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e-ISSN: 2308-1368, p-ISSN: 2310-872X
Volume: 3, Issue: 4 (Special Issue), Pages: 713-723 (June 2014)
Academy of Business & Scientific Research

Research Paper
Factors Affecting Employee Motivation

Seyed Abdol Rasoul Hosseini*

Lecturer, Department of Management, Payame Noor University (PNU), Tehran, Iran

The present study investigated factors affecting the motivation among bank employees in
Arsanjan. The population under study included all bank employees, of whom 50 employees
were included randomly in the research sample. The instrument used to collect the data was
Job Motivation Questionnaire. In addition, the collected data were analyzed by descriptive
and inferential statistics such as Pearson correlation coefficient. The results of the study
indicated that there is a significant relationship between social needs, job interest, self-
efficacy, satisfaction, communication skills, job promotion, power, physiological needs,
wages, and job motivation. Besides, it was noted that social needs have the strongest factor in
predicting job motivation.

Keywords: Job motivation, factors affecting motivation, bank employees

INTRODUCTION
In todays complicated and changing world, behind their improved performance is not an easy
organizations play a critical role in achieving social task, organizations and, obviously, managers have
goals and missions. Organizations of any kind to pay attention to such motivtions. In this way,
whether manufacturing or service, regard human employees work harder, the workplace will
beings as an important factor in the quality of the become more joyful, absentism will be reduced,
role they play. In other words, organizations over satisfaction will be enhanced, workplace rules and
years have come to the understanding that human regulations will be observed, and emplyees will do
beings are the most valuable factors at their their best to actualiz the organizations goals and
disposal. Therefore, human beings significant role strategies (Abzari and Sadri, 2006).
in the acheivement of organizational goals cannot
Motivation is seen as one of the most important
be disregarded. Accordingly, any effort to
factors in issues related to human resources
sublimate organizations without huaman emphaty
management (HRM) and organizational behavior
is almost doomed to failure to the extent that the
management (Lathem, 2007). Despite the existence
success of the majority of the manages can be
different and sometimes conflicting views about
attributed to the optimal use of humans potential
motivation, its role and significance in
abilities. On the other hand, mptivating people
management and psychology in general and in the
requires the discovery of their motives as the cause
management of human resources and
of their active participantion in the attainment of
organizational behavior in particulare is
the organizational goals. Althogh, the discovery of
undeniable. The study of motivation and behavior
the individuals hightened motivations as a cause
requires finding responses to a number of

*Corresponding author: Seyed Abdol Rasoul Hosseini,


Department of Management, Payame Noor University, Fars, Iran.
E-Mail: rh_rasol5@yahoo.com
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Factors Affecting Employee Motivation Research Paper

questions related to human beings. In the todays - There is a significant relationsship between
world, the competition-based busineess and active bank emplyees motivation and their
participation in the global economy is an communication.
unavoidable issue and the survival in this areana
requires the possession of competetive advanages - There is a significant relationsship between
and having superiority over other competitiors. In bank emplyees motivation and job
addition, one of the foundations of the compettion
promotion and development.
and competetiveness is to attract and maintan
more and more customers and this is not possible - There is a significant relationsship between
unless by providing better services and paying
bank emplyees motivation and their self-
more attention to customers needs, wants, and
expectations. Today, one of the goals of sublime efficacy.
organizations is the delivery of high quality
- There is a significant relationsship between
products or services at the right time and
validating products and services so that they can bank emplyees motivation and their job
play their role and achieve profitability by satisfaction.
satisfying their customers. Customer-orientation is
highly significant for superior and successful - There is a significant relationsship between
organizations to the extent that according to bank emplyees motivation and power
Deming, if your final goal is to gain expectancy.
competitiveness, remaining in business and
entrauprenurship, you should make the - There is a significant relationsship between
improvement of the quality of products and bank emplyees motivation and their
services as your constant goal (Hersi, 2009, p. physiological needs.
135).
Therefore, the management must look for - There is a significant relationsship between
solutions and techinques so that it could enhance bank emplyees motivation and their
its employees motivation. This can be done by salary.
rewarding and acknoledging them or throgh job
rotation. Low employee motivation at work may
LITERATURE REVIEW
reduce the efficiency and effectiveness in the
organization, leading ultimatley to the reduced Golzadeh (2001) in a study on Factors affecting
organizational productivity, reduced production, employee motivation in organizations stated that
employees dissatisfaction with the organization, human beings, whether in industrial or business
and thus the failure of the organization. organizations, are seen as one of the important
Consequently, eac organization has to adopt the factors for the attainment of the organizational
needed policies and strategies to improve the goals. As such, motivating factors inside humans
employee motivation (Abbas Zadeh, 1995). must be recognized in order to enhance efficiency
and productivity and then embark on satisfying
their needs to improve their efficiency. In addition,
RESEARCH HYPOTHESES
all authorites in the filed of management regard
The following hypotheses will be tested in this motivation as a complex behavior and thus with a
study: multidimensional nature. As a result, the
- There is a significant relationsship between understanding and the application of motivation is
bank emplyees motivation and their social dependent on the knowledge and skills needed to
needs. apply it. Of course, an awareness of motivation as
the cause of the ctivities and behaviors done by the
- There is a significant relationsship between organizations members is of high significance for
bank emplyees motivation and their job all managers. The exploration of motivation
interest. provide answers to questions dealing with
whyness of human behavior: Why humans work

