City of Malabon University

CITY OF MALABON UNIVERSITY
Maya-maya corner Pampano Street

Brgy. Longos, Malabon City
CONCEPCION ONE-STOP STOP (COSS)
LEADER:
Mary Joy C. Bedos BSA 4A
ASSISTANT LEADER:
Marie Pearl N. Gozon BSA 4A
MEMBERS:
Eugene G. David BSMA 4B
Vangie F. Palabino BSMA 4B
Donna May D. Gordoncillo BSMA 4C
In Partial Fulfillment of the Requirements in MNGT 116:

Management Research
Presented to:
Dr. Jaime A. Santos, MBA
Presented by:
Group 2
Brgy. Concepcion
Maya-maya corner Pampano Street
Brgy. Longos, Malabon City
CONCEPCION ONE-STOP STOP (COSS)
Presented to the
Faculty of the College of Business and Accountancy
City of Malabon University
Malabon City
In partial fulfillment in the MNGT 116: Management Research
For the Degree of Bachelor of Science in Accountancy and

Bachelor of Science in Management Accounting
By:
LEADER:
ASSISTANT LEADER:
MEMBERS:
Academic Year 2017 2018

Professor
College of Business and Accountancy
BSA and BSMA
Endorsement Sheet
This feasibility study entitled Concepcion One-Stop Shop (COSS)

has been prepared and submitted by:
LEADER:
ASSISTANT LEADER:
MEMBERS:
In partial fulfillment of the requirements for the subject of MNGT 116:

Management Research is examined and recommended for the
acceptance and approval for oral presentation.
________________________
Professor-in-charge
Approval Sheet
Accepted and endorsed after having passed the oral defense

satisfactory as indicated in the corresponding rating form by the
undersigned.
________________________ _____________________
________________________ _____________________
________________________ _____________________
Approved and accepted in the partial fulfilment of the

requirements for the Degree of Bachelor of Science in Accountancy
and Bachelor of Science in Management Accounting, October 2017.
_________________________
Prof. Melandro Gimpaya
OIC Dean College of Business and Accountancy

Acknowledgement
First, we would like to express our deepest gratitude to our professor
in Management Research, Dr. Jaime A. Santos, MBA for giving us
the opportunity to make this study as part of our endless search for
knowledge.
Great thanks to our parents for all the love and support in doing this
study. This study is made successful through their financial support,
accommodation whenever we have our meeting, and most
especially the strength and inspiration in everything we do.
We would want to acknowledge all our respondents, Malabon,
Navotas, Caloocan and Valenzuela residents who exerted time and
effort in answering our survey questionnaires.
We would also like to give thanks to all the employees of Malabon
City Hall, Department of Trade and Industry (Malabon), Bureau of
Internal Revenue (RDO Malabon-Navotas), Bureau of Fire
Protection (Malabon), Brgy. Concepcion Officials and all other
people who gave assistance and information needed to accomplish
this study.
To the Ms. Sharmagne T. David, CPA, Ms. Merylle
Above all else, this study is impossible without the guidance,
knowledge and wisdom provided by our All Mighty God.

Dedications
To Almighty God,
For all the glory belongs to Him.
To our parents,
For their undying love and support throughout this study.
Preface
We, the students of City of Malabon University, College of Business
and Accountancy under Bachelor of Science in Accountancy and
Bachelor of Science in Management Accounting are glad to present
this feasibility study entitled Concepcion One-Stop Shop
(COSS).
Malabons tourism is flourishing from the past years since Malabon
Tricycle Tours were launched. Malabon Tricycle Tours is a great way
to introduces the precious heritage and delicious food catered in our
beloved city. During the research, we have found out that there is
non-existing souvenir shop that sells souvenirs from Malabon.
This study includes the demand of Malabon and Non-Malabon
residents for items that depicts the identity of the city. To cater this
demand, we decided to put up a one-stop shop that consigns
products that are proudly made by Malabonians.

Table of Contents
Title Page
Approval Sheet/Endorsement Sheet
Acknowledgement
Dedication
Preface
Table of Contents
List of Tables
List of Figures
Project Summary
Mission and Vision
Chapter 1: Social Significance

Introduction
For the Entrepreneurs
For the Government
For the Community
For the Proponents
Chapter 2: Organization and Management

Introduction
Form of Ownership
Advantage
Disadvantage
Organizational Chart
Importance of Organizational Chart
Proposed Organizational Chart
Chain of Command
Mode of Financing
Personnel
Hiring Procedure
Hiring Requirements
Job Description
Owner
Helper
Job Qualification
Orientation and Training
Contract of Employment
Compensation and Benefits
For Contractual Employee
Rest Days and Leaves
Bereavement Assistance
Management Rules and Regulation
Attendance
Punctuality
Separation from Work
Proper Attire
Penalties
Working Condition
Sanitation
Work Schedule
Gantt Chart
Chapter 3: Marketing Aspect

Introduction
Importance of Marketing
Marketing Objectives
Four (4) Ps of Marketing
Product
Pricing
Promotion
Place
SWOT Analysis
Strengths
Weaknesses
Opportunities
Threats
Internal and External Factors that Affect the Market
Internal Factors
External Factors
Historical and Projected Population
Malabon Residents
Navotas Residents
Caloocan Residents
Valenzuela Residents
Market Segmentation
Slovens Formula
Ratio Analysis
Computation of Potential Markets (Malabon Residents)
Computation of Potential Markets (Non-Malabon
Residents)
Concepcion One-Stop Shop Evaluation and Survey Sheet
(Malabon Residents)
Survey Results
Concepcion One-Stop Shop Evaluation and Survey Sheet (Non-
Malabon Residents)
Survey Results
Demand and Supply Analysis
Historical Demand
Projected Demand
Projected Annual Supply for Malabon and Non-Malabon
Residents
Potential Demand of Malabon and Non-Malabon Residents
Projected Potential Demand for Home-made Products and
Hand-crafted souvenirs
Projected Demand and Supply Analysis
Chapter 4: Technical Aspect

Introduction
Logo
Tagline
Products to be Consigned
Parameter and Location
Floor Plan
Equipment
Store Supplies
Furniture and Fixtures
Sanitary Supplies
Supporting Documents
Chapter 5: Financial Aspects

Pre-operating Statement of Financial Position
Comparative Income Statement
SCHEDULES
Sales
Cost of Sales
Salaries Expense
Depreciation Expense (Store Equipment)
Depreciation Expense (Furniture and Fixtures)
Utilities Expense
Rent Expense
Taxes and Licenses
Sanitary supplies Expense
Store Supplies Expense
Percentage Tax
Withholding Tax on Rent
Comparative Statement on Changes in Equity
Comparative Statement of Financial Position
Comparative Statements of Cash Flow
Appendices
Lease Contract
Employment Contact
Proponents Resum
Project Summary
Chapter 1: Social Significance
Social significance clearly states the relevance of the business to the
external parties. This describes the benefits of the business to the
community. This is to ensure that the business is helpful to the
entrepreneurs, community, government, proponents and other
benefactor.
Chapter 2: Organization and Management
Concepcion One-Stop Shop (COSS) is a sole proprietorship form of
business that employs two (2) helpers who lives in Malabon primarily
in Barangay Concepcion provided that they belong to the marginalize
sector and are willing to be trained before they start to work. This
chapter is essential as this discusses the organizational structure of
a business. This chapter also includes the polies and procedure and
the proposed Gantt chart.

Chapter 3: Marketing Aspect
The marketing aspect of this study shows the survey result we have
gathered around the vicinity of Malabon City and other nearby cities.
Through this we can conclude that this study is feasible because of
the willingness and capabilities of our target market to avail our
products. Based on our demand and supply analysis, we have
determined our capacity to supply to the available market.
Chapter 4: Technical Aspect
This chapter includes the technical requirements in starting a new
business. The products we are going to offer are made by Malabon
residents who are part of Malabon Crafts and Non-Crafts Livelihood
Association Inc. We believe that this study will help the entrepreneurs
promote their product even with selling them online.
Chapter 5: Financial Aspect
This chapter shows the projected financial statements from year
2017 to 2021. The initial capital investment of the business is Php
225,000 which came from the own savings of the owner as a sole
proprietor.
Mission
The business commit itself in promoting home-based products and
souvenir items which are produced by 'Malabonians' through
reselling and exposing the heritage of different barangays in
Malabon to tourists by means of exhibiting cultural and
historical background to the store.
Vision
To be the first one-stop shop in Malabon that caters home-made
products and souvenir items that are proudly made in Malabon.

Chapter 1:
Social
Significance
CHAPTER 1:
SOCIAL SIGNIFICANCE
Introduction
All throughout, home-made products are always better than those
products offered in the market. Concepcion One-Stop-Shop (COSS)
will be the very first one-stop-shop in Malabon that offers variety of
products that are home-made and proudly made in Malabon. Since
Brgy. Concepcion is highly commercialized and have lots of business
establishments, the group decided that we should not line our
business next to tea shops and any other food place because it will
be difficult for us to target a market whose patronage is already on
the existing businesses.
For the Entrepreneurs
In establishing any business, the primary and most common goal is
to make profit, second to this is to create employment for those who
are unemployed. Just like any other businesses. Concepcion One-
Stop-Shop (COSS) also aims to make profit and create employment
for the residents of Concepcion and nearby barangays. Aside from
that we aspire to promote the business of home-based sellers by
reselling their products in our shop, rest assured that as long as our
business is operating we will market their product.

For the Government
We guarantee them that the business operation undergoes to all the
required process starting from the application of business permits
and other licenses plus the tax levied to the business will be paid
rightly. The business also aims as additional destination in
Concepcion of Malabon Tricycle Tours.
For the Community
The business can help them enhance their communication skills and
help them gain work experience and we believe that our business
can help them change the nature of their business since one of the
resident we interviewed is garbage collector in other city, through our
business they need not to collect garbage and went to other city just
to earn money we can provide them a job near where they live. For
the Senior High School Students of Concepcion Tech-Voc Annex,
they can bring the products they cooked and baked in our shop to
sell.
For the Proponents
This research can enhance our way of thinking that we should not
only focus on what have given to us but we need to dig deeper to
make our research our very own not just copy-pasted from the
internet. This can also help us to understand and appreciate more
our environment and the effort of our government in helping the city
constituents. We can learn in dealing and maintaining the profitability
of the business, how to find a possible supplier and to negotiate with
them and, how to communicate to different type of person including
tourist. We can also apply all the learnings in the future as a we are
taking business related courses.

