Special Topics on China's

Economic Transformation
GROUP 1
aisha | jamie | johnny | mawan | prayoga | Rizka
 agenda
Air Pollution in China
(description of pollution problem in China)

Introduction of Company
(functions, appearance, innovativeness, advantages)

Financial Outlook
(approximate costs, profit, price of unit)

Marketing Strategy
(distribution, describes customers, competitors, SWOT)

Conclusion
 1.
Air Pollution in China
Special Topics on China's Economic Transformation
 CHINA AIR POLLUTION

Beijing is the highest ambient air pollution city in China and it is the second
largest city after Shanghai.

Continued population rises can put strain on a citys infrastructure, and the
Beijings residents suffer from pollution problem - dangerously toxic Beijing
smog which often shrouds the city.
Source: http://aqicn.org/map/china/
on Wednesday, Oct 19 2016
 PM2.5 : Particles less than 2.5 in diameter are called fine particles. These particles approximately 1/30 the average width
of human hair, can lodge deeply into the lungs. Sources of fine particles include all types of combustion, including
power plants, moto vehicles, and residential wood burning.

Groups sensitive to PM2.5

People with heart or respiratory disease, the elderly, pregnant
women, and children.
Inflammation Cardiotoxicity system.

Placental blood toxicity

Blood toxicity, blood

coagulation abnormalities
and can trigger heart
disease.
 2.
Introduction of Company
Special Topics on China's Economic Transformation
 company Mission

Air pollution is a serious problem in

China, meaning that theres a huge
potential market for air purifier.

But our mission is much bigger, not

only to be an air purifier company, but
also a leading company for health care,
environment data collection and
analysis.
Internet of Thing+health and
environment is our destination
 Product-overall concept

Buy air purifier service to get free hardware.

Multiple service choices, like personal or

family, group program.

Powerful App function: Value chain platform,

not only air purifier service, but also for those
company who provide health and related product
to do business or advertisement on it.

Collecting environment data, so we can

expand further business base on it.
Old design? no!!
 Lets get the amazing one

Picture by IONION
 Lets get the amazing one

Picture by IONION
Business model canvas
about our product
PRODUCT SPECIFICATION
PRODUCT COMPONENTS
 Air Mobile Application

Easily to know your Ease of use user friendly

surround air condition display
with Directly report
from your personal air
purifier Hazardous

Very Unhealthy

Unhealthy

Moderate
Set time for
turning on the
appliance Good
automatically

Connect Air
Purifier with
your
Simply manage Smartphone to
for usage of air get Full Features
purifier and work on both mark your favorite
payment control IOS and Android places with air
Smartphone O.S condition using
your visit history
 Place your screenshot here

Get your Web Access

Connect your personal air purifier to smartphone, and Easily
manage Air Purifier using your Personal Computer and
Tablets
When do we use our product?
When do we use our product?
When do we use our product?
When do we use our product?
 3.
Financial Outlook
Special Topics on China's Economic Transformation
in USD
in USD
in USD
in USD
 4.
Marketing Strategy
Special Topics on China's Economic Transformation
DISTRIBUTION
INTERNAL DISTRIBUTION

Project start-up area

 INTERNATIONAL DISTRIBUTION

Air Pollution by Countries

(carbon dioxide emissions in thousands of tonnes per annum)

The most attractive countries: USA, Russia, Indonesia, India, Japan, Iran, UAE, Qatar
target customer
 # Cosmopolitan in Asian
country that has serious air
pollution problem.
 Life style: Concern on beauty and health care.
Social Class: Middle-higher class.
Gender: All gender.
Personality: Pay attention to product with good
State of user: Individual.
design but inexpensive.
Age of customer: 20-40.
Income: USD600-750 per month.

Usage rate: Daily.

Occasions: Outdoors area.
Attitude: Cheap, good looking, must buy!
competitor analysis
 Japanese multinational corporation
Product: LCD panel, flash memory, projector,
monitor, multifunction printer and smartphone.
Ion generator plasma cluster mounted automotive
Flow of ions
Deodorant
$100 USD
 99.9% PM2.5 removal performance.
Patented ion power net.
Ultrasmall size and lightweight.
20g
USB charging
$100 USD
 Technology company in Beijing.
Focus on the core technology of perceiving
layer and application layer in IoT field.
iKair AirCapsule
$100 USD
SWOT ANALYSIS
 5.
Conclusion
Special Topics on China's Economic Transformation
 Pollution is one aspect of the broader topic

of environmental issues in China.

Air purifiers are fast emerging as a necessity

product across the globe, especially in China.

Internet of Thing
+
Health care
+
Environmental Improvement

Enjoy the fresh air and safe our environment.

Thanks!
Any questions?