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Volume: 3, Issue: 4 (SI), Pages: 713-723

in organizations?, Why are some people active Sciences in the view of university staff and
while some are inactive? What are the reasons for managers. In this study, 50 staff managers and
job interest/disinterest in job? These questions and 131 employees were selected as the participants
many others are related to the issue of motivation throgh multisatage sampling and a 60 item
and their answers can be found in relation to questionnare each item with two options was
employees motivation and their motives. distributed among them. The collected data were
Therefore, mangers can can take easily some analyzed using SPSS and Chi-sqaure tes. The
actions to fulfil organizational goals in cooperation results indicated that the managers and the
with the employees and successfully perform their employees held consistent views about the
other roles by gaining a mastry of how to motivate hierarchy of needs. In other words, there was no
employees. Accordingly, making employees significant difference between motivational factors
satisfied and getting them more interested in their in the views of the managers and the employees.
jobs as well as the fulfilment or organizational Besides, it was noted that the managers and the
goals is of vital importance. If the reasons for employees has significantly similar views about
employees dissatisfaction become clear it is employees needs and some factors such as level of
possible to make more efforts to enhance their education and job satisfaction.
working conditions and make them more satisfied
since when people feel satisfaction with their jobs Bakhshi Ali Abadi et al. (2004) performed a
they will unconciously perform their job more descriptive study on Factors improving job
carefully and they will be pleased by doing so. motivation among the faculty members of
Rafsanjan University of Medical Sciences. The
Abzare et al. (2010) performed an analytical
particpants were all 82 faculty members of
descriptive study on Factors influencing the
Rafsanjan University of Medical Sciences who
motivation of employees working in public and
completed a 40 item questionnaire developed by
private hospitals in Isfahan. The poplaution
the researchers based on Herzbergs two factorial
under study included all employees working in
theory with an acceptable level of reliablity and
major public and private hospitals in Isfahan in all
validity. The data were analyzed throgh absolute
job levels such as including medicine,
and relative frequencies and Chi-square test using
paramedicine, nursing, and administrative-logistic
SPSS Software. The results indicated that 81% of
positions. The sample size was determined using
the participants regarded extenal fators and 72%
limited sample size formula and 248 employees
considered intrinsic factors as job motivational
were selected through simple random sampling
factors. The most important extrinsic factors
and included in the research sample. The
affecting job motivation were salary, job security,
instrument used to collect the dat was a 52-item
workplace conditions, the quality of
questionnaire with three scales of material,
communication with others, supervision, and
spiritual, and organizational factors. The validity
policies governing the workplace and the most
of the questionnaire was confirmed by face
significant intrinsic factors were the nature of job,
validity and its reliability was estimated as equal
appreciating employees, job development, and job
to 0.82 by the Cronbach alpha coefficient. The
success, respectively. According to the
results indicated that there was a significant
participants, extrinsic (health) factors were more
different between the mean scores of occupational
important than intrinsic (motivational) factors in
level, employment status, and education level.
creating job motivation. This finding is not
Employees in the public and private hospital
consistent with Herzbergs theories. It was also
under study had different motivational priorities
noted that salary and job security are the most
so that spiritual factors were considered more
important predictors of job motivation.
impartant in the public hospitals than in the
private hospitals. Rezaie et al. (2009) conducted a servey study on
Factors affecting job motivation among local
Ostovar et al. (2003) conducted an analytical
promoters in Markazi Province. The participants
descriptive study on Factors affecting employee
were 161 local promoters in Markazi Province, Iran
motivation in the Yasuj University of Medical
Hosseini
Factors Affecting Employee Motivation Research Paper

