Digital Landscape Update 2018

Vietnam Digital Landscape
2014 current
Last updated Sep 12, 2014

Contents
Vietnam (global context & population profile)
Vietnam digital landscape

Internet subscribers
Viewing/Online habits
Multi-task vs. online
Changing platform
Social media
Online ads attitude
E-commerce
Digital TV
Vietnam
Global context & Population profile
Vietnam has
the 15th biggest population in the world
the 51th fastest growing economy
the 14th highest number of Internet users*
the 4th highest Internet penetration (38.8%) in South East Asia**
the 8th highest number of mobile phone subscribers in the world
Sources: CIA Factbook, July 2014,

*Worldbank, July 2014
* *Euromonitor Jan 2013
Population profile
Urban, 32% Rural, 68%
93,421,835
Total population Male, 49% Female, 51%
40,422,364 43%
Thats higher than the Global
Internet users average of 40.4%
26,000,000
Social on Top 39.2%
social network
Source: Population: US Census Bureau (July 2014 est.)

Internet users: Internetlivestats Sep 10, 2014 est.
Social networks: Facebook (Sep 2014)
% of Provincial Population Urban
Over 65% 3 provinces*

5 Municipalities
41 64% 7 provinces** 58 Provinces
64 provincial cities
30 40% 8 provinces 47 provincial towns
47 municipal districts
17 29% 23 provinces 548 rural districs
0 16% 22 provinces
*The municipalities of Da Nang, HCMC and Can Tho
**Includes the municipalities of Hanoi and Hai Phong
Latest population estimates for 2013 show 89.71m population, of

whom 29.03m live in urban areas (32.4% of total population), a rise
of 11.75% since the 2009 Census.
60.68m live in rural areas, a net 0.4% rise since 2009.
There are now 97.86 males to every 100 females
Source: General Statistics Office of Vietnam

Vietnam
Digital Landscape
The Internet growth Viewing/Online habits Multi-task vs. online Changing platform
Social media Online ads attitude E-commerce Digital TV

The internet penetration grows every year in VN

Internet Penetration in South East Asia
(Japan 79.5%))
(Taiwan 75.4%)
(China 45.8%*) Vietnam has one of the
*Source: CNNIC for Dec highest penetration of
2013
Myanmar .2% Internet Users in South
East Asia.
Laos 9.0%
Thailand 30.0% All Asia = 27.5%
Vietnam 35.6%* All Europe = 63.2%
Cambodia 4.4% Philippines 36% N. America = 78.6%
Malaysia 60.7% Australia = 88.8%

Singapore 75.0%
Brunei 78%
Vietnam reached:
10% in Sep 2005
30% in Sep 2010
43% in Sep 2014** Indonesia 22.1%
Source: * Except Vietnam (source: VNNIC)

Source Internet World Statistics (IWS) Apr 2013, figures as at 30 Jun 2013
** Internetlivestats Sep, 2014
Historic growth in Vietnams internet usage
Yr End No. of Users % YoY

Total number of internet users estimated at Totals growth
40m or over 42% of the population for Sep
2003 3,098,007
2014*
2004 6,345,049 +105%
2005 10,710,980 + 69%
2006 14,683,783 + 37%
2007 18,551,409 + 26%
2008 20,834,401 + 12%
2009 22,779,887 + 9%
2010 26,784,035 +18%
2011 30,552,417 +14%
2012 31,304,211 +2%
Source: VNNIC
*Internetlivestats Sep, 2014
Broadband subscriptions at an all time high
The number of broadband internet subscribers has been growing steadily since
2003 and now stands at 5.63m (6.2% of the total population). In addition, there
are approximately 2.5m 3G cards currently in use.
6 5.6 Total % market share