Chapter 2:
Organization
and
Management
CHAPTER 2:
ORGANIZATION AND MANAGEMENT
Introduction
Organization is a systematic arrangement of people brought together
to accomplish some specific purpose. The distinct purpose of an
organization is typically expressed in terms of a goal or set of goals.
Management is one of the important aspects in establishing a
business. It is the performance of conceiving and achieving desired
results by means of group effort consisting of utilizing human talents
and resources. Therefore, management is considered as the force
that runs an enterprise and is responsible for its success or failure.
This chapter tackles about the form of business organization that is
best suited for the proposed business, the organizational structure,
the number of personnel needed, their compensation, the benefits
they can get during their stay in the entity, the personnel working
attire, the working schedule and the proposed Gantt Chart before the
business is implemented.
Form of Ownership
The type of ownership of Concepcion One-Stop Shop (COSS) is a
sole proprietorship. 'Sole' means single and 'Proprietor' means
ownership. It means only one person or individual becomes the
owner of the business. Thus, Concepcion One-Stop Shop (COSS) is
owned and managed by an individual.
Advantages
A sole proprietorship form of business is very easy to form as
it is not governed by a special law unlike partnerships and
corporations;
The decision-making and taking of action is prompt because
the sole proprietor or the owner alone is the responsible for all
the decisions;
The owner has full control in the over-all activity of the
business; and
The sole proprietor is always in the position to keep good
personal relation with the customers and employees.
Disadvantages
The owner has unlimited liability, the creditors of the business
may claim not only the assets and properties of the business
but also to the extent of owner's personal assets and
properties;
The start-up capital is only limited to the owner's savings; and
It could be burdensome to the owner since all responsibilities
and business decision-making fall upon him.
Organizational Chart
Organizational chart is a flow chart that lists the positions of all the
employees of the business. Employees are listed from top to bottom
to show the chain of command for all the employees.
IMPORTANCE OF ORGANIZATIONAL CHART
Organizational chart shows clear chain of command so the
employees have the knowledge to whom they should report
issues concerning the business, to whom they should request
and to whom they should ask questions;
It helps new employees, if there is any, familiarize who is he
or she is going to work with;
Organizational chart helps the employees know their
workloads or tasks; and
It makes the planning easier for the owner since the chart
serves as the summary of the whole business.

Owner
Bookkeeper
Helper 1 Helper 2
FIGURE 1: Proposed Organizational Chart
CHAIN OF COMMAND
Chain of command describes the way in which organizations,
including the military, religious institutions, corporations,
government entities, and universities, traditionally structure
their reporting relationships.
Concepcion One Stop Shop is a sole proprietorship business
that the owner is in direct control of the business. If you look
at the presented organizational chart, adding one or two
personnel can make work more easily.
MODE OF FINANCING
The initial investment in operating the business will be coming
from the personal savings of the sole proprietor or owner of
the business.
PERSONNEL
It is essential for a business to know their manpower requirements
as it will help to determine the competency and qualification of the
employees to fit in the operation of the business. Also, to have clear
and precise knowledge of their duties and responsibilities.
HIRING PROCEDURE
Applicants will be passing a bio-data or resume with 2x2
colored photo to the owner.
The owner will review the contents of the resume and will give
the applicants a reviewer. The reviewer contains some
heritage of Concepcion and brief description of Concepcion
One-Stop Shop.
The applicants will be asked to return after three days for the
exam based on the given reviewer.
If the applicants passed the exam he/she will be immediately
interviewed by the owner for the final screening.
After the interview, if passed, the applicants will be given a list
of requirements to be complied for specific period of time.
After complying to all the requirements, the applicants will be
scheduled for orientation.
After the applicants have been oriented, they will be trained
for one week with regards to the operation of the business.

HIRING REQUIRMENTS
2 pcs. Of 2x2 picture
2 pcs. Of 1x1 picture
NSO Birth Certificate
SSS, TIN, PhilHealth, Pag-IBIG Number (if there is any)
NBI, Police and Barangay Clearance
Medical Examination
Drug Test
Working Permit
JOB DESCRIPTION
Manager/Owner
The Store Manager is responsible for planning, controlling
and directing subordinates to achieve highest level of
customer service standards.
The Store Manager is also responsible for the consistent
compliance to government regulations.
Responsible for the overall supervision of the entire business.
Responsible for monitoring the performance of the
subordinates.
Ensures that the consigned goods are in good condition.
Ensures that shelves are fully stocked.
Responsible for ensuring the cleanliness of the shop.

Helper
Greet customers politely at all times.
Ensures good customer relations by giving friendly service to
them.
Performs any combination of duties such as cashier, stocking
the shelves, cleaning the store and discussing the featured
heritage to the customers.
JOB QUALIFICATION
Must be a Malabon resident for at least two (2) years, it is an
advantage if applicant is residing in Concepcion;
Male or female;
Can work under pressure;
Willing to undergo in training;
Must possess a pleasing personality;
Mentally and physically fit
ORIENTATION and TRAINING
All newly hired employees shall undergo to an orientation. Discussed
therein are the mission, vision, policies, rules and regulation, duties
and responsibilities, historical background of Concepcion and the
products to be consigned.
All newly hired employees before they undertake the actual work field
they must undergo to two weeks training wherein they will be taught
how to handle pressure, effective communication with the
customers, talk to possible suppliers and practice history telling to
the owner.
CONTRACT OF EMPLOYMENT
All newly hired employees shall sign, perform and fulfill the Contract
of Employment. All employees will be given an identification card
which are issued by the business and shall be worn during working
hours.
COMPENSATION AND BENEFITS
For Probationary Employees:
Each probationary employee shall receive Php 250.00 daily, this
includes the food allowance.
15 days 2 Rest days = 13 Working Days
13 WD x Php 250.00 = Php 3,250.00 Semi-monthly Salary
Php 3,250.00 x 2 = Php 6,500.00 Monthly Salary
*All Probationary Employees shall receive their respective
compensation as provided in their Contract of Employment every
15th and 30th. Cut-off for payroll computation is every 10th and 25th.
For Regular Employees:
Each regular employee shall receive Php 300.00 daily.
Semi-Monthly Computation:
15 days 2 Rest days = 13 Working Days
Basic Pay: (13 WD x Php 300.00) Php 3900.00
Less: SSS contribution 145.35
PhilHealth Contribution 50.00
HDMF Contribution 50.00
Net Pay Php 3654.65
Monthly Computation:
30 days 4 Rest Days = 26 Working Days
Basic Pay: (26 WD x Php 300.00) Php 7800.00
Less: SSS contribution 290.70
PhilHealth Contribution 100.00
HDMF Contribution 100.00
Net Pay Php 7004.63
*All Regular Employees shall receive their respective compensation
as provided in their Contract of Employment every 15th and 30th. Cut-
off for payroll computation is every 10th and 25th.

MATERNITY LEAVE
Every pregnant employee, whether married or unmarried is entitled
to maternity leave sixty (60) days in case of normal delivery or
miscarriage, seventy-eight (78) days in case of Caesarean section
delivery, with benefits of one hundred percent (100%) of the daily
salary credit as defined in the law. In order to be entitled to this
benefit the following must be fulfilled:
The female employee is a SSS member employed at the time
of delivery or miscarriage:
Given the required notification to the SSS through her
employer; and
Her employer must have paid at least three monthly
contributions to the SSS within the twelve-month period
immediately before the date of childbirth or miscarriage.
PATERNITY LEAVE
Paternity leave is given to all married male employees regardless of
the status of employment. The purpose of this benefit is to allow the
husband to give support to his wife after the childbirth nursing their
newborn child. Paternity leave shall not exceed seven (7) ordinary
working days with full payment of basic daily salary. A married male
employee is entitled to the benefit if met the following conditions:
He is employed at the time of delivery of his child:

He and his wife is living together at the time she gives birth or
suffer miscarriage;
He has applied for paternity leave with his employer within
reasonable period or expected date of delivery of his spouse,
or within the period provided in the rules and regulation of the
business; and
His wife has given birth or suffered a miscarriage.
In case if the paternity leave is not availed it is not convertible to cash
and shall not be cumulative.
13th MONTH PAY
The 13th month pay of an employee which shall amount to 1/12 of
this basic salary earned within a year. It shall be given not later than
December 24 of each year. This benefit shall only be exclusive for
regular employees
REST DAY AND LEAVES
Every employee is entitled to have twenty-four (24) hours of day-off
or rest days after six (6) consecutive days of ordinary working days.
Rest days are not paid. Regular Employee is entitled to have seven
(7) days of leave for every year of employment. In case of not availed
leaves, it shall be converted monetarily given at the end of the year.
SOCIAL SECURITY BENEFIT

Social Security System (SSS) provides a package of sickness,
maternity, disability, retirement, death and funeral benefits. Only
exclusive for regular employees.
PHILHEALTH BENEFIT
PhilHealth is a health insurance program for SSS members and their
dependents in which it provides financial assistance when they get
hospitalized. Only exclusive for regular employees.
HOME DEVELOPMENT MUTUAL FUND BENEFIT
Home Development Mutual Fund, otherwise known as Pag-IBIG
(Pagtutulungan sa kinabukasan: Ikaw, Bangko, Industriya at
Gobyerno) Fund is a mutual provident savings system for private and
government employees and other earning groups, supported by
matching mandatory contributions of their respective employers with
housing as the primary investment. Only exclusive for regular
employees.
BEREAVEMENT ASSISTANCE
If an immediate family member of a regular employee passed away,
he/she shall be given Php 5000.00 upon complying all the
requirements needed.
MANAGEMENT RULES AND REGULATION
ATTENDANCE
Every employee shall ask written permission to the owner before
taking the absent or leave.
Must file an application for absences at least one week ahead
If the employee is experiencing sickness and cannot report to
work, he/she shall give notice to the owner two hours before
his/her duty. Upon returning to work he/she shall file an
absence slip.
If the employee must go on an emergency, he/she shall file
an absence slip with an attachment explaining his/her reason
for emergency leave.
An employee who is absent from work without written
permission shall be subjected to penalties.
An employee who is absent for five (5) consecutive days
without official leave is considered Absent Without Leave
(AWOL) and therefore subject to immediate dismissal from
the business.
Under-time is allowable through the permission of the owner.
Under-time hours shall be automatically deducted from the
salary.
PUNCTUALITY
Concepcion One-Stop Shop (COSS) discourages tardiness as this
influences the punctuality of other employees as well as the other
employees. Tardiness means coming to work past the starting time.
It also means not going back to work after the break time.
Heavy traffics, oversleeping and other personal reasons are
not acceptable reasons for being late.
Only three (3) consecutive late are allowed within one month.
Two (2) hours late from work is considered absent for half-
day.
Tardiness is deducted directly to the employees' basic salary.
SEPARATION FROM WORK
Voluntary Resignation the employee intends to resign, he/she
must comply with all the clearance requirements before leaving the
work. He/she must at least give two (2) weeks before leaving or until
the owner finds replacement due to his/her resignation.
Termination in all cases involving the termination of an employee
from the business, proper notice of termination shall be given to the
employee. Terminated employees shall not be qualified to be
rehired.
PROPER ATTIRE
FIGURE 2: Proper Attire
Employees can wear any shoes provided that they are comfortable.
The uniforms will be worn during store hours. The uniform cost will
be deducted from the salary of the employees.
PENALTIES
Written Reprimand (WR) - it is a notice calling the attention of the
employee not to repeat the same violation.
Suspension (3D/6D/9D) - if the employee has committed offense for
second or third time he/she is subject to suspension.

