More Filipinos use cellphones as 'mobile

computers': study
(philstar.com) | Updated July 2, 2013 - 11:00pm

6 397 googleplus10 5

MANILA, Philippines (Xinhua) - Filipinos are using their mobile phones not only to
communicate but also as mobile computers as well, according to a recent market study issued
Tuesday.

TNS, a global customized research company, said in its report that Filipino consumers are not
just using cell phones to call and texting messages and photos, but also as a means to have
"internet- on-the-go," allowing users to be always online.

Of the 38,000 respondents in Metro Manila, 75 percent of the respondents surveyed used
mobile phones to take photos or videos; 45 percent to browse the internet; 44 percent to access
their social networking sites; and 37 percent to check their emails. The study was conducted
from November 2012 to January 2013.

"Based on the findings of the study, the increase in various mobile activities explain the growing
trend of Wi-Fi accessibility in public areas," said TNS Philippines Managing Director Gary de
Ocampo.

About 35 percent of Metro Manila respondents connect to the internet via Wi-Fi access in public
areas in 2013.

The study also showed that Filipino consumers changed their purchasing priorities from buying
phones based on physical features to choosing a phone that will enhance personal experience.

Headlines ( Article MRec ), pagematch: 1, sectionmatch: 1

Smartphone usage in the Philippine is now at 53 percent compared to overall mobile phone
usage of 89 percent.

The study identified five growth potential for increase mobile usage video calling, Wi-Fi at
home, watching live TV shows, blogging and streaming video like You Tube.

The sale of smartphone in the Philippine market is seen to increase significantly in the next few
years as prices go down.

The TNS study also revealed that most Filipinos living in Metro Manila own "multiple screens" or
more than just one device.

A typical household owns at least four of the following devices : a mobile phone (89 percent),
smartphone (53 percent), tablet (14 percent), desktop (39 percent), laptop/netbooks (37
percent) and smart TV (4 percent.)
http://www.philstar.com/headlines/2013/07/02/961059/more-filipinos-use-cellphones-mobile-
computers-study

http://www.gmanetwork.com/news/scitech/technology/315786/phl-mobile-usage-getting-more-
sophisticated-survey-says/story/

PHL mobile usage getting

more sophisticated, survey
says
Published July 3, 2013 4:27pm

Connectivity is giving brands greater opportunities to enter the mobile

personal space of consumers, a market research firm said.

TNS' Mobile Life 2013, an annual study on behaviors of mobile users

from 40 countries including the Philippines, tracked 500 respondents
in Metro Manila aged 16 to 60.

Based on the findings of the Mobile 2013 study, these increases in

various mobile activities explain the growing trend of Wi-Fi
accessibility in public areas. We found that 35 percent of Metro Manila
respondents connect to the Internet via Wi-Fi access in public areas in
2013, said Gary de Ocampo, TNS Philippines Managing Director.

Joseph Webb, head of Digital of TNS Greater China, said mobile

phones have morphed into mobile computers, offering internet on-
the-go and letting consumers always be on.
In particular, smartphones have a global mobile penetration of 92
percent and are changing the traditional mobile phone dynamics,
including its role, performance, design, pricing and brand preferences.

In Metro Manila most respondents own multiple screens or more

than just one device.

"A typical household owns at least four (4.6) of the following devices:
a mobile phone (89%), smartphone (53%), tablet (14%), desktop
(39%), laptop/netbooks (37%) and smart TV (4%)," the study said.

TNS said this gives opportunities for brands can minimize risks and
realize the opportunities of these mobile trends.

It said consumers consider their mobile phones as a personal device,

creating their own mobile personal space or circle of trust.

"Brands that want to penetrate this mobile personal space must be

able to address consumers needs by providing them convenience,
relevance, independence, experience and reassurance, said de
Ocampo.

In the Philippines, the TNS study showed 75 percent of Metro Manila

respondents surveyed are taking photos or videos - a slight increase
from 73 percent in 2012).

About 45 percent browse the internet from 32 percent in 2012); 44

percent are accessing their social networking sites compared to 34
percent in 2012); and 37 percent are checking their emails from a
mere 23 percent in 2012.
Priorities

The study also showed mobile users have changed their purchasing
priorities, from buying a phone based on its looks to finding features
that will enhance their personal experience.

According to TNS, the increase in smartphone ownership reflects a

changing need for mobile phone users to own phones that go beyond
calling and texting.

It added telecommunications charges have also evolved from minutes

to data, as more consumers use their phones for internet-enabled
activities.

Mobile phones most important tech

More than half of consumers - 54 percent - in the study across all

countries surveyed, regardless of gender and age, consider mobile
phones as their most important piece of technology.

The percentage is higher in Metro Manila at 64 percent, with 53

percent saying they currently own a smartphone.

Smartphone ownership in Metro Manila was up 11 percent from 2012,

the study showed.

"Globally, smartphone ownership rose from 30 percent in 2012 to 42

percent this year," it said. TJD, GMA News