5.2
4.8
4.8
1% 1% 1%
4.3
VNPT
2%
4 4.1 Viettel
3.5
16% FPT
2
SCTV
56% CMC
23%
0 Telecom
2011 2011 2012 2012 2013 2013 2014 SPT
Jun Dec Jun Dec Jun Dec July
Others
Broadband subscribers
Source: Vietnam Telecommunications Authority (VNTA)

All Internet Subscribers July 2014
Access mode Total (000) Main suppliers

Internet subscribers (approx. market share
3.3 3 %)
5.4 xDSL 4,592 VNPT (61%) FPT (30%)
broadband Viettel (8%)
FTTH optical 505 Viettel (46%)
cable VNPT (37%)
Cable TV 287 SCTV (65%)
54 CMC (35%)
33.9
Leased line 247 VNPT (43%)
CMC (24%)
3G data cards 2,465 VNPT (55%)
Viettel (45%)
xDSL broadband 3G data cards

FTTH optical cable Cable TV
Leased line
Source: Vietnam Telecommunications Authority (VNTA)

~80% internet penetration across all age groups
90 %
82 83 80
80 79
80 78
72
68 68 78
70
62 63 64 75 77
63
60 58 62
52 58 60
50 53 53
46 40 41
40 40 36
39
30
22
20
10
0
2008 2010 2012 2013 2014
Total Male Female Age 15-24 Age 25-34 Age 35+
Source: 3D 2008 (2969), 3D 2010 (2924), 3D 2012 (3010), 3D 2013 (2970), and 3D 2014 (2900) urban adults aged 15-49
Profile of urban Internet users age 15-49
Occupation of Internet users

100%
3% Student
90% 21 10%
22 Employed -
22% professional/office
80%
Employed - other
70% 13 13 31%
Housewife
40-49 34%
60% 14 14 Unemployed
35-39
50% 30-34
17 17
40% 25-29 SEC of Internet users
20-24 (Index compared to total urban popn.)
30%
19 20 15-19 12%
20% 7%
9% A (96)
10% B (98)
15 15
C (102)
0% 17% D (100)
Urban Popn Internet 29%
E (104)
Users
F (93)
26%
Source: 3D 2014 Base: 2,188 adults aged 15-49 who used internet in last 3 months
Profile of urban Internet users by age
and gender
Gender of Internet users Gender profile of internet users per age group
%
100
48% Male 80 52 49
54 52 52 54
52%
Female 60
40
46 48 48 51 48 46
20
0
Age Age Age Age Age Age
15-19 20-24 25-29 30-34 35-39 40-49
Male Female
Source: 3D 2014 Base: 2,188 adults aged 15-49 who used internet in last 3 months
57% access internet several times a day
Internet usage continues to increase over years,

with an average of 143 minutes amongst youth
(15-24 y.o), 156 minutes a day (25-34 y.o), and Frequency use Internet
139 minutes a day (35-49 y.o)
2014 57 15 13 8 34
Minutes per average day
160
146
140 129 133 129 2013 42 24 19 11 31
120
97
100
2012 36 26 21 8 63
80
60 0% 50% 100%
Several times Once a day
40
4-6 days a week 2-3 days a week
20 Once a week Less often
0
2008 2010 2012 2013 2014
Source: 3D 2008 (2969), 3D 2010 (2924), 3D 2012 (3010), 3D 2013 (2970), and 3D 2014 (2900) urban adults aged 15-45
3D 2014: 2,188 adults aged 15-49 who used internet in last 3 months
Adults claimed time spent on Internet more
than TV
2008 2010 2012
14% 11%
12%
11% 12%
38% 35% 12% 31%
12% 11%
13%
25% 31% 32%
2013 2014
12% 9%
9% Television
12% Internet
33% 32%
Newspaper
11%
11% Magazine
Radio
32% 39%
Source: 3D 2014 Base: 2,900 urban adults of whom 2,188 adults aged 15-49 accessed internet in last 3 months
More than 2/3rds access internet via mobile
%
80
67 68
70
64 66
61 68
60 66
51
50
42
38 42
40 41
39
36
3436
30
21
20 17
10
0
2012 2013 2014
Total Male Female Age 15-24 Age 25-34 Age 35+
Source: 3D 2014 Base: 996 urban adults aged 15-49 accessed internet via mobile
3D 2013 1,151 adults aged 15-45 accessed internet via mobile
3D 2012 1,832 adults aged 15-45 accessed internet via mobile
Desktop usage dropped significantly