Termination (T) - this will be given upon committing major offenses.
The employee will immediately be subject to dismissal from the
business.
Offenses WR 3D 6D 9D T
Tardiness 1st 2nd 3rd 4th 5th
Absence without leave 1st 2nd 3rd 4th 5th
Extending break period 1st 2nd 3rd 4th 5th
Carelessness 1st 2nd 3rd 4th 5th
Discourtesy towards consumers, 1st 2nd 3rd 4th 5th
suppliers, owner and co-workers
Disobedience to the owner 1st 2nd 3rd 4th
Intentional destruction of business 1st 2nd
property
Use of indecent language towards the 1st 2nd
owner
Stealing or attempting to steal business 1st
property or co-worker property
Immoral or scandalous acts 1st
TABLE 1: Penalties
WORKING CONDITION
Working conditions are affected by factors including health and
safety, security and working hours. Poor working conditions can
damage your health and put your safety at risk.
Maintenance: make sure the workplace, equipment, devices and
systems are maintained, in working order and in good repair.
Ventilation: make sure enclosed workplaces are ventilated and
have enough fresh and purified air.
Temperature: maintain a reasonable temperature inside building
during working hours. Enough thermometers must be provided.
Lighting: must be suitable and efficient and natural so far is
reasonably practical. Emergency lighting must be provided where
lighting failure would cause danger.
Cleanliness: keep workplaces and furnishings clean. Waste
materials must not accumulate, except in suitable containers.
Space: make sure work place have enough floor area, height and
unoccupied space.
Workstations: must be suitable for the worker and work. A suitable
seat must be provided where necessary.

Floors: must be suitable and not uneven or slippery, presenting a
safety risks. They must be kept free from obstructions likely to cause
a slip, trip or fall.
Water: provide an adequate supply of wholesome drinking water and
cups, readily accessible and conspicuously marked.
Clothing: provide suitable and sufficient accommodation for
clothing, as well as changing facilities where special clothing is worn.
Restrooms: provide suitable and sufficient rest facilities at readily
accessible places.
SANITATION
All employees must observe must observe the highest standard of
hygiene and sanitation. Employees must be well-groomed and
continue with their work, wearing clean and proper attire. The term
"well-groomed" shall mean proper haircut for male employees and
for female employees it is necessary to have their hair tied, cut
fingernails, and hands are always properly washed. The term "proper
attire" shall mean uniform are newly-washed, no excessive dirt on
uniform and shoes and proper and complete uniform worn properly.
WORK SCHEDULE
STORE HOURS: 10:00 AM 8:00 PM
STORE OPERATION HOURS: 10 HOURS
STORE IS OPEN DAILY
LEGENDS:
OP Opening CL Closing RD Rest Day
Employees MON TUES WED THU FRI SAT SUN
OWNER OP- RD OP- OP-CL OP- OP- OP-
CL CL CL CL CL
HELPER 1 OP- OP- RD OP-CL OP- OP- OP-
CL CL CL CL CL
HELPER 2 OP- OP- OP- RD OP- OP- OP-
CL CL CL CL CL CL
TABLE 2: Work Schedule

ACTIVITY TIME
Rechecking of stocks 9:00 9:15 am
Delivery of consigned goods 9:16 9:45 am
Restocking shelves 9:46 10:00 am
Start of business operation 10:00 am onwards
Lunch break:
Owner 11:30 11:50 am
Helper 1 11:50 12:10 pm
Helper 2 12:10 12:30 pm
Closing of store 8:00 pm
Cleaning of store 8:00 8:15 pm
Inventory checking 8:15 8:30 pm
TABLE 3: Daily Business Operation

GANTT CHART
ACTIVITIES JUN JUL AUG SEPT OCT
A. CONDUCTING
RESEARCH
B. SEARCHING FOR
POSSIBLE CONSIGNOR
C. SIGNING OF
CONTRACT WITH
POSSIBLE CONSIGNOR
D. SITE SELECTION
E. FILING OF BUSINESS
LEGAL REQUIREMENTS
F. CANVASSING OF
EQUIPMENT NEEDED IN
THE STORE
G. INSTALLATION OF
EQUIPMENTS N THE
STORE
H. HIRING OF EMPLOYEES
I. ORIENTATION OF HIRED
EMPLOYEES
J. TRAINING OF HIRED
EMPLOYEES
K. PROMOTIONAL
ACTIVITIES
L. START OF BUSINESS
OPERATION
TABLE 4: Proposed Gantt Chart
Chapter 3:
Marketing
Aspect
CHAPTER 3:
MARKETING ASPECT
INTRODUCTION
This chapter will help to know the marketing aspect of the business
as it discusses the demand and supply, tabulation of survey results,
target market, the market segmentation, historical and projected
population of the qualified area of study, the SWOT analysis and four
P's of marketing.
Marketing is a system of business activities designed to plan, price,
promote and distribute want-satisfying goods and services to present
and potential customers. It is considered as the lifeblood of every
business transactions because it is a strategic way on how to cope
up to the needs and wants of the costumers, finding opportunities
regarding it, introduce and market the product, achieve customers
loyalty and patronage.
IMPORTANCE OF MARKETING
Marketing is considered as the heart of every business. For a
business to be successful it needs to be known in the market or to
the potential buyers. Without the marketing your customer will never
be aware of your entire business or the products or services you
offer. Marketing is used to promote the product or service your

business may offer. Marketing builds brand name recognition or
product recall with a company.
MARKETING OBJECTIVES
a. To analyze the demand and supply of the business;
b. To define the target market through market segmentation;
c. To ascertain the marketing strategies to be applied in
promoting the business; and
d. To determine the feasibility of the business.
FOUR (4) P's OF MARKETING
PRODUCT
Anything that can be offered to a market for attention,
acquisition, use, or consumption that might satisfy a want or
need.
Product includes more than just tangible goods.
Product includes physical object, services, events, persons,
organization and places, ideas, experience or mixes of these
entities.
Concepcion One-Stop Shop (COSS) offers home-made products
which are made by Malabon residents.

PRICING
It is the amount of money charged for a product or service.
The sum of the values that consumers exchange for the
benefits of having or using the product or service.
Price is the only element in the marketing mix that produces
revenue and it is also the most flexible element.
The price of the products depends on the stipulation between the
owner and the consignors. In general, the business will receive sixty
(60%) percent commission from the profit of each product sold to
cover the business expenses.
PROMOTION
It is a type of marketing communication.
It is a communication tool used by firms and sellers to
persuade remind or inform present and potential buyers that
a product or service exists.
It is aimed at influencing buyers attitudes and behavior to
respond favorably toward the product or the company.
Concepcion One-Stop Shop (COSS) will use Malabon Tricycle
Tours, giving out flyers, posting posters and online promotion such
as Facebook advertisement.
PLACE
Consists of the actors and forces outside marketing that affect
marketing management's ability to build and maintain
successful relationships with target consumers.
Concepcion One-Stop Shop (COSS) is located at 255 2nd floor Gen.
Luna St., Concepcion, Malabon City.
SWOT ANALYSIS
'SWOT' stands for Strengths, Weaknesses. Opportunities and
Threats. SWOT Analysis is a management tool used to identify
strategies for success. It may be used to guide individual thinking,
group discussion or a large formal planning process. It is widely
utilized by businesses as part of their strategic planning process but
it can be used by any group or individual seeking improvement.
Strengths and Weaknesses tend to be internal characteristic of the
business such as location, price or brand awareness. Opportunities
and Threats tend to be external characteristics coming from
competitors or customers.
STRENGTHS
These are the attributes of the business that will help in achieving its
objectives.
1. Small start-up capital;
2. The products we sell are home-made that are proudly made in
Malabon;
3. Accessible and convenient location.
WEAKNESSES
These are the attributes of the business that could hurt the progress
in achieving its objectives.
1. Perishability of consigned food products;
2. New to the market;
3. Difficulty in finding consignors.
OPPORTUNITIES
These are the external factors that may help the business achieve
its objectives.
1. First museum like one-stop shop in Malabon;
2. Helps improve the local tourism;
3. Products are sold in cheaper price.

THREATS
These are the external conditions that may damage the business
performance in achieving its objectives.
1. Competitors from internet or online sellers;
2. Other well-known products.
INTERNAL AND EXTERNAL FACTORS THAT AFFECT THE
MARKET
INTERNAL FACTORS
The internal factors basically include the inner strengths and
weaknesses. Internal factors can affect how a business meets its
objectives. Strengths have a favorable impact on a business.
Weaknesses have a harmful effect on the firm.
The strength of employees is an essential internal business factor.
Check if employees are motivated, hard-working and talented.
Strategic risks can affect your firms ability to reach the goals in the
business plan. These factors could pose as threats as they can alter
how customers perceive your product. Based on these, customers
might think a product is overpriced, dull and outdated.
Innovation the business needs innovation in order to keep up with
competitors. It is essential to get one step ahead. Innovation could

come in the form of marketing. It could also be through promotional
initiatives in the marketing plan, staff training, and welfare.
Financial risks depend on the financial structure of your business. It
is also dependent on your business transactions and the financial
systems.
EXTERNAL FACTORS
After you line up financing, find a suitable location, hire staff and
organize a potentially successful business plan, you must turn to
external factors to effectively predict your future.
Economy is one of the biggest external factors that will, at some time,
affect your business. Market fluctuations based on politics, terrorism
attacks, wars and currency devaluation eventually trickle down to
most commercial enterprises.
Infrastructure - zoning laws, highway construction and housing
development are particularly important to retail establishments,
restaurants, manufacturers and other businesses that rely on a
location for success. Changes in the local infrastructure may prove
either disastrous or fortuitous to your company.
Government regulations such as those that affect the environment or
communication are beyond your control and could have a direct
impact on your business.

