INTRODUCTON TO THE INDUSTRY

The industry is usually called as foundry. A foundry is a factory that produces metal castings.
Metals are cast into shapes by melting them into liquid, pouring them in a mould and removing
the mould material or casting after the metal has solidified as it cools. The most common
processed metals are aluminum and cast iron. Other metals like bronze, brass, steel,
magnesium and zinc are also used to produce castings in foundries.

The Indian Metal Casting or Foundry Industry is well established. According to recent studies by
Modern Castings, USA India ranks the 2nd largest castings producer producing estimated as 7.44
Million MT of various grades of castings as per international standards.

These castings are produced for various applications like Automobiles, Railways, Pumps
Compressors & Valves, Diesel Engines, Cement, Textile, Electrical Machinery, Aero & Sanitary
pipes & fittings etc and also other special applications.
 INTRODUCTION TO THE ORGANISATION

Bright Foundries Coimbatore Private Limited is situated in Kovilpalayam, Coimbatore and is in

operations for more than 35 years. Bright Foundries is one of the oldest and modest foundries
in the industry. The production of the foundry started since 1978 and is still counting.
Mr.Subbiah started the industry as a sole proprietorship over 35 years ago and runs it
successfully till date. It is a large foundry that covers an area of 4.25 acres, and has the buildup
area of 35000 square feet. It also has a machine shop that covers an area of 14000 square feet
apart from the buildup production space. It also has separate for warehouse and power house
inside the business premises. With the strength of over 250 employees it is one of the most
leading foundries in the industry. The foundry is managed by professionals who have wide
experience of two to three decades in foundry technology and industrial metallurgy.

The company is both capital as well as consumer good producer. But the major part of the
companys products is capital goods. The goods are usually produced based on the order
received. The order is carried out in batches and the outputs are dispatched on the dates
requested by the customers. Basically the foundry is a processing industry. The output is
produced after undergoing several processes like malting, pouring, baking etc. Primarily the
foundry produced 150 metric tons but now with high tech machines and induction furnaces the
foundry has the capacity of producing 500 metric tons per month it also an expandable capacity
of 750 tons per month.

With effective and efficient production and motivated employees the companys annual
turnover is about INR 35 crores. The company has an annual tonnage of 6000 MT of saleable
castings. The company manufactures Precision machined components and castings of Grey
iron, ductile iron and Nickel. It also produces high quality steel, aluminum and iron castings. The
varied products produced are applied in Automobile, Valve Components, Valve bodies, Tractor
Components, Wind turbines and Gear Components and General engineering and Pipe fittings.
The companys products are consumed by some of the most famous and successful companies
like Larsen & Turbo, Gamesa etc. The exports of the company cover almost 40% of the
companys total production. The company exports its castings to many countries like The
United Nations, Germany and The US. The companys casting components are of high quality
and have passed all the required tests. The company is accredited by ISO certification and the
castings are certified by the TUV NORD and PED.
 ORGANISATIONAL STRUCTURE

MANAGING DIRECTOR

JOINT MANAGING DIRECTOR

HEAD-PRODUCTION MANAGER-ADMINISTRATION, QA IN CHARGE, MANAGER - QA

AND MAINTANCE PURCHASE, SALES AND WORKS EXPORT AS AND MR
PERSONNEL PER AD 2000 WO

ASSISTANT ASSISTANT QA
PATTERN MOUL- MELTIN MANAGER ENGINEER
MAINTE- DING -G ACCOUNTS
NANCE SUPER- SUPER- LAB IN
FETTLING AND INSPECTOR
VISOR VISOR ASSISTANT CHARGE
DISPATCH
SUPERVISOR
ASSISTANT

WORKERS WORKERS WORKERS

The organizational structure of the company is particular and perfect for the companys style of
activities. The hierarchical position begins from the Managing Director then the Joint Managing
Director followed by the heads or in chargers of the respective departments, their assistants
and then the workers. The workers report to the assistants of the departments and the queries
are taken by the assistants to the heads of the department, if the solution to the problem
comes under the powers of the in chargers, they provide the solution or give orders, if the
solution is beyond his powers it is reported to the Joint Managing Director and the Managing
Director. However, the implementation of any decision taken requires the approval of the Joint
Manager Director or the Managing Director. The managers or the heads of the department act
as an intermediary between the assistants, managers and the management.
 PRODUCTION DEPARTMENT
The production department is a part of the industry which is concerned with the conversion of
raw materials into finished products. It is a department that is directly connected with the
profit of the organization. The production department is an important department and also the
one that involves large amount of risks as production of metal products always involves danger.
Several processes take place in the production department. There are also a lot post-production
activities taking place. The production is the main function around which the other function
revolves.

