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Course Objective:
Keeping in view the growth of retail industry, the course has been designed to familiarize students with the basics of
retail industry and give them an overview about rural marketing practices.
Course Contents:
Module I: Introduction
Nature, scope and importance of retailing, retail competition theories, Retail management process, Influence of
changing environment on retailing viz demographic changes, lifestyle changes, technology changes (e-business),
Retail Environment.
Examination Scheme:
References:
Retailing management, Swapna Pradhan,, 3rd edition Tata McGrawhill.
Retail Marketing Management, David Gilbert.
Barry Berman & Joel R. Evans, Retail Management, A Strategic Approach, Ninth Edition, Pearson Education.