Trends while you may spend a good part of your profits on marketing
in the hopes of favorably influencing trends, some are beyond your
control.
Customer Base your target customer base may change suddenly or
slowly over a period. The changing makeup of your neighborhood
that attracts more singles or young renters can affect your business.
HISTORICAL AND PROJECTED POPULATION
MALABON CITY
YEAR POPULATION GROWTH RATE
2010 353,337
2011 354,821 0.42%
2012 356,311 0.42%
2013 357,808 0.42%
2014 359,311 0.42%
2015 360,820 0.42%
TABLE 6: Historical Population from 2010 - 2015
2015 365,525
2016 367,901 0.65%
2017 370,292 0.65%
2018 372,699 0.65%
2019 375,122 0.65%
2020 377,560 0.65%
2021 380,014 0.65%
TABLE 6: Projected Population from 2015 - 2021

NAVOTAS CITY
2010 249,131
2011 251,074 0.78%
2012 253,032 0.78%
2013 255,006 0.78%
2014 256,995 0.78%
2015 259,000 0.78%
2015 249,463
2016 249,538 0.03%
2017 249,613 0.03%
2018 249,688 0.03%
2019 249,763 0.03%
2020 249,838 0.03%
2021 249,913 0.03%

CALOOCAN CITY
2010 1,489,040
2011 1,524,330 2.37%
2012 1,560,457 2.37%
2013 1,597,440 2.37%
2014 1,635,299 2.37%
2015 1,674,056 2.37%
2015 1,583,978
2016 1,602,669 1.18%
2017 1,621,580 1.18%
2018 1,640,715 1.18%
2019 1,660,076 1.18%
2020 1,679,664 1.18%
2021 1,699,484 1.18%

VALENZUELA CITY
2010 575,356
2011 585,195 1.71%
2012 595,201 1.71%
2013 605,379 1.71%
2014 615,731 1.71%
2015 626,260 1.71%
2015 620,422
2016 629,418 1.45%
2017 638,545 1.45%
2018 647,804 1.45%
2019 657,197 1.45%
2020 666,726 1.45%
2021 676,394 1.45%

MARKET SEGMENTATION
Market segmentation is a process used by marketers to group similar
consumers together. This helps the business better target their
marketing efforts by selling the right products to the right consumers.
One way to use market segmentation is by demographic. This refers
to dividing consumers by aspects including age, gender, income,
needs or a combination thereof.
2010
AGE GROUP BOTH SEXES MALE FEMALE
1-4 35,584 18,195 17,389
5-9 35,921 18,679 17,242
10-14 35,197 18,063 17,134
15-19 34,608 17,364 17,244
20-24 33,970 16,925 17,045
25-29 32,081 15,890 16,191
30-34 29,774 15,008 14,766
35-39 25,043 12,689 12,354
40-44 22,473 11,282 11,191
45-49 18,966 9,324 9,642
50-54 16,195 7,895 8,300
55-59 11,978 5,831 6,147
60-64 8,887 4,190 4,697
65-69 4,829 2,063 2,766
70-74 3,533 1,414 2,119
75-79 2,020 703 1,317
80-84 1,139 365 774
85-ABOVE 692 193 499
TOTAL 352,890 176,073 176,817
2010
AGE GROUP BOTH SEXES MALE FEMALE
1-4 248,952 128,599 120,353
5-9 241,482 125,023 116,459
10-14 235,782 120,869 114,913
15-19 229,681 113,674 116,007
20-24 224,922 110,698 114,224
25-29 213,566 105,615 107,951
30-34 193,701 97,522 96,179
35-39 163,489 82,641 80,848
40-44 145,334 72,929 72,405
45-49 122,907 61,111 61,796
50-54 99,987 49,545 50,442
55-59 72,226 35,229 36,997
60-64 50,870 23,768 27,102
65-69 28,078 12,523 15,555
70-74 19,999 8,083 11,916
75-79 11,050 4,057 6,993
80-84 5,630 1,856 3,774
85-ABOVE 3,260 897 2,363
TOTAL 2,310,916 1,154,639 1,156,277
SLOVEN'S FORMULA
The business used the Sloven's Formula to determine the needed

number of respondents.
Formula:
n= __N____
1 + Ne2
Where:
n = number of needed respondents
N = the number of people who qualify in area of study
e = margin of error which is 5%
MALABON CITY RESIDENTS
n= N___
1 + Ne2
= 370,292______
1 + 370,292 (0.05)2
= 399.56
NAVOTAS CITY RESIDENTS
n= N___
1 + Ne2
= 249,613________
1 + 249,613 (0.05)2
= 399.36
CALOOCAN CITY RESIDENTS
n= N
1 + Ne2
= 1,621,580_______
1 + 1,621,580 (0.05)2
= 399.90
VALENZUELA CITY RESIDENTS
n= N
1 + Ne2
= 638,545______
1 + 638,545 (0.05)2
= 399.74
NON-MALABON:
399.36 + 399.90 + 399.74 = 1,199 / 3 = 399.67 or 400

RATIO ANALYSIS
Formula:
R= N
n
Where:
R = ratio of respondents
N = number of population
n = number of needed respondents
MALABON CITY RESIDENTS
R= N
n
= 370,292
399
= 928
1:928
NON-MALABON RESIDENTS
R= N
n
= 836,579
400
= 2,091
1:2,091
*Number of population used is based on 2017 Projected Philippine
Statistics Authority (PSA) data.

MALABON RESIDENTS
COMPUTATION OF POTENTIAL MARKET:
1ST
233,898 x 37.10% = 86,776
The projected population of target market during 2017 is 233,898
using average growth rate of 0.55% (0.42/0.65). The 37.10% is the
sum of population percentage share of Baritan, Bayan-bayanan,
Flores, Ibaba, Muzon, Niugan and Catmon in Malabon, in which
these barangays are considered nearby the store location.
2ND
86,776 / 5 = 17,355
The 37.10% of target market population is divided to 5, whereas 5 is
the estimated number of resident per household.
3RD
17,355 x 1 = 17,355
The 17,355 is the estimated household out of 37.10% population of
Malabon, whereas 1 is the assumed number of household member
that had the capacity to buy in our store.

4TH
17,355 x 87.22% = 15,137
Based on question number 2, 87.22% out of 399 respondents are
willing to buy Home-made products. Based on question number 3,
87.22% out of 399 respondents are willing to buy Hand-crafted
souvenirs, in which both home-made products and hand-crafted
souvenirs are offered in our store. The percentage in question
numbers 2 and 3 are added and divided by 2, hence, 87.22% to be
multiplied by 17,355 to get the product of 15,137.
5TH
15,137 x 98.50% = 14,910
going to patronize products made in Malabon, by which these
products are sold in our store. 98.50% is multiplied to 15,137 to
produce 14,910.
6TH
14,910 x 100% = 14,910
Based on question number 9, 100% or all of the 399 respondents are
going or willing to buy the products that we cater in our shop. This
100% is multiplied to 14,910 to get the number of potential market in
Malabon, 14,910.
COMPUTATION OF POTENTIAL MARKET:
1ST
1,118,513 x 15% = 167,777

The projected target market population in Navotas, Caloocan and
Valenzuela during 2017 are multiplied by 5%, wherein 5% is the
estimated percentage of population living nearby Concepcion.
2ND
167,777 / 5 = 33,555
The 5% CaNaVa (Caloocan, Navotas, Valenzuela) population is
divided to 5, whereas 5 is the estimated number of resident per
household.
3RD
33,555 X 2 = 67,111
The 8,299 is the estimated household out of 5% population of
CaNaVa (Caloocan, Navotas, Valenzuela), whereas 2 is the
assumed number of household member that had the capacity to buy
in our store.
4TH
67,111 X 75% = 50,333
Based on question number 4, 60% out of 400 respondents are willing
to buy Home-made products. Based on question number 5, 90% out
of 400 respondents are willing to buy Hand-crafted souvenirs, in
which both home-made products and hand-crafted souvenirs are
offered in our store. The percentage in question numbers 4 and 5 are
added and divided by 2, hence, 75% to be multiplied by 67,111 to
get the product of 50,333.
5TH
50,333 X 96.75% = 48,697
going to patronize products made in Malabon, by which these
products are sold in our store. 96.75% is multiplied to 50,333 to
produce 48,697.
6TH
48,697 X 100% = 48,697
Based on question number 11, 100% or all of the 400 respondents
are going or willing to buy the products that we cater in our shop.
This 100% is multiplied to 48,697 to get the number of potential
market in CaNaVa (Caloocan, Navotas, Valenzuela), 48,697.

CONCEPCION ONE-STOP SHOP (COSS) SURVEY AND
EVALUATION SHEET
MALABON RESIDENTS
Dear Customers,
We, the proponents of CONCEPCION ONE-STOP SHOP (COSS),
a souvenir shop are conducting a survey for us to provide quality
products and services that will meet your needs and demands.
We need your help in filling up this questionnaire.
I. PERSONAL INFORMATION
Name: ________________________
Age: _________________________
Gender: ______________________
II. DIRECTION: Answer the following questions by putting a
checkmark on the space provided that corresponds your
answer.
1. From what barangay do you reside?
( ) Acacia ( ) Baritan
( ) Bayan-bayanan ( ) Catmon
( ) Concepcion ( ) Dampalit
( ) Flores ( ) Hulong Duhat
( ) Ibaba ( ) Longos
( ) Maysilo ( ) Niugan
( ) Muzon ( ) Panghulo
( )Potrero ( ) San Agustin
( ) Taong ( ) Tinajeros
( ) Santulan ( ) Tonsuya
( ) Tugatog
2. Which do you prefer in buying food products?
( ) Home-made products ( ) Factory Manufactured
3. Which do you prefer in buying souvenir items?
( ) Hand-crafted ( ) Machine made
4. Have you tried Malabon Tricycle Tours?
( ) Yes ( ) No
5. If no, are you willing to try?
( ) Yes ( ) No
6. Would you patronize the product of Malabon?
( ) Yes ( ) No
7. In buying souvenirs, what are the things do you consider?
( ) Price
( ) Quality
( ) Taste (for food)
( ) Packaging
( ) Customer Service
8. Which of the following do you prefer to buy?
( ) Flower Pastillas ( ) Macaroons
( ) Meringue ( ) Empanada
( ) Bagoong ( ) Atsara
( ) Brownies ( ) Beaded Wallets
( ) Zipper Wallets ( ) Keychains
( ) T-shirts ( ) Bagtags
9. Are you willing to buy the items that you choose above?
( ) Yes ( ) No
10. How much is your budget in buying souvenir?
( ) Php 200 - 400
( ) Php 400 - 600
( ) Php 600 - 800
( ) Php 800 1000

AGE
16 20 YRS. OLD 125 31.33%
21 25 91 22.81%
26 30 40 10.03%
31 35 51 12.78%
36 40 29 7.26%
41 55 63 15.79%
TOTAL 399 100%
Table 13
Figure 3
GENDER
MALE 222 55.64%
FEMALE 177 44.36%
TOTAL 399 100%
. Table 14
Figure 4
Based on the survey we have conducted, 55.64% of the respondents
are male and 44.36% are female

From what barangay do you reside?
ACACIA 6 1.5%
BARITAN 11 2.76%
BAYAN-BAYANAN 6 1.5%
CATMON 46 11.53%
CONCEPCION 17 4.26%
DAMPALIT 11 2.76%
FLORES 6 1.5%
HULONG DUHAT 11 2.76%
IBABA 11 2.76%
LONGOS 57 14.26%
MAYSILO 11 2.76%
NIUGAN 6 1.5%
MUZON 6 1.5%
PANGHULO 17 4.26%
POTRERO 46 11.53%
SAN AGUSTIN 11 2.76%
SANTULAN 17 4.26%
TAONG 17 4.26%
TINAJEROS 17 4.26%
TONSUYA 40 10.03%
TUGATOG 29 7.27%
TOTAL 399 100%
Table 15
Figure 5
Which do you prefer in buying food products?
HOME-MADE 348 87.22%

PRODUCTS
FACTORY 51 12.78%
MANUFACTURED
TOTAL 399 100%
Table 16
Figure 6
Based on the survey we have conducted, 87.22% preferred home-
made products and only 12.78% have responded that they prefer
factory manufactured goods.