DEPARTMENTAL FLOWCHART:

HEAD- PRODUCTION AND

MAINTAINANCE

PATTERN MOULDING MELTING

MAINTENANCE SUPERVISOR SUPERVISOR

WORKERS WORKERS
S

The production head controls the entire production department. SS Any decision taken or needs
to be implemented needs the approval of the production head. The department is divided into
three and the work is delegated. Each division has its in chargers and officers who are assisted
by assistants and workers. The production of a component requires undergoing a lot of steps.

The steps of production are as follows:

DESIGN DEVELOPMENT AND ENGINEERING SECTION:

This section of the department comes under the pattern maintenance division of the
department. The design development and engineering of the pattern is the first and basic step
of production. The production of components basically requires the production of patterns or
moulds. The patterns for the components have to be developed exactly as specified by the
customers. The customer provides the company a rough 2D draft of the component they
require. Based on the drawing or draft provided the production department develops a pattern
that suits the component. The design is developed using high tech software, 3D designs also
developed for critical components. After the development of the pattern design, the pattern
drawing is shown to the production head and the joint managing director to get approval, a
copy of the drawing is also sent to the customer company for approval of the pattern drawing
and the next step if production begins. The design is then sent to the engineering department
and the engineering team plan on how to manufacture the component. The pattern is first
manufactured in wood and shown to the management and the customer company and asked
for approval. Now, the patterns are ready to be created as moulds. For each component there
are two pattern plates, one for the top and one for the bottom.

PATTERN SHOP:

The pattern plates are created in the pattern shop. The patterns are the base for the creation of
moulds for the components and the patterns has to be stored and maintained properly until
the component is dispatched to the customer, or the patterns can also be used for other
customers who order for the same component. In the pattern plates the code of the customer
company and a recognition number and also the words top and bottom are mentioned to
denote whether the pattern plate moulds the top part or the bottom part of the component,
these specifications makes it easy for identification and recognition. The pattern plates are
arranged in shelves and maintained properly.

MOLDING PROCESS:

The next is to create molds using the pattern plates created. The molds are made using sand
mixture; the sand used in the sand mixture contains sand that has high silicon content, the
mixture also contains various other chemicals along with the sand to make it stand rigid and
resistant to high temperature. The sand used for the mixture is derived from mines and other
such places. The sand is mixed in a sand mixer in huge volumes and taken from the mixer in
required quantities when needed. There are two ways of doing the molds. They are; Hand
molding and Machine Molding. The methods are used respectively based on the component.
With the advent of high tech machines, machine moldings are largely used.

In the molding process, the sand is filled in the mold and pressed so that the sand gets the
shape. One pattern either the top or bottom is fixed at a time and sand is filled. In machine
molding the sand filled is pressed using machine with the assistance of manual labor. The mold
box is removed once the sand is fixed properly and the mold has been created. Whereas in
hand molding the sand is pressed, beaten hard, tightly packed in the mold box by manual labor.
The workers fill the sand in the mold box and beat them using wooden hammers and sticks so
that it takes shape. Though hand molding consumes more time they are used for some delicate
components that may be managed by high force of the machine.

The company has good quality, high power machines like ARPA-300 and ARPA -450 molding
machines that make accurate molds in short time period. Each machine has two pairs of
pressing stands; the top is affixed in one stand and the bottom in another. The molds are
checked for rigidity for getting right and accurate shape. Once the mold is ready, the top mold
box and the bottom mold box are joined together and placed in mold cars. Moulds cars are
stands which are moveable through which the mold boxes can be taken to the pouring area.
The mold cars are pushed through tractor lines and kept ready for pouring the hot metal
mixture.

CORE SHOP:

CORE:

Cores are important mold parts that are used to provide perfect shape for the castings. They
are small in size. Basically small molds are called as cores. One casting component sometimes
may require more than one core. The core design and number varies from one casting to
another.