who were selected throgh cluster sampling. The trust, supervision, and guidance wirh the
data were collected throgh questionnaires and motivational climate in the organization in the
were analyzed by SPSS (Version 10). The results of viewpoint of employees. The results suggested
the correlation analysis indicated that there is a that employees motivation will be increased by
positive significant relationship between age, their participation in decision-making process. The
farming experience, ranching experience, following six components, in general, have the
promotion experience, the history of lving in a highest impact on the public promotion
village, income, the area of household fariming employees motivation: progress, dependance,
land, promoters social participation and their attachment, development, expertise, and control.
interest in farming and ranching activites, and
their job motivation. Besides, the results of t-test Wangi et al. (1994) studied factors affecting
and ANOVA suggested that there is a significant employee motivation in Kenia and noted that the
relationship between gender, marital status, the quality of supervison and management, insurance,
promoters main job, and their job motivation. reward, and job experience affect employee
Age, participation in promotion activities, interest motivation. However, personal characteristics such
in farming and ranching activities were entered as age, gender, marital status, education level, and
into the regression equation in three steps. It was job experience are less associated with employee
noted that these three variables could explain on motivation.
the whole 63% of variations in the local promoters
job motivation. Franco (2004) examined factors affecting
employees health and concluded that the feeling
Amirkhani (2010) in vestigated the relationship of proud, efficiency, honesty in management, and
between emplyee motivation and client job security are among the most important
satisfaction in the branches of Tehrans Social motivational factors. Similarly, factors such as
Security Organization. It was assumed that if the finacial and nonfinancial rewards were also found
employees health-motivational needs (e.g. to be significant in this regarf. In another study
physical conditions, effective leadership, done by Timreck (2002), participants considered
cooperation and synergy, reward, job security, factors such as the feeling of success, recognition,
salary, creativity, and innovation) are met, it will responsibility, and getting promotion as important
lead to to the customer satisfaction. Accordingly, a motivational factors while feeling guity and threat
total number of 150 employees and 50 customers were seen as negative factors.
available were serveyed using Herzbergs two
dimensional model (health-motivational factors). THE DATA AND RESEARCH METHOD
The result suggested that the impact of
motivational factors on employees performance The present study uses a quantitative research
and customer satisfaction is greater than health design and employed a descriptive-survey
related factors. The results of regression analysis method. In descriptive research, the researcher
also indicated that if the motivational needs of the does not look for the cause of phenomena or to
employees are met, 16% of the customer find a reason for a problem but he only explores
satisfaction can be attributed to the fulfilment of the nature of the problem and merely describes it.
the employees motivational needs. Finally, about Questions such as how, who, what, where, how
34% of the customer satisfaction variations can be much, and how many are among the most
atttributed to employees motivation to improve important components dealt with in descriptive
their performance and to raise the quality of surveys. The participants in this study were 50
service delivery to customers. employees working in banks in Arsanjan and they
were surveyed using Job Motivation
Vioasami et al. (2001) onducted a study on the Questionnaire.
factors influencing employee motivation and
explored the relationship of communication skills,
THE FINDINGS
crisis management, interpersonal relations,
decision making, conflict management, error H1: There is a significant relationship between job
managemnt, risk-taking, reward management, motivation and social needs.