Which do you prefer in buying souvenir items?
HAND-CRAFTED 348 87.22%
MACHINE MADE 51 12.78%
TOTAL 399 100%
Table 17
Figure 7
Based on the survey we have conducted, 87.22% preferred hand-
crafted souvenirs and only 12.78% have responded that they prefer
machine made.
Have you tried Malabon Tricycle Tours?
YES 23 5.76%
NO 376 94.24%
TOTAL 399 100%
Table 18
Figure 8
have not tried of the Malabon Tricycle Tours yet, and 5.76% have
already tried.
If no, are you willing to try?
YES 366 91.73%
NO 10 2.51%
HAVE TRIED 23 5.76%
TOTAL 399 100%
Table 19
Figure 9
Based on the survey we have conducted, 91.73% are willing to try
the Malabon Tricycle Tours, 2.51% are not willing to try and 5.76%
have already tried.

Would you patronize the product of Malabon?
YES 393 98.50%
NO 6 1.50%
TOTAL 399 100%
Table 20
Figure 10
Based on the survey we have conducted, 98.50% will patronize
Malabon made products and 1.50% are not going to patronize it.
In buying souvenirs, what are the things do you consider?
PRICE 325 out of 399 81.45%
QUALITY 371 out of 399 92.98%
TASTE (FOR FOOD) 331 out of 399 82.96%
PACKAGING 239 out of 399 59.90%
CUSTOMER SERVICE 205 out of 399 51.38%
Table 21
Figure 11
are considering price in buying souvenirs, 92.98% for the quality,
82.96% for the taste, 59.90% for the packaging and 51.38% for the
customer service
Which of the following do you prefer to buy?
FLOWER PASTILLAS 148 out of 399 37.09%
MERINGUE 245 out of 399 62.03%
BAGOONG 120 out of 399 30.08%
MACAROONS 274 out of 399 68.67%
EMPANADA 251 out of 399 62.91%
ATSARA 91 out of 399 22.81%
BROWNIES 296 out of 399 74.19%
BEADED WALLETS 51 out of 399 12.78%
ZIPPER WALLETS 34 out of 399 8.52%
KEYCHAIN 291 out of 399 72.93%
T-SHIRTS 177 out of 399 44.36%
BAGTAGS 143 out of 399 35.84%
Table 22
Figure 12
Based on the survey we have conducted, among the above items
what respondents do prefer to buy the most are brownies, keychains,
macaroons, empanada and meringue.

Are you willing to buy the items that you choose above?
YES 399 100%
NO 0 0%
TOTAL 399 100%
Table23
Figure 13
Based on the survey we have conducted; all respondents are willing
to buy the items in question number 8.

How much is your budget in buying souvenir?
PHP 200 400 325 81.45%
400 600 40 10.03%
600 800 17 4.26%
800 1,000 17 4.26%
TOTAL 399 100%
Table 24
Figure 14
Based on the survey we have conducted, respondents of 81.45% are
allocating Php 200 400 in buying souvenirs, 10.03% for 400 600,
and both 4.46% for 600 800 and 800 1000.

CONCEPCION ONE-STOP SHOP (COSS) SURVEY AND
EVALUATION SHEET
Dear Customers,
We, the proponents of CONCEPCION ONE-STOP SHOP
(COSS), a souvenir shop are conducting a survey for us to provide
quality products and services that will meet your needs and
demands.
We need your help in filling up this questionnaire.
I. PERSONAL INFORMATION
Name: ________________________
Age: _________________________
Gender: ______________________
II. DIRECTION: Answer the following questions by putting a
checkmark on the space provided that corresponds your
answer.
1. From what city do you reside?
( ) Caloocan ( ) Navotas ( ) Valenzuela
2. Have you been to Malabon?
( ) Yes ( ) No
3. If no, would you like to visit?
( ) Yes ( ) No
4. Which do you prefer in buying food products?
( ) Home-made products ( ) Factory Manufactured
5. Which do you prefer in buying souvenir items?
( ) Hand-crafted ( ) Machine made
6. Have you tried Malabon Tricycle Tours?
( ) Yes ( ) No
7. If no, are you willing to try?
( ) Yes ( ) No
8. Would you patronize the product of Malabon?
( ) Yes ( ) No
9. In buying souvenirs, what are the things do you consider?
( ) Price
( ) Quality
( ) Taste (for food)
( ) Packaging
( ) Customer Service
10. Which of the following do you prefer to buy?
( ) Flower Pastillas ( ) Macaroons
( ) Meringue ( ) Empanada
( ) Bagoong ( ) Atsara
( ) Brownies ( ) Beaded Wallets
( ) Zipper Wallets ( ) Keychains
( ) T-shirts ( ) Bagtags
11. Are you willing to buy the items that you choose above?
( ) Yes ( ) No
12. How much is your budget in buying souvenir?
( ) Php 200 - 400
( ) Php 400 - 600
( ) Php 600 - 800
( ) Php 800 1000

AGE
16 20 YRS. OLD 227 56.75%
21 25 120 30%
26 35 53 13.25%
TOTAL 400 100%
Table 25
Figure 15
GENDER
MALE 200 50%
FEMALE 200 50%
TOTAL 400 100%
Table 26
Figure 16
Based on the survey we have conducted, 50% of the respondents
are male and the other 50% are females.

From what city do you reside?
NAVOTAS 134 33.50%
CALOOCAN 133 33.25%
VALENZUELA 133 33.25%
TOTAL 400 100%
Table 27
Figure 17
Based on the survey we have conducted, out of 400 respondents
33.50% reside in Navotas and both 33.25% for those who reside in
Caloocan and Valenzuela.

Have you been to Malabon?
YES 267 66.92%
NO 133 33.08%
TOTAL 400 100%
Table 28
Figure 18
Based on the survey we have conducted, 66.92% of the non-
Malabon resident respondents have already been to Malabon and
33.08% have not.

If no, would you like to visit?
YES 133 33.08%
HAVE VISITED 267 66.92%
TOTAL 399 100%
Table 29
Figure 19
Based on the survey we have conducted, 66.92% of the non-
Malabon resident respondents have already been to Malabon and
33.08% have not but would like to visit.

Which do you prefer in buying food products?
HOME-MADE PRODUCTS 240 60%
FACTORY MANUFACTURED 160 40%
TOTAL 400 100%
Table 30
Figure 20
Based on the survey we have conducted, 60% preferred home-made
products and only 40% have responded that they prefer factory
manufactured goods.
Which do you prefer in buying souvenir items?
HAND-CRAFTED 360 90%
MACHINE MADE 40 10%
TOTAL 400 100%
Table 31
Figure 21
Based on the survey we have conducted, 90% preferred hand-
crafted souvenirs and only 10% have responded that they prefer
machine made.
Have you tried Malabon Tricycle Tours?
YES 0 0%
NO 400 100%
TOTAL 400 100%
Table 32
Figure 22
Based on the survey we have conducted, all respondents have not
tried the Malabon Tricycle Tours.

If no, are you willing to try?
YES 400 100%
NO 0 0%
TOTAL 400 100%
Table 33
Figure 23
Based on the survey we have conducted, all respondents have not
tried the Malabon Tricycle Tours but are willing to try.

Would you patronize the product of Malabon?
YES 387 96.75%
NO 13 3.25%
TOTAL 400 100%
Table 34
Figure 24
Based on the survey we have conducted, 96.75% will patronize
Malabon made products and 3.25% are not going to patronize it.
In buying souvenirs, what are the things do you consider?
PRICE 200 out of 400 50%
QUALITY 373 out of 400 93.25%
TASTE (FOR FOOD) 227 out of 400 56.75%
PACKAGING 93 out of 400 23.25%
CUSTOMER 173 out of 400 43.25%
SERVICE
Table 35
Figure 25
Based on the survey we have conducted, 50% of the respondents
are considering price in buying souvenirs, 93.25% for the quality,
56.75% for the taste, 23.25% for the packaging and 43.25% for the
customer service.
Which of the following do you prefer to buy?
FLOWER PASTILLAS 213 out of 400 53.25%
MERINGUE 120 out of 400 30%
BAGOONG 133 out of 400 33.25%
MACAROONS 147 out of 400 36.75%
EMPANADA 133 out of 400 33.25%
ATSARA 40 out of 400 10%
BROWNIES 213 out of 400 53.25%
BEADED WALLETS 80 out of 400 20%
ZIPPER WALLETS 80 out of 400 20%
KEYCHAIN 267 out of 400 66.75%
T-SHIRTS 253 out of 400 63.25%
BAGTAGS 27 out of 400 6.75%
Table 36
Figure 26
Based on the survey we have conducted, among the above items
what respondents do prefer to buy the most are keychains, t-shirts,
brownies, flower pastillas, banana bread and weave bags, wallets
and pouches.
Are you willing to buy the items that you choose above?
YES 400 100%
NO 0 0%
TOTAL 400 100%
Table 37
Figure 26
Based on the survey we have conducted, all respondents are willing
to buy the items in question number 11.

How much is your budget in buying souvenir?
PHP 200 400 147 36.75%
400 600 160 40%
600 800 40 10%
800 1,000 53 13.25%
TOTAL 399 100%
Table 38
Figure 27
Based on the survey we have conducted, respondents of 36.75% are
allocating Php 200 400 in buying souvenirs, 40% for 400 600,
10% for 600 800 and 13.25% for 800 1000.