PREPARATIONS OF CORES:

Cores are usually prepared manually as they are small in size. But there are some big sized
cores which are made in machines that are specially designed for core preparation. Just like
molds, cores are also prepared using sand that is mixed with certain chemicals that make them
heat resistant.

In hand core preparation the sand is filled in metal mold specially designed for the core, and
pressed tightly to get of gaps or vacuums. Once the sand is filled, hydrogen gas id passed
through the core mold to harden the sand. After been running through hydrogen gas the cores
become rigid and unbreakable. The core are baked to make then even more hard and rigid and
also resistant to high temperature. Baking the cores involves two methods a) manual baking
and b) machine baking. Manual baking is by applying flammable liquid around the core and
setting fire to them. Such methods are used for very small cores which are not suitable for
machine baking. Machine baking is baking in huge ovens specially designed to bake the cores
and molds called Heat treatment Furnaces. These ovens are large in size and produces
enormous heat than the domestic ovens. The cores are then placed inside the molds to give
them proper shape. The cores help to provide accurate shape for the castings.

MELTING PROCESS:

In this department, the metal that is required to prepare the casting is prepared. Different
elements are required to prepare the melt that is required for production of castings. The
composition of metals and chemicals varies from one component to another. If a particular
casting requires more of magnesium than nickel or any other chemical then that chemical
needs to be added at the required quantities. Based on the castings, different chemicals and
metals like steel, iron or aluminum are mixed in different proportions and melt is prepared. The
basic elements that are added to prepare the melt are:

Pig iron
Steel scrap
Factory returns (damaged castings or wrongly patterned castings and rejected castings)

The pig iron, steel scrap and factory returns are first put into induction furnaces and then in
few minutes other chemicals like magnesium, nickel etc are added to the metal mixture. The
induction furnace is enormously hot that it produces heat over 1000 degree Celsius. Special
thermometers are used to check the heat of the melted metal to check whether they are the
correct temperature to be poured into the molds. It takes around 45 minutes for the melt to
get ready and reach the perfect temperature. Once the melt is ready they are shifted to pouring
vessels.

From the induction furnace the metal melt is first transferred to a huge pouring container and
then transferred from that container to small pouring vessels, to be poured into the moulds.
The scrap or a metal that has not been melted are filtered and now the melt is ready for
pouring.

POURING:

The hot melted metal is shifted from the induction furnace to big container and, from there;
the melt is transferred to small pouring vessels to be poured into the molds. The small pouring
vessels are attached to railings in the ceilings and are moved through the poring area with the
help of small wheels that are attached. The poring vessels are brought to the tractor lines
where the molds are placed and a filter is placed on the hole into which the metal has to be
poured.

The melted metal has to be poured within 5-7 minutes of preparation because, once the metal
falls from correct temperature they become unsuitable to be poured into the molds and has to
be heated again to be brought to the right temperature. An alarm is fixed near the induction
furnace area and an alarm is set before the pouring activity begins. This alarm indicates the
point or time when the melt falls from the right temperature and on the blow of the alarm siren
the pouring will be stopped. It takes nearly 48 hours for the metal to cool down, harden and
ready so that the mold can be opened. The remaining melt if any that fell from its temperature
before being poured will be used again while preparing the melt.

POST PRODUCTION ACTIVITIES:

The activities take place after the melt is poured and it has rested for the required period.

KNOCK OUT OR SHAKE OUT SESSION:

In this session the mold boxes are removed from the molds. Now the sand has to be removed
from the casting as the melt is hardened and the casting would have taken its shape. In the
shake out, the casting is placed and pushed down through a knock out machine that almost
resembles a slide in a playground. While the casting is pushed down the slide like machine
begins to vibrate. The vibrating slide shakes and knocks or hits the castings and the sand that
has been surrounding or holding on to the casting falls off and the casting alone is gotten at the
end. Knock out is nothing but the removal of the sand mold from the casting.

FETTLING:

Once the casting is removed from the mold, the nest job is to properly shape the casting. While
making the molds, the path through which the metal travels and takes shape will also be
designed. These are extra parts and only on the removal of these extra parts the casting that is
perfectly in shape can be obtained. The path in which the metal travels is called as runners
and risers. The pathways through which the vertical sections of the molds are filled are called
as risers and the horizontal pathways are called as runners. These runners and risers are
removed from the castings; this process is called as fettling. They are cut out manually and the
castings are given correct shape.