Increasing use of small screen
Smartphone Ipad/Tablet Laptop

76% 14%
42%
35%
27%
16% 3% 4%
8%
2012 2013 2014 2012 2013 2014 2012 2013 2014
Desktop GPRS Mobile Phone

79%
66% 15%
13% 12%
43%
2012 2013 2014 2012 2013 2014
Source: 3D 2014 2,188 adults aged 15-49 accessed internet in last 3 months
3D 2013 1,812 adults aged 15-45 accessed internet in last 3 months
Almost all are accessing internet from home
Weekdays
VS
91% vs. 85% (2013) 41% vs. 38% (2013)

From Home At Work Time of day usually go online
%
60 2013
Weekends
50 51 2014
40 40
VS
30 25 28
19 24
89% vs. 86% (2013) 26% vs. 17% (2013) 20
From Home From Webcafs 10
Emailing is no longer necessary, but
increasingly interactive
2014 2013 2012
Join/Visit social
84% Chat 77% Chat 79%
networking sites
Chat 76% Email 70% Email 77%
Join/Visit social
General news update 76% 66% General news update 74%
networking sites
Reading newspaper 75% Reading newspaper 64% Search for work 70%
Search for work 64% General news update 64% Reading newspaper 68%
Email 64% Search for work 62% Search for study 59%
Download songs/ Download songs/

57% 52% Download songs/Music/MP3 57%
Music/MP3 Music/MP3
Join/Visit social networking

Search for study 53% Search for study 50% 55%
sites
Entertainment/lifestyles Entertainment/lifestyles
52% Play online games 45% 48%
related information related information
Entertainment/lifestyles
Watch/download movies 49% 44% Watch/download movies 45%
related information
Most listen to music, read news and socialize
Listen to music 82%
Read the news 80%
Access social networking site 79%
Take photographs 78%
Instant messenging 68%
Play games 60%

Upload photographs to
53%
social networking sites
Download applications 49%
Check emails 45%
Watch TV /Videos 44%
Send MMS 25%
Use GPS Navigation 21%
Check sports results /live scores 17%
Check movie information /cinema times 16%
Find restaurant /bar /hotel information 11%
Check bank balance /online banking 11%
Pay bills 8%
Most popular Web Searches
Rank Top Searches, last 30 days Rising Searches, last 30 days

1 Phim (movies) U19 Vietnam (+450%)
2 Facebook Vtv6 (+450%)
3 Tin (news) Ioe (+200%)
4 Bao (newspapers) Lich bong da (+190%)
5 Nhac (music) Violympic (+160%)
6 Google Livescore (+150%)
7 Youtube Iphone 6 (+100%)
8 Game Bong da (+70%)
9 Truyen Bongdaso (+60%)
10 24h Bong da 24h (+50%)
Source: Google Insights for Search as at Sep 12, 2014

Top Online Interests
# Unique Visitors % Reach

(000)
1 Portals 17,511 96.6
2 Search/Navigation 17,502 96.6
3 Social Networking 15,514 85.6
4 Multimedia 14,254 78.7
5 General News 12,818 70.7
6 Entertainment Music 12,751 70.4
7 Entertainment Movies 10,466 57.7
8 Online gaming 10,216 56.4
9 Downloads 10,128 55.9
10 Blogs 8,170 45.1
Note: ComScore only measures internet usage at

home and at work and does not include internet
usage on mobile phones and in internet cafes.
Source: Comscore July 2014

