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  • InsightXplorer Biweekly Report - 20171016

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    創市際市場研究顧問
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    旅遊篇與飯店訂房類別網站使用概況

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    1K views16 pages

    InsightXplorer Biweekly Report - 20171016

    Uploaded by

    創市際市場研究顧問
    旅遊篇與飯店訂房類別網站使用概況

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    of 16

    20171016

    2017 10 16

    2017 9 22 26 15-64 1,982

    2017 10 16

    73.5%


    84.7%
    46.4%

    15.3%

    0% 20% 40% 60% 80%


    BASEN=1982
    Sep. 2017

    2017 9 (84.7%)
    73.5%(46.4%) ()

    2017 10 16

    (NET) 63.8% (63.8%)


    33.2%

    32.3%
    30.6%

    28.1%
    28.1% (55.9%) 15-24
    27.7%

    25.1%
    24.1%
    44.6% 50-54 60-64
    55.9%
    44.6%
    36.1%
    30.6%
    23.4%
    2.1%

    0% 20% 40% 60% 80%


    BASEN=1679
    Sep. 2017

    2017 10 16

    23.2%
    39.8%
    31.6%
    29.3%
    27.1%
    29.1% /
    22.9%
    31.7%
    19.8%
    23.4%
    17.3%
    25.9%

    16.1%
    8.4%
    14.8%
    12.6%
    14.0%
    11.4%
    3.2%
    8.0%
    7.3%
    11.4%

    5.4%
    17.3%
    0% 10% 20% 30% 40% 50%
    BASEN=1456
    N=920
    Sep. 2017
    2017 10 16

    comScore MMX

    2017 10 16

    PC 25-34
    2017 8 PC

    comScore MMX 2017 8


    51.6 %
    PC
    PC

    175.6
    175.6

    6-14 3.0% 25-34 26.4%
    35-44 (23.7%)25-54
    15-17 2.5%

    18-24 14.0%

    25-34 26.4%
    35-44 23.7%

    45-54 19.3%

    55 11.1%

    2017 10 16 comScore MMXARO 2017 08


    35
    *

    34 34
    34


    /
    34

    35


    35 35



    /

    *

    2017 10 16 comScore Segment MetrixARO2017 08


    agoda PC Airbnb
    PC
    Top 8 () () ()

    agoda PC
    2017 8
    83.3
    29

    Airbnb



    AsiaYo!
    +
    PC

    *Booking.com Hotels.com comScore (Online Travel Agents)


    2017 10 16 comScore MMXARO 2017 08


    35 trivagoAirbnb 34
    34 34

    agoda agoda


    Booking.com

    +
    Booking.com
    +
    trivago 35
    Airbnb Hotels.com Airbnb Hotels.com

    trivago
    Hotels Hotels
    AsiaYo! AsiaYo!
    HotelsCombined Combined Combined

    trivago trivago
    34
    35 35
    AsiaYo!
    35 agoda agoda

    +
    +
    Booking.com

    +
    Booking.com

    Airbnb 34

    Airbnb Hotels.com Airbnb Hotels.com

    Hotels Hotels
    AsiaYo! Combined AsiaYo! Combined

    trivago trivago

    2017 10 16 comScore Segment MetrixARO2017 08



    (84.7%) 73.5%
    46.4%()



    2017 10 16


    2017 8 (51.6%)
    175.6 25-34
    (26.4%)35-44 (23.7%)
    34 34
    35
    PC agodaBooking.comHotels.com
    AsiaYo! PC
    +
    trivagoHotelsCombined
    35 +

    2017 10 16

    991 50.0%

    (IX Survey) 991 50.0%
    15-19 161 8.1%
    20-24 185 9.3%
    IX:Panel 25-29 184 9.3%
    15-64 30-34 201 10.1%
    35-39 233 11.8%

    40-44 212 10.7%
    2017/09/222017/09/26 45-49 209 10.6%
    50-54 212 10.7%
    N=1,982
    55-59 204 10.3%
    95%2.2%
    201706 60-64 180 9.1%
    907 45.8%
    520 26.2%
    555 28.0%
    2017 10 16

    Methodology
    comScore Unified Digital MeasurementTM(UDM)
    6
    IAB International Spiders and Bots List

    Global Global
    Media Metrix Multi-Platform PERSON Measurement MACHINE Measurement


    Media Metrix Multi-Platform Media Metrix Panel Census
    Video Metrix Mobile Metrix


    comScore App
    comScore SDK
    Unified Digital MeasurementTM (UDM)
    * comScore(UDM)
    unified (U) (u)

    2017 10 16

    m marcom@ixresearch.com

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