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PROJECT NAME : CHANNEL DEVELOPMENT

AT MAX NEW YORK LIFE

No of Pages (Project Report) = 68 A4 SIZE

Package Includes = Project Report
Price = Rs.3500 only
Synopsis : not available
DISPATCH BY COURIER : INDIA ONLY
YOU CAN CHANGE THIS PROJECT ACCORDING TO YOUR
NEED
PREFACE
Indian insurance industry is emerging rapidly after year 2000. To survive in
this highly competitive scenario, managers are being pressured to
improve quality, recruit quality and skilled people and eliminate
inefficiency. The collective efforts of the employer, managers and other
relative people assume relevance in this context. And this is where
marketing management and human resources play important role.
Recruitment is very important in today’s scenario. But still it is ignored and
considered as a secondary aspect. In case of insurance industry
recruitment only decide success or failure of company.
I have made an attempt to study this aspect of Insurance industry in my
project. In this project, recruitment for developing channel at Max New
York Life is considered. I have tried to find out how exactly recruitment is
very important for this firm as well as this industry, which are the different
strategies firm use to recruit quality people and so on. It is more qualitative
rather than a quantitative data.
To get knowledge of above question and to fulfill the requirements for my
project on “Channel Development At Max New York Life”, I have worked
in MNYL and searched some internet sites.
On the basis of my study, I have included following topics as the important
aspect of Channel Development At Max New York Life.

Insurance industry introduction.

Strategies for recruitment.

Eligibility of recruitment and so on.

In this project I have tried to give attention to all the above topics and
study them in depth. But I would still like to receive all sorts feedback to
enhance my knowledge on the topics as far as this industry is concern.
 TABLE OF CONTENTS.
Acknowledgement
5
Preface
7
Table of Contents
9
List of Abbreviations
11
SECTION A: INTRODUCTION 13
A.1 ABOUT INSURANCE INDUSTRY 14
A.2 ABOUT MAX NEW YORK LIFE 23
A.3 ABOUT PROJECT 35
SECTION B: CHANNEL DEVELOPMENT STRATEGIES 37
B.1 ELIGIBILITY MODEL 38
B.2 DEVELOPMENT STRATEGIES 41
B.3 SCRIPTS AND OBJECTION HANDLING 52
SECTION C: CHANNEL DEVELOPMENT PROCESS 54
C.1 NAME GATHERING IN-P200 56
C.2 SHORTLISTING 56
C.3 APPROACHING 57
C.4 INITIAL SCREENING 57
C.5 NAT 58
C.6 CAREER SEMINAR 58
C.7 CAREER INTERVIEW 58
C.8 FCS 58
C.9 CONTRACT 58
SECTION D: STATUS REPORT 60
D.1 ACTIVITIY CHART 61
SECTION E: CONCLUSION 62
E.1 EXPERIENCE 63
E.2 SUMMARY 64
E.3 RECOMMENDATION 65
E.4 BIBLIOGRAPHY 67