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Manag.Adm. Sci. Rev.
e-ISSN: 2308-1368, p-ISSN: 2310-872X
Volume: 3, Issue: 4 (SI), Pages: 713-723

[TABLE 1 HERE] H6: There is a significant relationship between job


motivation and job promotion.
The values of pearson corrlation coefficient (r =
0.733) and the significance level (P = 0.00) in Table [TABLE 6 HERE]
1 suggest that there is a significant relationship The values of pearson corrlation coefficient (r =
between job motivation and social needs. In other 0.475) and the significance level (P = 0.00) in Table
words, an increase in social needs will result in 6 indicate that there is a significant relationship
enhanced job motivation. between job motivation and job promotion. In
H2: There is a significant relationship between job other words, an increase in job promotion will
motivation and job interest. result in enhanced job motivation.
[TABLE 2 HERE] H7: There is a significant relationship between job
motivation and power expectancy.
The values of pearson corrlation coefficient (r =
0.418) and the significance level (P = 0.003) in [TABLE 7 HERE]
Table 2 indicate that there is a significant The values of pearson corrlation coefficient (r =
relationship between job motivation and job 0.480) and the significance level (P = 0.00) in Table
interest. In other words, an increase in social needs 7 suggest that there is a significant relationship
will result in enhanced job motivation. between job motivation and power expectancy. In
H3: There is a significant relationship between job other words, an increase in employees power
motivation and self-efficacy. expectancy will result in enhanced job motivation.
[TABLE 3 HERE] H8: There is a significant relationship between job
motivation and physiological needs.
The values of pearson corrlation coefficient (r =
0.465) and the significance level (P = 0.001) in [TABLE 8 HERE]
Table 3 show that there is a significant relationship The values of pearson corrlation coefficient (r =
between job motivation and self-efficacy. In other 0.341) and the significance level (P = 0.01) in Table
words, an increase in self-efficacy will result in 8 suggest that there is a significant relationship
enhanced job motivation. between job motivation and physiological needs.
H4: There is a significant relationship between job In other words, an increase in employees
motivation and job satisfaction. physiological needs will result in enhanced job
motivation.
[TABLE 4 HERE]
H9: There is a significant relationship between job
The values of pearson corrlation coefficient (r =
motivation and salary.
0.597) and the significance level (P = 0.00) in Table
4 show that there is a significant relationship [TABLE 9 HERE]
between job motivation and job satisfaction. In The values of pearson corrlation coefficient (r =
other words, an increase in job satisfaction will 0.487) and the significance level (P = 0.00) in Table
result in improved job motivation. 9 show that there is a significant relationship
H5: There is a significant relationship between job between job motivation and employees salary. In
motivation and communciation skills. other words, an increase in employees salary will
result in increased job motivation.
[TABLE 5 HERE]
The values of pearson corrlation coefficient (r = Regression analysis was used to explore the
0.480) and the significance level (P = 0.00) in Table predictive power of varibales under study
5 show that there is a significant relationship concerning job motivation.
between job motivation and communication skills. [TABLE 10 HERE]
In other words, an increase in communciation
As can be seen in Table 10, there is a strong
skills will result in enhanced job motivation.
correlation (R = 0.878) between variables under
study and job motivation. In addition, the value of