DEMAND AND SUPPLY ANALYSIS
Demand is the economic term for the cumulative wants and desires
of consumers as they relate to a particular good or service whilst
supply is a fundamental economic concept that describes the total
amount of a specific good or service that is available to consumers.

HISTORICAL DEMAND
DEMAND OF MALABON RESIDENTS
Historical demand for Home-made products and Hand-crafted
souvenirs
YEAR POTENTIAL SURVEY NUMBER OF ANNUAL
MARKET RESULT TIMES DEMAND
2010 14,623 87.22% 1 12,754
2011 14,685 87.22% 1 12,808
2012 14,747 87.22% 1 12,862
2013 14,809 87.22% 1 12,916
2014 14,871 87.22% 1 12,970
2015 14,933 87.22% 1 13,025
Table 39
souvenirs are computed by getting the potential market in Malabon
City 2010-2015 multiplied by survey results or percentage of
respondents who prefer to buy home-made products and hand-
crafted souvenirs and multiplied by number of times do a customer
buy a souvenir. In this case the number of times is assumed that a
customer buys souvenir items only once a year.
*Potential Market increases annually based on the annual growth of
population of Malabon City by 0.42% during 2010-2015.

DEMAND OF NON-MALABON RESIDENTS
souvenirs
2010 44,642 75% 1 33,481
2011 45,365 75% 1 34,024
2012 46,100 75% 1 34,575
2013 46,846 75% 1 35,135
2014 47,605 75% 1 35,704
2015 48,377 75% 1 36,282
Table 40
souvenirs are computed by getting the potential market in CaNaVa
(Caloocan, Navotas, Valenzuela) 2010-2015 multiplied by survey
results or percentage of respondents who prefer to buy home-made
products and hand-crafted souvenirs and multiplied by number of
times do a customer buy a souvenir. In this case the number of times
is assumed that a customer buys souvenir items only once a year.
*Potential Market increases annually based on the average annual
growth of population of CaNaVa (Caloocan, Navotas, Valenzuela) by
1.62% during 2010-2015.

PROJECTED DEMAND
DEMAND OF MALABON RESIDENTS
Projected demand for Home-made products and Hand-crafted
souvenirs
2015 14,717 87.22% 1 12,836
2016 14,813 87.22% 1 12,920
2017 14,910 87.22% 1 13,005
2018 15,007 87.22% 1 13,089
2019 15,105 87.22% 1 13,174
2020 15,203 87.22% 1 13,260
2021 15,302 87.22% 1 13,346
Table 41
souvenirs are computed by getting the potential market in Malabon
City 2015 - 2021 multiplied by survey results or percentage of
respondents who prefer to buy home-made products and hand-
crafted souvenirs and multiplied by number of times do a customer
buy a souvenir. In this case the number of times is assumed that a
customer buys souvenir items only once a year.
*Potential Market increases annually based on the annual growth of
population of Malabon City by 0.65% during 2015-2020.

DEMAND OF NON-MALABON RESIDENTS
souvenirs
2015 47,844 75% 1 35,883
2016 48,269 75% 1 36,202
2017 48,697 75% 1 36,523
2018 49,126 75% 1 36,844
2019 49,558 75% 1 37,169
2020 49,994 75% 1 37,496
2021 50,434 75% 1 37,826
Table 42
souvenirs are computed by getting the potential market in CaNaVa
(Caloocan, Navotas, Valenzuela) 2015-2021 multiplied by survey
results or percentage of respondents who prefer to buy home-made
products and hand-crafted souvenirs and multiplied by number of
times do a customer buy a souvenir. In this case the number of times
is assumed that a customer buys souvenir items only once a year.
*Potential Market increases annually based on the average annual
growth of population of CaNaVa (Caloocan, Navotas, Valenzuela) by
0.88% during 2015-2020.

YEAR ANNUAL ANNUAL TOTAL
DEMAND of DEMAND of ANNUAL
MALABON NON-MALABON DEMAND
RESIDENTS RESIDENTS
2015 12,836 35,883

62,561
2016 12,920 36,202
63,082
2017 13,005 36,523
63,607
2018 13,089 36,844
64,133
2019 13,174 37,169
64,663
2020 13,260 37,496
65,197
2021 13,346 37,826
65,736
COMPETITORS ANALYSIS 2017
Supplier Concepcion Market Bakeries Animaze, Mini Total
Pixel Annual
Supply
FLOWER 50 pcs. 18,250
PASTILLAS
MERINGUE 50 packs 18,250
BAGOONG 20 jars 20 jars 14,600
MACAROONS 36 pcs 20 pcs 20,440
EMPANADA 20 pcs 7,300
ATSARA 30 jars 50 jars 29,200
BROWNIES 20 bars 7,300
BEADED WALLETS 10 pcs 3,650
ZIPPER WALLETS 80 pcs 29,200
KEYCHAIN 50 pcs 18,250
T-SHIRTS 20 shirts 7,300
BAGTAGS 60 pcs 21,900
Total 195,640
Projected Demand per Product
2015 2016 2017 2018 2019 2020 2021
48,719 49,122 49,528 49,933 50,343 50,756 51,172
%
FLOWER PASTILLAS 45.17 22,006 22,188 22,372 22,555 22,740 22,926 23,114
MERINGUE 46.02 22,420 22,606 22,793 22,979 23,168 23,358 23,549
BAGOONG 31.67 15,429 15,557 15,686 15,814 15,944 16,074 16,206
MACAROONS 52.71 25,680 25,892 26,106 26,320 26,536 26,753 26,973
EMPANADA 48.08 23,424 23,618 23,813 24,008 24,205 24,403 24,603
ATSARA 16.41 7,995 8,061 8,128 8,194 8,261 8,329 8,397
BROWNIES 63.72 31,044 31,301 31,559 31,817 32,079 32,342 32,607
BEADED WALLETS 16.39 7,985 8,051 8,118 8,184 8,251 8,319 8,387
ZIPPER WALLETS 14.26 6,947 7,005 7,063 7,120 7,179 7,238 7,297
KEYCHAIN 69.84 34,025 34,307 34,590 34,873 35,160 35,448 35,739
T-SHIRTS 53.81 26,216 26,433 26,651 26,869 27,090 27,312 27,536
BAGTAGS 21.30 10,377 10,463 10,549 10,636 10,723 10,811 10,900
TOTAL 233,549 235,481 237,427 239,369 241,334 243,314 245,308
PROJECTED ANNUAL SUPPLY FOR MALABON AND NON-
MALABON RESIDENTS
YEAR ANNUAL ANNUAL UNFILLED MARKET
DEMAND SUPPLY DEMAND SHARE
(%)
2015 17.52
233,549 192639 40,910 7166
2016 17.56
235,481 194134 41,347 7260
2017 17.60
237,427 195640 41,787 7354
2018 17.64
239,369 197146 42,223 7448
2019 17.68
241,334 198664 42,670 7544
2020 17.72
243,314 200194 43,120 7642
2021 17.76
245,308 201736 43,572 7739
Table 43
The potential markets of Malabon and Non-Malabon is added as well
as the survey results of question number 5 of Malabon and Non-
Malabon is added and divided by 2 to get 97.63%. Potential market
and percentage of survey result multiplied to get the annual supply.

MARKET SHARE
YEAR ANNUAL DAILY
SUPPLY CAPACITY
TO SUPPLY
THE MARKET
2015
192639 617
2016
194134 622
2017
195640 627
2018
197146 632
2019
198664 637
2020
200194 642
2021
201736 647
POTENTIAL DEMAND OF MALABON AND NON-MALABON
RESIDENTS
Historical potential demand for Home-made products and
YEAR POTENTIAL POTENTIAL TOTAL
DEMAND OF DEMAND OF NON- POTENTIAL
MALABON MALABON DEMAND
RESIDENTS RESIDENTS
2010 19,645 8,394 28,039
2011 19,728 8,530 28,258
2012 19,811 8,668 28,479
2013 19,894 8,809 28,703

2014 19,977 8,951 28,928
2015 20,061 9,096 29,157
Table 44
Historical potential demand for Home-made products and Hand-
crafted souvenirs are computed by adding the historical annual
demand of Malabon and Non-Malabon residents.
Projected potential demand for Home-made products and
YEAR POTENTIAL POTENTIAL TOTAL
DEMAND OF DEMAND OF NON- POTENTIAL
MALABON MALABON DEMAND
RESIDENTS RESIDENTS
2015 20,375 8,876 29,251
2016 20,507 8,954 29,461
2017 20,640 9,033 29,673
2018 20,774 9,113 29,887
2019 20,910 9,193 30,103
2020 21,045 9,274 30,319

2021 21,182 9,356 30,538
Table 45
Projected potential demand for Home-made products and Hand-
crafted souvenirs are computed by adding the projected annual
demand of Malabon and Non-Malabon residents.
PROJECTED DEMAND AND SUPPLY ANALYSIS
YEAR TOTAL ANNUAL DEMAND MARKET

SHARE
POTENTIAL SUPPLY AND (42%)
DEMAND SUPPLY
GAP
2015 29,251 17,181 12,070 5,069
2016 29,461 17,306 12,155 5,105
2017 29,673 17,418 12,255 5,147
2018 29,887 17,558 12,329 5,178
2019 30,103 17,686 12,417 5,215
2020 30,319 17,815 12,504 5,252

2021 30,538 17,944 12,594 5,289
Table 46
Note: Market Share percentage is assumed to be 42%
Chapter 4:
Technical
Aspect
CHAPTER 4:
TECHNICAL ASPECT
INTRODUCTION
Technical aspect is one of the essential part of a feasibility study
because this chapter discusses the logo description and its tagline,
business location, business process, equipment and other supplies
needed, utilities to be used, requirements and procedure in
registering a business. This chapter also attaches sample

documents in registering the business. It helps identify the kind of
service and variety of products the proposed business offer.
Logo
Concepcion One-Stop Shop is the name of the business in which
'Concepcion' is simply derived from the barangay name itself,
Concepcion. The 'One' means that it can be one of the destination of
the Malabon Tricycle Tours. 'One' may also refer as the first one-stop
shop in Malabon that offers home-based products. 'One-Stop'
literally means that in one shop you can buy all the home-based
products you desire.
Tagline
CONCEPCION ONE-STOP SHOP (COSS): Coss
Were Uniquely Yours
Tagline is a short text that serves to clarify a thought for, or is
designed with a form of dramatic effect. Tagline is used in marketing
materials and advertising for representing the product brand so it is

easy to remember our store and it is a way to encourage customer
to buy our products.
We choose the tagline Coss Were Uniquely Yours as Coss
means Because and Uniquely Yours as we believe that we are
the first store to sell souvenir product that are made in Malabon.
Products to be Consigned
FLOWER PASTILLAS
MERINGUE
MACAROONS
BROWNIES
EMPANADA
BAGOONG
ATSARA
BEADED WALLETS
ZIPPER WALLETS
KEYCHAINS
T-SHIRTS
BAG TAGS
Parameter and Location
Concepcion One-Stop Shop (COSS) will be located at 255 2nd floor
Gen. Luna St., Concepcion, Malabon City. The chosen business
location is along Gen. Luna Street wherein it gives a good access to
all customers. Also, it is highly commercialized. The monthly rental
fee is Php 6, 000 with floor area for about 40 sq. m.