Top Online Interests
# Unique Visitors % Reach

(000)
11 XXX Adult 6,741 37.2
12 Sports 6,463 35.7
13 Humor 5,868 32.4
14 Consumer Electronics 5,866 32.4
15 Gaming Information 5,658 31.2
16 Directories 5,656 31.2
17 TV 5,416 29.9
18 Discussion/Chat 4,981 27.5
19 Telecommunications 4,569 25.2
20 Information 4,474 24.7
Note: ComScore only measures internet usage

at home and at work and does not include
internet usage on mobile phones

Leading websites in Vietnam Sep 2014
Coccoc has jumped over Google.com.vn and
Facebook.com since May 2014
1 Coccoc.com (1) 11 Vuiviet.vn (11)

2 Google.com.vn (2) 12 Yahoo.com (12)
3 Facebook.com (3) 13 Dantri.com.vn (13)
4 Google.com (4) 14 Haivl.com (19)
5 Youtube.com (5) 15 Doisongphapluat.com (14)
6 Zing.vn (6) 16 Nguoiduatin.vn (15)
7 Vnexpress.net (7) 17 Kenhthegioi.com ()
8 Webtretho.com (9) 18 Blogspot.com (18)
9 Clip.vn (10) 19 Kenh14.vn (17)
10 24h.com.vn (8) 20 Nguyentandung.org (24)
Based on the last months average daily traffic (previous months ranking in brackets; () denotes outside top 35)
Source: Alexa Sep 5, 2014

Most popular online gaming websites
Rank Online Gaming websites Unique visitors (000)

1 360Game.vn 3,240
2 Vuigame.vn (2) 2,266
3 Unigame.vn (1) 1,863
4 24Game.vn 1,761
5 Zing Play (3) 1,215
6 Gamevui.com (5) 857
7 Kul.vn () 760
8 Y8.com (6) 700
9 Midiasplayer.com Ltd (10) 539
Note: ComScore only
10 Somo.vn (9) 496 measures internet usage at
home and at work and does
In total 10,216,000 unique visitors play online games not include usage on mobile
(previous months ranking in brackets) phones or in internet cafes.
Source: Comscore 2014 based on July

Simultaneous screen usage with TV is taking
place around 30% of the time
Source: AdReaction 2014; Milward Brown

Simultaneous activities (at work)
Work activities (computer based) 26

No activities at all 12
On Instant Messenger 12
Reading Newspaper 12
Speaking on the phone 12
Speaking to other people 11
Snacking 11
Work activities (non computer based) 9
Other activities 9
Listening to own music (on computer) 8
Having meals 6
Computer based leisure activies 5
Reading Magazine 4
Listening to own music (not on computer) 4
Doing housework 4
Reading books 3
Doing homework / studying 2
Cooking 2
Listening to the radio (on internet) 2
Listening to the radio (not on internet) 2
0 5 10 15 20 25 30 %
Simultaneous activities (at home)
On Instant Messenger 28
Work activities (computer based) 27
Snacking 26
Watching TV 26
Listening to own music (on computer) 22
Reading Newspaper 22
Speaking on the phone 21
Computer based leisure activies 19
Speaking to other people 15
Doing housework 15
Having meals 14
No activities at all 13
Cooking 11
Other activities 10
Work activities (non computer based) 9
Doing homework / studying 8
Reading Magazine 8
Listening to own music (not on computer) 8
Reading books 7
Listening to the radio (not on internet) 5
Listening to the radio (on internet) 4
Do not use the internet at this place 3
0 5 10 15 20 25 30
%
Traditional platforms becoming obsolete

Reading news is preferred on digital platforms
90
80
80
69
70 66
62
60 56 56
50
40
30
30
20
10 5 6
2 2
0
A hard copy Newspaper Smartphone iPad/tablet Shared links Email Other
website app app bulletins
2012 2013 2014
Source: 3D 2014 2,226 adults aged 15-49 bought/read newspaper

