Professional Documents
Culture Documents
REVIEW:
Resistant Dragons?
1. PROMISE (WHAT):
I communicate (position 1: Promise) by _________ that shows my SUPER POWER by
_________ to __________ (YOUR PEEPS).
The Promise Question: What is my 'Message' promise? How will this promise alleviate
their pain?
The Personal Promise Statement: Im going to give you all I can in the time we have. I
promise to show you how to take it further!
The YOU ARE THE ONE Question: How can I show them I am the ONE for them? Tell your
vulnerability/credibility story
3. PROOF
I communicate (position 3: Proof/Social Proof) by _________ that shows my SUPER
POWER by _________ to __________ (YOUR PEEPS).
The PROOF Question: How can I show them this is AWESOME and PROVEN? Tell your 'WHO
IT WORKS FOR' story. Give them testimonials, case studies, success stories, social proof for
example # of people on the line, facebook comments, etc.
4. SOLUTION
I communicate (position 4: Solution/Sample) by _________ that shows my SUPER POWER
by _________ to __________ (YOUR PEEPS).
The SOLUTION Question: What the most profound sample or example I can give them to
demonstrate my work? Show them how you do your work. Give them an example or
sample. Let me show you how this works....
5. IMPACT:
I communicate (position 5: Impact) by _________ that shows my SUPER POWER by
_________ to __________ (YOUR PEEPS).