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Portfolio

Amelia Black

writing
curation
criticism
research strategy

design &
experience

Passion Process Practice


I designing evocative experience / Types / Cultural Programming Tools for Storytelling / Curatorial
playful provocations and stories that + Exhibitions, Publications, Exhibitions+Publications, Design
lend new perspectives on how we Brand+Market Strategy, Object Design, Strategy, Collaboration, Writing,
design in the world. Experience Design for Interaction, Marketing and Presentations.
Mobile, Research, Writing - for cultural
I love human logic / methodologies,
roadmaps, field research that is institutions and consumer brands. Skills / hands-on production,
inspired by and for the way we live. Disciplines / Strategy, Concept, retouching, layout (print/digital),
Insight, Content, Design Direction, typesetting, project coordination,
I love people/ collaborations, network thinking, content
interaction, interviews, presentations, Environmental + Experience Design - a strategy, concept development,
critical thinker and hands-on problem
debates - design is a culture. research+insight, and storytelling.
solver adept at using a wide array of
tools to execute creative messages that
exceed business goals.
Design Smells writing
Masters Thesis Research, D-Crit research
criticism
curation
strategy

design &
experience

Design
Smells

Objective / explore the role of smell Process / extensive research into Outcome / eight case studies exploring
as a communicative tool in design the cultural and linguistic history how designers are using smell and
experience. of smell, current scientific olfactory in so doing building a conceptual
research, interviewed designers and vocabulary through which we can gain
experts, covered the Headspace new insight into smell as a powerful
symposium for SEED magazine tool in multisensory experience.
– all synthesize into long-format
essay, presentation and practical
& Synthesis application in my proposal for “The
Smell Glossary” iphone app.
Amphibious Architecture writing
xDesign/ NYU Environmental Health Clinic criticism
curation
research strategy

design &
experience

Objective / commissioned installation Process / developed in water quality Outcome / a public interface to water
to use technology to explore the and fish sensors in responsive array, quality and aquatic life of urban rivers.
shared ecologies of urban space. sms texting, capabilities, bike tour of Two networks of floating interactive
nyc water front ecology, research and tubes, installed at sites in the East
design for local aquatic ecosystem River and the Bronx River, house a
poster, exhibition and website design range of sensors below water and an
and leadership. array of lights above water.
China In Motion
Arup, Phase 2 Gallery (London) criticism
writing
curation
research strategy

design &
experience

Objective/ tell the human stories that Process / curated artist to collaborate Outcome / documentary film,
we effected by Arup’s architecture in with Arup employees to cultivate photography commission
the Beijing Olympics. projects that use the real time on- documenting workers on site,
site development of the Olympics as catalogued migration of Arup
a medium for their work and that employees to and around China,
collected the stories made through information graphics displaying the
the architecture. impact of migration against the time
line of the construction, architectural
models – all exhibited
Experience at Arup’s London Headquarters.
Interface & Experience Design writing
Streng Design criticism
curation
research strategy

design &
experience

Objective / define future interface Process / researched visual and tactile Outcome / full scale working
concepts for major domestic home language on interface interactions to prototypes for three appliances in for
appliance manufacturer building on map cultural innovation, comparison the kitchen, laundry and bath and a
existing core consumer touch points. of competitors models, consumer brand book guiding in-house team
research and user testing. through incremental iterations toward
future vision of the line.

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