3D 2013 2,066 adults aged 15-45 bought/read newspaper
3D 2012 2,118 adults aged 15-45 bought/read newspaper
similar with magazines
%
90
82
80
70 67
63
60 56 55
50 48
40
30
20 18
10 5 7 5
2 1 3
0
A hard copy Newspaper website Smartphone app iPad/tablet app Others
2012 2013 2014
Source: 3D 2014 1,054 adults aged 15-49 bought/read magazines

3D 2013 882 adults aged 15-49 bought/read magazines
3D 2012 898 adults aged 15-49 bought/read magazines
Mobile is the next generation medium
Source: 2014 DecisionFuel and InMobi

Consumers eat, walk and sleep with their phone
Source: 2014 DecisionFuel and InMobi

Social media: Active social media penetration

Consumers are on social platforms
90 84
80
70 67
63 60
60 58
49
50 53
54 40
40 27
30 29
25 22
20 26 13
13 12 12
8 8 10
10 9 10
4 5 3 4
9
2 21 2 1 1 2 1 1 3 1
0
2008 2010 2012 2013 2014

Source: 3D 2014 1,912 adults aged 15-49 have accounts on social media
3D 2013 1,477 adults aged 15-45 have accounts on social media
3D 2012 1,253 adults aged 15-45 have accounts on social media
3D 2010 607 adults aged 15-45 have accounts on social media
3D 2008 335 adults aged 15-45 have accounts on social media
Social Network sites had 15.5mil unique users in
July (reach of top 5 social networks in Vietnam)
Rank Site Unique visitors Reach

(000)
1 Facebook.com 11,603 64.0%
2 ShareThis 8,139 44.9%
3 Zing Me 5,731 31.6%
4 Diendanbaclieu.net 2,651 14.6%
5 Google Plus 2,109 11.6%
According to ComScore, social networks have 15,514,000 unique

visitors. This should not be confused with members!
Source: Comscore 2014 based on July

Facebook users in Vietnam
26,000,000* Facebook users in Vietnam
Facebook penetration total population: 39.2%**
Facebook penetration internet users: 64.0%**
Average minutes per visit: 16
Average visits per visitor: 20 times
Age distribution*** Gender distribution

2% 1%
6% 13-15
6%
16-17
10%
18-24 Males
28% 45%
25-34 Females
55%
35-44
44%
45-54
The largest age group is currently 18-24, followed by

the users in the age of 25-34.
Source: *Facebook Advertising Sep 4 2014

**Comscore July 2014
***Socialbaker Sep 2014
Zing Me users in Vietnam
5,731,000 Zing Me unique visitors in Vietnam

Zing Me penetration of total population: 19%
Zing Me penetration of internet users: 31.6%
Average minutes per visit: 5.7
Average visits per visitor: 8 times per day
Age distribution Gender distribution
3%
7% 15-24 Male
39% 25-34 Female
14% 35-44 45%
45-54 55%
55+
34%
Note: unique visitors
should not be confused
with profile members.

They are on social platforms with a mission.
Total Facebook users in Vietnam 22m

Content Creators (Social behavior) 71%
Content Sharers (Social behavior) 94%

Online Commentors (Social behavior) 70%
More than 14 million online

video viewers
Source: ComScore; Facebook data

Time slots & devices mostly they watch
1.30 hrs/week to watch TV online, the same to 2013

1.69 hrs/week to watch videos online, 28 mins spent longer than 2013.
Online video penetration 48% vs.