SHOT BLASTING:

In the shot blasting session, the sand that is still sticking in the corners of the castings or in the
minute parts are removed and the casting is polished. In this technique the casting is sent inside
a shot blasting machine arranging them in the trays that is provided in the machine. Once the
castings are arranged and fitted inside the machine, the blasting begins.

Inside the machine small metal balls hit the casting in high speed continuously for a period of
over 15-20 minutes and the sand is removed and dull grey castings come out as clean, shining
silver castings. By forcefully beating the castings they become polished. The small metal balls
are shot by the machine blasted and hence the technique is called as shot blasting. If a
component is not cleaned or polished properly it undergoes another or required times of shot
blasting.

GRINDING:

The next activity after shot blasting is grinding or smoothen the edges. The sharp edges that are
present in the casting as a result of cutting the runners and risers or overflowing of the metal in
the mold are cut out and are smoothened. These sharp edges are cut out manually using a
cutting machine and are smoothened and the casting is passed on the next activity.

2ND SHOT BLASTING:

After the edges are grinded, the castings are re-polished in the shot blasting machines. As a
result of grinding, there may be some dark spots, which are rusty and unpolished. So, the re-
polishing session makes the casting perfect for being dispatched.

RUST PREVENTION:

As the castings are made of iron and other metal elements, the risk becoming rusty is always
present. If the casting become rusty they become unsuitable for sending to the customer.
Hence prevent from rusting, they are dipped in rust prevention oil.

END OF PRODUCTION ACTIVITY:

After rust prevention activity the castings become perfect for being dispatched. The castings
are either dispatched and sent to the customer or sent to the machine shop to be machined as
per customer requirement. The castings are arranged in huge wooden boxes and sent to the
customer. The castings are also exported to many countries around the world. On top of each
wooden box, that are to be sent, the company name, the code of the customer company, the
name and code of the component are mentioned for identification.

MACHINING SECTION:

The machining section is a new section that has been added to the industry as a result of
modern machines and techniques. The machining section has a separate area called the
machine shop. The rust prevented saleable castings are machined to provide it better
accuracies. Machining the component is done to achieve desired and high level of dimensional
accuracies, physical shape. After grinding, any castings that require high dimensional control
are machined. The reason for this is that these processes give better dimensional capability,
repeatability than many casting processes.

PURCHASE DEPARTMENT
The purchase department is one of the major department and an important department of the
company. The function of the purchase department is to make available the required raw
material for production. The purchasing department has to take into account various factors
before deciding to purchase the required commodity. It has to keep in mind the raw material
required, raw materials already available and stored in the warehouse, the price of the raw
materials and whether its price are suitable and reasonable, the quality and lead time of
receiving the raw materials.

HIERARCHICAL CHART OF THE PURCHASE DEPARTMENT:

MANAGING DIRECTOR

JOINT MANAGING DIRECTOR

MANAGER
ADMINISTRATION-
PURCHASE

ASSISTANT STORES
MANAGER- KEEPER
PURCHASE

ASSITANT

The managing director and the joint managing director head the purchase department. Any
decision that is taken in the purchase department needs the approval of the management for
implementation. The authority of power is then with the purchasing manager, who takes any
internal departmental decisions. The purchasing manager takes any decision concerned with
supplier relations and purchasing. The assistant purchasing manager assists the purchasing
manager in all the activities like placing the purchase order, inspecting the raw materials etc.
the stores keeper keeps track of the availability of raw materials in the warehouse and he is
assisted by his assistant in all his works. The company makes two types of purchases. They are:

PURCHASES

CAPITAL CONSUMER
GOODS GOODS

PURCHASE OF CAPITAL GOODS:

The purchase department also takes care of the purchase of capital goods and required
equipments like furnaces, sand mixers, machining machines etc. the company has a good
quality and high tech machines that support modern technologies. It has 350 /KW 500kg and
750 /KW 1000 kg induction furnaces for melting, ARPA 300 and ARPA 450 for molding and heat
treatment furnaces with high volume facilities. It also has high machining machines like
DOOSAN VTL PUMA 550, DOOSAN VMC DNM 650, DOOSAN HTC LYNX 220 LC and other quality
control machines.