Hosseini
Factors Affecting Employee Motivation Research Paper

R2 (0.715) suggests that the independent variable The values of pearson corrlation coefficient (r =
can explain the variations in the sample under 0.465) and the significance level (P = 0.001) in
study in terms of the participants job motivation. Table 3 show that there is a significant relationship
Therefore, social needs (r = 0.715) have the highest between job motivation and self-efficacy.
predictive power. In addition, the value of the Consequently, an increase in self-efficacy will
significance level shows that the results of the test result in enhanced job motivation. Job self-efficacy
are standard and generalizable to the whole shows an individuals belief in the extent of his
population under study. success in his career. A belief in having sufficient
working skills will lead the person help others.
H4: There is a significant relationship between job
ANSWERING RESEARCH HYPOTHESES
motivation and job satisfaction.
H1: There is a significant relationship between job
The values of pearson corrlation coefficient (r =
motivation and social needs.
0.597) and the significance level (P = 0.00) in Table
The values of pearson corrlation coefficient (r = 4 show that there is a significant relationship
0.733) and the significance level (P = 0.00) in Table between job motivation and job satisfaction. In
1 show that there is a significant relationship other words, an increase in job satisfaction will
between job motivation and social needs, result in improved job motivation. Job satisfaction
suggesting that an increase in social needs will is one of the most important factors affecting
result in enhanced job motivation. Social needs are peoples attitudes that is highly significant given
among important factors affecting job motivation that it has considerable effects. Therefore,
as such needs force people to work. Theredore, the motivation is a multidimensional psychological
more urgent the social needs the higher will be job process that directs people towards optimal goals.
motivation. Social needs create job motivation in Besides, job satisfaction refers to a pleasant and
human beings. A job will change an infividuals positive feeling that people have of their jobs.
social position and the need for this change
H5: There is a significant relationship between job
motivates the individual to start working. Social
motivation and communciation skills.
needs also require the need foe respect and self-
actualization. All people in the society need The values of pearson corrlation coefficient (r =
respect and self-respect. They are also willing to 0.480) and the significance level (P = 0.00) in Table
respect others. The satisfaction of the need for 5 show that there is a significant relationship
respect will lead to feelings such as self- between job motivation and communication skills.
confidance, vale, power, sufficiency, and Therefore, an increase in communciation skills will
usefulness in the world. result in enhanced job motivation. This is in line
with the results of the study conducted by Bakhshi
H2: There is a significant relationship between job
Ali Abadi et al. (2004). Good relationships among
motivation and job interest.
colleagues in a workplace reduce job stress and
The values of pearson corrlation coefficient (r = employees take actions to achieve their goals.
0.418) and the significance level (P = 0.003) in When there is rapport among people, they are
Table 2 indicate that there is a significant more motivated to continue their work.
relationship between job motivation and job
H6: There is a significant relationship between job
interest. This suggests that an increase in social
motivation and job promotion.
needs will result in enhanced job motivation. This
finding is conssitent with the research done by The values of pearson corrlation coefficient (r =
Amir Khani (2010). The selection of a job requires 0.475) and the significance level (P = 0.00) in Table
the interest in that job. People who are more 6 indicate that there is a significant relationship
interested in theor job are undoubtedly more between job motivation and job promotion. In
successful and try to make progress in their job. other words, an increase in job promotion will
result in enhanced job motivation. This is
H3: There is a significant relationship between job
consistent with findings by Amirkhani (2010) and
motivation and self-efficacy.
Bakhshi Ali Abadi et al. (2004). One of the factors
that can enhance the job motivation is the

718
Manag.Adm. Sci. Rev.
e-ISSN: 2308-1368, p-ISSN: 2310-872X
Volume: 3, Issue: 4 (SI), Pages: 713-723

awareness that it will lead to job progress. With is paid according to the time they spend and the
such an awareness, people are more motivated to effort they made it will result in job satisfaction
continue their work and make progress in their and consequently in job motivation. Salary is
career. regarded as an influential factor for almost all job
groups. There are many variations in individual
H7: There is a significant relationship between job
motivation and power expectancy. differnces and attitudes towards money. Money
seems to be more important for those people who
The values of pearson corrlation coefficient (r = cannot get satisfaction in their works otherwise. In
0.480) and the significance level (P = 0.00) in Table some cases it has been seen that many people
7 indicate that there is a significant relationship change their jobs due to low payment and choose
between job motivation and power expectancy, jobs with lower positions.
implying that an increase in employees power
expectancy will result in enhanced job motivation.
This finding is consistent with the results of DISCUSSION AND CONCLUSIONS
Yadavar (1999). When people are optimistic that
Based on the the findings of the study, it can be
they would reach power in their job, their job
concluded that paying attention to employees
motivation would be increased.
motivational factors and their needs, and their
H8: There is a significant relationship between job individual differeces is one of the important factors
motivation and physiological needs. in human resources productivity and as one of the
The values of pearson corrlation coefficient (r = basic prerequisites to attain goals in a job and
0.341) and the significance level (P = 0.01) in Table motivating people who do it. There a number of
8 suggest that there is a significant relationship factors that account for low job motivation.
between job motivation and physiological needs. Therefore, managers are looking for solutions and
This shows that an increase in employees techniques to increase their employees
physiological needs will result in enhanced job motivation. This can be done by reward payments,
motivation. This is in line with the study done by written acknowledgement, or job rotation. An
Amirkhani (2010). The needs that are considered awareness of individual differences can help
as the starting point of the motivation theory are managers to know their employees better and thus
called physologic derives. Physiological needs take some actions with the aim of meeting their
have more domination power than other other needs, keeping in mind that some employees are
needs in the sense that when physiological needs more appropriate for sales jobs, some for
dominate an organism all other needs will lose administrative jobs, and some for research works.
color and they will be obviated. But when they are An awareness of individual differences can be
met they will no longer be regarded as useful in taking decisions about organizaing
determinants of behavor and they maintain their employees that is whoshould be appoineted to
potential nature. In contrast, if they are not met which job. Besides, such an awareness helps
they will dominate the organism. manages in giving or not giving rewards.
H9: There is a significant relationship between job Employees show different reactions to different
motivation and salary. rewards and an awareness of employees needs
enables managers to plan for systems
The values of pearson corrlation coefficient (r = corresponding to their needs. One of the most
0.487) and the significance level (P = 0.00) in Table reliable findings is that the higher the postion the
9 indicate that there is a significant relationship more the job satisfaction. Besides, as employees are
between job motivation and employees salary. In often fond of promotion and progress, there
other words, an increase in employees salary will should be some mechanisms to increase
result in increased job motivation. This is in line satisfaction with the organization and pave the
with the results of the study conducted by Bakhshi way for employees promotion at different levels
Ali Abadi et al. (2004) and Amirkhani (2010). in a logical framework. this is regarded as an
Salary is regarded as one of the most important influential factor for almost all job groups. There
parts of a vocational position. When an individual
Hosseini
Factors Affecting Employee Motivation Research Paper