11% (2013)
Smartphones
51 53 51
58
8% vs. 4% (2013)
18
Tablet
17 18
16
4 5 4
6
28 25 27 33% vs. 63% (2013)
21
Desktops
All adults 15-19 y.o 15-24 y.o 25-34 y.o
Watched Video online Watched TV online 28% vs. 36% (2013)

Watched both Did not watch Laptops
Source: 3D 2014 Base: 1,119 adults watched video/TV online in P7D

Apart from social platforms, they mostly prefer
other websites to watch video online
Total unique viewers:16,066,000*

Adults claimed length of video clip they usually watch online is
100 91
12.24 mins/video**, increase much compared to 2013 (9.2
85 mins/video)
80 Moreover, average 5 days/week they visit Youtube in which
70
they see video ads 4 days in average visit.
60 56
40 36
24
20 1615
6 6
0 0 2 3 3 1.5 20.3 21.2 2 2 1 0.3 0 4
0
2013 2014
Source: *Comscore May 2014

3D 2013 Base: 1,351 adults watched video online
** 3D 2014 Base: 1,119 adults watched video online
Top 5 YouTube Brands
By Subscribers By Uploaded video views

1,487,468 377,198,189
JVevermind Pops Music

290,105,082
Yeah1TV 1,054,051 Yeah1TV 13% *
DAM tv 910,342 Vietnam Esports TV 184,849,690
Vietnam Esports TV 715,753 Vietnam Idol 94,950,002 6% *
Toan Shinoda 644,048 Jvevermind 89,511,394 6% *
st319dance 426,635 VNsGotTalent 82,844,492 4% *
VNsGotTalent 353,734 DAM tv 70,016,996 6% *
Vietnam Idol 114,142 st319dance 64,516,136 9% *
Qu Tng Cuc Sng 104,413 Qu Tng Cuc Sng 42,993,065 20% *
AppStore.Vn 84,745 Clip Qung Co 39,486,445 10% *
Source: Socialbakers Sep 12, 2014

* Fastest growing channels based on last month, updated on Sep 12, 2014
Online ads attitude

Digital is entertaining but not as trustworthy
90% 89%
79%
80%
80%
70%
60%
50% 45%
40% 38%
33% 26%
30%
25% 21% 21%
18% 20%
20% 15% 14%
11% 10% 9%
10% 6% 5% 4%
0%
Trustworthy Carry helpful ads Entertaining/Pleasing/Enjoyable
Source: 3D 2014: Base: 2,900 urban adults.

Online shopping

Increase in e-commerce and more than USD 3
million spend on TV advertising
All adults All internet users aged 15-45

100%
78%
80%
20%
63% 64% 19%
58%
60% 16% 10% 10%
46%
22%
21%
40% 19% 18%
17%
20% 14% 16%

12% 12% 27% 23% 24% 25%
9% 22%
0%
2008 2010 2012 2013 2014* 2008 2010 2012 2013 2014
Age 15-24 Age 25-34 Age 35+
Source: 3D 2008 (2,969), 3D 2010 (2,924), 3D 2012 (3,010), 3D 2013 (2,970) urban adults aged 15-45, and 3D 2014 (2,900) urban adults aged
15-49
Clothes and cosmetics are most popular
amongst online shoppers
41%
Adult clothing 42%
17% 36%
Mobile phone 17%
18%
25%
Cosmetics 12%
18%
8%
Books 16%
Computer software 9%
7%
(not game) 13%
14%
Computer games 12%
11%
14%
Fragrances/Perfumes 9%
9%
10%
MP3 player 11%
12%
Skincare products 9%
9%
Age 35+ Age 25-34 Age 15-24
Source: 3D 2014 Base: 429 adults aged 15-49 shopped online of whom 173 adults aged 15-24, 125 adults aged 25-34 and 131 adults
aged 35-49
COD the most popular payment method amongst
online shoppers
% 68
Cash on delivery 74
71
17
Credit card online
None of these
11
With my mobile phone credit 10
6
Pay at post office
5
I pay at an office collection point
6
Debit card online
Female Male All adults
Source: 3D 2014 Base: 429 adults aged 15-49 shopped online