For the purchase of these goods the purchase department has to get first approval from the top
management of the company. The purchase department should be first requested by the
production department or the resource user and an indent should be given reasons for the
purpose of the requirement of the machine. The purchase department along with the resource
user makes a request to the management. The management goes through the stated reasons
for requiring the machinery and if it feels the necessity the management provides approval for
the purchase of the machinery. On the contrary if the management feels that the request is not
necessary ay that point or position of the concern it rejects the request that is made.

After the approval granted, now it is in the hands of the purchase department to place the
purchase order (PO) to the supplier for procurement of the commodity. In the purchase order
(PO), the type of machinery, item description or specification, expected delivery date and the
finalized price are all mentioned. If the supplier or the sellers are comfortable with terms and
conditions they move forward and purchasing activity takes place. The method of payment and
all the payment and credit terms are mentioned in the purchase order. The payment may be
made once or after the machinery is received. The company may also pay some part or advance
and the rest after the delivery. The payments are made based on the agreed payment terms.

PURCHASING OF CONSUMER GOODS:

The purchase department is in charge for the purchase of the necessary raw materials that are
needed for the production if goods and services. Once the company receives orders from the
customer the basic requirement for production are raw materials. After the order has been
received the production planning department prepares the list of raw materials that are
required and sends them to them to the stores or warehouse. The stores keeper will check the
available raw materials and calculate the further quality of raw material needed for producing
the amount order also considering the wastages that might occur during the production. The
stores keeper will then raise an indent and send to purchase department for purchasing the
raw materials. The purchase department has to purchase right quantity of raw material that
they are neither insufficient for production nor surplus. The company has approved supplier to
whom the company usually purchases its raw materials. Any company would usually not take
the risk of changing the supplier in the case of raw materials.
After deciding on the quantity and approved supplier who provides the raw materials of good
quality and in an affordable price the purchase department places an order (PO) to the supplier
for the supply of raw materials at the right time. The purchase department makes an
agreement for payment methods and the payment is made based on the agreed payment and
credit terms. The purchase department also keeps track of the available raw materials, the
materials received and the materials that are yet to be received. Once the company feels the
falling in the quantity of raw materials the stores keeper checks for the requirement of raw
materials and the purchase indent will be sent to the purchase department for further
purchasing.

After the purchase order is placed and the goods are sent by the supplier to the company. Once
the company receives the materials that have been ordered the Inspection of goods does the
incoming inspection for each raw material that comes inside the company. After the inspection,
the goods are certified by the inspector and the Goods Received Note (GRN), invoices and
notices are provided. After inspection by the inspector, the raw materials undergo another
couple of inspections both by the stores keeper and the purchasing manager. Only if both
parties approve, the company is said to have been accepted the raw material sent. If the goods
are accepted, the purchase department procures the goods and send indent to the finance
department to pay for the raw materials based on the payment terms. If there is any fault in
the raw material that is sent, the company rejects the raw material and sends back the goods to
the supplier. The company does not accept any good that do not match the order for any good
they have placed. The goods are sent back to the supplier and the purchase department
organizes for alternative sources for raw materials so that the materials reach at the right time
and the production takes place at the right time.

HUMAN RESOURCE DEPARTMENT

If a company has good, experienced and dedicated human resource department, then the
company can become one of the most successful company , because, the human resource
department take care of any activity that involves persons or employees. It hears to all the
queries that the employees have for their bettered working and for enhancing their
involvement in their work. All the recruitment function, training new as well as old employees,
maintaining employee welfare, checking the salary that each employee receives, providing
bonus, incentives and appraisals are all the activities that HR department performs.

HIERARCHICAL POSITIONS IN THE DEPARTMENT:

 MANAGING
DIRECTOR

JOINT MANAGING DIRECTOR

MANAGER-
PERSONNEL

ASSISTANT
MANAGER

MAIN FUNCTIONS OF THE DEPARTMENT:

HR DEPARTMENT

STAFFING
COMPENSATION
EMPLOYEE
ANALYSIS TRAINING -Job costing
RELATIONS
RISK BENEFITS
-Job evaluation -Training -Applicant ADMISTRATION
MANAGEMENT -client
partnership sourcing
- Salary board consultation
-property -accommodation
-Course -Job fairs
-Attendance insurance -Grievance
procedure -health
incentives procedure
-safety program insurances
-Unemployment -Program
compensation development