FLOOR PLAN
LEGENDS
Trash Can Computer Set
Glass Stand
Comfort Room
POS System
Doors
Shelves Television
Display Hooks
Printer
Air
Conditioner Refrigerator
Frames
Cabinet
Hanger Rods Fire

Extinguisher
Equipments
Description Unit Cost Qty. Total Cost
17,950 1 17,950
Refrigerator
37,000 1 37,000
Glass Stand
29,499 1 29,499
Split-type Air conditioner
23,990 1 23,990
Flat screen Television

4,000 1 4,000
Printer
POS
17,261 1 17,261
System
10,900 1 10,900
Computer Set
Fire
1,198 1 1,198
Extinguisher
Total 141,798
Store Supplies
10
46.10 461
rolls
Thermal Paper
239 1 239
Stapler
12
50 600
box
Staple wire
2
480 960
set
Ink
2
135 270
ream
Coupon Bond
2
100 200
pcs
Log book
1
80 80
Box
Pen
150 1 150
Calculator
Total 2960
Furniture and Fixtures
200 20 4000
Hanger
100 15 1500
Display Hooks
400 4 1600
Hanger Rod
5000 1 5,000
Ceiling Fan
3000 2 6000
Shelves
1121.49 1 1121.49
Chime
3500 1 3500
Cabinet for files
350 10 3500
Frames
Total 26,221.49
Sanitary Supplies
Description Unit Total
Quantity
Cost Cost
250 1 250
Mop
350 1 350
Dust pan with broom
150 1 150
Trash can
80 2 160
Alcohol
100 2 200
Hand soap
210 1 210
Detergent
20 5 100
Sponge
25 5 125
Cleaning towels
100 12 1200
Air freshener
10 30 300
Tissue
Total 3045
DTI
BIR FORM 1901
Chapter 5:
Financial
Aspect
SCHEDULES
Sales
Cost of Goods Sold
Salaries Expense
Depreciation Expense (Store Equipment)
Depreciation Expense (Furniture and Fixtures)
Utilities Expense
Rent Expense
Taxes and Licenses
Sanitary supplies Expense
Store Supplies Expense
Percentage Tax
Withholding Tax on Rent
Appendices
LEASE CONTRACT
KNOW ALL MEN BY THESE PRESENTS:
This CONTRACT OF LEASE is made and executed at the City of
_____, this day of _______________, 20____, by and between:
(NAME OF LESSOR), of legal age, single/married to (Name of
spouse if any), Filipino, and with residence and postal address
at (Address), hereinafter referred to as the LESSOR.
-AND-
(NAME OF LESSEE), Filipino and with residence and postal
address at (Address), hereinafter referred to as the LESSEE.
WITNESSETH; That
WHEREAS, the LESSOR is the owner of THE LEASED
PREMISES, a residential property situated at (Address of property
to be leased);
WHEREAS, the LESSOR agrees to lease-out the property to the
LESSEE and the LESSEE is willing to lease the same;

NOW THEREFORE, for and in consideration of the foregoing
premises, the LESSOR leases unto the LESSEE and the LESSEE
hereby accepts from the LESSOR the LEASED premises, subject to
the following:
TERMS AND CONDITIONS
1. PURPOSES: That premises hereby leased shall be used
exclusively by the LESSEE for commercial purposes only and shall
not be diverted to other uses. It is hereby expressly agreed that if
at any time the premises are used for other purposes, the LESSOR
shall have the right to rescind this contract without prejudice to its
other rights under the law.
2. TERM: This term of lease is for ONE (1) YEAR. from (Date) to
(Date) inclusive. Upon its expiration, this lease may be renewed
under such terms and conditions as may be mutually agreed upon
by both parties, written notice of intention to renew the lease shall be
served to the LESSOR not later than seven (7) days prior to the
expiry date of the period herein agreed upon.

3. RENTAL RATE: The monthly rental rate for the leased premises
shall be in PESOS: Six Thousand (P 6,000.00), Philippine Currency.
All rental payments shall be payable to the LESSOR.
4. DEPOSIT: That the LESSEE shall deposit to the LESSOR upon
signing of this contract and prior to move-in an amount equivalent to
the rent for TWO (2) MONTHS or the sum of PESOS: Twelve
Thousand (P 12,000.00), Philippine Currency.
5. DEFAULT PAYMENT: In case of default by the LESSEE in the
payment of the rent, such as when the checks are dishonored, the
LESSOR at its option may terminate this contract and eject the
LESSEE. The LESSOR has the right to padlock the premises when
the LESSEE is in default of payment for One (1) month and may
forfeit whatever rental deposit or advances have been given by the
LESSEE.
6. SUB-LEASE: The LESSEE shall not directly or indirectly
sublet, allow or permit the leased premises to be occupied in whole
or in part by any person, form or corporation, neither shall the
LESSEE assign its rights hereunder to any other person or entity and
no right of interest thereto or therein shall be conferred on or vested
in anyone by the LESSEE without the LESSOR'S written approval.

7. PUBLIC UTILITIES: The LESSEE shall pay for its electric, water,
association dues and other public services and utilities during the
duration of the lease.
8. FORCE MAJEURE: If whole or any part of the leased premises
shall be destroyed or damaged by fire, flood, lightning, typhoon,
earthquake, storm, riot or any other unforeseen disabling cause of
acts of God, as to render the leased premises during the term
substantially unfit for use and occupation of the LESSEE, then this
lease contract may be terminated without compensation by the
LESSOR or by the LESSEE by notice in writing to the other.
9. LESSOR'S RIGHT OF ENTRY: The LESSOR or its authorized
agent shall after be giving due notice to the LESSEE shall have the
right to enter the premises in the presence of the LESSEE or its
representative at any reasonable hour to examine the same or make
repairs therein or for the operation and maintenance of the building
or to exhibit the leased premises to prospective LESSEE, or for any
other lawful purposes which it may deem necessary.
10. EXPIRATION OF LEASE: At the expiration of the term of this
lease or cancellation thereof, as herein provided, the LESSEE will
promptly deliver to the LESSOR the leased premises with all

corresponding keys and in as good and tenable condition as the
same is now, ordinary wear and tear expected devoid of all
occupants, movable furniture, articles and effects of any kind. Non-
compliance with the terms of this clause by the LESSEE will give the
LESSOR the right, at the latter's option, to refuse to accept the
delivery of the premises and compel the LESSEE to pay rent
therefrom at the same rate plus Twenty-Five (25) % thereof as
penalty until the LESSEE shall have complied with the terms
hereof. The same penalty shall be imposed in case the LESSEE
fails to leave the premises after the expiration of this Contract of
Lease or termination for any reason whatsoever.
11. JUDICIAL RELIEF: Should any one of the parties herein be
compelled to seek judicial relief against the other, the losing party
shall pay an amount of One Hundred (100) % of the amount clamed
in the complaint as attorney's fees which shall in no case be less than
P50,000.00 pesos in addition to other cost and damages which the
said party may be entitled to under the law.
12. This CONTRACT OF LEASE shall be valid and binding between
the parties, their successors-in-interest and assigns.

IN WITNESS WHEREOF, parties herein affixed their signatures on
the date and place above written.
(Name of Lessor) (Name of Lessee)
LESSOR LESSEE
Signed in the presence of:
____________________ ______________________
CONTRACT OF EMPLOYMENT
THIS AGREEMENT made as of the ______day
of__________________, 20__, between Concepcion One-Stop
Shop (COSS), having its principal place of business at Gen. Luna
Rd. Corner Burgos St., Concepcion, Malabon City. Concepcion
One-Stop Shop (COSS); and (name of employee) agree to be
bound by this Contract.
WHEREAS, this small business enterprise is engaged in retailing
business specifically a Souvenir Shop; and
WHEREAS, Concepcion One-Stop Shop (COSS) aims to acquire
the benefits of the services of the Employee and the employee aims
to render such services in accordance of the terms and condition
hereto.
IN CONSIDERATION, both parties agree as follows:
I.EMPLOYEE DUTIES
As a HELPER, the Employee is required to perform the following
duties and responsibilities:
1. Greet customers politely at all times;
2. Ensures good customer relations by giving friendly service to
them; and
3. Performs any combination of duties such as cashier, stocking
the shelves, cleaning the store and discussing the featured heritage
to the customers.
II.DURATION OF CONTRACT
The duration of this contract shall only be effective for six (6) months
starting the day of employment. Extension of this Contract shall be
mutually agreed upon between the Employer and the Employee.
III. CONTRACTUAL PERIOD
The Employee shall work on probation period not exceeding six (6)
months starting from the first day of employment.
If the Employer's observation during the contractual period that the
Employee is not qualified for the job assigned, the Employer may
cancel the contract.
IV.WORKING HOURS and COMPENSATION
Concepcion One-Stop Shop (COSS) operates from 10:00 am to 8:00
pm. The Employee is expected to work for ten (10) hours a day, six
(6) days per week.
The Employee shall receive Two hundred pesos
(Php 200.00) a day or One thousand two hundred pesos
(Php 1200.00) per week. Compensation will be given every Friday of

the week. The Employee is entitled to Fifty pesos
(Php 50.00) daily or Three hundred pesos (Php 300.00) weekly food
allowance. This shall be given together with the weekly
compensation every Friday of the week. Total Compensation to be
received by the Employee will be Two hundred fifty (Php 250.00) or
One thousand five hundred pesos (Php 1,500.00).
V.REST DAY
The Employee is entitled to twenty-four (24) hours or one (1) day rest
day after working for six (6) consecutive days.
VI.TERMINATION BY EMPLOYER AND EMPLOYEE
The following are in accordance with the Article 282 (Termination by
employer) Book VI of the Labor Code of the Philippines:
a. Serious misconduct or willful disobedience by the
employee of the lawful orders of his employer or
representative in connection with his work;
b. Gross and habitual neglect by the employee of his
duties;
c. Fraud or willful breach by the employee of the trust
reposed in him by his employer or duly authorized
representative;
d. Commission of a crime or offense by the employee
against the person of his employer or any immediate member
of his family or his duly authorized representatives; and
e. Other causes analogous to the foregoing.
The following are in accordance with the Article 285 (Termination by
employee) Book VI of the Labor Code of the Philippines:
1. An employee may terminate without just cause the employee-
employer relationship by serving a written notice on the employer at
least one (1) month in advance. The employer upon whom no such
notice was served may hold the employee liable for damages.
2. An employee may put an end to the relationship without
serving any notice on the employer for any of the following just
causes:
a. Serious insult by the employer or his representative on
the honor and person of the employee;
b. Inhuman and unbearable treatment accorded the
employee by the employer or his representative;
c. Commission of a crime or offense by the employer or
his representative against the person of the employee or any
of the immediate members of his family; and
d. Other causes analogous to any of the foregoing.
VII. OTHER
Other conditions not mentioned in this Contract shall be in
accordance with the stipulations of the Labor Code of the
Philippines.
IN WITNESS WHEREOF, the undersigned, having fully understood
the contents of this Contract stated hereto, have signed this
agreement in Malabon City, Philippines.

