Hawk House Barbeque

Emily Ogorzalek, Jasmine Lathon-Gordon, Samantha

Burton, Dan Yao, Emmanuel Baiden
Who We Are
Casual BBQ restaurant
Wilmington, North Carolina
Target Market: University Students
Open Sunday-Saturday: 11am-12am
Offers indoor and outdoor seating
Menu Items
1. Southwestern Vegetarian Salad .$6.99
2. BBQ Ribs & Mashed Potatoes.$10.99
3. Black Bean Burger & Grilled Asparagus$6.99
4. All American Cheeseburger & Fries..$8.99
5. Fried Chicken & Cornbread.$7.99
6. BBQ Pulled Pork Sandwich & Coleslaw$6.99
7. Chili Dog & Baked Beans$7.99
8. BBQ Chicken Wings & Mac n Cheese$10.99
9. Grilled Chicken Sandwich$7.99
10. Brisket$5.99
Standardized Recipes
Some of our standardized recipes did not include overall prices for directs and
stores, due to the fact that some of the menu item recipes did not include such
ingredients.
Main dishes accompanied by a side dish for a combination price

No Directs No Stores
Daily Cumulative Cost Report
Total Cost Today: $3,159.02
Total Cost To Date: $78,273.29
Total Sales To Date: $11,134.49
Total Sales Today: $272,315.39
Food Cost % To Date: 28.37%
Food Cost % Today: 28.74%
Menu Engineering
3 Stars
4 Plowhorses
3 Dogs
Room for
Improvement
1. Southwestern Vegetarian Salad: Remains on menu @ $6.99
2. Pulled Pork Sandwich & Coleslaw: Test trial of changing the
recipe
3. Brisket: Eliminated from menu
Menu Engineering Continued...
Plowhorses:
Black Bean Burger & Asparagus
Chili Dog & Baked Beans
Grilled Chicken Sandwich
Fried Chicken & Cornbread
We will reduce our standard portion sizes, while improving the appearance of
these items.
By doing this the costs spent on food will hopefully result in a higher
contribution margin
Labor Analysis

6 salaried positions
12 hourly employees
Plan to hire more hourly staff members
Finance Statement

Profit Margin: 15.49%

In Conclusion...
Requesting $690,401.56
To be paid back in 22 months
To cover the cost of new hourly employees
Money to improve standard recipes of several menu items
Fund us because we are a profitable investment with a
growing target market, with a reasonable return on
investment