RECRIUTIMENT AND STAFFING:

The success of recruiters and employment specialists generally is measured by the number of
positions they fill and the time it takes to fill those positions. Recruiters who work in-house as
opposed to companies that provide recruiting and staffing services play a key role in developing
the employers workforce. They advertise jobs, source candidate, screen applicants, conduct
preliminary interviews and co-ordinate hiring efforts with managers responsible for making the
final selection of candidates. The department that needs an employee or is going to face
vacancy makes a request to the HR department to recruit them a staff and the HR departments
takes step to staff employees. When an employee has to be recruited or sent out of the
company a three month notice has to be given. As the company will already know that there is
going to be a vacancy the recruitment process takes place some weeks earlier. In case the
company wants to recruit additional persons as result of expansion of the organization an open
interview for all the willing persons take place. The positions of the persons who leave as
retirement are usually filled by promotion. A three month notice is given before removing any
person from the organization and the last three months salary is also given.

SAFETY:

Workplace safety is an important factor. Under the Occupational Safety and Health Act of 1970,
employers have an obligation to provide safe working environment. This is an important factor
in the foundry because handling of high temperature metal fluid is highly dangerous. Hence the
safety measures or instruments are mandatory, because viewing hot molten metal can be
injuries to the eyes, handling the hot metal without safety instruments are impossible and can
lead to serious health damage. Handling metals bare-handed are also injurious. Safety
provisions are to be provided to the workers and also to the officers checking the work. This is
also checked by the Safety Inspecting Officers. One of the main functions of the HR is to support
workplace injury. In addition to this, HR safety and risk specialist often work closely with HR
benefit specialist to manage the companys workers compensation issues.

EMPLOYEE RELATIONS:

In a unionized work environment, the employer and labor relations functions of the HR
becomes important.HR relations is the HR discipline concerned with relations strengthening the
employer-employee relationship through measuring job satisfaction, employee engagement
and resolving workforce conflicts. Labor relations functions also include developing response to
union organizing campaigns. They act as an intermediary between the management and the
laborers.

COMPENSATION BENEFITS:

On the compensation side, the HR functions include setting compensation structures and
evaluating competitive pay practices. A compensation and benefits specialist may negotiate
group health coverage rates with insurers and co-ordinate activities with the retirement savings
fund administrator. Payroll, providing provident fund and pensions also come under
compensation.

COMPLIANCE:

Compliance with labor and employment laws is a critical HR function. Non-compliance can
result in work force complaints based on unfair employment practices, unsafe working
conditions and general dissatisfaction with working conditions that can affect productivity and
ultimately profitability. The HR staffs are required to be in close relations with the employees or
workers and always have a track on their requirement and try to satisfy their needs to get the
maximum involvement in the job and profit for the organization.

TRAININD AND DEVELOPMENT:

Employers must provide employees with the tools necessary for their success which, in many
cases, means giving new employees extensive organization training to help them transition into
a new organization culture. Many organizations also provide leadership training and
development. Leadership training may be required to newly hired or promoted supervisors or
managers on topics such as performance management and how to handle employer-employee
relation matters at the department level. Professional development opportunities are for
employees looking for promotional opportunities or employees who want to achieve personal
goals. Programs such as tuition assistance and reimbursement programs often are within the
purview of HR training and development area.

SALES AND MARKETING DEPARTMENT

The marketing and the sales department plays an important role in the company as it
influences the profitability of the company. Any company produces goods and services to be
sold to a third party, it is the ultimate reason for producing the goods, the sales and marketing
department is very important because the selling activity takes place only through this
department. The marketing and sales department is the main communicator to the supplier or
the seller. Any queries that the supplier has that needs to be cleared with the company comes
only through the marketing and sales department. The marketing department markets the
products of the company and brings more customers to the company and the work of the sales
section of the company is to implement the orders that the marketing department generates.

HIERARCHICAL POSITIONS IN THE DEPARTMENT:

MANAGING
DIRECTOR

JOINT MANAGING DIRECTOR

DIRECTOR-
MARKETING AND
SALES

MANAGER- MANAGER-
MARKETING SALES

ASSISTANT ASSISTANT
Like the other departments in the organization, the managing director and the joint managing
director head the marketing and sales department. This department is headed by the director
of marketing and sales, he checks the work of both the marketing as well as the sales session of
the department simultaneously. The whole marketing works are done by the marketing
manager and he is assisted by his assistant. The sales manager is responsible of all the sales
department work and the sales assistant assist in all his responsibilities.