__________________ ___________________
Employee's Name Employee's Signature
_________________ ___________________
Employer's Name Employer's Signature

MARY JOY C. BEDOS
55 D. Burgos St., Concepcion, Malabon City
Mobile Number: 09363058845
Email: mjcbedos@gmail.com
____________________________________________________________
Objectives:
To grow professionally through enhancement of knowledge, skills,

work ethics and interpersonal relations, as well as to gain experience at the
same time enjoying work.
____________________________________________________________
Skills:
Computer literate and knowledgeable in Microsoft Office.

Good communication skills
____________________________________________________________
Educational Attainment:

Bachelor of Science in Accountancy
Maya-maya St., corner Pampano St., Longos, Malabon City
June 2014 - Present
Malabon National High School Concepcion Tech-Voc Annex

4 Burgos St., Concepcion, Malabon City
2010 - 2014
Marcelo H. Del Pilar Memorial School

San Nicolas, Bulakan, Bulacan
2008 - 2010
Concepcion Elementary School

2003 - 2008
____________________________________________________________
Seminars and Trainings Attended:
Basic Business Writing (MLLO Academic Scholars Enhancement

Class)
Penthouse, Malabon City Hall
June 2017
____________________________________________________________
Affiliation:
Junior Philippine Institute of Accountants CMU

Chapter
Member June 2014 Present
Mayor Len-len Oreta Academic Scholars Club or

MLLO-ASC
Scholarship Recipient June 2014 Present
Personal Data:
Age: 19 years old

Birthdate: August 21, 1998
Birthplace: Manila
Civil Status: Single
Citizenship: Filipino
Religion: Born Again Christian
____________________________________________________________
References:
Marlon F. Daduya
Service Supervisor
Novaliches, Quezon City
09478928940
Ethel Mae Ramos

Academic Instructor
Hulong Duhat, Malabon City
09150025524
I hereby certify that the above information is true and correct to the best of
my knowledge and belief
MARY JOY C. BEDOS

EUGENE G. DAVID
89 Ugnatan St., Brgy. Concepcion, Malabon
City
Mobile Number: 0926-405-9685
Email: gndvd21@gmail.com
____________________________________________________________
Objectives:
To work for an organization which provides me the opportunity to

improve my skills and knowledge to growth along with the organization
objective.
____________________________________________________________
Skills:
Knowledgeable in MS Word, MS PowerPoint, MS Excel.

Knowledgeable in bookkeeping.
____________________________________________________________
Work Experience:
Special Program for Employment of Student [SPES] (2013)

____________________________________________________________

June 2014 - Present

2010 - 2014

2004 - 2010
____________________________________________________________
Affiliation:
Chapter
Personal Data:
Age: 19 years old

Birthdate: December 21, 1997
Birthplace: Manila
Religion: Roman Catholic
____________________________________________________________
References:
Shan Valencia
Office Staff
The Net Service Provider Incorporation
09426729768
Lean Sanches
CEO/President
LJS SECURITY SOLUTIONS
09364018084
Jennylyn Pedroso
Daycare Teacher
Taong Child Development Center
09423146603
EUGENE G. DAVID
MARIE PEARL N. GOZON
38 A. Luna St., Concepcion, Malabon City
Email: mariepearlgozon@yahoo.com
____________________________________________________________
Objectives:
To work in demanding environment where all my skills and efforts

to explore and familiar myself in varied fields, and comprehend my
potential and add to the growth of organization with inspiring performance.
____________________________________________________________
Skills:
KEY SKILLS
Communication and teamwork
Ability to meet deadlines and work under pressure
Enthusiastic, hard- working and eager to learn
TECHNICAL SKILLS
Proficient use of Internet
Familiar with applications like Microsoft Word, PowerPoint and
Excel
Can adapt in new environment and ability to work under pressure
____________________________________________________________

Bachelor of Science in Accountancy
June 2014 - Present
Malabon National High School

M. Naval St., Hulong Duhat, Malabon City
2010 - 2014
De La Paz Elementary School

Luna II San Agustin, Malabon CityCity
2004 2010
____________________________________________________________
Affiliation:
Chapter
Personal Data:
Age: 19 years old

Birthdate: April 28, 1998
Birthplace: Manila
Religion: Iglesia Ni Cristo
____________________________________________________________
References:
Victoria Bagtas
Professor
Longos, Malabon City
Elmer Tamaa
Professor
Malabon City
MARIE PEARL N. GOZON

DONNA MAY D. GORDONCILLO
83 E. Jacinto St., Brgy. Concepcion, Malabon
Mobile Number: 0912-255-3080
Email: may_dagani@yahoo.com
____________________________________________________________
Objectives:
To work for an organization which provides me the opportunity to

improve my skills and knowledge to growth along with the organization
objective.
____________________________________________________________
Skills:
Knowledgeable in MS Word, MS PowerPoint, MS Excel.

Knowledgeable in bookkeeping.
____________________________________________________________
Working Experience:
Barzem Burger
Waitress
May July 2015
Food Blyss Restaurant

Waitress
August November 2015
____________________________________________________________

June 2014 - Present

2010 - 2014
Santiago Syjuco Memorial School

Herrera St., Ibaba, Malabon City
2004 - 2010
____________________________________________________________
Affiliation:
Chapter
Personal Data:
Age: 19 years old

Birthdate: May 22, 1998
Birthplace: Manila
____________________________________________________________
References:
Ernesto Louise Alagos

Security Guard at Mercury Drugstore
09959482798
John Earvin Valderama

Accountant
09168207864
Ailyn Ortoyo
Administrative Staff at EasyPC Computing Inc.
09355588232
DONNA MAY D. GORDONCILLO

VANGIE F. PALABINO
74. Burgos St., Concepcion, Malabon City
Email: vangiepalabino@gmail.com
____________________________________________________________
Objectives:
To grow professionally through enhancement of knowledge, skills,

work ethics and interpersonal relations, as well as to gain experience at the
same time enjoying work.
____________________________________________________________
Skills:
Communication and teamwork

Knowledgeable in Microsoft Word, Excel and PowerPoint.
Working Experience:
Golden Arches Development Corporation (Mcdonalds Philippines)

Service Crew
March 2017 - Present
____________________________________________________________

June 2014 - Present

2010 - 2014

2004 - 2010
____________________________________________________________
Seminars and Trainings Attended:
Voyage: A Journey to Accounting Profession

University of the East Caloocan
July 2017
____________________________________________________________
Affiliation:
Chapter
Personal Data:
Age: 18 years old

Birthdate: December 16, 1998
Birthplace: Manila
____________________________________________________________
References:
Adrian M. Santiago
09166675393
2nd Assistant Manager
John Carlos C. Bedos

09236861665
Graphic Designer
VANGIE F. PALABINO

City of Malabon University

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City of Malabon University

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CITY OF MALABON UNIVERSITY

Maya-maya corner Pampano Street

CONCEPCION ONE-STOP STOP (COSS)

Mary Joy C. Bedos BSA 4A

Marie Pearl N. Gozon BSA 4A

Eugene G. David BSMA 4B

Vangie F. Palabino BSMA 4B

Donna May D. Gordoncillo BSMA 4C

In Partial Fulfillment of the Requirements in MNGT 116:

Dr. Jaime A. Santos, MBA

CONCEPCION ONE-STOP STOP (COSS)

Faculty of the College of Business and Accountancy

City of Malabon University

In partial fulfillment in the MNGT 116: Management Research

For the Degree of Bachelor of Science in Accountancy and

Academic Year 2017 2018

This feasibility study entitled Concepcion One-Stop Shop (COSS)

In partial fulfillment of the requirements for the subject of MNGT 116:

Accepted and endorsed after having passed the oral defense

Approved and accepted in the partial fulfilment of the

OIC Dean College of Business and Accountancy

in Management Research, Dr. Jaime A. Santos, MBA for giving us

study. This study is made successful through their financial support,

accommodation whenever we have our meeting, and most

especially the strength and inspiration in everything we do.

We would want to acknowledge all our respondents, Malabon,

Navotas, Caloocan and Valenzuela residents who exerted time and

effort in answering our survey questionnaires.

We would also like to give thanks to all the employees of Malabon

City Hall, Department of Trade and Industry (Malabon), Bureau of

Internal Revenue (RDO Malabon-Navotas), Bureau of Fire

Protection (Malabon), Brgy. Concepcion Officials and all other

people who gave assistance and information needed to accomplish

To the Ms. Sharmagne T. David, CPA, Ms. Merylle

Above all else, this study is impossible without the guidance,

knowledge and wisdom provided by our All Mighty God.

and Accountancy under Bachelor of Science in Accountancy and

Bachelor of Science in Management Accounting are glad to present

this feasibility study entitled Concepcion One-Stop Shop

Malabons tourism is flourishing from the past years since Malabon

Tricycle Tours were launched. Malabon Tricycle Tours is a great way

to introduces the precious heritage and delicious food catered in our

non-existing souvenir shop that sells souvenirs from Malabon.

This study includes the demand of Malabon and Non-Malabon

demand, we decided to put up a one-stop shop that consigns

products that are proudly made by Malabonians.

Chapter 1: Social Significance

Chapter 2: Organization and Management

Chapter 3: Marketing Aspect

Chapter 4: Technical Aspect

Chapter 5: Financial Aspects

Social significance clearly states the relevance of the business to the

external parties. This describes the benefits of the business to the

community. This is to ensure that the business is helpful to the

entrepreneurs, community, government, proponents and other

Chapter 2: Organization and Management

Concepcion One-Stop Shop (COSS) is a sole proprietorship form of

in Barangay Concepcion provided that they belong to the marginalize

chapter is essential as this discusses the organizational structure of

the proposed Gantt chart.

Through this we can conclude that this study is feasible because of

the willingness and capabilities of our target market to avail our

products. Based on our demand and supply analysis, we have