Digital TV

FTA Digital conversion has commenced in
Vietnam, mainly in 5 key cities
FTA digital conversion has already started
in Vietnams five key national metropolitan
cities (Hanoi, HCMC, Danang, Can Tho
and Hai Phong) and on pay-TV platforms.
Current guidelines call for 80% of

households to be able to access digital
terrestrial TV (DTT) by 2015, which is
aggressive, and 100% of households by
2020.
Source: 2014 Media Partners Asia, Ltd. All rights reserved

Pay-TV: Historic trend
Large telco Viettel was granted a
cable operator license in 2013 but its
progress has beenlimited. Cable
digitization will require capital; as a
Pay-TV Indicators Unit 2008 2012 2013 result, operators are creating
Total Pay-TV Subscribers (000) 1,634 4,820 6,475
corporate entities to facilitate
investment, including foreign direct
% Pay-TV Penetration/TV investment (FDI). Privatizing 49% of
Homes
8.8% 19.8% 26.3% these operators will occur by 2016
(incl. subs that subscribe to
multiple platforms) and potentially as early as late 2014.
Digital Pay-TV Subscribers (000) 135 1,650 2,070
% Digital Subs
Penetration/TV Homes
0.5% 4.2% 5.2%
(incl. subs that subscribe to
multiple platforms)
% Digital Subs (000)
34.2% 32.0%
Penetration/Pay-TV Subs
Source: Pay-TV & Broadband Indicators from Media Partners Asia research and company data and MIC
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Digital Landscape Update 2018

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Vietnam Digital Landscape

Last updated Sep 12, 2014

Vietnam (global context & population profile)

Vietnam digital landscape

Sources: CIA Factbook, July 2014,

Urban, 32% Rural, 68%

Source: Population: US Census Bureau (July 2014 est.)

Over 65% 3 provinces*

Latest population estimates for 2013 show 89.71m population, of

Source: General Statistics Office of Vietnam

Social media Online ads attitude E-commerce Digital TV

Social media Online ads attitude E-commerce Digital TV

Malaysia 60.7% Australia = 88.8%

Source: * Except Vietnam (source: VNNIC)

Yr End No. of Users % YoY

2005 10,710,980 + 69%

2006 14,683,783 + 37%

2007 18,551,409 + 26%

2008 20,834,401 + 12%

2010 26,784,035 +18%

2011 30,552,417 +14%

2012 31,304,211 +2%

6 5.6 Total % market share

Source: Vietnam Telecommunications Authority (VNTA)

Access mode Total (000) Main suppliers

xDSL broadband 3G data cards

Source: Vietnam Telecommunications Authority (VNTA)

Total Male Female Age 15-24 Age 25-34 Age 35+

Occupation of Internet users

Internet usage continues to increase over years,

Total Male Female Age 15-24 Age 25-34 Age 35+

Social media Online ads attitude E-commerce Digital TV

Smartphone Ipad/Tablet Laptop

2012 2013 2014 2012 2013 2014 2012 2013 2014

Desktop GPRS Mobile Phone

2012 2013 2014 2012 2013 2014

91% vs. 85% (2013) 41% vs. 38% (2013)

Chat 76% Email 70% Email 77%

Download songs/ Download songs/

Join/Visit social networking

Read the news 80%

Access social networking site 79%

Take photographs 78%

Instant messenging 68%

Play games 60%

Check emails 45%

Watch TV /Videos 44%

Send MMS 25%

Use GPS Navigation 21%

Check sports results /live scores 17%

Check movie information /cinema times 16%

Find restaurant /bar /hotel information 11%

Check bank balance /online banking 11%

Rank Top Searches, last 30 days Rising Searches, last 30 days

Source: Google Insights for Search as at Sep 12, 2014

# Unique Visitors % Reach

Note: ComScore only measures internet usage at

Source: Comscore July 2014

# Unique Visitors % Reach

Note: ComScore only measures internet usage

Source: Comscore July 2014

1 Coccoc.com (1) 11 Vuiviet.vn (11)

Source: Alexa Sep 5, 2014

Rank Online Gaming websites Unique visitors (000)