MARKETING:

The marketing department is responsible for bringing more orders to the company. They have
contacts with many other companies and maintain good relations with them. Marketing is a
management of exchanges relations. The main job of the marketing department is to create the
customer, keep the customer and satisfy the customer. The marketing department will provide
quotations to the customer company. They quote the price of the goods and the lead time for
the delivery of the casting. The marketing department has focus on activities like finding which
customer would provide them with orders and which company would be suitable to their
working style or culture, which company is in requirement of the goods they produce. The
marketing department communicates with various customer companies and generates orders.
They are the main reason for the selling activity to take place.

SALES:

The work of the sales department is to implement the orders as per customer requirement and
sell the companies saleable goods. The main function of the sales department is to effect sales;
it deals with the transfer of the ownership of the merchandise that the customer has ordered
on terms satisfactory to both the buyer and sellers. The company provides a monthly target to
the sales department has to hit within the month. There may be concession provided in
reaching the targets due to any practical problems arising in production of goods.

After the marketing department successfully markets the products, the customer places an
order with the company. The marketing department transfers he order copy to the sales
department for the implementation of the order received. The sales department goes through
the order that has been place and sends the order copy to the production planning department
of the company to start production. The production planning department and the sales
department are in close contact with each other and the rate of production is regularly
communicated to the sales department so that they could answer to the customer company in
case of any question regarding the production is raised. The sales department acts as an
intermediary between the company and the customer. The sales department is responsible for
maintaining good industrial relations with the customer. Any queries that the customer has in
production or in any activity of the company, it has to pass through the sales department. The
sales department makes the agreement of sales with the customer for the goods ordered. As
the lead time for production and the price quotations are already informed to the customer,
the sales department makes sure that the goods are sent at the right time and he quoted
amount is received. If in case the company requires more time than the mentioned time due to
any practical problems, the sales department makes sure that the customer is informed earlier
and requests him for more time.

The sales department is responsible for the packing, transportation and fulfillment of the order
that the customer has placed. It takes care of all the logistics works of the company. The sales
department makes agreement with the customer company on the method of transportation
and the way of packing the goods, the day of dispatch and the payment terms. If the goods
have to be exported to far off countries the sales department makes sure that the goods are
packed in a sea worthy packing to withstand the external pressures until it reaches the
customers place. The responsibility of the sales department comes to an end only when the
castings reach the customers place. The responsibility of the sales department is over only
when the goods are accepted without any rejection. In case of any rejections the sales
department makes sure that the required corrections are made and the good is resent to the
customer.
 CONCLUSION
The industrial training in BRIGHT FOUNDRIES PRIVATE LIMITED Company was a very valuable
and an interesting experience. The training program helped to gain more knowledge on how
every metal product that we see in our lives is manufactured. I learnt that behind the
production of every goods there is a lot of hard work and exposure to high level of risk. The
people taught me how the work is carried out, how they have to coordinate to complete a job
successfully and communication between the members is very essential in the organization. A
lot of advice on how to work in an organization and how to gel with people were given to me.
Hope this experience will help me in my future endeavors.

The company is an old company and the employees are very much focused on their jobs. They
employees coordination is excellent in the organization. There is friendly supervision and the
employees are given all the rights to express their ideas and cast their opinion. There has been
no situation until date that the goods have not been reached at the right time except because
of practical problems. The company is a well reputed organization.
COMPANY PROFILE
 COMPANY PROFILE
NAME OF THE COMPANY: BRIGHT FOUNDRIES COIMBATORE PVT.LTD

MANAGING DIRECTOR: MR. SUBBIAH

JOINT MANAGING DIRECTOR: MR.BALRAJ

PLANT LOCATION: SF.NO 281, KATTAMPATTI VILLAGE, SATHY ROAD,

GANESHAPURAM, COIMBATORE-641017

EMAIL: BRIGHTCAST@GMAIL.COM

WEBSITE: WWW.BRIGHTCASTINGS.IN

NO.OF PRODUCTION UNITS: 2

NO OF EMPLOYEES: 225 .