19
Artsy Pansy

E. LAY OUT / FLOOR PLAN

Stall 1 Stall 2
Stall
3

Waiting
Cashier Area
Stall 4 Stall 5
*Available *Available
phonecase phonecase
designs designs

Working Place

Entrance/Exit

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F. PICTURES

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Artsy Pansy

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