are many variations in individual differnces and 7. The organization must determine the roles
attitudes towards money. Money seems to be more and functions of each employees clearly.
important for those people who cannot get
8. Wages and compensations must be payed
satisfaction in their works otherwise. In some cases
according to the employees performance
it has been seen that many people change their jobs
not based on gender. In addition, making
due to low payment and choose jobs with lower
payments based on equity, taking into
positions. Therefore, all factors must be taken into
account the experience and education level
account to increse job satisfaction so that the
when making payment, paying attention to
organization move towards the attainment of its
emplyees need for support on the part of
goals.
the managers, the employees need to
participate in decision-makings, changing
RESEARCH IMPLICATION contractual staff into formally employed
1. Reformation and revision of organizational staff by the organization to increse their
structures and the creation of positions job security can increase their job
appropriate to organizational goals and motivation.
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Factors Affecting Employee Motivation Research Paper

APPENDIX
Table 1. Relationship between job motivation and social needs
Variables Pearson correlation Significance level
Job motivation and social 0.733 0.00
needs

Table 2. Relationship between job motivation and job interest


Variables Pearson correlation Significance level
Job motivation and job 0.418 0.003
interest

Table 3. Relationship between job motivation and self-efficacy


Variables Pearson correlation Significance level
Job motivation and self- 0.466 0.001
efficacy

Table 4. Relationship between job motivation and job satisfaction


Variables Pearson correlation Significance level
Job motivation and job 0.597 0.00
satisfaction

Table 5. Relationship between job motivation and communication skills


Variables Pearson correlation Significance level
Job motivation and 0.480 0.00
communication

Table 6. Relationship between job motivation and job promotion


Variables Pearson correlation Significance level
Job motivation and job 0.418 0.003
promotion

Table 7. Relationship between job motivation and power


Variables Pearson correlation Significance level
Job motivation and 0.480 0.00
power

Table 8. Relationship between job motivation and physiological needs


Variables Pearson correlation Significance level
Job motivation and 0.341 0.01
physiological needs

722
Manag.Adm. Sci. Rev.
e-ISSN: 2308-1368, p-ISSN: 2310-872X
Volume: 3, Issue: 4 (SI), Pages: 713-723

Table 9. Relationship between job motivation and salary


Variables Pearson correlation Significance level
Job motivation and salary 0.487 0.00

Table 10. Results of synchronous regression for predictive power of variables affecting job motivation
Variables R R2 f P B se t P<
Social needs 2.55 0.490 0.715 5.22 0.00
Job interest 0.557 0.916 0.117 0.608 0.54
Self-efficacy 0.190 0.756 0.051 0.252 0.8
Job satisfaction 0.467 0.721 0.135 0.897 0.37
Communication skills 0.546 0.378 0.323 1.44 0.15
Promotion and 0.861 0.507 0.277 1.7 0.09
development
Power expectancy 0.020 0.596 0.004 0.033 0.97
Physiological needs 0.048 0.889 0.010 0.054 0.95
Salary 1.19 0.818 0.184 1.46 0.15

Hosseini

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